JOINING THIS IMPORTANT CAUSE IN EXCLUSIVE
CALL-TO-ACTION VOTING PSAs THAT WILL KICK-OFF NETWORK’S NEXT PHASE
OF ITS #RECLAIMYOURVOTE CAMPAIGN INCLUDE BLAKE GRIFFIN
(BASKETBALL ALL-STAR), DESMOND MEADE (PRESIDENT, FRRC/VOTING
RIGHTS ACTIVIST), DWANE CASEY (CHAMPION BASKETBALL COACH),
ERICA CAMPBELL (RECORDING ARTIST), JAREN JACKSON JR.
(PRO BASKETBALL PLAYER), JONICA T. GIBBS (ACTOR, TWENTIES),
MARC H. MORIAL (PRESIDENT & CEO, NATIONAL URBAN LEAGUE),
MORGAN DEBAUN (FOUNDER & CEO, BLAVITY, INC.),
MAJOR. (GRAMMY NOMINATED MUSICIAN), MIGNON VON
(ACTOR, TYLER PERRY’S SISTAS), OFFSET (RAPPER),
RAPSODY (RECORDING ARTIST), SOLEDAD O'BRIEN
(JOURNALIST/PRODUCER), STACEY ABRAMS (FOUNDER, FAIR FIGHT
ACTION), AND MS. TINA KNOWLES LAWSON (CO-FOUNDER, WHERE ART
CAN OCCUR)
BET announces the next phase of its nonpartisan #ReclaimYourVote
campaign, which declares the inaugural National Black Voter
Day to be recognized on September 18, 2020. In partnership with
the National Urban League and an expanding list of over 40 key
partners, BET will launch various initiatives and provide content
to inform, empower and mobilize Black Americans’ participation in
the November election. Resources will assist in getting voters
registered, demystify some of the confusing processes, as well as
provide guidance on voting rights restoration for eligible voters,
and help voters create their voting plan to ensure their voices are
heard. Blake Griffin (six-time NBA All-Star), Caron
Butler (NBA Champion), Desmond Meade (President,
FRRC/Voting Rights Activist), Dwane Casey (Champion
Basketball Coach), Erica Campbell (Recording Artist),
Jaren Jackson, Jr. (Memphis Grizzlies center), Jonica T.
Gibbs (Actor, BET’s Twenties), Marc H. Morial (President
& CEO, National Urban League), MAJOR. (Grammy Nominated
Musician), Morgan DeBaun (Founder & CEO, Blavity, Inc),
Mignon Von (Actor, Tyler Perry’s Sistas), Offset
(Rapper), Rapsody (Recording Artist), Soledad O'Brien
(Journalist/Producer), Stacey Abrams (Founder, Fair Fight
Action), Ms. Tina Knowles Lawson (Co-Founder, Where Art Can
Occur), Udonis Haslem (three-time NBA Champion), Vivek
Ranadivé (Sacramento Kings Governor) and more are lending their
voices to this powerful campaign with original PSAs that will be
dispersed across BET’s platforms and by impact partners to their
constituents. Additionally, a roster of media partners have joined
these efforts, including Black Enterprise, Bounce, Entertainment
Tonight, The Root, The Shade Room and The Skimm, as
well as BET’s sibling networks MTV, VH1 and Comedy Central.
National Black Voter Day coincides with some of the
country’s earliest voting days in states like South Dakota and
Minnesota – the latter being ground zero of the fight for racial
justice, since the killing of George Floyd.
“BET continues to demystify the process of voting for Black
citizens in a COVID-19 world, and #ReclaimYourVote will break down
the necessary steps to make our voices heard. From securing and
checking your voter registration to making a plan for how to vote
to gathering your friends and family to vote with you,
#ReclaimYourVote is committed to ensuring every step of the process
is clear and accessible for Black voters,”Jeanine Liburd, Chief
Social Impact & Communications Officer said. “Our
partnership with the National Urban League and the expansive group
of impact partners will combine as one mighty voice this September
18th on National Black Voter Day and beyond.”
“In the current climate of uncertainty and unrest, it’s
important to make a plan for voting – particularly for Black
voters,” National Urban League President and CEO Marc H.
Morial said. “Efforts to suppress the Black vote are
coming from all sides, whether it’s restrictive state voting laws
or foreign-based misinformation campaigns. National Black Voter Day
is an opportunity to rise above the confusion and plot out a clear
path to the ballot box. Whether by mask, in person, or by mail,
it’s important to make a plan now, and execute that plan as early
as possible according to the laws in each state. We’re leaving no
voter behind in 2020.”
In addition to the National Urban League, several key impact
partners signed on as of September 16, including the following:
- African American Mayors Association
- Alliance For Youth Action
- Alpha PAC
- BESLA
- BTheNow
- Black Church PAC
- Black Economic Alliance
- Black Male Voter Project
- Black Men Vote
- Black Voters Matter
- Black Women United
- Color Of Change
- Fair Fight Action
- Florida Rights Restoration Coalition
- Global Citizen
- Howard University Student Association
- Lyft
- NAACP
- NAACP LDF
- NAMIC, Inc.
- National Basketball Association
- National Action Network
- National Black Justice Coalition
- National Coalition on Black Civic Participation
- National Congress of Negro Women
- National Museum of African American Music
- National Urban League
- NextGen America
- Nordstrom
- PepsiCO
- Steve & Marjorie Harvey Foundation
- The Black Women’s Agenda
- The Collective PAC
- The Lawyers' Committee
- The Leadership Conference on Civil Rights
- United Way Worldwide
- UrbanWorld
- VoteAmerica
- When We All Vote
- Young Black Lawyers' Organizing Coalition
Media Partners Include:
- Black Enterprise
- Bounce
- Entertainment Tonight
- The Root
- The Skimm
- The Shade Room
- MTV
- VH1
- Comedy Central
The nonpartisan #ReclaimYourVote initiative launched
earlier this year to harness Black collective power and increase
Black participation in the 2020 census and the 2020 election. To
date, #ReclaimYourVote has
leveraged activations, talent, civil rights partnerships and
television spots to urge the Black community to be counted in the
census and to take a stand and vote.
For more information, please visit
www.reclaimyour.vote.
Join the conversation on social media by logging on to BET
social media platforms and using the hashtags:
#ReclaimYourVote and #BETVote and by following us @BET,
@BETVote, and @BETNews.
About BET
BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is
the nation's leading provider of quality entertainment, music, news
and public affairs television programming for the African American
audience. The primary BET channel is in 90 million households and
can be seen in the United States, Canada, the Caribbean, the United
Kingdom, sub-Saharan Africa and France. BET is the dominant
African-American consumer brand with a diverse group of business
extensions including BET.com, a leading Internet destination for
Black entertainment, music, culture, and news; BET HER, a 24-hour
entertainment network targeting the African-American Woman; BET
Music Networks - BET Jams, BET Soul and BET Gospel; BET Home
Entertainment; BET Live, BET’s growing festival business; BET
Mobile, which provides ringtones, games and video content for
wireless devices; and BET International, which operates BET around
the globe.
About The National Urban
League
The National Urban League is a historic civil rights
organization dedicated to economic empowerment in order to elevate
the standard of living in historically underserved urban
communities. The National Urban League spearheads the efforts of
its 90 local affiliates through the development of programs, public
policy research and advocacy, providing direct services that impact
and improve the lives of more than 2 million people annually
nationwide. Visit https://nul.org/ and follow us on Facebook,
Twitter, and Instagram: @NatUrbanLeague.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200918005389/en/
MEDIA CONTACTS:
BET Mia Scott-Aime 917.769.4689 mia.scott@bet.net
National Urban League Teresa Candori tcandori@nul.org
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