Accenture Named Official Business and Technology Consulting Partner of the National Football League
2024年5月7日 - 2:14AM
ビジネスワイヤ(英語)
NFL to Harness Accenture’s Technology and Data
Expertise to Shape the Future of Football
The National Football League and Accenture (NYSE:ACN) announced
today a partnership naming Accenture the Official Business and
Technology Consulting Partner of the NFL. Throughout the five-year
partnership, the NFL will harness Accenture’s technology and data
expertise to help shape the future of football.
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The National Football League and
Accenture announced a partnership on technology, naming Accenture
the Official Business and Technology Consulting Partner of the NFL.
(Graphic: Business Wire)
“We are thrilled to welcome Accenture as the Official Business
and Technology Consulting Partner of the NFL,” said Tracie Rodburg,
senior vice president of sponsorship management at the NFL. “We
both understand the importance of embracing change and the
transformational power of technology. As the game continues to
evolve, we will lean on Accenture’s knowledge and expertise to
elevate various areas of our business to benefit our game and our
fans.”
To continually innovate both on and off the field, Accenture and
the NFL will team up to enhance data-driven decision making in
three key league business areas: Football, financial operations,
and human resources.
“Nothing is more exciting than working with a brand that is so
committed to reinventing itself by pushing boundaries,
incorporating both technology and AI into every level of football,”
said Jill Kramer, chief marketing and communications officer at
Accenture. “We are proud to partner with the league as it continues
to drive innovation—through the use of AI and data-driven
strategies—across key areas of its business.”
In the partnership, Accenture will deploy its experience,
expertise and best practices across multiple industry sectors. This
work will elevate the NFL’s corporate and club financial operations
across its systems, processes and personnel. It will be driven by
increased visibility into the data and metrics behind the
numbers.
In addition, the NFL will collaborate with Accenture to support
and transform human resource (HCM) and enterprise resource planning
(ERP) functions and analytics. Accenture will continue to drive new
efficiencies and automation across the NFL’s back-office
functions.
Noel Winn, Accenture’s client account lead for the NFL said, “We
are so excited to launch this partnership with the NFL and to have
the opportunity to help guide their future vision by strengthening
not only their back office but tying those efficiencies to
operations and fan experience as well.”
About Accenture
Accenture is a leading global professional services company that
helps the world’s leading businesses, governments and other
organizations build their digital core, optimize their operations,
accelerate revenue growth and enhance citizen services—creating
tangible value at speed and scale. We are a talent- and
innovation-led company with approximately 742,000 people serving
clients in more than 120 countries. Technology is at the core of
change today, and we are one of the world’s leaders in helping
drive that change, with strong ecosystem relationships. We combine
our strength in technology and leadership in cloud, data and AI
with unmatched industry experience, functional expertise and global
delivery capability. We are uniquely able to deliver tangible
outcomes because of our broad range of services, solutions and
assets across Strategy & Consulting, Technology, Operations,
Industry X and Song. These capabilities, together with our culture
of shared success and commitment to creating 360° value, enable us
to help our clients reinvent and build trusted, lasting
relationships. We measure our success by the 360° value we create
for our clients, each other, our shareholders, partners and
communities. Visit us at www.accenture.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240506242221/en/
Chinedu Udezue Accenture +44 208 396 3674
chinedu.udezue@accenture.com
Liana Bailey NFL +1 347 213 8360 liana.bailey@nfl.com
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