- Trusted financial institution becomes FIFA's first-ever global
sponsor in the banking category
- Together FIFA and Bank of America will engage communities,
promoting human connection through football
- FIFA World Cup 26™ to take place across 16 host cities,
including 11 in the USA
CHARLOTTE, N.C., Aug. 15,
2024 /PRNewswire/ -- FIFA is proud to announce Bank
of America as its Official Bank Sponsor of FIFA World Cup 26™,
confirming a historic partnership that underscores the global
financial institution's commitment to promoting wellness,
supporting the pursuit of excellence and making a human connection
and community impact through the power of sport.
Through this new partnership, FIFA and Bank of America will work
together to support the growth of the global game and the
tournament's impact on football fans of all ages, abilities and
backgrounds.
Bank of America partners with the most iconic brands in sports
who share a vision for driving progress. This landmark agreement
with FIFA, running through 2026, aims to further strengthen ties
with and create lasting impact in the communities where the banks'
teammates and clients live and work around the world. The
partnership complements the company's global and local market
strategies, engaging a worldwide audience as it unites to
experience unforgettable moments that connect people in ways that
only live sport can.
Celebrating the agreement, FIFA President, Gianni Infantino, said: "We are extremely
excited to welcome Bank of America as a global sponsor of this
groundbreaking FIFA World Cup. Bank of America's commitment to
community engagement both domestically and globally aligns with our
goals for the tournament and beyond, while their support of FIFA on
an international basis is a major milestone for our organisation as
we continue to serve our game for the benefit of the entire
world."
As FIFA's first-ever global sponsor in the banking category,
Bank of America will leverage this opportunity to connect with
communities. Bank of America's approach to responsible growth
through community outreach, youth programming, and financial
education initiatives aligns with FIFA's commitment to develop
football while positively impacting people across the globe.
Bank of America's Chair and CEO, Brian
Moynihan, added: "Football connects the world like no other
sport. FIFA World Cup 26 is a tremendous opportunity to celebrate
the pursuit of excellence and how we deliver for our clients,
teammates and the communities we serve across the U.S. and around
the world."
FIFA World Cup 26 will be the biggest and most innovative in the
tournament's history. Featuring 104 matches with 48 teams from
around the world across 16 host cities in the USA, Canada
and Mexico, the tournament will
provide a platform for brands to engage on a truly global level, as
players and fans alike take centre stage.
Bank of America
Bank of America is one of the world's leading financial
institutions, serving individual consumers, small and middle-market
businesses and large corporations with a full range of banking,
investing, asset management and other financial and risk management
products and services. The company provides unmatched convenience
in the United States, serving
approximately 69 million consumer and small business clients with
approximately 3,800 retail financial centers, approximately 15,000
ATMs (automated teller machines) and award-winning digital banking
with approximately 58 million verified digital users. Bank of
America is a global leader in wealth management, corporate and
investment banking and trading across a broad range of asset
classes, serving corporations, governments, institutions and
individuals around the world. Bank of America offers
industry-leading support to approximately 4 million small business
households through a suite of innovative, easy-to-use online
products and services. The company serves clients through
operations across the United
States, its territories and more than 35 countries. Bank of
America Corporation stock is listed on the New York Stock Exchange
(NYSE: BAC).
For more Bank of America news, including dividend announcements
and other important information, visit the Bank of America newsroom
and register for news email alerts.
Reporters may contact:
FIFA's Media Department
media@fifa.org
Andy Aldridge, Bank of
America
Phone: 1.980.387.0514
andrew.aldridge@bofa.com
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SOURCE Bank of America Corporation