Quarterly Report (10-q)

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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-Q


(Mark One)
ý		QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the Quarterly Period Ended September 30, 2013
Or
o		TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to

Commission file number 000-33367

UNITED ONLINE, INC.
(Exact name of Registrant as specified in its charter)


Delaware		77-0575839
(State or other jurisdiction of incorporation or organization)		(I.R.S. Employer Identification No.)
21301 Burbank Boulevard Woodland Hills, California (Address of principal executive office)		91367 (Zip Code)

(818) 287-3000
(Registrant's telephone number, including area code)

Not applicable
(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ý No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes ý No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of "large accelerated filer," "accelerated filer," and "smaller reporting company" in Rule 12b-2 of the Exchange Act. (Check one):


Large accelerated filer o	Accelerated filer ý	Non-accelerated filer o	Smaller reporting company o
		(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No ý

There were 92,919,639 shares of the Registrant's common stock outstanding at October 25, 2013.

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UNITED ONLINE, INC.
INDEX TO FORM 10-Q

For the Quarter Ended September 30, 2013


			Page
PART I.		FINANCIAL INFORMATION	4
	Item 1.	Financial Statements:	4
		Unaudited Condensed Consolidated Balance Sheets at September 30, 2013 and December 31, 2012	4
		Unaudited Condensed Consolidated Statements of Operations for the Quarters and Nine Months Ended September 30, 2013 and 2012	5
		Unaudited Condensed Consolidated Statements of Comprehensive Income (Loss) for the Quarters and Nine Months Ended September 30, 2013 and 2012	6
		Unaudited Condensed Consolidated Statement of Stockholders' Equity for the Nine Months Ended September 30, 2013	7
		Unaudited Condensed Consolidated Statements of Cash Flows for the Nine Months Ended September 30, 2013 and 2012	8
		Notes to Unaudited Condensed Consolidated Financial Statements	9
	Item 2.	Management's Discussion and Analysis of Financial Condition and Results of Operations	34
	Item 3.	Quantitative and Qualitative Disclosures About Market Risk	69
	Item 4.	Controls and Procedures	70
PART II.		OTHER INFORMATION	71
	Item 1.	Legal Proceedings	71
	Item 1A.	Risk Factors	71
	Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	93
	Item 3.	Defaults Upon Senior Securities	94
	Item 4.	Mine Safety Disclosures	94
	Item 5.	Other Information	94
	Item 6.	Exhibits	94
SIGNATURES			95

In this document, "United Online," "UOL," the "Company," "we," "us" and "our" refer to United Online, Inc. and its subsidiaries.

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statements. These forward-looking statements include, but are not limited to, statements about the Company's strategies, including the planned separation of the Company and FTD Companies, Inc. into separate, publicly-traded companies and the expected benefits of such transaction; anticipated changes to senior management; future financial performance; revenues; segment metrics; operating expenses; market trends, including those in the markets in which we compete; liquidity; cash flows and uses of cash; dividends; capital expenditures; depreciation and amortization; tax payments; foreign currency exchange rates; hedging arrangements; our ability to repay indebtedness, pay dividends and invest in initiatives; our products and services; pricing; marketing plans; competition; settlement of legal matters; and the impact of accounting pronouncements. Potential factors that could affect the matters about which the forward-looking statements are made include, among others, the factors disclosed in the section entitled "Risk Factors" in this Quarterly Report on Form 10-Q and additional factors that accompany the related forward-looking statements in this Quarterly Report on Form 10-Q and our other filings with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which reflect management's analysis only as of the date hereof. Any such forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties that may cause actual performance and results to differ materially from those predicted. Reported results should not be considered an indication of future performance. Except as required by law, we undertake no obligation to publicly release the results of any revision to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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PART I—FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

UNITED ONLINE, INC.

UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

(in thousands)

	September 30, 2013			December 31, 2012

Assets
Current assets:
Cash and cash equivalents	$	100,787		$	136,444
Accounts receivable, net of allowance for doubtful accounts		41,407			43,721
Inventories		14,280			16,116
Deferred tax assets, net		18,404			12,279
Other current assets		14,881			14,918

Total current assets		189,759			223,478
Property and equipment, net		53,077			57,877
Goodwill		406,582			452,042
Intangible assets, net		191,522			216,437
Other assets		15,988			13,585

Total assets	$	856,928		$	963,419

Liabilities and Stockholders' Equity
Current liabilities:
Accounts payable	$	54,855		$	80,543
Accrued liabilities		49,561			45,253
Member redemption liability		14,781			18,033
Deferred revenue		45,817			47,556
Current portion of long-term debt		—			10,856

Total current liabilities		165,014			202,241
Member redemption liability		6,215			4,542
Deferred revenue		2,092			2,025
Long-term debt, net of discounts		220,000			233,144
Deferred tax liabilities, net		24,025			31,896
Other liabilities		9,295			14,485

Total liabilities		426,641			488,333

Commitments and contingencies
Stockholders' equity:
Common stock		9			9
Additional paid-in capital		501,115			500,769
Accumulated other comprehensive loss		(23,983	)		(28,133	)
Retained earnings (accumulated deficit)		(46,854	)		2,441

Total stockholders' equity		430,287			475,086

Total liabilities and stockholders' equity	$	856,928		$	963,419

The accompanying notes are an integral part of these
unaudited condensed consolidated financial statements.

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UNITED ONLINE, INC.

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(in thousands, except per share amounts)

	Quarter Ended September 30,						Nine Months Ended September 30,

	2013			2012			2013			2012
Revenues:
Products	$	90,249		$	87,544		$	376,202		$	363,956
Services		84,464			90,207			267,644			287,944

Total revenues		174,713			177,751			643,846			651,900
Operating expenses:
Cost of revenues—products		69,809			67,892			289,317			279,726
Cost of revenues—services		19,581			21,483			63,738			66,192
Sales and marketing		34,224			37,012			121,730			130,571
Technology and development		11,481			11,859			36,406			35,363
General and administrative		24,091			24,663			74,486			72,199
Amortization of intangible assets		7,082			7,813			22,586			22,659
Contingent consideration—fair value adjustment		—			(1,387	)		(5,124	)		(1,387	)
Restructuring and other exit costs		276			—			2,503			14
Impairment of goodwill, intangible assets and long-lived assets		50,221			—			50,221			—

Total operating expenses		216,765			169,335			655,863			605,337

Operating income (loss)		(42,052	)		8,416			(12,017	)		46,563
Interest income		240			511			619			962
Interest expense		(4,067	)		(3,260	)		(10,450	)		(10,301	)
Other income (expense), net		(38	)		(3	)		550			768

Income (loss) before income taxes		(45,917	)		5,664			(21,298	)		37,992
Provision for income taxes		1,315			217			9,563			12,512

Net income (loss)	$	(47,232	)	$	5,447		$	(30,861	)	$	25,480

Income allocated to participating securities		(379	)		(344	)		(1,015	)		(895	)

Net income (loss) attributable to common stockholders	$	(47,611	)	$	5,103		$	(31,876	)	$	24,585

Basic net income (loss) per common share	$	(0.51	)	$	0.06		$	(0.35	)	$	0.27

Shares used to calculate basic net income (loss) per common share		92,764			90,657			92,247			90,311

Diluted net income (loss) per common share	$	(0.51	)	$	0.06		$	(0.35	)	$	0.27

Shares used to calculate diluted net income (loss) per common share		92,764			90,735			92,247			90,379

Dividends paid per common share	$	0.10		$	0.10		$	0.30		$	0.30

The accompanying notes are an integral part of these
unaudited condensed consolidated financial statements.

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UNITED ONLINE, INC.

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS)

(in thousands)

	Quarter Ended September 30,						Nine Months Ended September 30,

	2013			2012			2013			2012
Net income (loss)	$	(47,232	)	$	5,447		$	(30,861	)	$	25,480
Other comprehensive income:
Cash flow hedges:
Changes in net gains (losses) on derivatives, net of tax of $(197) and $(13) for the quarters ended September 30, 2013 and 2012 and $98 and $(480) for the nine months ended September 30, 2013 and 2012, respectively		(301	)		(9	)		146			(750	)
Derivative settlement losses reclassified into earnings, net of tax of $(54) and $(40) for the quarters ended September 30, 2013 and 2012 and $(94) and $(68) for the nine months ended September 30, 2013 and 2012, respectively		88			67			153			112
Other hedges:
Changes in net gains (losses) on derivatives, net of tax of $(24) and $(58) for the quarters ended September 30, 2013 and 2012 and $39 and $(74) for the nine months ended September 30, 2013 and 2012, respectively		(37	)		(93	)		62			(117	)
Foreign currency translation		16,147			5,754			3,789			7,278

Other comprehensive income		15,897			5,719			4,150			6,523

Comprehensive income (loss)	$	(31,335	)	$	11,166		$	(26,711	)	$	32,003

The accompanying notes are an integral part of these
unaudited condensed consolidated financial statements.

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UNITED ONLINE, INC.

UNAUDITED CONDENSED CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY

(in thousands)

	Common Stock							Accumulated Other Comprehensive Loss			Retained Earnings (Accumulated Deficit)

	Common Stock				Additional Paid-In Capital									Total Stockholders' Equity
	Shares		Amount		Additional Paid-In Capital									Total Stockholders' Equity
Balance at December 31, 2012		91,092	$	9	$	500,769		$	(28,133	)	$	2,441		$	475,086
Exercise of stock options		384		—		2,709			—			—			2,709
Issuance of common stock through employee stock purchase plan		424		—		1,699			—			—			1,699
Vesting of restricted stock units		1,019		—		—			—			—			—
Repurchases of common stock		—		—		(3,357	)		—			—			(3,357	)
Dividends and dividend equivalents paid on shares outstanding and restricted stock units		—		—		(10,339	)		—			(18,434	)		(28,773	)
Stock-based compensation		—		—		9,300			—			—			9,300
Tax benefits from equity awards		—		—		334			—			—			334
Other comprehensive income		—		—		—			4,150			—			4,150
Net loss		—		—		—			—			(30,861	)		(30,861	)

Balance at September 30, 2013		92,919	$	9	$	501,115		$	(23,983	)	$	(46,854	)	$	430,287

The accompanying notes are an integral part of these
unaudited condensed consolidated financial statements.

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UNITED ONLINE, INC.

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(in thousands)

	Nine Months Ended September 30,

	2013			2012
Cash flows from operating activities:
Net income (loss)	$	(30,861	)	$	25,480
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization		43,069			43,376
Stock-based compensation		9,300			9,917
Provision for doubtful accounts receivable		1,536			1,646
Contingent consideration—fair value adjustment		(5,124	)		(1,387	)
Impairment of goodwill, intangible assets and long-lived assets		50,221			—
Accretion of discounts and amortization of debt issue costs		664			822
Loss on extinguishment of debt		2,348			—
Deferred taxes, net		(14,362	)		(2,220	)
Tax benefits (shortfalls) from equity awards		633			(153	)
Excess tax benefits from equity awards		(334	)		(14	)
Other, net		270			(285	)
Changes in operating assets and liabilities, net of effects of acquisitions:
Accounts receivable, net		756			1,311
Inventories		2,202			(4,078	)
Other assets		1,355			5,190
Accounts payable and accrued liabilities		(17,888	)		(22,810	)
Member redemption liability		(1,579	)		(853	)
Deferred revenue		(1,933	)		(6,738	)
Other liabilities		(501	)		(5,751	)

Net cash provided by operating activities		39,772			43,453

Cash flows from investing activities:
Purchases of property and equipment		(14,244	)		(13,218	)
Purchases of rights, content and intellectual property		(919	)		(1,726	)
Cash paid for acquisitions, net of cash acquired		—			(11,355	)
Purchases of investments		(143	)		(96	)
Proceeds from sales of investments		212			444

Net cash used for investing activities		(15,094	)		(25,951	)

Cash flows from financing activities:
Proceeds from revolving credit facility		220,000			—
Payments on term loan		(246,013	)		(17,663	)
Payments for debt issue costs		(2,924	)		—
Proceeds from exercises of stock options		2,709			5
Proceeds from employee stock purchase plans		1,699			1,793
Repurchases of common stock		(3,357	)		(2,261	)
Dividends and dividend equivalents paid on outstanding shares and restricted stock units		(28,773	)		(28,087	)
Excess tax benefits from equity awards		334			14
Cash paid for contingent consideration		(3,437	)		—

Net cash used for financing activities		(59,762	)		(46,199	)

Effect of foreign currency exchange rate changes on cash and cash equivalents		(573	)		732
Change in cash and cash equivalents		(35,657	)		(27,965	)
Cash and cash equivalents, beginning of period		136,444			136,105

Cash and cash equivalents, end of period	$	100,787		$	108,140

The accompanying notes are an integral part of these
unaudited condensed consolidated financial statements.

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UNITED ONLINE, INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

1. DESCRIPTION OF BUSINESS, BASIS OF PRESENTATION AND RECENT ACCOUNTING PRONOUNCEMENTS

Description of Business

United Online, Inc. (together with its subsidiaries, "United Online" or the "Company"), through its operating subsidiaries, is a leading provider of consumer products and services over the Internet under a number of brands, including FTD, Interflora, Flying Flowers, Flowers Direct, Drake Algar, Classmates, StayFriends, Trombi, MyPoints, NetZero, and Juno. The Company reports its business in three reportable segments: FTD, Content & Media and Communications. The Company's FTD segment provides floral, gift and related products and services to consumers and retail florists, as well as to other retail locations offering floral, gift and related products and services. The Company's Content & Media segment provides online nostalgia products and services and an online loyalty marketing service. The Company's primary Communications service is Internet access. On a combined basis, the Company's web properties attract a significant number of Internet users and the Company offers a broad array of Internet marketing services for advertisers.

On August 1, 2012, United Online, Inc. announced that its Board of Directors had approved a preliminary plan to separate the Company into two independent, publicly-traded companies: FTD Companies, Inc., which will consist of the domestic and international operations of the Company's FTD segment, and United Online, Inc., which will consist of the businesses of the Company's Content & Media and Communications segments (the "FTD Spin-Off Transaction"). In September 2013, the Company received a private letter ruling from the United States ("U.S.") Internal Revenue Service ("IRS") confirming that the separation and the distribution of shares of FTD Companies, Inc. common stock will qualify as a transaction that is tax-free for U.S. federal income tax purposes. On October 1, 2013, United Online, Inc. announced that the U.S. Securities and Exchange Commission (the "SEC") has declared the FTD Companies, Inc. Registration Statement on Form 10 effective and that United Online, Inc.'s Board of Directors has approved the separation of FTD Companies, Inc. from United Online, Inc. through a tax-free dividend involving the distribution of all FTD Companies, Inc. common stock held by United Online, Inc. to United Online, Inc.'s stockholders on November 1, 2013. United Online, Inc.'s Board of Directors also determined to implement a one-for-seven reverse stock split of shares of United Online, Inc. common stock immediately prior to the completion of the FTD Spin-Off Transaction. As a result, the following is expected to occur: (1) FTD Companies, Inc. common stock will be distributed at 12:01 a.m. Eastern Daylight Time ("EDT") on November 1, 2013 to United Online, Inc. stockholders of record as of the close of business on October 10, 2013; (2) United Online, Inc. stockholders will receive one share of FTD Companies, Inc. common stock for every five shares of United Online, Inc. common stock they hold on the record date as of close of business on October 10, 2013 (prior to giving effect to the reverse stock split of United Online, Inc. shares); and (3) United Online, Inc. will effect a one-for-seven reverse stock split of United Online, Inc. common stock, which will become effective at 11:59 p.m. EDT on October 31, 2013.

Following completion of the FTD Spin-Off Transaction, FTD Companies, Inc. will be an independent, publicly-traded company on the Nasdaq Global Select Market, utilizing the ticker symbol: "FTD". FTD Companies, Inc. will consist of both the domestic and international operations of United Online's FTD segment and include the highly-recognized FTD® and Interflora® brands, both supported by the Mercury Man logo that is displayed in approximately 40,000 floral shops worldwide. United Online will continue to operate the businesses of the Company's Content & Media and Communications segments, supported by the Classmates®, StayFriends™, MyPoints®, NetZero®, and Juno® brands.

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UNITED ONLINE, INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. DESCRIPTION OF BUSINESS, BASIS OF PRESENTATION AND RECENT ACCOUNTING PRONOUNCEMENTS (Continued)

The Company's corporate headquarters are located in Woodland Hills, California, and the Company also maintains offices in Downers Grove, Illinois; Centerbrook, Connecticut; Medford, Oregon; Sleaford, England; Quebec, Canada; Seattle, Washington; San Mateo, California; Erlangen, Germany; Berlin, Germany; San Francisco, California; Schaumburg, Illinois; Fort Lee, New Jersey; and Hyderabad, India.

Basis of Presentation

The Company's unaudited condensed consolidated financial statements for the quarters and nine months ended September 30, 2013 and 2012 have been prepared in accordance with accounting principles generally accepted in the United States of America ("GAAP"), including those for interim financial information, and with the instructions for Form 10-Q and Article 10 of Regulation S-X issued by the SEC. Accordingly, such financial statements do not include all of the information and note disclosures required by GAAP for complete financial statements. All significant intercompany accounts and transactions have been eliminated in consolidation. The unaudited condensed consolidated financial statements, in the opinion of management, reflect all adjustments (consisting only of normal recurring adjustments) that are necessary for a fair statement of the results for the periods shown. The results of operations for such periods are not necessarily indicative of the results expected for any future periods. The unaudited condensed consolidated balance sheet information at December 31, 2012 was derived from the Company's audited consolidated financial statements, filed on March 4, 2013, with the SEC in the Company's Annual Report on Form 10-K for the year ended December 31, 2012, but does not include all of the disclosures required by GAAP.

The preparation of financial statements in accordance with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent liabilities and the reported amounts of revenues and expenses. Actual results could differ from these estimates and assumptions. These unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and related notes for the year ended December 31, 2012 included in the Company's Annual Report on Form 10-K.

The most significant areas of the unaudited condensed consolidated financial statements that require management judgment include the Company's revenue recognition, goodwill and indefinite-lived intangible assets, definite-lived intangible assets and other long-lived assets, member redemption liability, income taxes, contingent consideration, and legal contingencies.

The Company believes that its existing cash and cash equivalents and cash generated from operations will be sufficient to service its debt obligations and fund its working capital requirements, capital expenditures, dividend payments, and other obligations through at least the next twelve months.

Reclassifications and Revisions —Certain prior-period amounts have been reclassified to conform to the current period presentation. These reclassifications had no impact on the previously-reported consolidated results of operations or stockholders' equity. Certain revisions have been recorded in prior periods, which had immaterial impacts on the previously-reported consolidated financial statements.

During the quarter ended March 31, 2013, the Company identified an error related to the elimination of intercompany revenues within its FTD segment, whereby intercompany revenues were being eliminated in consolidation from services revenues instead of products revenues. Reported revenues, both consolidated and for the FTD segment, were correct in total; however, the error resulted in an overstatement of products revenues and an understatement of services revenues. The

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UNITED ONLINE, INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. DESCRIPTION OF BUSINESS, BASIS OF PRESENTATION AND RECENT ACCOUNTING PRONOUNCEMENTS (Continued)

Company evaluated this error and concluded that it did not result in a material misstatement of the Company's previously-issued consolidated financial statements. Accordingly, the Company has determined to revise, in this report and future filings, its previously-reported products revenues and services revenues reported in the Company's consolidated statements of operations, as well as FTD segment products revenues and FTD segment services revenues within Note 2—"Segment Information". The error represented an overstatement of products revenues and an understatement of services revenues totaling $18.4 million, $17.7 million, and $13.6 million for the years ended December 31, 2012, 2011 and 2010, respectively, and $3.1 million and $13.7 million for the quarter and nine months ended September 30, 2012, respectively.

During the quarter ended March 31, 2013, the Company identified an error in the calculation of the MyPoints member redemption liability, which impacted prior-period balances. The Company evaluated this error and concluded that it did not result in a material misstatement of the Company's previously-issued consolidated financial statements, although the cumulative impact of correcting for the adjustment in the quarter ended March 31, 2013 could be material to the year ending December 31, 2013. Accordingly, the Company has determined to revise, in this report and future filings, its previously-reported consolidated financial statements, including the Company's consolidated balance sheet at December 31, 2012, the unaudited condensed consolidated statement of operations for the quarter and nine months ended September 30, 2012 and the unaudited condensed consolidated statement of cash flows for the nine months ended September 30, 2012, to adjust for this error. As a result of this error, accrued liabilities, additional paid-in capital and retained earnings were overstated by $0.4 million, $0.2 million and $0.8 million, respectively, at December 31, 2012 and member redemption liability—current, member redemption liability—long-term, and other liabilities were understated by $0.9 million, $0.2 million and $0.3 million, respectively, at December 31, 2012. Additionally, cost of revenues—services was understated by $22,000 and $72,000 for the quarter and nine months ended September 30, 2012, respectively, provision for income taxes was overstated by $9,000 and $27,000 for the quarter and nine months ended September 30, 2012, respectively, and net income was overstated by $14,000 and $45,000 for the quarter and nine months ended September 30, 2012, respectively. There was no impact on net cash provided by operating activities; however, adjustments to deferred taxes, net, and changes in member redemption liability within cash flows from operating activities were understated by $0.3 million and $72,000 for the nine months ended September 30, 2012, respectively, and changes in accounts payable and accrued liabilities within cash flows from operating activities was overstated by $0.3 million for the nine months ended September 30, 2012.

During the quarter ended March 31, 2013, the Company identified an error in the calculation of the provision for income taxes as it relates to changes in the estimated fair value of contingent consideration. Changes in the estimated fair value of contingent consideration are recorded in the consolidated statements of operations, while, for tax purposes, such changes are treated as a purchase price adjustment; however, the Company previously recorded a provision for income taxes associated with such changes. The Company evaluated this error and concluded that it did not result in a material misstatement of the Company's previously-reported consolidated financial statements. Accordingly, the Company has determined to revise, in this report and future filings, its previously-reported consolidated financial statements, including the Company's consolidated balance sheet at December 31, 2012. As a result of this error, other current assets, accrued liabilities and retained earnings were understated by $0.4 million, $0.1 million and $0.3 million, respectively, at December 31, 2012. Additionally, the provision for income taxes was overstated by $0.5 million for the quarter and nine months ended

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UNITED ONLINE, INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1. DESCRIPTION OF BUSINESS, BASIS OF PRESENTATION AND RECENT ACCOUNTING PRONOUNCEMENTS (Continued)

September 30, 2012. There was no impact on net cash provided by operating activities; however, changes in other assets was understated by $0.5 million for the nine months ended September 30, 2012.

Recent Accounting Pronouncements

Reporting of Amounts Reclassified Out of Accumulated Other Comprehensive Income —Effective January 1, 2013, the Company adopted the Financial Accounting Standards Board ("FASB") Accounting Standards Update ("ASU") No. 2013-02, Reporting of Amounts Reclassified Out of Accumulated Other Comprehensive Income , as codified in Accounting Standards Codification ("ASC") 220. The amendments in this update require an entity to provide information about the amounts reclassified out of accumulated other comprehensive income by component. In addition, an entity is required to present, either on the face of the statement where net income is presented or in the notes, significant amounts reclassified out of accumulated other comprehensive income by the respective line items of net income but only if the amount reclassified is required under GAAP to be reclassified to net income in its entirety in the same reporting period. For other amounts that are not required under GAAP to be reclassified in their entirety to net income, an entity is required to cross-reference to other disclosures required under GAAP that provide additional detail about those amounts. The adoption of this update did not have a material impact on the Company's consolidated financial statements.

Presentation of an Unrecognized Tax Benefit When a Net Operating Loss Carryforward, a Similar Tax Loss, or a Tax Credit Carryforward Exists —In July 2013, FASB issued ASU No. 2013-11, Presentation of an Unrecognized Tax Benefit When a Net Operating Loss Carryforward, a Similar Tax Loss, or a Tax Credit Carryforward Exists , as codified in ASC 740, Income Taxes . The amendments in this update state that an unrecognized tax benefit, or a portion of an unrecognized tax benefit, should be presented in the financial statements as a reduction to a deferred tax asset for a net operating loss carryforward, a similar tax loss, or a tax credit carryforward. However, to the extent a net operating loss carryforward, a similar tax loss, or a tax credit carryforward is not available at the reporting date under the tax law of the applicable jurisdiction to settle any additional income taxes that would result from the disallowance of a tax position or the tax law of the applicable jurisdiction does not require the entity to use, and the entity does not intend to use, the deferred tax asset for such purpose, the unrecognized tax benefit should be presented in the financial statements as a liability and should not be combined with deferred tax assets. This ASU applies to all entities that have unrecognized tax benefits when a net operating loss carryforward, a similar tax loss, or a tax credit carryforward exists at the reporting date. The amendments in this ASU will be effective for fiscal years, and interim periods within those years, beginning after December 15, 2013. Early adoption is permitted. The amendments should be applied prospectively to all unrecognized tax benefits that exist at the effective date. Retrospective application is permitted. The Company is currently assessing the impact of this update on its consolidated financial statements.

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UNITED ONLINE, INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

2. SEGMENT INFORMATION

Segment revenues and segment income from operations were as follows (in thousands):

	Quarter Ended September 30, 2013

	FTD		Content & Media			Communications		Total
Products	$	88,633	$	838		$	778	$	90,249
Services		29,894		20,501			16,706		67,101
Advertising and other		—		10,894			6,870		17,764

Total segment revenues	$	118,527	$	32,233		$	24,354	$	175,114

Segment income (loss) from operations	$	11,455	$	(41,293	)	$	8,118	$	(21,720	)

	Quarter Ended September 30, 2012

	FTD		Content & Media		Communications		Total
Products	$	85,753	$	1,105	$	686	$	87,544
Services		30,609		23,033		18,882		72,524
Advertising and other		—		12,418		5,635		18,053

Total segment revenues	$	116,362	$	36,556	$	25,203	$	178,121

Segment income from operations	$	14,190	$	8,002	$	8,770	$	30,962

	Nine Months Ended September 30, 2013

	FTD		Content & Media			Communications		Total
Products	$	370,980	$	2,492		$	2,730	$	376,202
Services		102,109		62,256			51,861		216,226
Advertising and other		—		33,230			19,338		52,568

Total segment revenues	$	473,089	$	97,978		$	73,929	$	644,996

Segment income (loss) from operations	$	59,394	$	(29,719	)	$	23,036	$	52,711

	Nine Months Ended September 30, 2012

	FTD		Content & Media		Communications		Total
Products	$	359,151	$	2,886	$	1,919	$	363,956
Services		101,185		72,886		59,895		233,966
Advertising and other		—		38,215		16,959		55,174

Total segment revenues	$	460,336	$	113,987	$	78,773	$	653,096

Segment income from operations	$	60,931	$	21,933	$	27,701	$	110,565

See Note 1—"Description of Business, Basis of Presentation, Accounting Policies, and Recent Accounting Pronouncements—Basis of Presentation—Reclassifications and Revisions" for information related to the revisions of FTD segment products revenues and services revenues.

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UNITED ONLINE, INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

2. SEGMENT INFORMATION (Continued)

A reconciliation of segment revenues to consolidated revenues was as follows for each period presented (in thousands):

	Quarter Ended September 30,						Nine Months Ended September 30,

	2013			2012			2013			2012
Segment revenues:
FTD	$	118,527		$	116,362		$	473,089		$	460,336
Content & Media		32,233			36,556			97,978			113,987
Communications		24,354			25,203			73,929			78,773

Total segment revenues		175,114			178,121			644,996			653,096
Intersegment eliminations		(401	)		(370	)		(1,150	)		(1,196	)

Consolidated revenues	$	174,713		$	177,751		$	643,846		$	651,900

A reconciliation of segment operating expenses (which excludes depreciation and amortization of intangible assets) to consolidated operating expenses was as follows for each period presented (in thousands):

	Quarter Ended September 30,						Nine Months Ended September 30,

	2013			2012			2013			2012
Segment operating expenses:
FTD	$	107,072		$	102,172		$	413,695		$	399,405
Content & Media		73,526			28,554			127,697			92,054
Communications		16,236			16,433			50,893			51,072

Total segment operating expenses		196,834			147,159			592,285			542,531
Depreciation		5,313			6,464			17,625			19,559
Amortization of intangible assets		7,334			8,185			25,444			23,817
Unallocated corporate expenses		7,685			7,897			21,659			20,626
Intersegment eliminations		(401	)		(370	)		(1,150	)		(1,196	)

Consolidated operating expenses	$	216,765		$	169,335		$	655,863		$	605,337

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UNITED ONLINE, INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

2. SEGMENT INFORMATION (Continued)

A reconciliation of segment income (loss) from operations (which excludes depreciation and amortization of intangible assets) to consolidated operating income (loss) was as follows for each period presented (in thousands):

	Quarter Ended September 30,						Nine Months Ended September 30,

	2013			2012			2013			2012
Segment income (loss) from operations:
FTD	$	11,455		$	14,190		$	59,394		$	60,931
Content & Media		(41,293	)		8,002			(29,719	)		21,933
Communications		8,118			8,770			23,036			27,701

Total segment income (loss) from operations		(21,720	)		30,962			52,711			110,565
Depreciation		(5,313	)		(6,464	)		(17,625	)		(19,559	)
Amortization of intangible assets		(7,334	)		(8,185	)		(25,444	)		(23,817	)
Unallocated corporate expenses		(7,685	)		(7,897	)		(21,659	)		(20,626	)

Consolidated operating income (loss)	$	(42,052	)	$	8,416		$	(12,017	)	$	46,563

U.S. revenues totaled $133.7 million and $500.6 million for the quarter and nine months ended September 30, 2013, respectively, and totaled $136.7 million and $509.0 million for the quarter and nine months ended September 30, 2012, respectively. International revenues, which are primarily generated by the Company's operations in Europe, totaled $41.0 million and $143.3 million for the quarter and nine months ended September 30, 2013, respectively, and totaled $41.0 million and $142.8 million for the quarter and nine months ended September 30, 2012, respectively. The FTD segment's international revenues, which are primarily generated by Interflora in the U.K. and the Republic of Ireland, totaled $32.8 million and $118.2 million for the quarter and nine months ended September 30, 2013, respectively, and $32.5 million and $115.9 million for the quarter and nine months ended September 30, 2012, respectively.

Geographic information for long-lived assets, which consist of property and equipment and other assets, was as follows (in thousands):

	September 30, 2013		December 31, 2012

United States	$	58,301	$	60,622
Europe		10,764		10,840

Total long-lived assets	$	69,065	$	71,462

Segment assets are not reported to, or used by, the Company's chief operating decision maker to allocate resources to, or assess performance of, the segments and therefore, total segment assets have not been disclosed.

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UNITED ONLINE, INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

3. BALANCE SHEET COMPONENTS

Financing Receivables

Credit quality of financing receivables was as follows (in thousands):

	September 30, 2013		December 31, 2012

Current	$	11,879	$	12,130
Past due		3,380		3,515

Total	$	15,259	$	15,645

A significant majority of the past due financing receivables at September 30, 2013 and December 31, 2012 were 120 days or more past due. Financing receivables on nonaccrual status at September 30, 2013 and December 31, 2012 totaled $3.4 million and $3.6 million, respectively.

The changes in allowance for credit losses related to financing receivables were as follows (in thousands):

	Nine Months Ended September 30,

	2013			2012
Balance at January 1	$	3,464		$	3,655
Current period provision		74			225
Write-offs charged against allowance		(237	)		(322	)

Balance at September 30	$	3,301		$	3,558

Other Current Assets

Other current assets consisted of the following (in thousands):

	September 30, 2013		December 31, 2012

Prepaid expenses	$	7,735	$	7,178
Prepaid advertising and promotion expense		1,197		1,573
Prepaid floral catalog expenses		907		957
Prepaid insurance		72		1,139
Other		4,970		4,071

Total	$	14,881	$	14,918

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UNITED ONLINE, INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

3. BALANCE SHEET COMPONENTS (Continued)

Accrued Liabilities

Accrued liabilities consisted of the following (in thousands):

	September 30, 2013		December 31, 2012

Employee compensation and related liabilities	$	25,227	$	24,672
Income taxes payable		12,908		1,668
Non-income taxes payable		3,769		6,166
Customer deposits		1,622		1,713
Accrued restructuring and other exit costs		471		68
Reserves for legal and dispute settlements		9		700
Contingent consideration		—		3,899
Other		5,555		6,367

Total	$	49,561	$	45,253

Contingent Consideration

Contingent consideration related to the acquisition of schoolFeed, Inc. ("schoolFeed") was measured based on three annual earnout periods ending June 30, 2013, 2014 and 2015 (each period, an "Earnout Period" and together, the "Earnout Periods") and, if earned, would be paid annually shortly after the closing of each Earnout Period. The range of the amounts the Company could pay under the contingent consideration arrangement was between $0 and $27.5 million. The estimated fair value of contingent consideration was $8.6 million at December 31, 2012 using a Monte-Carlo simulation.

During the quarter ended March 31, 2013, Facebook restricted certain functionality of the schoolFeed app, which limited schoolFeed's ability to use the Facebook service to contact users who are not registered members of schoolFeed. Subsequently, in May 2013, Facebook discontinued the schoolFeed app's access to the Facebook service, which resulted in the termination of future new installations of the schoolFeed app through Facebook, as well as the discontinuance of the sharing of Facebook content through the schoolFeed app.

At June 30, 2013, the Company had accrued $3.4 million for the contingent consideration payment for the Earnout Period ended June 30, 2013, which was paid in full in August 2013. The Company does not currently expect any contingent consideration will be earned for the Earnout Periods ending June 30, 2014 and 2015.

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UNITED ONLINE, INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

3. BALANCE SHEET COMPONENTS (Continued)

Accumulated Other Comprehensive Loss

The components of accumulated other comprehensive loss were as follows (in thousands):

	Gains (Losses) on Cash Flow Hedging Instruments, Net of Tax			Gains on Other Hedging Instruments, Net of Tax		Foreign Currency Translation			Accumulated Other Comprehensive Loss

Balance at December 31, 2012	$	(813	)	$	13	$	(27,333	)	$	(28,133	)
Other comprehensive income before reclassifications		146			62		3,789			3,997
Amounts reclassified from accumulated other comprehensive loss		153			—		—			153

Other comprehensive income		299			62		3,789			4,150

Balance at September 30, 2013	$	(514	)	$	75	$	(23,544	)	$	(23,983	)

All amounts reclassified from accumulated other comprehensive loss were related to losses on derivatives classified as cash flow hedges. These reclassifications impacted technology and development expenses in the consolidated statements of operations.

4. GOODWILL, INTANGIBLE ASSETS AND OTHER LONG-LIVED ASSETS

Goodwill

The changes in goodwill by reportable segment for the nine months ended September 30, 2013 were as follows (in thousands):

	FTD			Content & Media			Communications			Total

Balance at December 31, 2012:
Goodwill (excluding impairment charges)	$	447,987		$	137,172		$	13,227		$	598,386
Accumulated impairment charges		(114,000	)		(26,606	)		(5,738	)		(146,344	)

Goodwill at December 31, 2012		333,987			110,566			7,489			452,042
Impairment charge		—			(50,221	)		—			(50,221	)
Foreign currency translation		4,756			5			—			4,761

Balance at September 30, 2013:
Goodwill (excluding impairment charges)		452,743			137,177			13,227			603,147
Accumulated impairment charges		(114,000	)		(76,827	)		(5,738	)		(196,565	)

Goodwill at September 30, 2013	$	338,743		$	60,350		$	7,489		$	406,582

During the quarter and nine months ended September 30, 2013, the Company recorded an out-of-period adjustment, which increased FTD's goodwill and decreased accumulated other comprehensive loss in the Company's balance sheet at September 30, 2013 by $5.3 million and was considered immaterial to the current period and all prior periods. Such out-of-period adjustment was netted in the foreign currency translation line item in the table above.

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UNITED ONLINE, INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

4. GOODWILL, INTANGIBLE ASSETS AND OTHER LONG-LIVED ASSETS (Continued)

Impairment of Goodwill

During the quarter ended September 30, 2013, due to a decline in internal financial projections, the Company performed an interim quantitative goodwill assessment for its Classmates reporting unit. Due to the complexity and the effort required to estimate the fair value of the Classmates reporting unit in step one of the impairment test and to estimate the fair value of all assets and liabilities of the Classmates reporting unit in step two of the test, the fair value estimates were derived based on preliminary assumptions and analysis that are subject to change. Based on the Company's preliminary analysis, the implied fair value of goodwill was substantially lower than the carrying value of goodwill for the Classmates reporting unit. As a result, the Company recorded its best estimate of $50.2 million for the goodwill impairment charge during the quarter ended September 30, 2013. The impairment charge was included in impairment of goodwill, intangible assets and long-lived assets in the unaudited condensed consolidated statements of operations. Any adjustment to the estimated impairment charge will be recorded in the fourth quarter of 2013.

Intangible Assets

Intangible assets consisted of the following (in thousands):

	September 30, 2013

	Gross Carrying Amount		Accumulated Amortization			Net Carrying Amount
Pay accounts and free accounts	$	103,308	$	(98,389	)	$	4,919
Customer contracts and relationships		113,840		(97,837	)		16,003
Trademarks and trade names		185,364		(23,465	)		161,899
Software and technology		49,869		(47,645	)		2,224
Rights, content and intellectual property		14,562		(8,085	)		6,477

Total	$	466,943	$	(275,421	)	$	191,522

	December 31, 2012

	Gross Carrying Amount		Accumulated Amortization			Net Carrying Amount
Pay accounts and free accounts	$	103,284	$	(96,253	)	$	7,031
Customer contracts and relationships		113,927		(84,894	)		29,033
Trademarks and trade names		185,561		(22,098	)		163,463
Software and technology		49,896		(41,647	)		8,249
Rights, content and intellectual property		14,494		(5,833	)		8,661

Total	$	467,162	$	(250,725	)	$	216,437

The Company's acquired trademarks and trade names related to the acquisition by the Company of FTD Group, Inc. in August 2008 are indefinite-lived and, accordingly, there is no associated amortization expense or accumulated amortization. At September 30, 2013 and December 31, 2012, such trademarks and trade names after impairment and foreign currency translation adjustments totaled $158.3 million and $158.5 million, respectively.

Amortization expense related to intangible assets for the quarter and nine months ended September 30, 2013 was $7.3 million and $25.4 million, respectively. Amortization expense related to

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UNITED ONLINE, INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

4. GOODWILL, INTANGIBLE ASSETS AND OTHER LONG-LIVED ASSETS (Continued)

intangible assets for the quarter and nine months ended September 30, 2012 was $8.2 million and $23.8 million, respectively.

Estimated future intangible assets amortization expense at September 30, 2013 was as follows (in thousands):

					Year Ending December 31,

			Oct-Dec 2013		Year Ending December 31,
	Total		Oct-Dec 2013		2014		2015		2016		2017		2018		Thereafter
Estimated amortization of intangible assets	$	33,244	$	6,011	$	17,741	$	3,284	$	2,826	$	1,812	$	835	$	735

5. FINANCING ARRANGEMENTS

In connection with the acquisition of FTD Group, Inc. in August 2008, UNOLA Corp., which was then an indirect wholly-owned subsidiary of United Online, Inc., and which subsequently merged into FTD Group, Inc., entered into a $425 million senior secured credit agreement with Wells Fargo Bank, National Association, as Administrative Agent (the "2008 Credit Agreement"), consisting of (i) a term loan A facility of $75 million, (ii) a term loan B facility of $300 million, and (iii) a revolving credit facility of up to $50 million. On June 10, 2011, FTD Group, Inc. entered into a new credit agreement (the "2011 Credit Agreement") with Wells Fargo Bank, National Association, as Administrative Agent for the lenders, to refinance the 2008 Credit Agreement. The 2011 Credit Agreement provided FTD Group, Inc. with a $315 million senior secured credit facility consisting of (i) a $265 million seven-year term loan and (ii) a $50 million five-year revolving credit facility, and certain other financial accommodations, including letters of credit.

On June 10, 2011, FTD Group, Inc. repaid in full all outstanding indebtedness under the 2008 Credit Agreement. No penalties were paid in connection with such repayment. The repayment of obligations under the 2008 Credit Agreement was financed with the proceeds of the $265 million of term loan borrowings under the 2011 Credit Agreement and FTD's available cash.

On July 17, 2013, FTD Companies, Inc. entered into a new credit agreement (the "Credit Agreement") by and among FTD Companies, Inc., Interflora British Unit, the material wholly-owned domestic subsidiaries of FTD Companies, Inc. party thereto as guarantors, the financial institutions party thereto from time to time, Bank of America Merrill Lynch and Wells Fargo Securities, LLC, as joint lead arrangers and book managers, and Bank of America, N.A., as administrative agent for the lenders, to refinance the 2011 Credit Agreement. On July 17, 2013, FTD Companies, Inc. drew $220 million of the new $350 million revolving credit facility (the "Revolving Credit Facility") and used approximately $19 million of its existing cash balance to repay in full all outstanding indebtedness under the 2011 Credit Agreement and the fees and expenses related to the Credit Agreement.

The obligations under the Credit Agreement are guaranteed by FTD Companies, Inc.'s material wholly-owned domestic subsidiaries (collectively, with FTD Companies, Inc., the "U.S. Loan Parties"). In addition, the obligations under the Credit Agreement are secured by a lien on substantially all of the assets of the U.S. Loan Parties, including a pledge of all of the outstanding capital stock of certain direct subsidiaries of the U.S. Loan Parties (except with respect to foreign subsidiaries and certain domestic subsidiaries whose assets consist primarily of foreign subsidiary equity interests, in which case such pledge shall be limited to 66% of the outstanding capital stock).

The interest rates set forth in the Credit Agreement for loans are either a base rate plus a margin ranging from 0.50% to 1.25% per annum, or LIBOR plus a margin ranging from 1.50% to 2.25% per

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UNITED ONLINE, INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

5. FINANCING ARRANGEMENTS (Continued)

annum, calculated according to the net leverage ratio of FTD Companies, Inc. and its subsidiaries. The initial base rate margin was 0.75% per annum and the initial LIBOR margin was 1.75% per annum. In addition, FTD Companies, Inc. will pay a commitment fee ranging from 0.20% to 0.35% per annum on the unused portion of the Revolving Credit Facility. The Credit Agreement contains customary representations and warranties, events of default, affirmative covenants and negative covenants, that, among other things, require FTD Companies, Inc. and its subsidiaries to maintain compliance with a maximum net leverage ratio and a minimum interest coverage ratio, and impose restrictions and limitations on, among other things, investments, dividends, and asset sales, and FTD Companies, Inc.'s and its subsidiaries' ability to incur additional indebtedness and liens.

Under the terms of the Credit Agreement, FTD Companies, Inc. is generally restricted from transferring funds to United Online, Inc., with certain exceptions prior to the completion of the FTD Spin-Off Transaction in connection with the reimbursement of certain expenses. These restrictions resulted in the restricted net assets (as defined in Rule 4-08(e)(3) of Regulation S-X) of FTD Companies Inc., and its subsidiaries totaling $283.7 million at September 30, 2013, which exceeded 25% of the consolidated net assets of United Online, Inc. and its subsidiaries. FTD Companies, Inc. was in compliance with all covenants under the Credit Agreement at September 30, 2013.

The changes in the Company's debt balances, net of discounts, for the nine months ended September 30, 2013 under the 2011 Credit Agreement were as follows (in thousands):

		Balance at December 31, 2012			Repayments of Debt			Accretion of Discounts			Write Off of Discounts			Balance at September 30, 2013

2011 Credit Agreement, Term Loan		$	244,000		$	(246,013	)	$	281		$	1,732		$	—

At September 30, 2013, $220 million was outstanding under the Revolving Credit Facility. At September 30, 2013, the borrowing capacity under the Revolving Credit Facility, which was further reduced by $1.4 million in outstanding letters of credit, was $128.6 million.

6. DERIVATIVE INSTRUMENTS

The estimated fair values and notional values of outstanding derivative instruments were as follows (in thousands):

		Estimated Fair Value of Derivative Instruments				Notional Value of Derivative Instruments

	Balance Sheet Location	September 30, 2013		December 31, 2012		September 30, 2013		December 31, 2012
Derivative Assets:
Interest rate caps	Other assets	$	1,169	$	699	$	130,000	$	130,000
Other derivative assets	Other current assets	$	24	$	—	$	687	$	—
Derivative Liabilities:
Other derivative liabilities	Accrued liabilities	$	187	$	245	$	3,793	$	7,333

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UNITED ONLINE, INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

6. DERIVATIVE INSTRUMENTS (Continued)

The effect of the Company's interest rate caps on accumulated other comprehensive loss was as follows (in thousands):

	Changes in Gains (Losses) Recognized in Accumulated Other Comprehensive Loss on Derivatives Before Tax

	Quarter Ended September 30,						Nine Months Ended September 30,
	2013			2012			2013		2012
Interest rate caps	$	(368	)	$	(213	)	$	469	$	(1,139	)

At September 30, 2013, the effective portion, before tax effect, of the Company's interest rate caps was $0.7 million, none of which was expected to be reclassified from accumulated other comprehensive loss into interest expense in the consolidated statements of operations within the next 12 months.

7. FAIR VALUE MEASUREMENTS

Financial Assets and Derivative Instruments

The following table presents information about financial assets and derivative instruments that were required to be measured at fair value on a recurring basis (in thousands):

	Estimated Fair Value

	September 30, 2013
Description	Level 1		Level 2		Total
Assets:
Money market funds	$	69,827	$	—	$	69,827
Time deposits		—		10,716		10,716
Derivative assets		—		1,193		1,193

Total	$	69,827	$	11,909	$	81,736

Liabilities:
Derivative liabilities	$	—	$	187	$	187

Total	$	—	$	187	$	187

	Estimated Fair Value

	December 31, 2012
Description	Level 1		Level 2		Total
Assets:
Money market funds	$	89,507	$	—	$	89,507
Time deposits		—		9,021		9,021
Derivative assets		—		699		699

Total	$	89,507	$	9,720	$	99,227

Liabilities:
Derivative liabilities	$	—	$	245	$	245

Total	$	—	$	245	$	245

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UNITED ONLINE, INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

7. FAIR VALUE MEASUREMENTS (Continued)

Long-Term Debt

The Company estimated the fair value of its long-term debt using a discounted cash flow approach that incorporates a market interest yield curve with adjustments for duration and the Company's credit risk profile. In determining the market interest yield curve, the Company considered, among other factors, its estimated credit spread. At September 30, 2013, the Company estimated its credit spread as 1.8% for the long-term debt associated with the Credit Agreement, resulting in a yield-to-maturity estimate of 3.1%. At December 31, 2012, the Company estimated its credit rating as BB+/BB for the long-term debt associated with the 2011 Credit Agreement, resulting in a discount rate of 3.8%. The table below summarizes the estimated fair values for long-term debt (in thousands):

	September 30, 2013				December 31, 2012

			Estimated Fair Value				Estimated Fair Value
	Carrying Amount		Estimated Fair Value		Carrying Amount		Estimated Fair Value
	Carrying Amount		Level 2		Carrying Amount		Level 2
Long-term debt, net of discounts, including current portion	$	220,000	$	221,807	$	244,000	$	261,090

MyPoints Goodwill and Intangible Assets

During the year ended December 31, 2012, the Company recorded a goodwill impairment charge and an intangible assets impairment charge related to MyPoints.com, Inc. ("MyPoints") totaling $26.6 million and $0.3 million, respectively. Accordingly, such goodwill and trademarks were required to be measured at fair value on a non-recurring basis and, at December 31, 2012, the estimated fair values were as follows (in thousands):

	Estimated Fair Value

Description	Total (Level 3)
Assets:
MyPoints reporting unit goodwill	$	22,517
MyPoints reporting unit trademarks		1,000

Total	$	23,517

The Company estimated the fair value of the MyPoints reporting unit using a combination of the income approach and the market approach. The inputs for the fair value calculations of the reporting unit included a 4.0% growth rate to calculate the terminal value and a discount rate of 14.0%. In addition, the Company assumed revenue growth and applied margin and other cost assumptions consistent with the reporting unit's historical trends. The Company estimated the fair value of the MyPoints trademarks using the relief from royalty method, which is a form of the income approach that incorporates elements of the market approach. The inputs for the fair value calculations of the trademarks included revenue projections, a trademarks royalty rate of 0.3% and a discount rate of 14.5%.

Classmates Goodwill

During the quarter ended September 30, 2013, the Company recorded a goodwill impairment charge related to the Classmates reporting unit totaling $50.2 million. Accordingly, such goodwill was

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NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

7. FAIR VALUE MEASUREMENTS (Continued)

required to be measured at fair value on a non-recurring basis and, at September 30, 2013, the estimated fair value was as follows (in thousands):

	Estimated Fair Value

Description	Total (Level 3)
Assets:
Classmates reporting unit goodwill	$	37,834

The Company estimated the fair value of the Classmates reporting unit using the income approach. The inputs for the fair value calculations of the reporting unit included a 4.0% growth rate to calculate the terminal value and a discount rate of 12.0%. In addition, the Company assumed revenue growth and applied margin and other cost assumptions consistent with the reporting unit's historical trends.

8. STOCKHOLDERS' EQUITY

Common Stock Repurchases

United Online, Inc.'s Board of Directors authorized a common stock repurchase program (the "Program") that allows United Online, Inc. to repurchase shares of its common stock through open market or privately negotiated transactions based on prevailing market conditions and other factors. From August 2001 through December 31, 2010, United Online, Inc. had repurchased $150.2 million of its common stock under the Program, leaving $49.8 million of authorization remaining under the Program. In February 2011, United Online, Inc.'s Board of Directors extended the Program through December 31, 2011 and authorized an increase in the $49.8 million authorization amount to $80.0 million. In December 2011, United Online, Inc.'s Board of Directors extended the Program through December 31, 2012. In January 2013, United Online, Inc.'s Board of Directors approved and ratified the extension of the Program through December 31, 2013, and in September 2013, the Board of Directors further extended the Program through December 31, 2014. There were no repurchases under the Program in the year ended December 31, 2012 or the nine months ended September 30, 2013 and, at September 30, 2013, the authorization remaining under the Program was $80.0 million.

Shares withheld upon the vesting of restricted stock units to pay minimum statutory employee withholding taxes are considered common stock repurchases, but are not counted as purchases against the Program. Upon vesting of restricted stock units, the Company currently does not collect the minimum statutory withholding taxes from employees. Instead, the Company automatically withholds, from the restricted stock units that vest, the portion of those shares with a fair market value equal to the amount of the minimum statutory employee withholding taxes due, which is accounted for as a repurchase of common stock. The Company then pays the minimum statutory withholding taxes in cash. The amounts remitted in the nine months ended September 30, 2013 and 2012 were $3.4 million and $2.3 million, respectively, for which the Company withheld 0.5 million and 0.4 million shares of common stock, respectively, that were underlying the restricted stock units that vested.

Dividends

Dividends are paid on shares of common stock outstanding as of the record date. In addition, dividend equivalents are generally paid on nonvested restricted stock units outstanding as of the record date.

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8. STOCKHOLDERS' EQUITY (Continued)

In January, April and July 2013, United Online, Inc.'s Board of Directors declared quarterly cash dividends of $0.10 per share of common stock. The dividends were paid on February 28, 2013, May 31, 2013 and August 30, 2013 and totaled $9.4 million, $9.7 million and $9.7 million, respectively, including dividend equivalents paid on nonvested restricted stock units.

The payment of future dividends is discretionary and is subject to determination by United Online, Inc.'s Board of Directors each quarter following its review of the Company's financial performance and other factors. Dividends that are declared by United Online, Inc.'s Board of Directors are currently paid out of the Company's surplus, as defined and computed in accordance with the General Corporation Law of the State of Delaware.

9. STOCK-BASED COMPENSATION PLANS

Stock-Based Compensation

The following table summarizes the stock-based compensation that has been included in the following line items within the unaudited condensed consolidated statements of operations (in thousands):

	Quarter Ended September 30,				Nine Months Ended September 30,

	2013		2012		2013		2012
Operating expenses:
Cost of revenues-products	$	6	$	19	$	27	$	25
Cost of revenues-services		36		67		118		192
Sales and marketing		650		639		1,908		1,781
Technology and development		362		403		1,088		1,198
General and administrative		2,099		2,302		6,159		6,721

Total stock-based compensation	$	3,153	$	3,430	$	9,300	$	9,917

Recent Awards

Effective March 6, 2013, the Compensation Committee of the Board of Directors of United Online, Inc. approved restricted stock unit grants to certain executive officers totaling 0.9 million shares. The restricted stock units will vest as to one-third of the total number of units awarded annually over a three-year period beginning February 15, 2013.

Effective March 6, 2013, the Secondary Compensation Committee of the Board of Directors of United Online, Inc. approved restricted stock unit grants to certain non-executive officer employees totaling 1.4 million shares. The restricted stock units will vest as to one-quarter of the total number of units awarded annually over a four-year period beginning February 15, 2013.

Under the terms of an employment agreement entered into on October 2, 2013 between United Online, Inc. and Francis Lobo regarding his appointment as President and Chief Executive Officer of United Online, Inc. effective November 5, 2013, in the first quarter of 2014, the Compensation Committee of the Board of Directors will grant to Mr. Lobo (i) a number of restricted stock units with an aggregate value of $1.5 million and (ii) a number of options to purchase United Online, Inc.'s common stock equal to 1.33 multiplied by the number of restricted stock units granted, with an exercise price equal to the per-share closing price on the date of grant. These awards will vest at the rate of one-third on each of the first three anniversaries of November 5, 2013.

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NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

10. INCOME TAXES

The Company's effective income tax rate for the quarter and nine months ended September 30, 2013 differed from the U.S. federal statutory tax rate of 35% primarily due to the Classmates reporting unit goodwill impairment charge recorded during the quarter and nine months ended September 30, 2013.

11. NET INCOME (LOSS) PER COMMON SHARE

The following table sets forth the computation of basic and diluted net income (loss) per common share (in thousands, except per share amounts):

	Quarter Ended September 30,						Nine Months Ended September 30,

	2013			2012			2013			2012
Numerator:
Net income (loss)	$	(47,232	)	$	5,447		$	(30,861	)	$	25,480
Income allocated to participating securities		(379	)		(344	)		(1,015	)		(895	)

Net income (loss) attributable to common stockholders	$	(47,611	)	$	5,103		$	(31,876	)	$	24,585

Denominator:
Shares used to calculate basic net income (loss) per common share		92,764			90,657			92,247			90,311

Add: Dilutive effect of non-participating securities		—			78			—			68

Shares used to calculate diluted net income (loss) per common share		92,764			90,735			92,247			90,379

Basic net income (loss) per common share	$	(0.51	)	$	0.06		$	(0.35	)	$	0.27

Diluted net income (loss) per common share	$	(0.51	)	$	0.06		$	(0.35	)	$	0.27

The diluted net income (loss) per common share computations exclude stock options and restricted stock units which are antidilutive. Weighted-average antidilutive shares for the quarter and nine months ended September 30, 2013 were 7.0 million and 4.2 million, respectively. Weighted-average antidilutive shares for the quarter and nine months ended September 30, 2012 were 3.9 million and 5.4 million, respectively.

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NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

11. NET INCOME (LOSS) PER COMMON SHARE (Continued)

Pro Forma Net Income (Loss) per Common Share

The following table sets forth pro forma basic and diluted net income (loss) per common share, giving effect to the one-for-seven reverse stock split of United Online, Inc. common stock declared on October 1, 2013, which will become effective at 11:59 p.m. EDT on October 31, 2013 (in thousands, except per share amounts):

	Quarter Ended September 30,					Nine Months Ended September 30,

	2013			2012		2013			2012
Shares used to calculate pro forma basic net income (loss) per common share		13,252			12,951		13,178			12,902

Shares used to calculate pro forma diluted net income (loss) per common share		13,252			12,996		13,178			12,941

Pro forma basic net income (loss) per common share	$	(3.59	)	$	0.39	$	(2.42	)	$	1.91

Pro forma diluted net income (loss) per common share	$	(3.59	)	$	0.39	$	(2.42	)	$	1.90

12. RESTRUCTURING AND OTHER EXIT COSTS

Restructuring and other exit costs were as follows (in thousands):

	Employee Termination Costs			Contract Termination Costs			Total

Accrued restructuring and other exit costs at December 31, 2012	$	68		$	—		$	68
Restructuring and other exit costs		2,274			229			2,503
Cash paid for restructuring and other exit costs		(1,871	)		(229	)		(2,100	)

Accrued restructuring and other exit costs at September 30, 2013	$	471		$	—		$	471

In the quarter ended September 30, 2013, the Company recorded restructuring and other exit costs totaling $0.3 million, consisting of employee termination costs. In the nine months ended September 30, 2013, the Company recorded restructuring and other exit costs totaling $2.5 million, consisting of $2.3 million and $0.2 million of employee termination costs and contract termination costs, respectively, in the Content & Media segment. These restructuring charges were a result of management's decision to streamline segment operations and increase segment profitability. At September 30, 2013, accrued restructuring and other exit costs totaled $0.5 million, which will be paid over the next 12 months.

There were no restructuring and other exit costs in the quarter ended September 30, 2012. Restructuring and other exit costs totaled $14,000 for the nine months ended September 30, 2012.

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NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

13. CONTINGENCIES—LEGAL MATTERS

In June 2011, Memory Lane, Inc., a California corporation, filed a complaint in United States District Court, Central District of California, against Classmates International, Inc., Classmates Online, Inc. and the Company's Memory Lane, Inc. subsidiary ("Memory Lane"), alleging false designation of origin under the Lanham Act, 15 U.S.C. section 1125, and state and common law unfair competition. The complaint includes requests for an award of damages and for preliminary and permanent injunctive relief. Notwithstanding the request for preliminary injunctive relief, no motion for such relief has been filed. Memory Lane responded to the complaint in September 2011. In October 2011, the plaintiff amended its complaint to, among other things, dismiss Classmates International, Inc. and add United Online, Inc. as a defendant. Discovery and all pre-trial filings have been completed. A trial date of February 11, 2014 has been set.

In March 2012, Hope Kelm, Barbara Timmcke, Regina Warfel, Brett Reilly, Juan M. Restrepo, and Jennie H. Pham filed a purported class action complaint (the "Kelm Class Action") in United States District Court, District of Connecticut, against the following defendants: (i) Chase Bank USA, N.A., Bank of America, N.A., Capital One Financial Corporation, Citigroup, Inc., and Citibank, N.A. (collectively, the "Credit Card Company Defendants"); (ii) 1-800-Flowers.com, Inc., United Online, Inc., Memory Lane, Inc., Classmates International, Inc., FTD Group, Inc., Days Inns Worldwide, Inc., Wyndham Worldwide Corporation, PeopleFindersPro, Inc., Beckett Media LLC, Buy.com, Inc., Rakuten USA, Inc., IAC/InterActiveCorp, and Shoebuy.com, Inc. (collectively, the "E-Merchant Defendants"); and (iii) Trilegiant Corporation, Inc. ("Trilegiant"), Affinion Group, LLC ("Affinion"), and Apollo Global Management, LLC ("Apollo"). The complaint alleges (1) violations of the Racketeer Influenced Corrupt Organizations Act ("RICO") by all defendants, and aiding and abetting violations of such act by the Credit Card Company Defendants; (2) aiding and abetting violations of federal mail fraud, wire fraud and bank fraud statutes by the Credit Card Company Defendants; (3) violations of the Electronic Communications Privacy Act ("ECPA") by Trilegiant, Affinion and the E-Merchant Defendants, and aiding and abetting violations of such act by the Credit Card Company Defendants; (4) violations of the Connecticut Unfair Trade Practices Act by Trilegiant, Affinion, Apollo, and the E-Merchant Defendants, and aiding and abetting violations of such act by the Credit Card Company Defendants; (5) violation of California Business and Professions Code section 17602 by Trilegiant, Affinion, Apollo, and the E-Merchant Defendants; and (6) unjust enrichment by all defendants. The plaintiffs seek class certification, restitution and disgorgement of all amounts wrongfully charged to and received from plaintiffs, damages, treble damages, punitive damages, preliminary and permanent injunctive relief, attorneys' fees, costs of suit, and pre- and post-judgment interest on any amounts awarded.

In March 2012, Debra Miller and William Thompson filed a purported class action complaint (the "Miller Class Action") in United States District Court, District of Connecticut, against the following defendants: (i) Trilegiant, Affinion, Apollo, Vertrue, Inc., Webloyalty.com, Inc., and Adaptive Marketing, LLC (collectively, the "Membership Companies"); (ii) 1-800-Flowers.com, Inc., Beckett Media LLC, Buy.com, Inc., Classmates International, Inc., Days Inn Worldwide, Inc., FTD Group, Inc., IAC/Interactivecorp, Inc., Memory Lane, Inc., Peoplefinderspro, Inc., Rakuten USA, Inc., Shoebuy.com, Inc., United Online, Inc., Wells Fargo & Company, and Wyndham Worldwide Corporation (collectively, the "Marketing Companies"); and (iii) Bank of America, N.A., Capital One Financial Corporation, Chase Bank USA, N.A., and Citibank, N.A. (collectively, the "Credit Card Companies"). The complaint alleges (1) violations of RICO by all defendants, and aiding and abetting violations of such act by the Credit Card Companies; (2) aiding and abetting violations of federal mail

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NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

13. CONTINGENCIES—LEGAL MATTERS (Continued)

fraud, wire fraud and bank fraud statutes by the Credit Card Companies; (3) violations of the ECPA by the Membership Companies and the Marketing Companies, and aiding and abetting violations of such act by the Credit Card Companies; (4) violations of the Connecticut Unfair Trade Practices Act by the Membership Companies and the Marketing Companies, and aiding and abetting violations of such act by the Credit Card Companies; (5) violation of California Business and Professions Code section 17602 by the Membership Companies and the Marketing Companies; and (6) unjust enrichment by all defendants. The plaintiffs seek class certification, restitution and disgorgement of all amounts wrongfully charged to and received from the plaintiffs, damages, treble damages, punitive damages, preliminary and permanent injunctive relief, attorneys' fees, costs of suit, and pre- and post-judgment interest on any amounts awarded.

In April 2012, the Kelm Class Action and the Miller Class Action were consolidated with a related case under the case caption In re Trilegiant Corporation, Inc. In September 2012, the plaintiffs filed their consolidated amended complaint and named five additional defendants. The defendants have responded to the consolidated amended complaint by joining in motions to dismiss filed by other defendants on December 7, 2012. Those motions were argued before the district court on September 25, 2013, and taken under submission. The court has not yet ruled on the motion to dismiss, and no trial date has been set.

In addition, in December 2012, David Frank filed a purported class action complaint (the "Frank Class Action") in United States District Court, District of Connecticut, against the following defendants: Trilegiant, Affinion, Apollo (collectively, the "Frank Membership Companies"); 1-800-Flowers.com, Inc., Beckett Media LLC, Buy.com, Inc., Classmates International, Inc., Days Inn Worldwide, Inc., FTD Group, Inc., Hotwire, Inc., IAC/Interactivecorp, Inc., Memory Lane, Inc., Orbitz Worldwide, LLC, PeopleFindersPro, Inc., Priceline.com, Inc., Shoebuy.com, Inc., TigerDirect, Inc., United Online, Inc., and Wyndham Worldwide Corporation (collectively, the "Frank Marketing Companies"); Bank of America, N.A., Capital One Financial Corporation, Chase Bank USA, N.A., Chase Paymentech Solutions, LLC, Citibank, N.A., Citigroup, Inc., and Wells Fargo Bank, N.A. (collectively, the "Frank Credit Card Companies"). The complaint alleges (1) violations of RICO by all defendants; (2) aiding and abetting violations of such act by the Frank Credit Card Companies; (3) aiding and abetting commissions of mail fraud, wire fraud and bank fraud by the Frank Credit Card Companies; (4) violation of the ECPA by the Frank Membership Companies and the Frank Marketing Companies, and aiding and abetting violations of such act by the Frank Credit Card Companies; (5) violations of the Connecticut Unfair Trade Practices Act by the Frank Membership Companies and the Frank Marketing Companies, and aiding and abetting violations of such act by the Frank Credit Card Companies; (6) violation of California Business and Professions Code section 17602 by the Frank Membership Companies and the Frank Marketing Companies; and (7) unjust enrichment by all defendants. The plaintiff seeks class certification, restitution and disgorgement of all amounts wrongfully charged to and received from plaintiff, damages, treble damages, punitive damages, preliminary and permanent injunctive relief, attorneys' fees, costs of suit, and pre- and post-judgment interest on any amounts awarded. On January 23, 2013, the plaintiff moved to consolidate the Frank Class Action with the In re Trilegiant Corporation, Inc. action. In response, the court ordered the plaintiff to show cause as to why, among other things, the plaintiff should be afforded named plaintiff status. The plaintiff filed his response to the order to show cause on February 15, 2013. The court has not yet ruled upon the request for consolidation or the order to show cause.

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NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

13. CONTINGENCIES—LEGAL MATTERS (Continued)

In December 2008, Interflora, Inc. (in which United Online has an indirect, two-thirds ownership interest) and Interflora British Unit (an indirect, wholly-owned subsidiary of United Online) issued proceedings against Marks and Spencer plc ("Marks and Spencer") seeking injunctive relief, damages, interest, and costs in an action claiming infringement of U.K. trademark registration number 1329840 and European Community trademark registration number 909838, both for the word "Interflora". Marks and Spencer did not make a counterclaim. In July 2009, the High Court of Justice of England and Wales (the "High Court"), referred questions to the Court of Justice of European Union ("CJEU") for a preliminary ruling. In September 2011, the CJEU handed down its judgment on the questions referred by the High Court. In February 2012, the High Court scheduled the trial for April 2013. In September 2012, Interflora British Unit executed an indemnity agreement by which Interflora British Unit agreed to indemnify Interflora, Inc. against all losses and expenses arising out of this action which Interflora, Inc. may incur after July 10, 2012. The trial in this matter concluded in April 2013. In May 2013, the High Court ruled that Marks and Spencer infringed the Interflora trademarks. In June 2013, the High Court issued an injunction prohibiting Marks and Spencer from infringing the Interflora trademarks in specified jurisdictions and ordered Marks and Spencer to provide certain disclosures in order for damages to be quantified. The High Court granted Marks and Spencer permission to appeal the ruling. Marks and Spencer has submitted its appeal on the grounds for which permission was granted to the High Court, and is further seeking permission to appeal on additional grounds.

In January 2013, Unified Messaging Solutions LLC ("Unified Messaging") filed a complaint in United States District Court, Northern District of Illinois, against United Online, Inc., Juno Online Services, Inc., NetZero, Inc. and Memory Lane, Inc. alleging patent infringement of five patents related to email index lists. This case is part of a 58-case Multi-District Litigation in Chicago, Illinois with two separate "waves" of defendants. This action is part of "Wave II". In February 2013, Unified Messaging filed a stipulation of dismissal without prejudice of all claims against defendant United Online, Inc. The remaining defendants responded to the complaint in March 2013 by filing a motion to dismiss the complaint. The plaintiff addressed the issues raised by the defendants' motion to dismiss by filing an amended complaint on October 16, 2013. The Wave II defendants have formed a Joint Defense Group that works with a similar Joint Defense Group for the Wave I defendants to coordinate strategy. The defendants filed a motion to transfer the case, but the court denied the motion without prejudice and directed the defendants to file the motion after the upcoming "Markman" claim construction ruling for the Wave I cases. The defendants filed a motion to challenge the consolidation of the Wave II cases with the Wave I cases and a motion against the plaintiff for bringing the case without having ownership of the patents and in violation of the terminal disclaimer provisions of the patents. While the former motion was denied, the latter motion resulted in Unified Messaging being directed to add Advanced Messaging Technologies as a plaintiff. The defendants have prepared initial rounds of discovery, but the plaintiff's response is on hold pending the court's issuance of the Markman ruling. No trial date has been set.

The Company has been cooperating with certain governmental authorities in connection with their respective investigations of its former post-transaction sales practices and certain other current or former business practices.

•: In 2010, FTD.COM Inc. and Classmates Online, Inc., renamed Memory Lane, Inc., received subpoenas from the Attorney General for the State of Kansas and the Attorney General for the State of Maryland, respectively. These subpoenas were issued on behalf of a Multistate Work

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13. CONTINGENCIES—LEGAL MATTERS (Continued)

Group that consists of the Attorneys General for the following states: Alabama, Alaska, Delaware, Florida, Idaho, Illinois, Kansas, Maine, Maryland, Michigan, New Mexico, New Jersey, North Dakota, Ohio, Oregon, Pennsylvania, South Dakota, Texas, Vermont, and Washington. The primary focus of the inquiry concerns certain post-transaction sales practices in which these companies previously engaged with certain third-party vendors. In the second quarter of 2012, the Company received an offer of settlement from the Multistate Work Group consisting of certain injunctive relief and the consideration of two areas of monetary relief: (1) restitution to consumers and (2) a $20 million payment by these companies for the violations alleged by the Multistate Work Group and to reimburse the Multistate Work Group for its investigation costs. The Company rejected the Multistate Work Group's offer. The Company has since had ongoing discussions with the Multistate Work Group regarding the non-monetary aspects of a negotiated resolution. The Company is continuing to cooperate with the Multistate Work Group and is providing requested information. There can be no assurances as to the terms on which the Multistate Work Group and the Company may agree to settle this matter, or that any settlement of this matter may be reached. The Company is not able to reasonably estimate the amount of possible loss or range of loss that may arise, if any. In the event that the Multistate Work Group and the Company agree to settle this matter, or if no settlement is reached and there are adverse judgments against the Company in connection with litigation filed by the Attorneys General of the Multistate Work Group, there could be a material adverse effect on the Company's financial position, results of operations and cash flows.

•: In 2010, Memory Lane, Inc. received a subpoena from the Attorney General for the District of Columbia regarding the subsidiary's marketing, billing and renewal practices, including, without limitation, its former post-transaction sales practices. In July 2013, the parties entered into a settlement agreement in which Memory Lane, Inc. agreed to change certain of its practices and disclosures and pay the District of Columbia $300,000 for its cost of investigation and associated attorney fees.
•: In 2011, Classmates Online, Inc. received a civil investigative demand from the Attorney General for the State of Washington regarding its marketing, refund, cancelation, and renewal practices. Prior to that, in 2009, Classmates Online, Inc. had received a civil investigative demand from the Attorney General for the State of Washington regarding certain post-transaction sales practices in which it had previously engaged with certain third-party vendors. In 2012, the Attorney General for the State of Washington joined the aforementioned Multistate Work Group. The Company believes that by joining the Multistate Work Group, the Attorney General's investigation may have been consolidated into the Multistate Work Group's inquiry.

The Company cannot predict the outcome of these or any other governmental investigations or other legal actions or their potential implications for its business. There are no assurances that additional governmental investigations or other legal actions will not be instituted in connection with the Company's former post-transaction sales practices or other current or former business practices.

The Company records a liability when it believes that it is both probable that a loss will be incurred, and the amount of loss can be reasonably estimated. The Company evaluates, at least quarterly, developments in its legal matters that could affect the amount of liability that has been previously accrued, and makes adjustments as appropriate. Significant judgment is required to determine both probability and the estimated amount. The Company may be unable to estimate a

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NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

13. CONTINGENCIES—LEGAL MATTERS (Continued)

possible loss or range of possible loss due to various reasons, including, among others: (i) if the damages sought are indeterminate; (ii) if the proceedings are in early stages, (iii) if there is uncertainty as to the outcome of pending appeals, motions or settlements, (iv) if there are significant factual issues to be determined or resolved, and (v) if there are novel or unsettled legal theories presented. In such instances, there is considerable uncertainty regarding the ultimate resolution of such matters, including a possible eventual loss, if any. With respect to the other legal matters described above, the Company has determined, based on its current knowledge, that the amount of possible loss or range of loss, including any reasonably possible losses in excess of amounts already accrued, is not reasonably estimable. However, legal matters are inherently unpredictable and subject to significant uncertainties, some of which are beyond the Company's control. As such, there can be no assurance that the final outcome of these matters will not materially and adversely affect the Company's business, financial condition, results of operations, or cash flows.

14. PLANNED FTD SPIN-OFF TRANSACTION

The Company expects to complete the FTD Spin-Off Transaction on November 1, 2013. However, there can be no assurance that it will be completed on the anticipated schedule or that its terms will not change. In September 2013, the Company received a private letter ruling from the IRS confirming that the separation and the distribution of shares of FTD Companies, Inc. common stock will qualify as a transaction that is tax-free for U.S. federal income tax purposes, and as such, the distribution of shares of FTD Companies, Inc. common stock will not result in the recognition, for U.S. federal income tax purposes, of income, gain or loss by United Online, Inc. or its stockholders. On October 1, 2013, United Online, Inc. announced that the SEC has declared the FTD Companies, Inc. Registration Statement on Form 10 effective and that United Online, Inc.'s Board of Directors has approved the separation of FTD Companies, Inc. from United Online, Inc. through a tax-free dividend involving the distribution of all FTD Companies, Inc. common stock held by United Online, Inc. to United Online, Inc.'s stockholders on November 1, 2013. United Online, Inc.'s Board of Directors also determined to implement a one-for-seven reverse stock split of shares of United Online, Inc. common stock immediately prior to completion of the FTD Spin-Off Transaction. As a result, the following is expected to occur: (1) FTD Companies, Inc. common stock will be distributed at 12:01 a.m. EDT on November 1, 2013 to United Online, Inc. stockholders of record as of the close of business on October 10, 2013; (2) United Online, Inc. stockholders will receive one share of FTD Companies, Inc. common stock for every five shares of United Online, Inc. common stock they hold on the record date of the close of business on October 10, 2013 (prior to giving effect to the reverse stock split of United Online, Inc. shares); and (3) United Online, Inc. will effect a one-for-seven reverse stock split of United Online, Inc. common stock, which will become effective at 11:59 p.m. EDT on October 31, 2013. The FTD Spin-Off Transaction does not require stockholder approval. Following completion of the FTD Spin-Off Transaction, the historical results of the FTD segment will be presented as discontinued operations in the Company's consolidated financial statements. The Company recorded $4.5 million and $7.6 million of transaction-related costs in the quarter and nine months ended September 30, 2013, respectively, in connection with the FTD Spin-Off Transaction and its exploration of strategic alternatives for its other businesses and potential monetization opportunities for its portfolio of patents and patent applications. The transaction-related costs were included in general and administrative expenses in the unaudited condensed consolidated statements of operations.

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NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

14. PLANNED FTD SPIN-OFF TRANSACTION (Continued)

On April 30, 2013, Mark R. Goldston, Chairman, President and Chief Executive Officer of United Online, Inc., announced that, subject to the completion of the FTD Spin-Off Transaction, he would resign as a director and officer of United Online immediately thereafter. Under the terms of Mr. Goldston's employment agreement, the FTD Spin-Off Transaction would constitute a change in control of United Online. His resignation following the FTD Spin-Off Transaction would constitute an involuntary termination for purposes of his employment agreement due to there having been a material decrease in his authorities, duties and responsibilities following a change in control. As a result, effective upon such resignation, and subject to the terms and conditions of his employment agreement, Mr. Goldston would be entitled to the severance and other benefits described in his employment agreement in connection with an involuntary termination, including an estimated cash severance payment totaling approximately $7.2 million (assuming a November 1, 2013 termination date), as well as full and accelerated vesting of Mr. Goldston's outstanding nonvested restricted stock units and unvested stock options. Mr. Goldston's employment agreement has previously been filed with the SEC.

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ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Forward-Looking Statements

This Quarterly Report on Form 10-Q and the documents incorporated herein by reference contain certain forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, as amended, based on our current expectations, estimates and projections about our operations, industry, financial condition, performance, results of operations, and liquidity. Statements containing words such as "may," "believe," "anticipate," "expect," "intend," "plan," "project," "projections," "business outlook," "estimate," or similar expressions constitute forward-looking statements. These forward-looking statements include, but are not limited to, statements about the expected benefits of our acquisitions; the Company's strategies, including the planned separation of the Company and FTD Companies, Inc. into separate, publicly-traded companies and the expected benefits of such transaction; anticipated changes to senior management; future financial performance; revenues; segment metrics; operating expenses; market trends, including those in the markets in which we compete; liquidity; cash flows and uses of cash; dividends; capital expenditures; depreciation and amortization; tax payments; foreign currency exchange rates; hedging arrangements; our ability to repay indebtedness, pay dividends and invest in initiatives; our products and services; pricing; marketing plans; competition; settlement of legal matters; and the impact of accounting pronouncements. Potential factors that could affect the matters about which the forward-looking statements are made include, among others, the factors disclosed in the section entitled "Risk Factors" in this Quarterly Report on Form 10-Q and additional factors that accompany the related forward-looking statements in this Quarterly Report on Form 10-Q and our other filings with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which reflect management's analysis only as of the date hereof. Any such forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties that may cause actual performance and results to differ materially from those predicted. Reported results should not be considered an indication of future performance. Except as required by law, we undertake no obligation to publicly release the results of any revision to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Overview

United Online, through its operating subsidiaries, is a leading provider of consumer products and services over the Internet under a number of brands, including FTD, Interflora, Flying Flowers, Flowers Direct, Drake Algar, Classmates, schoolFeed, StayFriends, Trombi, MyPoints, NetZero, and Juno.

United Online, Inc. is a Delaware corporation, headquartered in Woodland Hills, California, that commenced operations in 2001 following the merger of dial-up Internet access providers NetZero, Inc. ("NetZero") and Juno Online Services, Inc. ("Juno"). In 2004, we acquired Classmates Online, Inc. (whose name was changed to Memory Lane, Inc. in February 2011), a provider of online nostalgia services, and in 2006, we acquired MyPoints.com, Inc. ("MyPoints"), a provider of an online loyalty marketing service. In 2008, we acquired FTD Group, Inc. (together with its subsidiaries and its parent, FTD Companies, Inc., "FTD"), a provider of floral, gift and related products and services to consumers and retail florists, as well as to other retail locations offering floral, gift and related products and services under the FTD and Interflora brands. In April 2012, we acquired certain assets of the Gifts Division of Flying Brands Limited, specifically the Flying Flowers, Flowers Direct and Drake Algar businesses. In June 2012, we acquired schoolFeed, Inc. ("schoolFeed"), owner of the schoolFeed Facebook app and a leading online high school social network that enables members to reconnect and interact with their former classmates.

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We report our businesses in three reportable segments:

Segment		Products and Services

FTD		Floral, gift and related products and services for consumers, retail florists and other retail locations
Content & Media		Online nostalgia products and services and an online loyalty marketing service
Communications		Internet access services and devices, including dial-up, mobile broadband and DSL, and email, Internet security and web hosting services

We generate revenues from three primary sources:

•: Products revenues. Products revenues in our FTD segment are derived primarily from selling floral, gift and related products to consumers and the related shipping and service fees. Products revenues in our FTD segment also include revenues generated from sales of branded and non-branded hard goods, software and hardware systems, cut flowers, packaging and promotional products, and a wide variety of other floral-related supplies to floral network members. Products revenues in our Content & Media segment are derived from the sale of yearbook reprints and related shipping and handling fees, as well as revenues generated from reselling third party merchandise. Products revenues in our Communications segment are derived from the sale of mobile broadband devices and the related shipping and handling fees.
•: Services revenues. Services revenues in our FTD segment are derived primarily from orders sent to floral network members and fees for floral network services. Services revenues in our Content & Media and Communications segments are derived from selling subscriptions to consumers who are typically billed in advance for the entire subscription term.
•: Advertising and other revenues. Advertising and other revenues are primarily derived from a wide variety of advertising, marketing and media-related initiatives in our Content & Media and Communications segments.

Planned FTD Spin-Off Transaction

On August 1, 2012, United Online, Inc. announced that its Board of Directors had approved a preliminary plan to separate the Company into two independent, publicly-traded companies: FTD Companies, Inc., which will consist of the domestic and international operations of the Company's FTD segment, and United Online, Inc., which will consist of the businesses of the Company's Content & Media and Communications segments (the "FTD Spin-Off Transaction"). The FTD Spin-Off Transaction will take the form of a tax-free pro rata distribution to stockholders of United Online, Inc. In September 2013, the Company received a private letter ruling from the United States ("U.S.") Internal Revenue Service (the "IRS") confirming that the separation and the distribution of shares of FTD Companies, Inc. common stock will qualify as a transaction that is tax-free for U.S. federal income tax purposes, and as such, the distribution of shares of FTD Companies, Inc. common stock will not result in the recognition, for U.S. federal income tax purposes, of income, gain or loss by United Online, Inc. or its stockholders. On October 1, 2013, United Online, Inc. announced that the U.S. Securities and Exchange Commission (the "SEC") has declared the FTD Companies, Inc. Registration Statement on Form 10 effective and that United Online, Inc.'s Board of Directors has approved the separation of FTD Companies, Inc. from United Online, Inc. through a tax-free dividend involving the distribution of all FTD Companies, Inc. common stock held by United Online, Inc. to United Online, Inc.'s stockholders on November 1, 2013. United Online, Inc.'s Board of Directors also determined to implement a one-for-seven reverse stock split of shares of United Online, Inc. common

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stock immediately prior to the completion of the FTD Spin-Off Transaction. As a result, the following will occur: (1) FTD Companies, Inc. common stock will be distributed at 12:01 a.m. Eastern Daylight Time ("EDT") on November 1, 2013 to United Online, Inc. stockholders of record as of the close of business on October 10, 2013; (2) United Online, Inc. stockholders will receive one share of FTD Companies, Inc. common stock for every five shares of United Online, Inc. common stock they hold on the record date of the close of business on October 10, 2013 (prior to giving effect to the reverse stock split of United Online, Inc. shares); and (3) United Online, Inc. will effect a one-for-seven reverse stock split of United Online, Inc. common stock, which will become effective at 11:59 p.m. EDT on October 31, 2013. See Note 14—"Planned FTD Spin Off" of the Notes to the Unaudited Condensed Consolidated Financial Statements and "Part I, Item 1A—Risk Factors" for additional information and risk factors associated with the FTD Spin-Off Transaction.

Following completion of the spin off, FTD Companies, Inc. will be an independent, publicly-traded company on the Nasdaq Global Select Market, utilizing the ticker symbol: "FTD". FTD Companies, Inc. will consist of both the domestic and international operations of United Online's FTD segment and include the highly-recognized FTD® and Interflora® brands, both supported by the Mercury Man logo that is displayed in approximately 40,000 floral shops worldwide. United Online will continue to operate the businesses of the Company's Content & Media and Communications segments, supported by the Classmates®, StayFriends™, MyPoints®, NetZero®, and Juno® brands.

Segment Services

FTD

FTD is a premier floral and gift products and services company. FTD provides floral, gift and related products and services to consumers and retail florists, as well as to other retail locations offering floral and gift products primarily in the U.S., Canada, the U.K., and the Republic of Ireland. FTD's business uses the highly-recognized FTD and Interflora brands, both supported by the Mercury Man logo that is displayed in tens of thousands of floral shops worldwide. FTD's portfolio of brands also includes Flying Flowers, Flowers Direct and Drake Algar in the U.K. FTD is a leading provider of floral and gift items to consumers, which FTD refers to as its consumer business, and a provider of floral network products and services, which FTD refers to as its floral network business. These businesses are complementary as the majority of floral orders generated by the consumer business are fulfilled and hand delivered by members of FTD's floral networks, with the remaining orders delivered via direct shipment from third-party suppliers. FTD owns and operates one retail shop and various concession stands in the U.K. FTD does not maintain significant physical inventory because its floral network members and third-party suppliers maintain substantially all floral and gift physical inventory and facilities. FTD generally receives payment from consumers before paying its floral network members and third parties for fulfillment and delivery of products.

Consumer Business. FTD operates in the U.S. and Canada, primarily through the www.ftd.com website and the 1-800-SEND-FTD telephone number, and in the U.K. and the Republic of Ireland, primarily through the www.interflora.co.uk website and various telephone numbers. FTD also operates mobile websites for these same markets, excluding Canada, that are optimized for mobile devices with Internet connections. While floral arrangements and plants are FTD's primary offerings, FTD also markets and sells gift items, including jewelry, sweets, gift baskets, wine, fruit, and spa products.

Consumers place orders on FTD's websites and, to a much lesser extent, over the telephone. Orders are transmitted to floral network members or third-party suppliers for processing and delivery. The majority of consumer orders are hand-delivered by FTD's floral network members, who provide same-day and future-day delivery services. The other consumer orders are fulfilled and shipped directly to the consumer in an elegant gift box by third parties, who provide next-day and future-day delivery services.

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Floral Network Business. FTD provides a comprehensive suite of products and services to members of its floral networks, including services that enable such members to send, receive and deliver floral orders. Floral network members include traditional retail florists, as well as other retail locations offering floral and related products, that are located primarily in the U.S., Canada, the U.K., and the Republic of Ireland. The large networks of floral network members provide an order fulfillment vehicle for FTD's consumer business and allow FTD to offer same-day delivery capability (subject to certain limitations) to populations throughout the U.S., Canada, the U.K., and the Republic of Ireland.

FTD's products and services available to floral network members include access to the FTD and Interflora brands and the Mercury Man logo, supported by various marketing campaigns; access to the floral networks; credit card processing services; e-commerce website services; online advertising tools; clearinghouse services; order transmission services; and system support services, as well as floral-related products, such as fresh flowers and containers. FTD provides point-of-sale systems and related technology services that enable FTD's floral network members to transmit and receive orders and manage several back office functions of a floral retailer's business, including accounting, customer relationship management, direct marketing campaigns, delivery route management, event planning, and mobile applications. FTD also acts as a national wholesaler to its floral network members, providing branded and non-branded hard goods and cut flowers, as well as packaging, promotional products and a wide variety of other floral-related supplies. Wholesaling branded vases and other hard goods to floral network members helps to ensure consistency between the consumer orders fulfilled by FTD's floral network members and the product imagery displayed on FTD's websites.

Content & Media

Our Content & Media segment provides online nostalgia products and services under the Classmates, schoolFeed, StayFriends, and Trombi brands. Our Content & Media products consist of yearbook reprints, as well as third-party merchandise. Our Content & Media segment also offers an online loyalty marketing service under the MyPoints brand.

Online Nostalgia Services. We operate our nostalgia services as a platform to enable users to locate and interact with acquaintances from their past, with high school affiliations as the primary focus. Our domestic and international nostalgia services comprise a large and diverse population of users, with over 100 million registered accounts at September 30, 2013.

Domestic. Visitors to the Classmates website can experience a substantial amount of nostalgic content free of charge. Members with free accounts can use our search feature to locate individuals in our database or in our collection of yearbooks; post information and view information posted by other members; tag yearbook photos; and organize reunions and engage in other reunion-related activities. To engage in the premium features, including access to our Classmates® Guestbook, access to our Classmates location feature and ability to send double-blind emails through our Classmates website to other members and respond to email messages from any other member, a member is required to purchase an All-Access Pass, which is generally available for terms ranging from three months to two years. Revenues from our Classmates website are derived primarily from the sale of these subscriptions and, to a lesser extent, from advertising fees and other transactions on our website, including the sale of yearbook reprints.

International. In addition to our Classmates website, we operate five international websites that offer nostalgia services, primarily as a social networking platform to reconnect friends and acquaintances from high school. We operate StayFriends in Germany, Sweden, Austria, and Switzerland ( www.stayfriends.de, www.stayfriends.se, www.stayfriends.at , and www.stayfriends.ch , respectively), and Trombi in France ( www.trombi.com ). Similar to the Classmates website, each international website

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includes free and pay memberships, although the features of our international pay services differ from those of the Classmates pay services.

Online Loyalty Marketing. Our online loyalty marketing service, MyPoints, connects advertisers with its members by allowing members to earn rewards points for engaging in online activities. MyPoints is a free service for consumers who register and provide certain identifying information to receive direct email marketing and other online loyalty promotions. The MyPoints website (www.mypoints.com) serves as a shopping portal for our advertising clients and direct sales partners. Members earn points for responding to email offers, shopping online at the MyPoints website, taking market research companies' surveys, playing MyPoints branded online games, searching the Internet through a MyPoints branded toolbar, and engaging in other online activities. In addition to these online point earning opportunities, MyPoints also offers a member credit card with opportunities to earn points through both online and offline shopping. Rewards points are redeemable primarily in the form of third-party gift cards currently from approximately 80 merchants, including, among others, leading retailers, theaters, restaurants, airlines, and hotels.

Communications

Our principal Communications pay service is dial-up Internet access, offered under the NetZero and Juno brands. We also offer mobile broadband, DSL, email, Internet security, web hosting services, and other services. In total, we had 0.6 million Communications pay accounts at September 30, 2013, of which 0.4 million were Internet access pay accounts and 0.2 million were pay accounts subscribed to our other Communications services, including email, Internet security and web hosting services. Most of our Communications revenues are derived from dial-up Internet access pay accounts.

Internet Access Services. Our Internet access services consist of dial-up and, to a much lesser extent, our mobile broadband service and DSL service. Our dial-up Internet access services are provided on both a free and pay basis, with the free services subject to hourly and other limitations. Basic pay dial-up Internet access services include Internet access and an email account. In addition, we offer accelerated dial-up Internet access services which can significantly reduce the time required for certain web pages to load during Internet browsing when compared to our basic dial-up Internet access services. Our accelerated dial-up Internet access services are also bundled with additional benefits, including antivirus software and enhanced email storage, although we also offer each of these features and certain other value-added features as stand-alone pay services. Our dial-up Internet access services are available in more than 12,500 cities across the U.S. and Canada.

In 2012, we began offering our NetZero Mobile Broadband service as part of a wholesale agreement with Clearwire. We offer consumers the option to access the service by purchasing either a NetZero USB modem to connect a single device such as a PC or a Mac® computer, or a NetZero personal hotspot that can connect up to eight Wi-Fi enabled devices simultaneously. NetZero USB modem and NetZero hotspot customers are able to connect to our mobile broadband service within the Clearwire coverage area using a variety of devices, including a PC, Mac® computer, iPad® mobile digital device, and other tablets, netbooks and smartphones. Our mobile broadband service is generally available for use in the home, at the office or on the go by customers across the U.S. within the Clearwire coverage area. In addition, in July 2013, we entered into an agreement with a third-party provider of nationwide wholesale mobile broadband service to expand the coverage area of our NetZero Mobile Broadband service, which we expect to launch in the first quarter of 2014.

Our DSL broadband Internet access service consists of digital subscriber lines (also known as "DSL") service that we purchase from third parties and resell under our own brands. This service is primarily used as a means to retain members who are leaving our dial-up Internet access services. Since we have conducted very limited marketing of our DSL service to the general public, we have experienced limited adoption of our DSL service.

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Key Business Metrics

We review a number of key business metrics to help us monitor our performance and trends affecting our businesses, and to develop forecasts and budgets. These key measures include the following:

FTD Segment Metrics

Consumer Orders. We monitor the number of consumer orders for floral, gift and related products during a given period. Consumer orders are orders delivered during the period that originated in the U.S. and Canada, primarily from the www.ftd.com website and the 1-800-SEND-FTD telephone number, and in the U.K. and the Republic of Ireland, primarily from the www.interflora.co.uk website and various telephone numbers. The number of consumer orders is not adjusted for non-delivered orders that are refunded on or after the scheduled delivery date. Orders originating with a florist or other retail location for delivery to consumers are not included. The number of consumer orders received may fluctuate significantly from period to period due to seasonality resulting from the timing of key holidays; general economic conditions; fluctuations in marketing expenditures on initiatives designed to attract new and retain existing customers; changes in pricing for our floral, plant and gift products or competitive offerings; new or terminated partnerships; and changing consumer preferences, among other factors.

Average Order Value. We monitor the average value for consumer orders delivered in a given period, which we refer to as the average order value. Average order value represents the average U.S. Dollar amount received for consumer orders delivered during a period. For orders placed outside the U.S. (principally in the U.K. and the Republic of Ireland), this average U.S. Dollar amount is determined after translating the local currency amounts received into U.S. Dollars. Average order value includes merchandise revenues and shipping and service fees paid by the consumer, less discounts and refunds (net of refund-related fees charged to floral network members). Average order values may fluctuate from period to period based on the average foreign currency exchange rates; product mix; changes in merchandise pricing, shipping and service fees; levels of refunds issued; and discounts, among other factors.

Content & Media and Communications Segment Metrics

Pay Accounts. We generate a significant portion of our revenues from our pay accounts and they represent one of the most important drivers of our business model. A pay account is defined as a member who has paid for a subscription to a Content & Media or Communications service, and whose subscription has not terminated or expired. A subscription provides the member with access to our service for a specific term (for example, a month or a year) and may be renewed upon the expiration of each term. One time purchases of our services, with the exception of our free mobile broadband service, are not considered subscriptions and thus, are not included in the pay accounts metric. A pay account does not equate to a unique subscriber since one subscriber could have several pay accounts. In addition, at any point in time, our pay account base includes a number of accounts receiving a free period of service as either a promotion or retention tool, such as the subscribers receiving our free mobile broadband service, and a number of accounts that have notified us that they are terminating their service but whose service remains in effect. In general, the key metrics that affect our revenues from our pay accounts base include the number of pay accounts and ARPU. A pay account generally becomes a free account following the expiration or termination of the related subscription.

ARPU. We monitor ARPU, which is a monthly measure calculated by dividing services revenues generated from the pay accounts of our Content & Media or Communications segment, as applicable, for a period (after translation into U.S. Dollars) by the average number of segment pay accounts for that period, divided by the number of months in that period. The average number of pay accounts is

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the simple average of the number of pay accounts at the beginning and the end of a period. ARPU may fluctuate significantly from period to period as a result of a variety of factors, including, but not limited to, the extent to which promotional, discounted or retention pricing is used to attract new, or retain existing, paying subscribers; changes in the mix of pay services and the related pricing plans; increases or decreases in the price of our services; the timing of pay accounts being added or removed during a period; and for the Content & Media segment the average foreign currency exchange rate between the U.S. Dollar and the Euro.

Churn. To evaluate the retention characteristics of our membership base, we also monitor the percentage of pay accounts that terminate or expire, which we refer to as our average monthly churn rate. Our average monthly churn rate is calculated as the total number of pay accounts that terminated or expired in a period divided by the average number of pay accounts for that period, divided by the number of months in that period. Our average monthly churn percentage may fluctuate from period to period due to our mix of subscription terms, which affects the timing of subscription expirations, and other factors. We make certain normalizing adjustments to the calculation of our churn percentage for periods in which we add a significant number of pay accounts due to acquisitions. For our Communications segment pay accounts, we do not include in our churn calculation accounts canceled during the first 30 days of service, other than dial-up accounts that have upgraded from free accounts. A number of such accounts nevertheless will be included in our account totals at any given measurement date. Subscribers who cancel one pay service but subscribe to another pay service are not necessarily considered to have canceled a pay account depending on the services and, as such, our segment churn rates are not necessarily indicative of the percentage of subscribers canceling any particular service.

Active Accounts. We monitor the number of active accounts among our membership base. Content & Media segment active accounts are defined as the sum of all pay accounts as of the date presented; the monthly average for the period of all free accounts who have visited our domestic or international online nostalgia websites (excluding schoolFeed and The Names Database) at least once during the period; and the monthly average for the period of all online loyalty marketing members who have earned or redeemed points during such period. Communications segment active accounts include all Communications segment pay accounts as of the date presented combined with the number of free dial-up Internet access and email accounts that logged on to our services at least once during the preceding 31 days. Content & Media segment and Communications segment active accounts for the six-month, nine-month and annual periods, as applicable, are calculated as a simple average of the quarterly active accounts for each respective segment.

In general, we count and track pay accounts and free accounts by unique member identifiers. Users have the ability to register for separate services under separate brands and member identifiers independently. We do not track whether a pay account has purchased more than one of our services unless the account uses the same member identifier. As a result, total active accounts may not represent total unique users.

Revenues and operating results from the FTD segment are impacted by seasonal holiday timing variations and fluctuations in foreign currency exchange rates. As such, we believe that comparisons of the FTD segment's revenues and operating results for any period with those of the immediately preceding period or, in some instances, the same period of the preceding fiscal year, may be of limited relevance in evaluating its historical financial performance and predicting its future financial performance.

The pay accounts and ARPU metrics for the Content & Media segment may fluctuate significantly from period to period due to various factors, including, but not limited to, the extent to which discounted pricing is offered in prior and current periods, the percentage of pay accounts being

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represented by international pay accounts, which, on average, have lower-priced subscription plans compared to U.S. pay accounts, and the churn rate.

The pay accounts, churn and ARPU metrics for the Communications segment may fluctuate significantly from period to period due to various factors, including, but not limited to, the number of wireless pay accounts, which have a higher churn rate and ARPU.

The table below sets forth, for the periods presented, as applicable, our consolidated revenues, segment revenues, consumer orders, average order value, average currency exchange rates, pay accounts, segment churn, ARPU, and segment active accounts.

	Quarter Ended															Nine Months Ended September 30,

	September 30, 2013			June 30, 2013			March 31, 2013			December 31, 2012			September 30, 2012			Nine Months Ended September 30,
	September 30, 2013			June 30, 2013			March 31, 2013			December 31, 2012			September 30, 2012			2013			2012
Consolidated:
Revenues (in thousands)	$	174,713		$	221,749		$	247,384		$	218,983		$	177,751		$	643,846		$	651,900
FTD:
Segment revenues (in thousands)	$	118,527		$	164,279		$	190,283		$	153,178		$	116,362		$	473,089		$	460,336
% of consolidated revenues		68	%		74	%		77	%		70	%		65	%		73	%		71	%
Consumer orders (in thousands)		1,250			1,921			2,204			1,787			1,239			5,375			5,233
Average order value	$	61.69		$	61.27		$	61.01		$	60.13		$	61.06		$	61.26		$	61.65
Average currency exchange rate: GBP to USD		1.55			1.54			1.54			1.61			1.58			1.54			1.58
Content & Media:
Segment revenues (in thousands)	$	32,233		$	32,919		$	32,826		$	39,509		$	36,556		$	97,978		$	113,987
% of consolidated revenues		18	%		15	%		13	%		18	%		21	%		15	%		17	%
Pay accounts (in thousands)		2,690			2,720			2,786			2,864			2,987			2,690			2,987
Segment churn		2.9	%		3.1	%		3.3	%		3.5	%		3.4	%		3.1	%		3.6	%
ARPU	$	2.52		$	2.48		$	2.48		$	2.52		$	2.50		$	2.48		$	2.50
Segment active accounts (in millions)		10.3			10.5			11.4			11.5			10.9			10.7			10.8
Average currency exchange rate: EUR to USD		1.33			1.31			1.32			1.30			1.25			1.32			1.28
Communications:
Segment revenues (in thousands)	$	24,354		$	24,935		$	24,640		$	26,669		$	25,203		$	73,929		$	78,773
% of consolidated revenues		14	%		11	%		10	%		12	%		14	%		11	%		12	%
Pay accounts (in thousands):
Internet access		360			378			404			421			440			360			440
Other		213			217			222			229			235			213			235

Total pay accounts		573			595			626			650			675			573			675
Segment churn		2.7	%		3.0	%		3.0	%		2.9	%		3.1	%		2.9	%		3.2	%
ARPU	$	9.41		$	9.34		$	9.21		$	9.05		$	8.97		$	9.31		$	8.93
Segment active accounts (in millions)		1.2			1.2			1.3			1.3			1.4			1.2			1.4

Critical Accounting Policies, Estimates and Assumptions

Goodwill and Indefinite-Lived Intangible Assets

Goodwill represents the excess of the purchase price of an acquired entity over the fair value of the net tangible and intangible assets acquired. Indefinite-lived intangible assets acquired in a business combination are initially recorded at management's estimate of their fair values. We account for goodwill and indefinite-lived intangible assets in accordance with Accounting Standards Codification ("ASC") 350, Intangibles—Goodwill and Other , which among other things, addresses financial accounting and reporting requirements for acquired goodwill and indefinite-lived intangible assets. ASC 350 prohibits the amortization of goodwill and indefinite-lived intangible assets and requires us to test goodwill, at the reporting unit level, and indefinite-lived intangible assets for impairment at least annually.

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We test the goodwill of our reporting units and indefinite-lived intangible assets for impairment annually during the fourth quarter of our fiscal year and whenever events occur or circumstances change that would more likely than not indicate that the goodwill and/or indefinite-lived intangible assets might be impaired. Events or circumstances which could trigger an impairment review include, but are not limited to, a significant adverse change in legal factors or in the business climate, an adverse action or assessment by a regulator, unanticipated competition, a loss of key management or other personnel, significant changes in the manner of our use of the acquired assets or the strategy for the acquired business or our overall business, significant and sustained decline in market capitalization, significant negative industry or economic trends, or significant underperformance relative to expected historical or projected future results of operations.

The determination of whether or not goodwill and/or indefinite-lived intangible assets are impaired involves a significant level of judgment in the assumptions underlying the approaches used to determine the estimated fair values of our reporting units. The determination of the fair values of our reporting units generally includes a study of market comparables, including the selection of appropriate valuation multiples and discounted cash flow models based on our internal forecasts and projections. The estimated fair value of each of our reporting units is typically determined using a combination of the income approach and the market approach.

Goodwill

We operate in three reportable segments, in accordance with ASC 280, Segment Reporting , and we have identified five reporting units—FTD, Interflora, Classmates, MyPoints, and Communications—for purposes of evaluating goodwill. These reporting units each constitute a business or group of businesses for which discrete financial information is available and is regularly reviewed by segment management. The goodwill related to our acquired businesses is specific to each reporting unit and the goodwill amounts are assigned as such.

Testing goodwill for impairment involves a two-step quantitative process. However, prior to performing the two-step quantitative goodwill impairment test, we have the option to first assess qualitative factors to determine whether or not it is necessary to perform the two-step quantitative goodwill impairment test for selected reporting units. If we choose that option, we are not required to perform the two-step quantitative goodwill impairment test unless we have determined, based on the qualitative assessment, that it is more likely than not that the fair value of a reporting unit is less than its carrying amount. If the two-step quantitative impairment test is required or chosen, the first step of the impairment test involves comparing the estimated fair value of a reporting unit with its respective carrying amount, including goodwill. If the estimated fair value of a reporting unit exceeds its carrying amount, including goodwill, goodwill is considered not to be impaired and no additional steps are necessary. If, however, the estimated fair value of a reporting unit is less than its carrying amount, including goodwill, then the carrying amount of the goodwill is compared with its implied fair value. If the carrying amount of goodwill exceeds the implied fair value of that goodwill, an impairment loss is recognized in an amount equal to the excess.

Impairment of Goodwill

During the quarter ended September 30, 2013, due to a decline in internal financial projections, we performed an interim quantitative goodwill assessment for our Classmates reporting unit. Due to the complexity and the effort required to estimate the fair value of the Classmates reporting unit in step one of the impairment test and to estimate the fair value of all assets and liabilities of the Classmates reporting unit in step two of the test, the fair value estimates were derived based on preliminary assumptions and analysis that are subject to change. Based on our preliminary analysis, the implied fair value of goodwill was substantially lower than the carrying value of goodwill for our Classmates reporting unit. As a result, we recorded our best estimate of $50.2 million for the goodwill

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impairment charge during the quarter ended September 30, 2013. The impairment charge was included in impairment of goodwill, intangible assets and long-lived assets in the consolidated statements of operations. Any adjustment to the estimated impairment charge will be recorded in the fourth quarter of 2013.

The estimated fair value of the Classmates reporting unit was determined using the income approach, which was estimated based on the discounted cash flow method. The discounted cash flow method is dependent upon a number of factors, including projections of the amounts and timing of future revenues and cash flows, assumed discount rates and other assumptions. The inputs for the fair value calculations of the Classmates reporting unit included a 4.0% growth rate to calculate the terminal value and a discount rate of 12.0%. In addition, the Company assumed revenue growth and applied margin and other cost assumptions consistent with the reporting unit's historical trends.

The determination of whether or not goodwill is impaired involves a significant level of judgment in the assumptions underlying the approaches used to determine the estimated fair value of our reporting units. We believe our analysis included sufficient tolerance for sensitivity in key assumptions. We believe the assumptions and rates used in our impairment assessment are reasonable, but they are judgmental, and variations in any assumptions could result in materially different calculations of fair value.

Financial Statement Presentation

Revenues

Products Revenues

FTD

Products revenues are derived primarily from selling floral, gift and related products to consumers and the related shipping and service fees. Products revenues also include revenues generated from sales of branded and non-branded hard goods, software and hardware systems, cut flowers, packaging and promotional products, and a wide variety of other floral-related supplies to floral network members.

Content & Media

Products revenues consist of revenues generated from the sale of yearbook reprints and related shipping and handling fees, as well as revenues generated from reselling third-party merchandise.

Communications

Products revenues consist of revenues generated from the sale of mobile broadband devices and the related shipping and handling fees.

Services Revenues

FTD

FTD services revenues are derived primarily from orders sent to floral network members and fees for floral network services.

Content & Media and Communications

Content & Media services revenues primarily consist of amounts charged to pay accounts for online nostalgia services. Communications services revenues consist of amounts charged to pay accounts for dial-up Internet access, mobile broadband, DSL, email, Internet security, web hosting, and other services, with substantially all of such revenues associated with Internet access. Our Content & Media

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and Communications services revenues are primarily dependent on two factors: the average number of pay accounts for a period and ARPU. In general, we charge our pay accounts in advance of providing a service, which results in the deferral of services revenue to the period in which the services are provided. Communications services revenues also include revenues generated from the resale of telecommunications to third parties.

Advertising and Other Revenues

We provide advertising opportunities to marketers with both brand and direct response objectives through a full suite of display, search, email, and text-link opportunities across our various properties.

Content & Media

Our online nostalgia services generate advertising revenues primarily from display advertisements on our websites. Advertising inventory on our online nostalgia websites includes text and graphic placements on the user home page, profile page, class list page, and most other pages on our websites.

Our online loyalty marketing service revenues are derived from advertising fees, consisting primarily of fees based on performance measures, that are generated when emails are transmitted to members, when members respond to emails, when members complete online transactions, and when members engage in a variety of other online activities, including, but not limited to, games, Internet searches and market research surveys. Our online loyalty marketing service revenues also include revenues generated from the sale of gift cards.

Communications

Our Communications services generate advertising revenues from search placements, display advertisements and online market research associated with our Internet access and email services. Advertising revenues also include intercompany commissions from the Content & Media segment which are included in reported segment results and are eliminated upon consolidation.

Cost of Revenues

FTD

FTD cost of revenues includes product costs; shipping and delivery costs; costs associated with taking orders; printing and postage costs; systems installation, training and support costs; data center costs; depreciation of network computers and equipment; license fees; costs related to customer billing and billing support for floral network members; fees associated with the storage and processing of customer credit cards and associated bank fees; and domain name registration fees.

Content & Media

Content & Media cost of revenues includes costs related to the sale of gift cards; costs of points earned by members of our online loyalty marketing service; data center costs; personnel- and overhead-related costs associated with operating our networks and data centers; depreciation of network computers and equipment; amortization of content purchases; license fees; costs related to providing customer support; costs related to customer billing and billing support for our pay accounts; fees associated with the storage and processing of customer credit cards and associated bank fees; domain name registration fees; costs associated with the sale of yearbook reprints and the related shipping and handling costs; and costs related to third-party merchandise.

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Communications

Communications cost of revenues includes telecommunications and data center costs; personnel- and overhead-related costs associated with operating our networks and data centers; depreciation of network computers and equipment; license fees; costs related to providing customer support; costs related to customer billing and billing support for our pay accounts; fees associated with the storage and processing of customer credit cards and associated bank fees; domain name registration fees, and the costs associated with the sale of mobile broadband devices, including the related shipping and handling costs.

Sales and Marketing

Sales and marketing expenses include expenses associated with promoting our brands, products and services and with generating advertising revenues. Expenses associated with promoting our brands, products and services include advertising and promotion expenses; fees paid to distribution partners, third-party advertising networks and co-registration partners to acquire new pay and free accounts; personnel and overhead-related expenses for marketing, merchandising, customer service, and sales personnel; and telemarketing costs incurred to acquire and retain pay accounts and up-sell pay accounts to additional services. Expenses associated with generating advertising revenues include sales commissions and personnel-related expenses. We have expended significant amounts on sales and marketing, including branding and customer acquisition campaigns consisting of television, Internet, public relations, sponsorships, print, and outdoor advertising, and on retail and other performance-based distribution relationships. Marketing and advertising costs to promote our products and services are expensed in the period incurred. Advertising and promotion expenses include media, agency and promotion expenses. Media production costs are expensed the first time the advertisement is run. Media and agency costs are expensed over the period the advertising runs.

Technology and Development

Technology and development expenses include expenses for product development, maintenance of existing software, technology and websites, and development of new or improved software and technology, including personnel-related expenses for our technology group in various office locations. Costs incurred by us to manage and monitor our technology and development activities are expensed as incurred.

General and Administrative

General and administrative expenses, which include unallocated corporate expenses, consist of personnel-related expenses for executive, finance, legal, human resources, facilities, internal audit, investor relations, internal customer support personnel and personnel associated with operating our corporate network systems. In addition, general and administrative expenses include, among other costs, professional fees for legal, accounting and financial services; insurance; occupancy and other overhead-related costs; office relocation costs; non-income taxes; gains and losses on the sale of assets; bad debt expense; and reserves or expenses incurred as a result of settlements, judgments, fines, penalties, assessment, or other resolutions related to litigation, arbitration, investigations, disputes, or similar matters. General and administrative expenses also include expenses resulting from actual or potential transactions such as business combinations, mergers, acquisitions, dispositions, spin offs, financing transactions, and other strategic transactions, including, without limitation, expenses for advisors and representatives such as investment bankers, consultants, attorneys, and accounting firms.

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Amortization of Intangible Assets

Amortization of intangible assets includes amortization of acquired pay accounts and free accounts; certain acquired trademarks and trade names; acquired software and technology; acquired customer and advertising contracts and related relationships; acquired rights, content and intellectual property; and other acquired identifiable intangible assets.

Contingent Consideration—Fair Value Adjustment

Contingent consideration—fair value adjustment includes changes in the estimated fair value of contingent consideration, as well as interest expense related to such contingent consideration. Changes to one or multiple inputs to the Monte-Carlo simulation used to estimate fair value, including the discount rate, mean growth rates, volatility rates, the estimated number of daily registrations, and the estimated rate of conversion of new subscribers to pay accounts, could significantly impact the estimated fair value of contingent consideration. We review and reassess the estimated fair value of contingent consideration on a quarterly basis, and future fair value estimates could differ from the initial estimate.

Restructuring and Other Exit Costs

Restructuring and other exit costs consist of costs associated with the realignment and reorganization of our operations and other employee termination events. Restructuring and other exit costs include employee termination costs, facility closure and relocation costs, and contract termination costs. The timing of associated cash payments is dependent upon the type of exit cost and can extend over a 12-month period. We record restructuring and other exit cost liabilities in accrued liabilities or other liabilities in the consolidated balance sheets.

Interest Income

Interest income consists primarily of earnings on our cash and cash equivalents and interest on long-term receivables, including those from FTD's technology system sales.

Interest Expense

Interest expense consists of interest expense on our credit facilities, including accretion of discounts and amortization of debt issue costs and loss on extinguishment of debt.

Other Income (Expense), Net

Other income (expense), net, consists of gains and losses on foreign currency exchange rate transactions; realized and unrealized gains and losses on certain forward foreign currency exchange contracts; gains or losses related to ineffectiveness of derivative instruments; equity earnings on investments in subsidiaries; and other non-operating income and expenses.

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Results of Operations

Quarter and Nine Months Ended September 30, 2013 compared to
Quarter and Nine Months Ended September 30, 2012

The following tables set forth, for the periods presented, selected historical consolidated statements of operations and segment information data. The information contained in the tables below should be read in conjunction with Liquidity and Capital Resources, Contractual Obligations, and Other Commitments included in this Item 2, as well as "Quantitative and Qualitative Disclosures About Market Risk" included in Part I, Item 3 of this Quarterly Report on Form 10-Q, and the unaudited condensed consolidated financial statements and notes thereto included in Part 1, Item 1 of this Quarterly Report on Form 10-Q. If we complete the FTD Spin-Off Transaction, we will be a substantially smaller company than we were prior to the FTD Spin-Off Transaction, and we anticipate that our consolidated revenues, results of operations and cash flows will be substantially lower when compared to periods prior to the FTD Spin-Off Transaction.

Unaudited condensed consolidated information was as follows (in thousands):

	Quarter Ended September 30,						Nine Months Ended September 30,

	2013			2012			2013			2012
Revenues	$	174,713		$	177,751		$	643,846		$	651,900
Operating expenses:
Cost of revenues		89,390			89,375			353,055			345,918
Sales and marketing		34,224			37,012			121,730			130,571
Technology and development		11,481			11,859			36,406			35,363
General and administrative		24,091			24,663			74,486			72,199
Amortization of intangible assets		7,082			7,813			22,586			22,659
Contingent consideration—fair value adjustment		—			(1,387	)		(5,124	)		(1,387	)
Restructuring and other exit costs		276			—			2,503			14
Impairment of goodwill, intangible assets and long-lived assets		50,221			—			50,221			—

Total operating expenses		216,765			169,335			655,863			605,337

Operating income (loss)		(42,052	)		8,416			(12,017	)		46,563
Interest income		240			511			619			962
Interest expense		(4,067	)		(3,260	)		(10,450	)		(10,301	)
Other income (expense), net		(38	)		(3	)		550			768

Income (loss) before income taxes		(45,917	)		5,664			(21,298	)		37,992
Provision for income taxes		1,315			217			9,563			12,512

Net income (loss)	$	(47,232	)	$	5,447		$	(30,861	)	$	25,480

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Information for our three reportable segments, which excludes depreciation and amortization of intangible assets, was as follows (in thousands):

	FTD				Content & Media						Communications

	Quarter Ended September 30,				Quarter Ended September 30,						Quarter Ended September 30,
	2013		2012		2013			2012			2013		2012
Revenues	$	118,527	$	116,362	$	32,233		$	36,556		$	24,354	$	25,203
Operating expenses:
Cost of revenues		71,574		69,938		6,977			8,386			8,139		7,821
Sales and marketing		21,164		21,096		9,640			11,696			3,641		4,299
Technology and development		2,904		2,787		4,531			4,962			2,079		1,672
General and administrative		11,430		8,351		1,881			4,897			2,377		2,641
Contingent consideration—fair value adjustment		—		—		—			(1,387	)		—		—
Restructuring and other exit costs		—		—		276			—			—		—
Impairment of goodwill, intangible assets and long-lived assets		—		—		50,221			—			—		—

Total operating expenses		107,072		102,172		73,526			28,554			16,236		16,433

Segment income (loss) from operations	$	11,455	$	14,190	$	(41,293	)	$	8,002		$	8,118	$	8,770

	FTD				Content & Media						Communications

	Nine Months Ended September 30,				Nine Months Ended September 30,						Nine Months Ended September 30,
	2013		2012		2013			2012			2013		2012
Revenues	$	473,089	$	460,336	$	97,978		$	113,987		$	73,929	$	78,773
Operating expenses:
Cost of revenues		295,078		287,045		22,338			25,384			24,925		23,763
Sales and marketing		79,128		78,453		31,008			38,604			12,146		13,723
Technology and development		9,026		8,457		14,540			14,181			5,964		5,492
General and administrative		30,463		25,450		12,211			15,363			7,858		8,102
Contingent consideration—fair value adjustment		—		—		(5,124	)		(1,387	)		—		—
Restructuring and other exit costs		—		—		2,503			(91	)		—		(8	)
Impairment of goodwill, intangible assets and long-lived assets		—		—		50,221			—			—		—

Total operating expenses		413,695		399,405		127,697			92,054			50,893		51,072

Segment income (loss) from operations	$	59,394	$	60,931	$	(29,719	)	$	21,933		$	23,036	$	27,701

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Consolidated Results

Revenues

	Quarter Ended September 30,						Change						Nine Months Ended September 30,						Change

	2013			2012			$			%			2013			2012			$			%
	(in thousands, except percentages)
Revenues	$	174,713		$	177,751		$	(3,038	)		(2	)%	$	643,846		$	651,900		$	(8,054	)		(1	)%
Revenues as a percentage of total segment revenues:
FTD		67.7	%		65.3	%								73.3	%		70.5	%
Content & Media		18.4	%		20.5	%								15.2	%		17.5	%
Communications		13.9	%		14.1	%								11.5	%		12.1	%

The decrease in consolidated revenues for the quarter ended September 30, 2013, compared to the quarter ended September 30, 2012, was due to a $4.3 million decrease in revenues from our Content & Media segment and an $0.8 million decrease in revenues from our Communications segment, partially offset by a $2.2 million increase in revenues from our FTD segment.

The decrease in consolidated revenues for the nine months ended September 30, 2013, compared to the nine months ended September 30, 2012, was due to a $16.0 million decrease in revenues from our Content & Media segment and a $4.8 million decrease in revenues from our Communications segment, partially offset by a $12.8 million increase in revenues from our FTD segment.

Cost of Revenues

	Quarter Ended September 30,						Change					Nine Months Ended September 30,						Change

	2013			2012			$		%			2013			2012			$		%
	(in thousands, except percentages)
Cost of revenues	$	89,390		$	89,375		$	15		—	%	$	353,055		$	345,918		$	7,137		2	%
Cost of revenues as a percentage of total segment cost of revenues:
FTD		82.6	%		81.2	%							86.2	%		85.4	%
Content & Media		8.0	%		9.7	%							6.5	%		7.6	%
Communications		9.4	%		9.1	%							7.3	%		7.1	%

Consolidated cost of revenues was relatively flat for the quarter ended September 30, 2013, compared to the quarter ended September 30, 2012, which was due to a $1.6 million increase in cost of revenues associated with our FTD segment and a $0.3 million increase in cost of revenues associated with our Communications segment. These increases were offset by a $1.4 million decrease in cost of revenues associated with our Content & Media segment and a $0.5 million decrease in depreciation and amortization expense.

The increase in consolidated cost of revenues for the nine months ended September 30, 2013, compared to the nine months ended September 30, 2012, was due to an $8.0 million increase in cost of revenues associated with our FTD segment, a $1.2 million increase in cost of revenues associated with our Communications segment and a $0.9 million increase in depreciation and amortization expense. These increases were partially offset by a $3.0 million decrease in cost of revenues associated with our Content & Media segment.

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Sales and Marketing

	Quarter Ended September 30,						Change						Nine Months Ended September 30,						Change

	2013			2012			$			%			2013			2012			$			%
	(in thousands, except percentages)
Sales and marketing	$	34,224		$	37,012		$	(2,788	)		(8	)%	$	121,730		$	130,571		$	(8,841	)		(7	)%
Sales and marketing expenses as a percentage of total segment sales and marketing expenses:
FTD		61.4	%		56.9	%								64.7	%		60.0	%
Content & Media		28.0	%		31.5	%								25.4	%		29.5	%
Communications		10.6	%		11.6	%								9.9	%		10.5	%

The decrease in consolidated sales and marketing expenses for the quarter ended September 30, 2013, compared to the quarter ended September 30, 2012, was primarily due to a $2.1 million decrease in sales and marketing expenses associated with our Content & Media segment and a $0.7 million decrease in sales and marketing expenses associated with our Communications segment.

The decrease in consolidated sales and marketing expenses for the nine months ended September 30, 2013, compared to the nine months ended September 30, 2012, was due to a $7.6 million decrease in sales and marketing expenses associated with our Content & Media segment, a $1.6 million decrease in sales and marketing expenses associated with our Communications segment and a $0.3 million decrease in depreciation expense. These decreases were partially offset by a $0.7 million increase in sales and marketing expenses associated with our FTD segment.

Technology and Development

	Quarter Ended September 30,						Change						Nine Months Ended September 30,						Change

	2013			2012			$			%			2013			2012			$		%
	(in thousands, except percentages)
Technology and development	$	11,481		$	11,859		$	(378	)		(3	)%	$	36,406		$	35,363		$	1,043		3	%
Technology and development expenses as a percentage of total segment technology and development expenses:
FTD		30.5	%		29.6	%								30.6	%		30.1	%
Content & Media		47.6	%		52.7	%								49.2	%		50.4	%
Communications		21.9	%		17.7	%								20.2	%		19.5	%

The decrease in consolidated technology and development expenses for the quarter ended September 30, 2013, compared to the quarter ended September 30, 2012, was due to a $0.5 million decrease in depreciation expense and a $0.4 million decrease in technology and development expenses associated with our Content & Media segment, partially offset by a $0.4 million increase in technology and development expenses associated with our Communications segment.

The increase in consolidated technology and development expenses for the nine months ended September 30, 2013, compared to the nine months ended September 30, 2012, was due to a $0.6 million increase in technology and development expenses associated with our FTD segment, a $0.5 million increase in technology and development expenses associated with our Communications segment and a $0.4 million increase in technology and development expenses associated with our Content & Media segment. These increases were partially offset by a $0.4 million decrease in depreciation expense.

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General and Administrative

	Quarter Ended September 30,						Change						Nine Months Ended September 30,						Change

	2013			2012			$			%			2013			2012			$		%
	(in thousands, except percentages)
General and administrative	$	24,091		$	24,663		$	(572	)		(2	)%	$	74,486		$	72,199		$	2,287		3	%
General and administrative expenses as a percentage of total segment general and administrative expenses:
FTD		72.9	%		52.6	%								60.3	%		52.0	%
Content & Media		12.0	%		30.8	%								24.2	%		31.4	%
Communications		15.2	%		16.6	%								15.6	%		16.6	%

The decrease in consolidated general and administrative expenses for the quarter ended September 30, 2013, compared to the quarter ended September 30, 2012, was primarily due to a $3.0 million decrease in general and administrative expenses associated with our Content & Media segment, a $0.3 million decrease in general and administrative expenses associated with our Communications segment and a $0.2 million decrease in unallocated corporate expenses, excluding depreciation, amortization of intangible assets and restructuring and other exit costs. These decreases were partially offset by a $3.1 million increase in general and administrative expenses associated with our FTD segment.

The increase in consolidated general and administrative expenses for the nine months ended September 30, 2013, compared to the nine months ended September 30, 2012, was primarily due to a $5.0 million increase in general and administrative expenses associated with our FTD segment and a $1.1 million increase in unallocated corporate expenses, excluding depreciation, amortization of intangible assets and restructuring and other exit costs. These increases were partially offset by a $3.2 million decrease in general and administrative expenses associated with our Content & Media segment, a $0.5 million decrease in depreciation expense, and a $0.2 million decrease in general and administrative expenses associated with our Communications segment.

Amortization of Intangible Assets

	Quarter Ended September 30,				Change						Nine Months Ended September 30,				Change

	2013		2012		$			%			2013		2012		$			%
	(in thousands, except percentages)
Amortization of intangible assets	$	7,082	$	7,813	$	(731	)		(9	)%	$	22,586	$	22,659	$	(73	)		—	%

The decrease in consolidated amortization of intangible assets for the quarter ended September 30, 2013, compared to the quarter ended September 30, 2012, was primarily due to a $0.7 million decrease in FTD amortization of intangible assets primarily due to certain intangible assets being fully amortized.

Consolidated amortization of intangible assets was relatively flat for the nine months ended September 30, 2013, compared to the nine months ended September 30, 2012, primarily due to a $0.6 million decrease in FTD amortization of intangible assets primarily due to certain intangible assets being fully amortized, partially offset by a $0.6 million increase in Content & Media amortization of intangible assets primarily related to the acquisition of schoolFeed in the second quarter of 2012.

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Contingent Consideration—Fair Value Adjustment

	Quarter Ended September 30,					Change					Nine Months Ended September 30,						Change

	2013		2012			$		%			2013			2012			$			%
	(in thousands, except percentages)
Contingent consideration—fair value adjustment	$	—	$	(1,387	)	$	1,387		(100	)%	$	(5,124	)	$	(1,387	)	$	(3,737	)		*

*: Not meaningful

Contingent consideration—fair value adjustment for the quarter and nine months ended September 30, 2012 was comprised of a $2.0 million decrease in the estimated fair value of contingent consideration, partially offset by $0.6 million of interest expense related to such contingent consideration.

Contingent consideration—fair value adjustment for the nine months ended September 30, 2013 was comprised of a $5.7 million decrease in the estimated fair value of contingent consideration, partially offset by $0.5 million of interest expense related to such contingent consideration. During the quarter ended March 31, 2013, Facebook restricted certain functionality of the schoolFeed app, which limited schoolFeed's ability to use the Facebook service to contact users who are not registered members of schoolFeed. In May 2013, Facebook discontinued the schoolFeed app's access to the Facebook service, which resulted in the termination of future new installations of the schoolFeed app through Facebook, as well as the discontinuance of the sharing of Facebook content through the schoolFeed app.

Restructuring and Other Exit Costs

	Quarter Ended September 30,				Change			Nine Months Ended September 30,				Change

	2013		2012		$		%	2013		2012		$		%
	(in thousands, except percentages)
Restructuring and other exit costs	$	276	$	—	$	276	N/A	$	2,503	$	14	$	2,489		*

*: Not meaningful

Consolidated restructuring and other exit costs for the quarter ended September 30, 2013 included $0.3 million of employee termination costs recorded in our Content & Media segment.

Consolidated restructuring and other exit costs for the nine months ended September 30, 2013 included $2.3 million of employee termination costs and $0.2 million of contract termination costs recorded in our Content & Media segment.

Impairment of Goodwill, Intangible Assets and Long-Lived Assets

	Quarter Ended September 30,				Change			Nine Months Ended September 30,				Change

	2013		2012		$		%	2013		2012		$		%
	(in thousands, except percentages)
Impairment of goodwill, intangible assets and long-lived assets	$	50,221	$	—	$	50,221	N/A	$	50,221	$	—	$	50,221		N/A

A goodwill impairment charge totaling $50.2 million was recorded in the quarter ended September 30, 2013 due to a material reduction in the fair value of the Classmates reporting unit. See

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"Critical Accounting Policies, Estimates and Assumptions—Impairment of Goodwill" for additional information.

Interest Income

	Quarter Ended September 30,				Change						Nine Months Ended September 30,				Change

	2013		2012		$			%			2013		2012		$			%
	(in thousands, except percentages)
Interest income	$	240	$	511	$	(271	)		(53	)%	$	619	$	962	$	(343	)		(36	)%

The decrease in consolidated interest income for the quarter and nine months ended September 30, 2013, compared to the quarter and nine months ended September 30, 2012, was primarily related to higher interest income at our India subsidiary during the quarter and nine months ended September 30, 2012.

Interest Expense

	Quarter Ended September 30,				Change					Nine Months Ended September 30,				Change

	2013		2012		$		%			2013		2012		$		%
	(in thousands, except percentages)
Interest expense	$	4,067	$	3,260	$	807		25	%	$	10,450	$	10,301	$	149		1	%

The increase in consolidated interest expense for the quarter ended September 30, 2013, compared to the quarter ended September 30, 2012, was primarily due to a $2.3 million loss on extinguishment of debt recognized in connection with the refinancing of FTD's credit facilities, partially offset by a $1.5 million reduction in interest expense related to lower interest rates and lower amounts outstanding under the credit facilities.

The increase in consolidated interest expense for the nine months ended September 30, 2013, compared to the nine months ended September 30, 2012, was primarily due to a $2.3 million loss on extinguishment of debt recognized in connection with the refinancing of FTD's credit facilities, partially offset by a $2.0 million reduction in interest expense related to lower interest rates and lower amounts outstanding under the credit facilities.

Other Income (Expense), Net

	Quarter Ended September 30,						Change				Nine Months Ended September 30,				Change

	2013			2012			$			%	2013		2012		$			%
	(in thousands, except percentages)
Other income (expense), net	$	(38	)	$	(3	)	$	(35	)	*	$	550	$	768	$	(218	)		(28	)%

*: Not meaningful

Consolidated other expense, net, was relatively flat for the quarter ended September 30, 2013, compared to the quarter ended September 30, 2012.

The decrease in consolidated other income, net, for the nine months ended September 30, 2013, compared to the nine months ended September 30, 2012, was primarily due to a decrease in gains associated with foreign currency exchange transactions and a decrease in realized and unrealized gains related to forward foreign currency exchange contracts, partially offset by an increase in gains on investments.

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Provision for Income Taxes

	Quarter Ended September 30,						Nine Months Ended September 30,

	2013			2012			2013			2012
	(in thousands, except percentages)
Provision for income taxes	$	1,315		$	217		$	9,563		$	12,512
Effective income tax rate		(2.9	)%		3.8	%		(44.9	)%		32.9	%

For the quarter ended September 30, 2013, we recorded a tax provision of $1.3 million on pretax loss of $45.9 million, compared to a tax provision of $0.2 million on pretax income of $5.7 million for the quarter ended September 30, 2012. For the nine months ended September 30, 2013, we recorded a tax provision of $9.6 million on pretax loss of $21.3 million, compared to a tax provision of $12.5 million on pretax income of $38.0 million for the nine months ended September 30, 2012. The change in our effective income tax rate for the quarter and nine months ended September 30, 2013, compared to the quarter and nine months ended September 30, 2012 was primarily due to the Classmates reporting unit goodwill impairment charge.

FTD Segment Results

FTD Revenues

	Quarter Ended September 30,				Change						Nine Months Ended September 30,				Change

	2013		2012		$			%			2013		2012		$			%
	(in thousands, except percentages and average order value)
Products	$	88,633	$	85,753	$	2,880			3	%	$	370,980	$	359,151	$	11,829			3	%
Services		29,894		30,609		(715	)		(2	)%		102,109		101,185		924			1	%

Total FTD Revenues	$	118,527	$	116,362	$	2,165			2	%	$	473,089	$	460,336	$	12,753			3	%

Consumer orders		1,250		1,239		11			1	%		5,375		5,233		142			3	%
Average order value	$	61.69	$	61.06	$	0.63			1	%	$	61.26	$	61.65	$	(0.39	)		(1	)%

The increase in total FTD revenues for the quarter ended September 30, 2013, compared to the quarter ended September 30, 2012, was primarily due to an increase in revenues generated by our consumer business. The increase in FTD products revenues for the quarter ended September 30, 2013, compared to the quarter ended September 30, 2012, was driven by a 1% increase in consumer order volume, as well as a 1% increase in average order value due to higher average order values in both the U.S. and the U.K., excluding the unfavorable impact of changes in foreign currency exchange rates. Excluding the unfavorable impact of foreign currency exchange rates, average order value increased 2% for the quarter ended September 30, 2013 compared to the quarter ended September 30, 2012. Also contributing to the increase in FTD products revenues was a $1.1 million increase in container sales to our floral network members. The decrease in FTD services revenues for the quarter was primarily related to a decrease in membership and subscription-based revenues. Foreign currency exchange rates had a $0.6 million unfavorable impact on total FTD revenues for the quarter ended September 30, 2013, compared to the quarter ended September 30, 2012, due to a weaker British Pound versus the U.S. Dollar.

The increase in total FTD revenues for the nine months ended September 30, 2013, compared to the nine months ended September 30, 2012, was primarily due to an increase in revenues generated by our consumer business, including a $4.1 million increase in revenues generated by the Flying Flowers, Flowers Direct and Drake Algar businesses, which were acquired in April 2012. The increase in FTD products revenues for the nine months ended September 30, 2013, compared to the nine months ended September 30, 2012, was driven by a 3% increase in consumer order volume, substantially all of which was due to orders from the Flying Flowers and Flowers Direct businesses. This increase in order volume was partially offset by a 1% decrease in average order value primarily due to consumer orders

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generated by the Flying Flowers and Flowers Direct businesses, which have lower average order values compared to the rest of FTD's consumer business. Excluding the Flying Flowers and Flowers Direct businesses and the unfavorable impact of foreign currency exchange rates, average order value increased by 1%. Also contributing to the increase in FTD products revenues was a $3.3 million increase in container sales to our floral network members. The increase in FTD services revenues was primarily related to a $1.4 million increase in order-related revenues driven by an increase in order volume in the floral network business, partially offset by a $0.4 million decrease in membership and subscription-based revenue. Foreign currency exchange rates had a $2.9 million unfavorable impact on total FTD revenues for the nine months ended September 30, 2013 due to a weaker British Pound versus the U.S. Dollar.

FTD Cost of Revenues

	Quarter Ended September 30,						Change					Nine Months Ended September 30,						Change

	2013			2012			$		%			2013			2012			$		%
	(in thousands, except percentages)
FTD cost of revenues	$	71,574		$	69,938		$	1,636		2	%	$	295,078		$	287,045		$	8,033		3	%
FTD cost of revenues as a percentage of FTD revenues		60.4	%		60.1	%							62.4	%		62.4	%

The increase in FTD cost of revenues for the quarter and nine months ended September 30, 2013, compared to the quarter and nine months ended September 30, 2012, primarily due to the increase in FTD products revenues. Foreign currency exchange rates had a $0.4 million and $2.0 million favorable impact on FTD cost of revenues for the quarter and nine months ended September 30, 2013, respectively, due to a weaker British Pound versus the U.S. Dollar. FTD cost of revenues as a percentage of FTD revenues remained relatively flat for the quarter and nine months ended September 30, 2013, compared to the quarter ended September 30, 2012, respectively.

FTD Sales and Marketing

	Quarter Ended September 30,						Change					Nine Months Ended September 30,						Change

	2013			2012			$		%			2013			2012			$		%
	(in thousands, except percentages)
FTD sales and marketing	$	21,164		$	21,096		$	68		—	%	$	79,128		$	78,453		$	675		1	%
FTD sales and marketing expenses as a percentage of FTD revenues		17.9	%		18.1	%							16.7	%		17.0	%

FTD sales and marketing expenses were relatively flat for the quarter ended September 30, 2013, compared to the quarter ended September 30, 2012.

The increase in FTD sales and marketing expenses for the nine months ended September 30, 2013, compared to the nine months ended September 30, 2012, was primarily related to a $2.0 million increase in marketing costs related to the Flying Flowers, Flowers Direct and Drake Algar businesses and a $1.1 million increase in marketing expenditures related to the increase in floral network order volume. These increases were partially offset by a $2.2 million decrease in certain higher cost marketing programs in the consumer business and a $0.8 million decrease in selling costs in the floral network business. Foreign currency exchange rates had a $0.3 million favorable impact on FTD sales and marketing expenses for the nine months ended September 30, 2013.

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FTD Technology and Development

	Quarter Ended September 30,						Change					Nine Months Ended September 30,						Change

	2013			2012			$		%			2013			2012			$		%
	(in thousands, except percentages)
FTD technology and development	$	2,904		$	2,787		$	117		4	%	$	9,026		$	8,457		$	569		7	%
FTD technology and development expenses as a percentage of FTD revenues		2.5	%		2.4	%							1.9	%		1.8	%

The increases in FTD technology and development expenses for the quarter and nine months ended September 30, 2013, compared to the quarter and nine months ended September 30, 2012, were primarily due to increases in personnel-related costs.

FTD General and Administrative

	Quarter Ended September 30,						Change					Nine Months Ended September 30,						Change

	2013			2012			$		%			2013			2012			$		%
	(in thousands, except percentages)
FTD general and administrative	$	11,430		$	8,351		$	3,079		37	%	$	30,463		$	25,450		$	5,013		20	%
FTD general and administrative expenses as a percentage of FTD revenues		9.6	%		7.2	%							6.4	%		5.5	%

The increase in FTD general and administrative expenses for the quarter ended September 30, 2013, compared to the quarter ended September 30, 2012, was primarily due to $3.3 million in costs recorded in the quarter ended September 30, 2013 associated with the FTD Spin-Off Transaction and a $0.2 million increase in personnel-related costs. These increases were partially offset by a $0.2 million decrease in bad debt expense.

The increase in FTD general and administrative expenses for the nine months ended September 30, 2013, compared to the nine months ended September 30, 2012, was primarily due to $4.7 million in costs recorded in the nine months ended September 30, 2013 associated with the FTD Spin-Off Transaction, compared to $0.6 million of transaction-related costs recorded in the nine months ended September 30, 2012 associated with the acquisition of the Gifts Division of Flying Brands Limited, which includes the Flying Flowers, Flowers Direct and Drake Algar businesses, a $2.0 million increase in legal fees and dispute settlement costs and a $0.6 million increase in personnel-related costs. These increases were partially offset by an interim award of $1.7 million as reimbursement of legal fees in the Marks and Spencer litigation and a $0.4 million decrease in bad debt expense.

Content & Media Segment Results

Content & Media Revenues

	Quarter Ended September 30,				Change						Nine Months Ended September 30,				Change

	2013		2012		$			%			2013		2012		$			%
	(in thousands, except percentages and ARPU)
Products	$	838	$	1,105	$	(267	)		(24	)%	$	2,492	$	2,886	$	(394	)		(14	)%
Services		20,501		23,033		(2,532	)		(11	)%		62,256		72,886		(10,630	)		(15	)%
Advertising and other		10,894		12,418		(1,524	)		(12	)%		33,230		38,215		(4,985	)		(13	)%

Total Content & Media Revenues	$	32,233	$	36,556	$	(4,323	)		(12	)%	$	97,978	$	113,987	$	(16,009	)		(14	)%

ARPU	$	2.52	$	2.50	$	0.02			1	%	$	2.48	$	2.50	$	(0.02	)		(1	)%
Average pay accounts		2,705		3,053		(348	)		(11	)%		2,777		3,235		(458	)		(14	)%

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The decrease in Content & Media services revenues for the quarter ended September 30, 2013, compared to the quarter ended September 30, 2012, was a result of an 11% decrease in our average number of pay accounts, partially offset by a 1% increase in ARPU. Content & Media advertising and other revenues decreased primarily due to a decrease in advertising revenues from our online loyalty marketing services as a result of lower average revenues per advertising customer, as well as a decrease in online loyalty marketing active accounts. We anticipate that Content & Media pay accounts and revenues will continue to decline year over year, at least in the near term. The decrease in Content & Media products revenues for the quarter ended September 30, 2013, compared to the quarter ended September 30, 2012, was related to the phasing out of third-party merchandise sales. Adjusting for the favorable impact of foreign currency exchange rates of $0.5 million due to a stronger Euro versus the U.S. Dollar, Content & Media revenues decreased by $4.8 million, or 13%.

The decrease in Content & Media services revenues for the nine months ended September 30, 2013, compared to the nine months ended September 30, 2012, was a result of a 14% decrease in our average number of pay accounts, as well as a 1% decrease in ARPU. Content & Media advertising and other revenues decreased primarily due to a decrease in advertising revenues from our online loyalty marketing services as a result of lower average revenues per advertising customer, as well as a decrease in online loyalty marketing active accounts. The decrease in Content & Media products revenues for the nine months ended September 30, 2013, compared to the nine months ended September 30, 2012, was related to the phasing out of third-party merchandise sales. Adjusting for the favorable impact of foreign currency exchange rates of $0.7 million due to a stronger Euro versus the U.S. Dollar, Content & Media revenues decreased by $16.7 million, or 15%.

Content & Media Cost of Revenues

	Quarter Ended September 30,						Change						Nine Months Ended September 30,						Change

	2013			2012			$			%			2013			2012			$			%
	(in thousands, except percentages)
Content & Media cost of revenues	$	6,977		$	8,386		$	(1,409	)		(17	)%	$	22,338		$	25,384		$	(3,046	)		(12	)%
Content & Media cost of revenues as a percentage of Content & Media revenues		21.6	%		22.9	%								22.8	%		22.3	%

The decrease in Content & Media cost of revenues for the quarter ended September 30, 2013, compared to the quarter ended September 30, 2012, was due to a $0.7 million decrease in cost of points earned by members of our online loyalty marketing service due to lower revenues, a $0.4 million decrease in hosting-related fees due to the consolidation of certain data centers, a $0.2 million decrease in personnel- and overhead-related costs, and a $0.2 million decrease in costs associated with the sale of third-party merchandise. These decreases were partially offset by a $0.3 million increase in costs related to the sale of gift cards.

The decrease in Content & Media cost of revenues for the nine months ended September 30, 2013, compared to the nine months ended September 30, 2012, was due to a $1.6 million decrease in cost of points earned by members of our online loyalty marketing service due to lower revenues, a $1.1 million decrease in hosting-related fees due to the consolidation of certain data centers and lower software licensing fees, a $1.1 million decrease in personnel- and overhead-related costs due to our restructuring initiatives, and a $0.3 million decrease in costs associated with the sale of third-party merchandise. These decreases were partially offset by a $1.0 million increase in costs related to the sale of gift cards.

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Content & Media Sales and Marketing

	Quarter Ended September 30,						Change						Nine Months Ended September 30,						Change

	2013			2012			$			%			2013			2012			$			%
	(in thousands, except percentages)
Content & Media sales and marketing	$	9,640		$	11,696		$	(2,056	)		(18	)%	$	31,008		$	38,604		$	(7,596	)		(20	)%
Content & Media sales and marketing expenses as a percentage of Content & Media revenues		29.9	%		32.0	%								31.6	%		33.9	%

The decrease in Content & Media sales and marketing expenses for the quarter ended September 30, 2013, compared to the quarter ended September 30, 2012, was due to a $1.2 million decrease in online marketing costs to acquire new online nostalgia members due to our cost-cutting efforts and a $0.7 million decrease in personnel- and overhead-related costs due to our restructuring initiatives.

The decrease in Content & Media sales and marketing expenses for the nine months ended September 30, 2013, compared to the nine months ended September 30, 2012, was due to a $4.7 million decrease in online marketing costs to acquire new online nostalgia members due to our cost-cutting efforts, a $2.5 million decrease in personnel- and overhead-related costs due to our restructuring initiatives and a $0.4 million decrease in costs to acquire new online loyalty marketing members.

Content & Media Technology and Development

	Quarter Ended September 30,						Change						Nine Months Ended September 30,						Change

	2013			2012			$			%			2013			2012			$		%
	(in thousands, except percentages)
Content & Media technology and development	$	4,531		$	4,962		$	(431	)		(9	)%	$	14,540		$	14,181		$	359		3	%
Content & Media technology and development expenses as a percentage of Content & Media revenues		14.1	%		13.6	%								14.8	%		12.4	%

The decrease in Content & Media technology and development expenses for the quarter ended September 30, 2013, compared to the quarter ended September 30, 2012, was due to a decrease in personnel- and overhead-related costs.

The increase in Content & Media technology and development expenses for the nine months ended September 30, 2013, compared to the nine months ended September 30, 2012, was the result of an increase in personnel- and overhead-related costs primarily due to the acquisition of schoolFeed in June 2012.

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Content & Media General and Administrative

	Quarter Ended September 30,						Change						Nine Months Ended September 30,						Change

	2013			2012			$			%			2013			2012			$			%
	(in thousands, except percentages)
Content & Media general and administrative	$	1,881		$	4,897		$	(3,016	)		(62	)%	$	12,211		$	15,363		$	(3,152	)		(21	)%
Content & Media general and administrative expenses as a percentage of Content & Media revenues		5.8	%		13.4	%								12.5	%		13.5	%

The decrease in Content & Media general and administrative expenses for the quarter ended September 30, 2013, compared to the quarter ended September 30, 2012, was due to a $2.8 million insurance reimbursement received in the quarter ended September 30, 2013 related to a legal settlement and a $0.3 million decrease in professional services and consulting fees. These decreases were partially offset by a $0.2 million increase in bad debt expense.

The decrease in Content & Media general and administrative expenses for the nine months ended September 30, 2013, compared to the nine months ended September 30, 2012, was due to a $2.8 million insurance reimbursement received in the nine months ended September 30, 2013 related to a legal settlement, an $0.8 million decrease in personnel- and overhead-related costs, and a $0.5 million decrease in transaction-related costs. These decreases were partially offset by a $0.7 million increase in reserves for legal settlements and a $0.5 million increase in bad debt expense.

Content & Media Contingent Consideration—Fair Value Adjustment

	Quarter Ended September 30,					Change					Nine Months Ended September 30,						Change

	2013		2012			$		%			2013			2012			$			%
	(in thousands, except percentages)
Content & Media contingent consideration—fair value adjustment	$	—	$	(1,387	)	$	1,387		(100	)%	$	(5,124	)	$	(1,387	)	$	(3,737	)		*

*: Not meaningful

Content & Media contingent consideration—fair value adjustment for the quarter and nine months ended September 30, 2012 was comprised of a $2.0 million decrease in the estimated fair value of contingent consideration, partially offset by $0.6 million of interest expense related to such contingent consideration.

Content & Media contingent consideration—fair value adjustment for the nine months ended September 30, 2013 was comprised of a $5.7 million decrease in the estimated fair value of contingent consideration, partially offset by $0.5 million of interest expense related to such contingent consideration. During the quarter ended March 31, 2013, Facebook restricted certain functionality of the schoolFeed app, which limited schoolFeed's ability to use the Facebook service to contact users who are not registered members of schoolFeed. In May 2013, Facebook discontinued the schoolFeed app's access to the Facebook service, which resulted in the termination of future new installations of the schoolFeed app through Facebook, as well as the discontinuance of the sharing of Facebook content through the schoolFeed app.

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Content & Media Restructuring and Other Exit Costs

	Quarter Ended September 30,				Change				Nine Months Ended September 30,					Change

	2013		2012		$		%		2013		2012			$		%
	(in thousands, except percentages)
Content & Media restructuring and other exit costs	$	276	$	—	$	276		N/A	$	2,503	$	(91	)	$	2,594		*

*: Not meaningful

Content & Media restructuring and other exit costs for the quarter months ended September 30, 2013 included $0.3 million of employee termination costs.

Content & Media restructuring and other exit costs for the nine months ended September 30, 2013 included $2.3 million of employee termination costs and $0.2 million of contract termination costs. These restructuring and other exit costs were a result of management's initiative to improve the operational effectiveness and efficiency of the Content & Media segment, as well as segment profitability. At September 30, 2013, accrued restructuring and other exit costs totaled $0.5 million, which will be paid over the next 12 months.

Content & Media Impairment of Goodwill, Intangible Assets and Long-Lived Assets

	Quarter Ended September 30,				Change				Nine Months Ended September 30,				Change

	2013		2012		$		%		2013		2012		$		%
	(in thousands, except percentages)
Content & Media impairment of goodwill, intangible assets and long-lived assets	$	50,221	$	—	$	50,221		N/A	$	50,221	$	—	$	50,221		N/A

A goodwill impairment charge totaling $50.2 million was recorded in the quarter ended September 30, 2013 due to a material reduction in the fair value of the Classmates reporting unit. See "Critical Accounting Policies, Estimates and Assumptions—Impairment of Goodwill" for additional information.

Communications Segment Results

Communications Revenues

	Quarter Ended September 30,				Change						Nine Months Ended September 30,				Change

	2013		2012		$			%			2013		2012		$			%
	(in thousands, except percentages and ARPU)
Products	$	778	$	686	$	92			13	%	$	2,730	$	1,919	$	811			42	%
Services		16,706		18,882		(2,176	)		(12	)%		51,861		59,895		(8,034	)		(13	)%
Advertising		6,870		5,635		1,235			22	%		19,338		16,959		2,379			14	%

Total Communications Revenues	$	24,354	$	25,203	$	(849	)		(3	)%	$	73,929	$	78,773	$	(4,844	)		(6	)%

ARPU	$	9.41	$	8.97	$	0.44			5	%	$	9.31	$	8.93	$	0.38			4	%
Average number of dial-up Internet access pay accounts		292		394		(102	)		(26	)%		315		433		(118	)		(27	)%

The decrease in Communications services revenues for the quarter ended September 30, 2013, compared to quarter ended September 30, 2012, was primarily due to a 26% decrease in our average number of dial-up Internet access pay accounts, partially offset by a 5% increase in ARPU and growth in mobile broadband pay accounts. The increase in ARPU was attributable to a higher percentage of mobile broadband pay accounts, which have higher ARPUs, and to an increase in ARPU for such accounts. The increase in Communications advertising revenues was due to higher advertising rates driven by optimization of advertising inventory and stronger market demand.

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The decrease in Communications services revenues for the nine months ended September 30, 2013, compared to the nine months ended September 30, 2012, was primarily due to a 27% decrease in our average number of dial-up Internet access pay accounts, partially offset by a 4% increase in ARPU and growth in mobile broadband pay accounts. The increase in ARPU was attributable to a higher percentage of mobile broadband pay accounts, which have higher ARPUs. The decrease in Communications services revenues was partially offset by a $2.4 million increase in Communications advertising revenues due to higher advertising rates driven by optimization of advertising inventory and stronger market demand and an $0.8 million increase in Communications products revenues from the sale of mobile broadband devices and the related shipping and handling fees, the sale of which commenced at the end of the first quarter of 2012.

Communications Cost of Revenues

	Quarter Ended September 30,						Change					Nine Months Ended September 30,						Change

	2013			2012			$		%			2013			2012			$		%
	(in thousands, except percentages)
Communications cost of revenues	$	8,139		$	7,821		$	318		4	%	$	24,925		$	23,763		$	1,162		5	%
Communications cost of revenues as a percentage of Communications revenues		33.4	%		31.0	%							33.7	%		30.2	%

The increase in Communications cost of revenues for the quarter ended September 30, 2013, compared to the quarter ended September 30, 2012, was due to a $1.7 million increase in costs associated with our mobile broadband service due to an increase in the number of pay accounts. This increase was partially offset by a $0.9 million decrease in costs associated with our DSL service and a $0.5 million decrease in telecommunications, customer support and billing-related costs for our dial-up Internet access services.

The increase in Communications cost of revenues for the nine months ended September 30, 2013, compared to the nine months ended September 30, 2012, was due to a $5.3 million increase in costs associated with our mobile broadband service, which was launched at the end of the first quarter of 2012. This increase was partially offset by a $2.1 million decrease in costs associated with our DSL service, a $1.3 million decrease in telecommunications, customer support and billing-related costs, a $0.6 million decrease in costs associated with our email, Internet security and web hosting services, and a $0.2 million decrease in personnel- and overhead-related costs.

Communications Sales and Marketing

	Quarter Ended September 30,						Change						Nine Months Ended September 30,						Change

	2013			2012			$			%			2013			2012			$			%
	(in thousands, except percentages)
Communications sales and marketing	$	3,641		$	4,299		$	(658	)		(15	)%	$	12,146		$	13,723		$	(1,577	)		(11	)%
Communications sales and marketing expenses as a percentage of Communications revenues		15.0	%		17.1	%								16.4	%		17.4	%

The decrease in Communications sales and marketing expenses for the quarter ended September 30, 2013, compared to the quarter ended September 30, 2012, was primarily due to a $0.4 million decrease in marketing costs associated with the promotion of our mobile broadband service and a $0.3 million decrease in advertising, promotion and distribution costs primarily related to our dial-up Internet access services.

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The decrease in Communications sales and marketing expenses for the nine months ended September 30, 2013, compared to the nine months ended September 30, 2012, was due to a $0.9 million decrease in advertising, promotion and distribution costs primarily related to our dial-up Internet access services and an $0.8 million decrease in marketing costs associated with the promotion of our mobile broadband service.

Communications Technology and Development

	Quarter Ended September 30,						Change					Nine Months Ended September 30,						Change

	2013			2012			$		%			2013			2012			$		%
	(in thousands, except percentages)
Communications technology and development	$	2,079		$	1,672		$	407		24	%	$	5,964		$	5,492		$	472		9	%
Communications technology and development expenses as a percentage of Communications revenues		8.5	%		6.6	%							8.1	%		7.0	%

The increases in Communications technology and development expenses for the quarter and nine months ended September 30, 2013, compared to the quarter and nine months ended September 30, 2012, were due to increases in personnel- and overhead-related costs.

Communications General and Administrative

	Quarter Ended September 30,						Change						Nine Months Ended September 30,						Change

	2013			2012			$			%			2013			2012			$			%
	(in thousands, except percentages)
Communications general and administrative	$	2,377		$	2,641		$	(264	)		(10	)%	$	7,858		$	8,102		$	(244	)		(3	)%
Communications general and administrative expenses as a percentage of Communications revenues		9.8	%		10.5	%								10.6	%		10.3	%

The decrease in Communications general and administrative expenses for the quarter ended September 30, 2013, compared to the quarter ended September 30, 2012, was primarily due to a decrease in personnel- and overhead-related costs.

The decrease in Communications general and administrative expenses for nine months ended September 30, 2013, compared to the nine months ended September 30, 2012, was due to a $0.3 million decrease in personnel- and overhead-related costs and a $0.2 million decrease in bad debt expense, partially offset by a $0.3 million increase in professional services and consulting fees.

Communications Restructuring and Other Exit Costs

	Quarter Ended September 30,				Change			Nine Months Ended September 30,					Change

	2013		2012		$		%	2013		2012			$		%
	(in thousands, except percentages)
Communications restructuring and other exit costs	$	—	$	—	$	—	N/A	$	—	$	(8	)	$	8		(100	)%

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Unallocated Corporate Expenses

	Quarter Ended September 30,				Change						Nine Months Ended September 30,				Change

	2013		2012		$			%			2013		2012		$		%
	(in thousands, except percentages)
Unallocated corporate expenses	$	7,685	$	7,897	$	(212	)		(3	)%	$	21,659	$	20,513	$	1,146		6	%

The decrease in unallocated corporate expenses, excluding depreciation, amortization of intangible assets and restructuring and other exit costs, for the quarter ended September 30, 2013, compared to the quarter ended September 30, 2012, was primarily due to a $0.6 million decrease in costs associated with the FTD Spin-Off Transaction, the exploration of strategic alternatives for our other businesses and potential monetization opportunities for our portfolio of patents and patent applications, partially offset by a $0.5 million increase in personnel- and overhead-related costs.

The increase in unallocated corporate expenses, excluding depreciation, amortization of intangible assets and restructuring and other exit costs, for the nine months ended September 30, 2013, compared to the nine months ended September 30, 2012, was primarily due to a $1.1 million increase in costs associated with the FTD Spin-Off Transaction, the exploration of strategic alternatives for our other businesses and potential monetization opportunities for our portfolio of patents and patent applications and a $1.0 million increase in personnel- and overhead-related costs primarily due to an increase in executive search placement fees, partially offset by a $1.0 million decrease in professional services and consulting fees.

Liquidity and Capital Resources

In connection with the FTD acquisition in August 2008, UNOLA Corp., which was then an indirect wholly-owned subsidiary of United Online, Inc., and which subsequently merged into FTD Group, Inc., entered into a $425 million senior secured credit agreement with Wells Fargo Bank, National Association, as Administrative Agent (the "2008 Credit Agreement"), consisting of (i) a term loan A facility of $75 million, (ii) a term loan B facility of $300 million, and (iii) a revolving credit facility of up to $50 million. On June 10, 2011, FTD Group, Inc. entered into a new credit agreement (the "2011 Credit Agreement") with Wells Fargo Bank, National Association, as Administrative Agent for the lenders, to refinance the 2008 Credit Agreement. The 2011 Credit Agreement provided FTD Group, Inc. with a $315 million senior secured credit facility consisting of (i) a $265 million seven-year term loan and (ii) a $50 million five-year revolving credit facility, and certain other financial accommodations, including letters of credit.

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The interest rates set forth in the Credit Agreement are either a base rate plus a margin ranging from 0.50% per annum to 1.25% per annum, or LIBOR plus a margin ranging from 1.50% to 2.25% per annum, calculated according to the net leverage ratio of FTD Companies, Inc. and its subsidiaries. The initial base rate margin is 0.75% per annum and the initial LIBOR margin is 1.75% per annum. In addition, FTD Companies, Inc. will pay a commitment fee ranging from 0.20% to 0.35% per annum on the unused portion of the Revolving Credit Facility. The Credit Agreement contains customary representations and warranties, events of default, affirmative covenants and negative covenants, that, among other things, require FTD Companies, Inc. and its subsidiaries to maintain compliance with a maximum net leverage ratio and a minimum interest coverage ratio, and impose restrictions and limitations on, among other things, investments, dividends, and asset sales, and FTD Companies, Inc.'s and its subsidiaries' ability to incur additional indebtedness and liens. FTD Companies, Inc. was in compliance with all covenants under the Credit Agreement at September 30, 2013.

Under the terms of the Credit Agreement, FTD Companies, Inc., is generally restricted from transferring funds to United Online, Inc., with certain exceptions prior to the FTD Spin-Off Transaction in connection with the reimbursement of certain expenses. These restrictions resulted in restricted net assets (as defined in Rule 4-08(e)(3) of Regulation S-X) of FTD Companies, Inc. and its subsidiaries totaling $283.7 million, including cash of $28.3 million, at September 30, 2013.

Nine Months Ended September 30, 2013 compared to Nine Months Ended September 30, 2012

Our total cash and cash equivalents balance decreased by $35.7 million, or 26%, to $100.8 million at September 30, 2013, compared to $136.4 million at December 31, 2012. Our summary cash flows for the periods presented were as follows (in thousands):

	Nine Months Ended September 30,

	2013			2012
Net cash provided by operating activities	$	39,772		$	43,453
Net cash used for investing activities	$	(15,094	)	$	(25,951	)
Net cash used for financing activities	$	(59,762	)	$	(46,199	)

Net cash provided by operating activities decreased by $3.7 million, or 8%. Net cash provided by operating activities is driven by our net income (loss) adjusted for non-cash items and changes in working capital, including, but not limited to, depreciation and amortization, stock-based compensation, impairment of goodwill, intangible assets and long-lived assets, and deferred taxes. The decrease in net cash provided by operating activities was due to a $56.3 million decrease in net income (loss). This decrease was partially offset by a $36.5 million increase in non-cash items primarily related to a $50.2 million impairment of goodwill charge and a $2.3 million loss on extinguishment of debt, partially offset by a $12.1 million decrease in deferred taxes and a $3.7 million decrease in contingent consideration resulting from the fair value adjustment. The decrease in net cash provided by operating activities was also impacted by a $16.1 million favorable change in working capital. Changes in working capital can cause variation in our cash flows provided by operating activities due to seasonality, timing and other factors.

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Net cash used for investing activities decreased by $10.9 million, or 42%. The decrease was primarily due to $11.4 million of cash paid for the acquisitions of schoolFeed and the Gifts Division of Flying Brands Limited during the nine months ended September 30, 2012 and an $0.8 million decrease in purchases of rights, content and intellectual property. These decreases were partially offset by a $1.0 million increase in purchases of property and equipment.

Capital expenditures for the nine months ended September 30, 2013 totaled $14.2 million. At September 30, 2013 and December 31, 2012, we had $1.6 million and $3.0 million, respectively, of property and equipment that was not yet paid for and was included in accounts payable and other liabilities in the consolidated balance sheets. We currently anticipate that our total capital expenditures for 2013, excluding capital expenditures of FTD Companies, Inc. and its subsidiaries, will be in the range of $10 million to $12 million, which includes $1.8 million of purchases on account at December 31, 2012. The actual amount of future capital expenditures may fluctuate due to a number of factors, including, without limitation, potential future acquisitions and new business initiatives, which are difficult to predict and which could change significantly over time. Additionally, technological advances may require us to make capital expenditures to develop or acquire new equipment or technology in order to replace aging or technologically obsolete equipment.

Net cash used for financing activities increased by $13.6 million, or 29%. In July 2013, FTD Companies, Inc. drew $220 million under the Credit Agreement and paid $2.9 million of debt issuance costs. In the nine months ended September 30, 2013, FTD Companies, Inc. repaid $246.0 million on the outstanding balance under the 2011 Credit Agreement, compared to payments totaling $17.7 million in the nine months ended September 30, 2012. In the nine months ended September 30, 2013, we paid $3.4 million for contingent consideration related to the acquisition of schoolFeed. The increase in net cash used for financing activities was also due to a $1.1 million increase in repurchases of common stock and a $0.7 million increase in payments of dividends and dividend equivalents. These increases were partially offset by a $2.7 million increase in proceeds from exercises of stock options.

The payment of dividends and dividend equivalents is a cash outflow from financing activities. In January, April and July 2013, United Online, Inc.'s Board of Directors declared a quarterly cash dividend of $0.10 per share of common stock. The dividends were paid on February 28, 2013, May 31, 2013 and August 30, 2013 and totaled $9.4 million, $9.7 million and $9.7 million, respectively, including dividend equivalents paid on nonvested restricted stock units. The payment of future dividends is discretionary and is subject to determination by United Online, Inc.'s Board of Directors each quarter following its review of our financial performance and other factors.

On an ongoing basis, we assess opportunities for improved operational effectiveness and efficiency. We recorded $2.5 million of restructuring and other exit costs in the nine months ended September 30, 2013 in our Content & Media segment, which consisted of $2.3 million of employee termination costs, as well as $0.2 million of contract termination costs. During the nine months ended September 30, 2013, we paid $2.1 million of restructuring and other exit costs. At September 30, 2013, accrued restructuring and other exit costs totaled $0.5 million, which will be paid over the next 12 months.

Future cash flows from financing activities may also be affected by our repurchases of our common stock. United Online, Inc.'s Board of Directors authorized a common stock repurchase program (the "Program") that allows us to repurchase shares of our common stock through open market or privately negotiated transactions based on prevailing market conditions and other factors. From August 2001 through December 31, 2010, we repurchased a total of $150.2 million of our common stock under the Program, leaving $49.8 million of authorization remaining under the Program. In February 2011, the Board of Directors extended the Program through December 31, 2011 and authorized an increase in the $49.8 million authorization remaining to $80.0 million. In December 2011, the Board of Directors extended the Program through December 31, 2012. In January 2013, the Board of Directors approved and ratified the extension of the Program through December 31, 2013 and in September 2013, the

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Board of Directors further extended the Program through December 31, 2014. We did not make any repurchases under the Program during the year ended December 31, 2012 or the nine months ended September 30, 2013 and, at September 30, 2013, the authorization remaining under the Program was $80.0 million.

Cash flows from financing activities may also be negatively impacted by the withholding of a portion of shares underlying the restricted stock units we grant to employees. In general, we currently do not collect the minimum statutory employee withholding taxes from employees upon vesting of restricted stock units. Instead, we automatically withhold, from the restricted stock units that vest, the portion of those shares with a fair market value equal to the amount of the minimum statutory employee withholding taxes due. We then pay the minimum statutory withholding taxes in cash. The withholding of these shares, although accounted for as a common stock repurchase, does not reduce the amount available under the Program. Similar to repurchases of common stock under the Program, the net effect of such withholding will adversely impact our cash flows from financing activities. The amounts remitted in the nine months ended September 30, 2013 and 2012 were $3.4 million and $2.3 million, respectively, for which we withheld 0.5 million and 0.4 million shares of common stock, respectively, that were underlying the restricted stock units that vested. The amount we pay in future periods will vary based on our stock price and the number of applicable restricted stock units vesting during the period. In August 2013, we paid a $3.4 million contingent consideration payment for the earnout period ended June 30, 2013 related to the schoolFeed acquisition. We do not expect any contingent consideration will be earned for the earnout periods ending June 30, 2014 and 2015.

Based on our current projections, we expect to continue to generate positive cash flows from operations, at least for the next twelve months. We may use our existing cash balances and future cash generated from operations to fund, among other things, both contractual payments and optional prepayments on the outstanding balance under the Credit Agreement; dividend payments, if declared by United Online, Inc.'s Board of Directors; the development and/or acquisition of other services, businesses or technologies; the repurchase of our common stock underlying restricted stock units to pay the minimum statutory employee withholding taxes due on vested restricted stock units; the repurchase of our common stock under the Program; future capital expenditures; and future acquisitions of intangible assets, including rights, content and intellectual property. At September 30, 2013, the remaining borrowing capacity under the Credit Agreement was $128.6 million.

If we complete the FTD Spin-Off Transaction, we will be a substantially smaller company than we were prior to the FTD Spin-Off Transaction, and we anticipate that our consolidated cash flows will be substantially lower when compared to periods prior to the FTD Spin-Off Transaction.

On April 30, 2013, Mark R. Goldston, Chairman, President and Chief Executive Officer of United Online, announced that, subject to the completion of the FTD Spin-Off Transaction, he would resign as a director and officer of United Online immediately thereafter. Under the terms of Mr. Goldston's employment agreement, the FTD Spin-Off Transaction would constitute a change in control of United Online. His resignation following the FTD Spin-Off Transaction would constitute an involuntary termination for purposes of his employment agreement due to there having been a material decrease in his authorities, duties and responsibilities following a change in control. As a result, effective upon such resignation, and subject to the terms and conditions of his employment agreement, Mr. Goldston would be entitled to the severance and other benefits described in his employment agreement in connection with an involuntary termination, including an estimated cash severance payment totaling approximately $7.2 million (assuming a November 1, 2013 termination date), as well as full and accelerated vesting of Mr. Goldston's outstanding nonvested restricted stock units and unvested stock options. Mr. Goldston's employment agreement has previously been filed with the SEC.

If we need to raise additional capital through public or private debt or equity financings, strategic relationships or other arrangements, this capital might not be available to us in a timely manner, on

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acceptable terms, or at all. Our failure to raise sufficient capital when needed could severely constrain or prevent us from, among other factors, developing new or enhancing existing services or products, repurchasing our common stock, acquiring other services, businesses or technologies or funding significant capital expenditures and/or purchases of intangible assets, including rights, content and intellectual property, and have a material adverse effect on our business, financial position, results of operations, and cash flows, as well as impair our ability to pay future dividends and our ability to service our debt obligations. If additional funds were raised through the issuance of equity or convertible debt securities, the percentage of stock owned by the then-current stockholders could be reduced. Furthermore, such equity or any debt securities that we issue might have rights, preferences or privileges senior to holders of our common stock. In addition, trends in the securities and credit markets may restrict our ability to raise any such additional funds, at least in the near term.

Contractual Obligations

Contractual obligations at September 30, 2013 were as follows (in thousands):

	Total		Less than 1 Year		1 Year to Less than 3 Years		3 Years to Less than 5 Years		More than 5 Years

Debt, including interest and fees	$	255,972	$	4,981	$	13,447	$	237,544	$	—
Member redemption liability		20,996		14,781		6,215		—		—
Noncancelable operating leases		19,345		9,702		6,818		2,825		—
Purchase obligations		16,100		13,615		2,485		—		—
Other liabilities		9,994		9,050		310		202		432

Total	$	322,407	$	52,129	$	29,275	$	240,571	$	432

At September 30, 2013, we had liabilities for uncertain tax positions totaling $14.2 million, of which $7.9 million was included in other liabilities in the contractual obligations table above and, at September 30, 2013, was expected to be due in less than one year. We are not able to reasonably estimate when or if cash payments for long-term liabilities related to uncertain tax positions will occur.

Commitments under letters of credit at September 30, 2013 were scheduled to expire as follows (in thousands):

		Total			Less than 1 Year			1 Year to Less than 3 Years			3 Years to Less than 5 Years			More than 5 Years

Letters of credit		$	1,530		$	1,368		$	—		$	162		$	—

Letters of credit are maintained pursuant to certain of our lease arrangements. The letters of credit remain in effect at declining levels through the terms of the related leases. Standby letters of credit are maintained by FTD to secure credit card processing activity and additional letters of credit are maintained related to inventory purchases.

Other Commitments

In the ordinary course of business, we may provide indemnifications of varying scope and terms to customers, vendors, lessors, sureties and insurance companies, business partners, and other parties with respect to certain matters, including, but not limited to, losses arising out of our breach of such agreements, services to be provided by us, or from intellectual property infringement claims made by third parties. In addition, we have entered into indemnification agreements with our directors and certain of our officers and employees that will require us, among other things, to indemnify them against certain liabilities that may arise by reason of their status or service as directors, officers or employees. We have also agreed to indemnify certain former officers, directors and employees of

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acquired companies in connection with the acquisition of such companies. We maintain director and officer insurance, which may cover certain liabilities, including those arising from our obligation to indemnify our directors and certain of our officers and employees, and former officers, directors and employees of acquired companies, in certain circumstances.

It is not possible to determine the maximum potential amount of exposure under these indemnification agreements due to the limited history of prior indemnification claims and the unique facts and circumstances involved in each particular agreement. Such indemnification agreements may not be subject to maximum loss clauses.

Off-Balance Sheet Arrangements

At September 30, 2013, we did not have any off-balance sheet arrangements (as defined in Item 303(a)(4)(ii) of Regulation S-K) that have, or are reasonably likely to have, a current or future material effect on our consolidated financial condition, results of operations, liquidity, capital expenditures, or capital resources.

Recent Accounting Pronouncements

Reporting of Amounts Reclassified Out of Accumulated Other Comprehensive Income —Effective January 1, 2013, we adopted the Financial Accounting Standards Board ("FASB") Accounting Standards Update ("ASU") No. 2013-02, Reporting of Amounts Reclassified Out of Accumulated Other Comprehensive Income , as codified in ASC 220. The amendments in this update require an entity to provide information about the amounts reclassified out of accumulated other comprehensive income by component. In addition, an entity is required to present, either on the face of the statement where net income is presented or in the notes, significant amounts reclassified out of accumulated other comprehensive income by the respective line items of net income but only if the amount reclassified is required under GAAP to be reclassified to net income in its entirety in the same reporting period. For other amounts that are not required under GAAP to be reclassified in their entirety to net income, an entity is required to cross-reference to other disclosures required under GAAP that provide additional detail about those amounts. The adoption of this update did not have a material impact on our consolidated financial statements.

Presentation of an Unrecognized Tax Benefit When a Net Operating Loss Carryforward, a Similar Tax Loss, or a Tax Credit Carryforward Exists —In July 2013, FASB issued ASU No. 2013-11, Presentation of an Unrecognized Tax Benefit When a Net Operating Loss Carryforward, a Similar Tax Loss, or a Tax Credit Carryforward Exists , as codified in ASC 740, Income Taxes . The amendments in this update state that an unrecognized tax benefit, or a portion of an unrecognized tax benefit, should be presented in the financial statements as a reduction to a deferred tax asset for a net operating loss carryforward, a similar tax loss, or a tax credit carryforward. However, to the extent a net operating loss carryforward, a similar tax loss, or a tax credit carryforward is not available at the reporting date under the tax law of the applicable jurisdiction to settle any additional income taxes that would result from the disallowance of a tax position or the tax law of the applicable jurisdiction does not require the entity to use, and the entity does not intend to use, the deferred tax asset for such purpose, the unrecognized tax benefit should be presented in the financial statements as a liability and should not be combined with deferred tax assets. This ASU applies to all entities that have unrecognized tax benefits when a net operating loss carryforward, a similar tax loss, or a tax credit carryforward exists at the reporting date. The amendments in this ASU will be effective for fiscal years, and interim periods within those years, beginning after December 15, 2013. Early adoption is permitted. The amendments should be applied prospectively to all unrecognized tax benefits that exist at the effective date. Retrospective application is permitted. We are currently assessing the impact of this update on our consolidated financial statements.

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ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

We are exposed to certain market risks arising from transactions in the normal course of business, principally risk associated with interest rate and foreign currency exchange rate fluctuations.

Interest Rate Risk

We are exposed to interest rate risk on our cash and cash equivalents and the outstanding balance under the Credit Agreement. The interest rate set forth in the Credit Agreement is either a base rate plus a margin ranging from 0.50% per annum to 1.25% per annum, or LIBOR plus a margin ranging from 1.50% per annum to 2.25% per annum, calculated according to FTD's net leverage ratio. In March 2012, the Company entered into forward starting interest rate cap instruments based on 3-month LIBOR that are effective from January 2015 to June 2018 and have aggregated notional values totaling $130 million. The interest rate cap instruments are designated as cash flow hedges against expected future cash flows attributable to future 3-month LIBOR interest payments on outstanding borrowings. The gains or losses on the instruments are reported in other comprehensive income to the extent that they are effective and will be reclassified into earnings when the expected future cash flows, beginning in January 2015 through June 2018 and attributable to future 3-month LIBOR interest payments, are recognized in earnings. A 100 basis point increase in LIBOR rates would result in an estimated annual increase in our interest expense related to the outstanding debt under the Credit Agreement of approximately $2.2 million.

While we do not currently maintain any short-term investments, we still maintain deposits, which are classified as cash equivalents. Therefore, our interest income is sensitive to changes in the general level of U.S. and certain foreign interest rates.

Foreign Currency Exchange Risk

We transact business in foreign currencies, and we are exposed to risk resulting from fluctuations in foreign currency exchange rates, particularly the British Pound ("GBP"), the Euro ("EUR") and the Indian Rupee ("INR") and, to a much lesser extent, the Swedish Krona ("SEK"), the Swiss Franc ("CHF") and the Canadian Dollar ("CAD"), which may result in gains or losses reported in our results of operations. The volatilities in GBP, EUR, INR, SEK, CHF, and CAD (and all other applicable foreign currencies) are monitored by us throughout the year. We face two risks related to foreign currency exchange rates—translation risk and transaction risk. Amounts invested in our foreign operations are translated into U.S. Dollars using period-end exchange rates. The resulting translation adjustments are recorded as a component of accumulated other comprehensive loss in the unaudited condensed consolidated balance sheets. Revenues and expenses in foreign currencies translate into higher or lower revenues and expenses in U.S. Dollars as the U.S. Dollar weakens or strengthens against other currencies. Substantially all of the revenues of our foreign subsidiaries are received, and substantially all expenses are incurred, in currencies other than the U.S. Dollar, which increases or decreases the related U.S. Dollar-reported revenues and expenses depending on the exchange rate trend in currencies. Therefore, changes in foreign currency exchange rates may negatively affect our consolidated revenues and net income. A 10% adverse change in overall foreign currency exchange rates over an entire year would not have a material impact on estimated annual revenues or estimated annual income before income taxes. These estimates assume an adverse shift in all foreign currency exchange rates against the U.S. Dollar, which do not always move in the same direction or in the same degrees, and actual results may differ materially. Net foreign currency transaction gains or losses arising from transactions denominated in currencies other than the local functional currency are included in other income, net, in the unaudited condensed consolidated statements of operations.

We currently utilize forward foreign currency exchange contracts to protect the value of our net investments in certain foreign subsidiaries and certain forecasted cash flows denominated in currencies

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other than the U.S. Dollar. These contracts are designated as hedges of net investments in foreign entities and hedges of cash flows. At September 30, 2013, the notional value of open forward foreign currency exchange contracts accounted for as cash flow hedges totaled $2.2 million. We had no open forward foreign currency exchange contracts accounted for as net investment hedges at September 30, 2013.

Periodically, we enter into forward foreign currency exchange contracts which are not designated as hedging instruments for accounting purposes. We enter into these derivative instruments to hedge intercompany transactions and partially offset the economic effect of fluctuations in foreign currency exchange rates. At September 30, 2013, the notional value of open forward foreign currency exchange contracts that did not qualify for hedge accounting treatment totaled $2.3 million. We may, in the future, also use other derivative financial instruments, if it is determined that such hedging activities are appropriate to reduce risk.

ITEM 4. CONTROLS AND PROCEDURES

Disclosure Controls and Procedures

Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, has evaluated the effectiveness of the Company's disclosure controls and procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) as of the end of the period covered by this report. Based on such evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that, as of the end of such period, the Company's disclosure controls and procedures are effective in recording, processing, summarizing, and reporting, on a timely basis, information required to be disclosed by the Company in the reports that it files or submits under the Exchange Act and are effective in ensuring that information required to be disclosed by the Company in the reports that it files or submits under the Exchange Act is accumulated and communicated to the Company's management, including the Company's Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure.

Changes in Internal Control Over Financial Reporting

There have not been any changes in the Company's internal control over financial reporting (as such term is defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) during the most recent fiscal quarter that have materially affected, or are reasonably likely to materially affect, the Company's internal control over financial reporting.

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PART II—OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

For a description of our material pending legal proceedings, please refer to Note 13 "Contingencies—Legal Matters" of the Notes to Unaudited Condensed Consolidated Financial Statements included in Part I, Item 1 of this Quarterly Report on Form 10-Q, which is incorporated herein by reference.

ITEM 1A. RISK FACTORS

The risk factors set forth below are substantially the same as those included in our Annual Report on Form 10 K for the year ended December 31, 2012, as updated in our Quarterly Report on Form 10 Q for the quarter ended June 30, 2013, with the exception of modifications to the risk factors under "Risks Relating to the FTD Spin-Off Transaction.

RISKS RELATING TO THE FTD SPIN-OFF TRANSACTION

There are a number of risks associated with the FTD Spin-Off Transaction and they may have a material and adverse impact on our business, financial condition, results of operations, and cash flows.

On October 1, 2013, United Online, Inc. announced that its Board of Directors had approved the FTD Spin-Off Transaction, which is expected to be completed on November 1, 2013. There are a number of risks associated with the FTD Spin-Off Transaction, including, without limitation, the following:

•: Management estimates that the costs to complete the FTD Spin-Off Transaction will be significant.
•: Each of the independent publicly-traded companies resulting from the completion of the FTD Spin-Off Transaction may be unable to achieve some or all of the full strategic and financial benefits that we expect will result from the separation of the Company into independent publicly-traded companies, or such benefits may be delayed or may not occur at all. For example, there can be no assurance that analysts and investors will place values on each of the independent companies that will equal a total value that is greater than that which the Company has today.
•: Following the consummation of the FTD Spin-Off Transaction, each of the newly separated, publicly-traded companies will be smaller and less diversified, as compared to the Company today.
•: United Online and its non-FTD subsidiaries share economies of scope and scale with FTD in costs and vendor relationships, and take advantage of the Company's size and purchasing power in procuring certain products and services, such as insurance and healthcare benefits, and technology, such as computer software licenses. After the consummation of the FTD Spin-Off Transaction, we may be unable to obtain these products, services and technologies at prices or on terms as favorable to us as those we obtained prior to the consummation of the FTD Spin-Off Transaction.
•: There can be no assurance that the FTD Spin-Off Transaction will be completed in the contemplated manner or timeframe, or at all. If the FTD Spin-Off Transaction is not completed in the contemplated manner or timeframe or not completed at all, among other things, the price of United Online, Inc.'s stock may decline.

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Any of the foregoing, in addition to any other risks related to the contemplated transactions that are not specifically described above, could materially and adversely affect our business, financial condition, results of operations, and cash flows.

If the FTD Spin-Off Transaction were to fail to qualify as a tax-free transaction for U.S. federal income tax purposes, then the FTD Spin-Off Transaction could result in significant tax liabilities.

United Online, Inc. has received a private letter ruling from the IRS, substantially to the effect that, for U.S. federal income tax purposes, the FTD Spin-Off Transaction will qualify as a tax-free transaction for U.S. federal income tax purposes under Section 355 of the Internal Revenue Code of 1986, as amended. In addition, prior to the consummation of the FTD Spin-Off Transaction, United Online, Inc. expects to receive a legal opinion, substantially to the effect that the FTD Spin-Off Transaction so qualifies. The IRS ruling and the tax opinion will rely on certain facts, assumptions and undertakings, and certain representations from United Online, Inc. and FTD, regarding the past and future conduct of both respective businesses and other matters, and the tax opinion will rely on the IRS ruling. Notwithstanding the IRS ruling and the tax opinion, the IRS could determine that the FTD Spin-Off Transaction should be treated as a taxable transaction if it determines that any of these facts, assumptions, representations, or undertakings is not correct, or that the FTD Spin-Off Transaction should be taxable for other reasons, including if the IRS were to disagree with the conclusions in the tax opinion that are not covered by the IRS ruling.

If the FTD Spin-Off Transaction ultimately is determined to be taxable, then a stockholder of United Online, Inc. that received shares of FTD common stock in the FTD Spin-Off Transaction would be treated as having received a distribution of property in an amount equal to the fair market value of such shares on the distribution date and could incur significant income tax liabilities. Such distribution would be taxable to such stockholder as a dividend to the extent of United Online's current and accumulated earnings and profits. Any amount that exceeded United Online's earnings and profits would be treated first as a non-taxable return of capital to the extent of such stockholder's tax basis in its shares of United Online, Inc. stock with any remaining amount being taxed as a capital gain. In addition, United Online would recognize a taxable gain in an amount equal to the excess, if any, of the fair market value of the shares of common stock of FTD held by United Online, Inc. on the distribution date over United Online, Inc.'s tax basis in such shares.

RISKS RELATING TO OUR BUSINESS GENERALLY

Current or future economic conditions may have a material and adverse impact on our business, financial condition, results of operations, and cash flows.

Economic conditions in the U.S. and the European Union have been depressed and may remain challenging for the foreseeable future. Our products and services are discretionary and dependent upon levels of consumer spending. Consumer spending patterns are difficult to predict and are sensitive to, among other factors, the general economic climate, the consumers' levels of disposable income, consumer debt, and overall consumer confidence. The challenging economic conditions have adversely impacted certain aspects of our businesses in a number of ways, including reduced demand, more aggressive pricing for similar products and services by our competitors, decreased spending by advertisers, increased credit risks, increased credit card failures, a loss of customers, and increased use of discounted pricing for certain of our products and services. It is likely that these and other factors will continue to adversely impact our businesses, at least in the near term. The challenging economic conditions may adversely impact our key vendors and customers. Such economic conditions and decreased consumer spending have, in certain cases, resulted in, and may in the future result in, a variety of negative effects such as a reduction in revenues, increased costs, lower gross margin and operating margin percentages, increased allowances for doubtful accounts and write-offs of accounts receivable, increased provisions for excess and obsolete inventories, and recognition of impairments of

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assets, including goodwill and other intangible and long-lived assets. Any of the above factors could have a material adverse effect on our business, financial condition, results of operations, and cash flows.

Our business is subject to fluctuations.

Our results of operations and changes in our key business metrics from period to period have varied in the past and may fluctuate significantly in the future due to a variety of factors, many of which are outside of our control and difficult to predict. Each of the risk factors discussed in this Item 1A and the other factors described elsewhere in this Quarterly Report on Form 10-Q and in our other filings with the SEC may affect us from period to period and may affect our long-term performance. As a result, you should not rely on period-to-period comparisons as an indication of our future performance. In addition, these factors and the challenging economic conditions create difficulties with respect to our ability to forecast our financial performance and business metrics accurately. We believe that these difficulties in forecasting present even greater challenges for financial analysts who publish their own estimates of our future financial results and business metrics. We cannot assure you that we will achieve the expectations of, or projections made by, our management or the financial analysts. In the event we do not achieve such expectations or projections, our financial results and the price of our common stock could be adversely affected.

New business initiatives, products, services, features, applications, or functionality may not be successful, which could adversely impact our key metrics and financial results.

We have expended, and may continue to expend, significant resources in developing, integrating and implementing new business initiatives, products, services, features, applications, and functionality, such as those related to our mobile broadband service and our high school yearbook initiatives related to the Classmates website. Such development, integration and implementation involve a number of uncertainties, including unanticipated delays and expenses and technological problems. New business initiatives, products, services, features, applications, or functionality also may not be accepted by consumers or commercially successful. We cannot assure you that we will be successful in such development, integration and implementation efforts, including those related to our mobile broadband service or our high school yearbook initiatives, or that any new business initiatives, products, services, features, applications, or functionality will be accepted by consumers or commercially successful. For example, the schoolFeed app was a source of new free members and significant user-generated content for our Classmates business. However, in May 2013, Facebook discontinued the schoolFeed app's access to the Facebook service, which has resulted in the termination of new installations of the schoolFeed app through Facebook, as well as the discontinuance of the sharing of Facebook content through the schoolFeed app. These changes have resulted in a decline in the number of active accounts for our online nostalgia services. If our development, integration and implementation efforts are not successful, or such new business initiatives, products, services, features, applications, or functionality are not accepted by consumers or commercially successful, our key metrics and financial results could be materially and adversely impacted.

Our marketing efforts may not be successful or may become more expensive, either of which could increase our costs and adversely impact our key metrics and financial results.

We spend significant resources marketing our brands, products and services. We rely on relationships with a wide variety of third parties, including Internet search providers such as Google, Internet advertising networks, co-registration partners, retailers, distributors, and direct marketers, to source new customers and to promote or distribute our products and services. In addition, in connection with the launch of new products or services, we may spend a significant amount on marketing, including through television advertising. With any of our brands, products and services, if

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our marketing activities are inefficient or unsuccessful, if important third-party relationships or marketing strategies, such as Internet search engine marketing and search engine optimization, become more expensive or unavailable, or are suspended or terminated, for any reason, if there is an increase in the proportion of consumers visiting our websites or purchasing our products and services by way of marketing channels with higher marketing costs as compared to channels that have lower or no associated marketing costs, or if our marketing efforts do not result in our products and services being prominently ranked in Internet search listings, our key metrics and financial results could be materially and adversely impacted.

We may be unable to maintain or grow our advertising revenues. Reduced advertising revenues may reduce our profits.

Advertising revenues are a key component of revenues and profitability for our Content & Media and Communications segments. Factors that have caused, or may cause in the future, our advertising revenues to fluctuate include, without limitation, changes in the number of visitors to our websites, active accounts or consumers purchasing our products and services, the effect of, changes to, or terminations of key advertising relationships, changes to our websites and advertising inventory, changes in applicable laws, regulations or business practices, including those related to behavioral or targeted advertising, user privacy and taxation, changes in business models, changes in the online advertising market, changes in the economy, advertisers' budgeting and buying patterns, competition, and changes in usage of our services. Decreases in our advertising revenues are likely to adversely impact our profitability.

Advertising revenues generated by our Content & Media and Communications segments have been fluctuating and may decline in the future as a result of various factors, including, without limitation, the risks and uncertainties discussed above, in other risk factors, and elsewhere in this Quarterly Report on Form 10-Q. Any or all of the above factors have caused, and could continue to cause, our advertising revenues and profits to significantly decline in the future.

Fluctuations in foreign currency exchange rates could adversely affect comparisons of our operating results.

We transact business in different foreign currencies and may be exposed to financial market risk resulting from fluctuations in foreign currency exchange rates, including the British Pound, the Euro, the Indian Rupee, the Swedish Krona, the Swiss Franc, and the Canadian Dollar. Revenues and expenses in foreign currencies translate into higher or lower revenues and expenses in U.S. Dollars as the U.S. Dollar weakens or strengthens against such other currencies. Substantially all of the revenues of our international businesses are received, and substantially all expenses are incurred, in currencies other than the U.S. Dollar, which increases or decreases the related U.S. Dollar-reported revenues and expenses depending on the fluctuations in foreign currency exchange rates. Certain of our key business metrics, such as the FTD segment's average order value and the Content & Media segment's average monthly revenue per pay account (also referred to as "ARPU"), are similarly affected by such foreign currency exchange rate fluctuations. Changes in global economic conditions, market factors, and governmental actions, among other factors, can affect the value of these currencies in relation to the U.S. Dollar. A strengthening of the U.S. Dollar compared to these currencies and, in particular, to the British Pound and the Euro, has had, and in future periods could have, an adverse effect on the comparisons of our revenues and operating income against prior periods. We cannot accurately predict the impact of future foreign currency exchange rate fluctuations on our operating results, and such fluctuations could negatively impact the comparisons of such results against prior periods.

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Significant problems with our key systems or those of our third-party vendors could have a material adverse effect on our business, financial condition, results of operations, and cash flows.

The systems underlying the operations of each of our business segments are complex and diverse, and must efficiently integrate with third-party systems, such as credit card processors. Key systems include, without limitation, order transmission, fulfillment and processing, including the system for transmitting orders through the floral network; billing; website and database management; customer support; telecommunications network management; advertisement serving and management systems; and internal financial systems. Some of these systems, such as customer support for our Content & Media and Communications segments, are outsourced to third parties, and other systems, such as Interflora's order transmission, fulfillment and billing system and FTD's customer service telephone system, are not redundant. In addition, some of our backup systems have never been operated as a primary system. We have experienced systems problems in the past, and we or these third parties may experience problems in the future. All information technology and communication systems are subject to reliability issues, integration and compatibility concerns, and security-threatening intrusions. The continued and uninterrupted performance of our key systems is critical to our success. Unanticipated problems affecting these systems could cause interruptions in our services. In addition, if our third-party vendors face financial or other difficulties, our business could be adversely impacted. Any significant errors, damage, failures, interruptions, delays, or other problems with our systems, our backup systems or our third-party vendors or their systems could adversely impact our ability to satisfy our customers or operate our websites, and could have a material adverse effect on our business, financial condition, results of operations, and cash flows.

In addition, our Content & Media and Communications businesses outsource a majority of their live technical and billing support functions. These businesses rely on customer support vendors, and we maintain only a small number of internal customer support personnel for these businesses. Our internal customer support personnel are not equipped to provide the necessary range of customer support functions in the event that our vendors unexpectedly become unable or unwilling to provide these services to us.

Legal actions or investigations could subject us to substantial liability, require us to change our business practices, and adversely affect our business, financial condition, results of operations, and cash flows.

We are currently, and have been in the past, party to various legal actions and investigations. These actions may include, without limitation, claims by private parties in connection with consumer protection and other laws, claims that we infringe third-party patents, trademarks, copyrights or other intellectual property or proprietary rights, securities laws claims, claims involving marketing practices or unfair competition, claims in connection with employment practices, breach of contract claims, and other business-related claims. The nature of our business could subject us to additional claims for similar matters, as well as a wide variety of other claims, including, without limitation, claims for defamation, right of publicity, negligence, and privacy and security matters. The failure to successfully defend against these and other types of claims, including claims relating to our business practices, could result in our incurring significant liabilities related to judgments or settlements or require us to change our business practices. Infringement claims may also result in our being required to obtain licenses from third parties, which licenses may not be available on acceptable terms, if at all. Both the cost of defending claims, as well as the effect of settlements and judgments, could cause our results of operations to fluctuate significantly from period to period and could materially and adversely affect our business, financial condition, results of operations, and cash flows. In addition, we also file actions against third parties from time to time for various reasons, including, without limitation, to protect our intellectual property rights, to enforce our contractual rights, or to make other business-related claims. The legal fees, costs and expenses associated with these actions may be significant, and if we were to lose these actions, we may be required to pay the other party's legal fees, costs and expenses, which

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also may be significant and could materially and adversely affect our business, financial condition, results of operations, and cash flows.

Various governmental agencies have in the past asserted claims, instituted legal actions, inquiries or investigations, or imposed obligations relating to our business practices, such as our marketing, billing, customer retention, renewal, cancelation, refund, or disclosure practices, and they may continue to do so in the future. We have received civil investigative demands and subpoenas, as applicable, from the Federal Trade Commission ("FTC") and the Attorneys General of various states, primarily regarding their respective investigations into certain former post-transaction sales practices and certain of our marketing, billing, renewal, and privacy practices and disclosures. We have been cooperating with these investigations. However, the outcome of these or any other governmental investigations or their potential implications for our business are uncertain. We may not prevail in existing or future claims and any judgment against us or settlement or resolution of such claims may involve the payment of significant sums, including damages, fines, penalties, or assessments, or changes to our business practices. For example, in 2010, Memory Lane, Inc. (then known as Classmates Online, Inc.) and FTD, Inc. paid $960,000 and $640,000, respectively, to resolve an investigation of the Attorney General for the State of New York related to their former post-transaction sales practices. Defending against lawsuits, inquiries and investigations also involves significant expense and diversion of management's attention and resources from other matters. There are no assurances that additional governmental investigations or other legal actions will not be instituted in connection with our former post-transaction sales practices or other current or former business practices. Enforcement actions or changes in enforcement policies and procedures could result in changes to our business practices, as well as significant damages, fines, penalties or assessments, which could decrease our revenues or increase the costs of operating our business. To the extent that our services and business practices change as a result of claims or actions by governmental agencies or private parties, or we are required to pay significant sums, including damages, fines, penalties, or assessments, our business, financial condition, results of operations, and cash flows could be materially and adversely affected. For more information, see Note 13 "Contingencies—Legal Matters" of the Notes to Unaudited Condensed Consolidated Financial Statements included in Part I, Item 1 of this Quarterly Report on Form 10-Q.

Governmental regulation of the collection and use of personal information or our failure to comply with these regulations could harm our businesses.

The FTC has regulations regarding the collection and use of personal information obtained from individuals when accessing websites, with particular emphasis on access by minors. In addition, other governmental authorities have regulations to govern the collection and use of personal information that may be obtained from customers or visitors to websites. These regulations include requirements that procedures be established to disclose and notify users of our websites of our privacy and security policies, obtain consent from users for collection and use of personal information and provide users with the ability to access, correct or delete personal information stored by us. In addition, the FTC and other governmental authorities have made inquiries and investigations of companies' practices with respect to their users' personal information collection and dissemination practices to confirm these are consistent with stated privacy policies and to determine whether precautions are taken to secure consumers' personal information. The FTC and certain state agencies also have made inquiries, and, in a number of situations, brought actions against companies to enforce the privacy policies of these companies, including policies relating to security of consumers' personal information.

As discussed in the preceding risk factor, we have been cooperating with the Attorneys General of various states in connection with their inquiries and investigations of, among other things, the privacy policies of our Classmates.com and FTD.com businesses. Becoming subject to the regulatory and enforcement efforts of the FTC, a state agency or other governmental authority could have a material adverse effect on our ability to collect demographic and personal information from users, which, in

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turn, could have a material adverse effect on our marketing efforts, business, financial condition, results of operations, and cash flows. In addition, the adverse publicity regarding the existence or results of an investigation could have an adverse impact on customers' willingness to use our websites and services and thus could adversely impact our future revenues.

Certain of our international businesses, such as FTD's international consumer and floral network businesses, must also comply with data protection and privacy laws in the U.K., including the Data Protection Act 1998. If we or any of the third-party services on which we rely fail to transmit customer information and payment details in a secure manner, or if they otherwise fail to protect customer privacy in online transactions or if they transfer personal information outside the European Economic Area without complying with certain required conditions, then we risk being exposed to civil and criminal liability in the U.K., usually in the form of fines, as well as claims from individuals alleging damages as a result of the alleged non-compliance. We may also be required to alter our data collection and use practices. Any of the foregoing could have a material adverse effect on our business, financial condition, results of operations, and cash flows.

Our business is subject to online security risks and a security breach or inappropriate access to, or use of, our networks, computer systems or services or those of third-party vendors could expose us to liability, claims and a loss of revenue.

The success of our business depends on the security of our networks and, in part, on the security of the network infrastructures of our third-party vendors. In connection with conducting our business in the ordinary course, we store and transmit customer and member information, including personally identifiable information. Unauthorized or inappropriate access to, or use of, our networks, computer systems or services, whether intentional, unintentional or as a result of criminal activity, could potentially jeopardize the security of confidential information, including credit card information, of our customers and of third parties. A number of other websites have publicly disclosed breaches of their security, some of which have involved sophisticated and highly targeted attacks on portions of their sites. Because the techniques used to obtain unauthorized access, disable or degrade service, or sabotage systems change frequently and often are not recognized until launched against a target, we may be unable to anticipate these techniques or to implement adequate preventative measures. If an actual or perceived breach of our security occurs, the perception of the effectiveness of our security measures could be harmed and we could lose members, customers or vendors. A party that is able to circumvent our security measures could misappropriate our proprietary information or the information of our members or customers, cause interruption in our operations, or damage our computers or those of our members or customers.

A significant number of our members and customers authorize us to bill their payment card accounts (credit or debit) directly for all amounts charged by us. These members and customers provide payment card information and other personally identifiable information which, depending on the particular payment plan, may be maintained to facilitate future payment card transactions. We rely on third-party and internally-developed encryption and authentication technology to provide the security and authentication to effectively secure transmission of confidential information, including payment card numbers. Advances in computer capabilities, new discoveries in the field of cryptography or other developments may result in the technology used by us to protect transaction data being breached or compromised. Non-technical means, for example, actions by an employee, can also result in a data breach. Under payment card rules and our contracts with our card processors, if there is a breach of payment card information that we store, we could be liable to the banks that issue the payment cards for their related expenses and penalties. In addition, if we fail to follow payment card industry security standards, even if there is no compromise of customer information, we could incur significant fines or lose our ability to give our members and customers the option of using payment cards. If we were unable to accept payment cards, our businesses would be seriously harmed.

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We may need to expend significant resources to protect against security breaches or to address problems caused by breaches. Security breaches, including any breach related to us or the parties with which we have commercial relationships, could damage our reputation and expose us to a risk of loss, litigation and possible liability. We cannot assure you that the security measures we take will be effective in preventing these types of activities. We also cannot assure you that the security measures of our third-party vendors, including network providers, providers of customer and billing support services, and other vendors, will be adequate. In addition to potential legal liability, these activities may adversely impact our reputation or our revenues and may interfere with our ability to provide our products and services, all of which could adversely impact our business. In addition, the coverage and limits of our insurance policies may not be adequate to reimburse us for losses caused by security breaches.

Changes in laws and regulations and new laws and regulations may adversely affect our business, financial condition, results of operations, and cash flows.

We are subject to a variety of international, federal, state, and local laws and regulations, including, without limitation, those relating to taxation, bulk email or "spam," advertising, including, without limitation, targeted or behavioral advertising, user privacy and data protection, consumer protection, antitrust, and unclaimed property. Compliance with the various laws and regulations, which in many instances are unclear or unsettled, is complex. New laws and regulations, such as those being considered or recently enacted by certain states or the federal government related to automatic-renewal practices, user privacy, targeted or behavioral advertising, floral-related fees and advertising, and taxation, could impact our revenues or certain of our business practices or those of our advertisers. Any changes in the laws and regulations applicable to us, the enactment of any additional laws or regulations, or the failure to comply with, or increased enforcement activity of, such laws and regulations, could significantly impact our products and services, our costs, or the manner in which we or our advertisers conduct business, all of which could adversely impact our results of operations and cause our business to suffer.

Our online nostalgia and online loyalty marketing services, as well as our FTD segment's consumer business, rely heavily on email campaigns, and any disruptions or restrictions on the sending of emails or increase in the associated costs could adversely affect our business, financial condition, results of operations, and cash flows.

Our emails have historically generated the majority of the traffic on our online nostalgia websites and are the most important driver of member activity for our online loyalty marketing service. A significant number of members of our online nostalgia and online loyalty marketing services elect to opt-out of receiving certain types of emails. Without the ability to email these members, we have very limited means of inducing these members to return to our websites and utilize our services. In addition, each month, a significant number of email addresses for members of our online nostalgia and online loyalty marketing services become invalid. This disrupts our ability to email these members and also prevents our online nostalgia members from being able to contact these members, which is one of the reasons why members use our online nostalgia services.

Our FTD segment generates a significant portion of its consumer orders from the emails we send to customers who have previously ordered products from us. We also engage in a number of third-party email marketing campaigns in which such third parties include our marketing offers in the emails they send.

An increase in the number of members or customers to whom we are not able to send emails, or who elect to not receive, or are unable to receive, our emails could adversely affect our business, financial condition, results of operations, and cash flows. From time to time, Internet service providers block bulk email transmissions or otherwise experience technical difficulties that result in our inability

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to successfully deliver emails to our members or customers. Third parties may also block, impose restrictions on, or start to charge for, the delivery of emails through their email systems. Due to the importance of email to our businesses, any disruption or restriction on the distribution of emails or increase in the associated costs could materially and adversely affect our revenues and profitability.

Our intellectual property and proprietary rights are important to our businesses.

Our trade names, trademarks, service marks, patents, copyrights, domain names, trade secrets, and other intellectual property are important to the success of our businesses. In particular, we view our primary trademarks as critical to our success. We principally rely upon patent, trademark, copyright, trade secret, and domain name laws in the U.S. and similar laws in other countries, as well as licenses and other agreements with our employees, members, consumers, suppliers, and other parties, to establish and maintain our intellectual property and proprietary rights in the technology, products, services, and content used in our operations. These laws and agreements may not guarantee that our proprietary rights will be protected and our intellectual property and proprietary rights could be challenged or invalidated. We have applied for the registration of, and have been issued, trademark registrations for trademarks and service marks used in our businesses in the U.S. and various foreign countries; however, in some other countries, there are certain pre-existing and potentially conflicting trademark registrations held by third parties. We also license some of our intellectual property rights, including the Mercury Man logo, to third parties. The steps we and such third parties have taken to protect our intellectual property and proprietary rights may not be adequate, and other third parties may infringe or misappropriate our intellectual property and proprietary rights. This could have a material adverse effect on our business, financial condition, results of operations, and cash flows. Furthermore, the validity, enforceability, and scope of protection of intellectual property in Internet- related industries are uncertain and still evolving. The protection of our intellectual property and proprietary rights may require the expenditure of significant financial and internal resources. We cannot assure you that we have taken adequate steps to prevent infringement or misappropriation of our intellectual property and proprietary rights. Our failure to adequately protect our intellectual property and proprietary rights could adversely affect our brands and could harm our business. We are also subject to the risk of claims alleging that our business practices infringe on the intellectual property rights of others. These claims could result in lengthy and costly litigation. Moreover, resolution of any such claim against us may require us or one of our subsidiaries to obtain a license to use the intellectual property rights at issue or possibly to cease using those rights altogether. Any of those events could have a material adverse effect on our business, financial condition, results of operations, and cash flows.

We may be unsuccessful at acquiring additional businesses, services or technologies. Even if we complete an acquisition, it may not improve our results of operations and may also adversely impact our business, financial condition and cash flows.

Acquisitions of businesses, services or technologies may provide us with an opportunity to diversify the products and services we offer, leverage our assets and core competencies, complement our existing businesses, or expand our geographic reach.

We may evaluate a wide variety of potential strategic transactions that we believe may complement our existing businesses. However, we may not realize the anticipated benefits and synergies of an acquisition, and our attempts at integrating an acquired business may not be successful. Acquiring a business, service or technology involves many operational and financial risks, including risks relating to:

•: disruption of our ongoing business and significant diversion of resources and management time from day-to-day responsibilities;

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•: acquisition financings that involve the issuance of potentially dilutive equity or the incurrence of debt;
•: reduction of cash and other resources available for operations and other uses;
•: exposure to risks specific to the acquired business, service or technology to which we are not currently exposed;
•: risks of entering markets in which we have little or no direct prior experience;
•: unforeseen obligations or liabilities;
•: difficulty assimilating the acquired customer bases, technologies and operations;
•: difficulty assimilating and retaining management and employees of the acquired business;
•: potential impairment of relationships with users, customers or vendors as a result of changes in management of the acquired business or other factors;
•: large write-offs either at the time of the acquisition or in the future, the incurrence of restructuring and other exit costs, the amortization of identifiable intangible assets, and the impairment of amounts capitalized as goodwill, intangible assets and other long-lived assets; and
•: lack of, or inadequate, controls, policies and procedures appropriate for a public company, and the time, cost and difficulties related to the implementation of such controls, policies and procedures or the remediation of any deficiencies.

In addition, an acquisition of a foreign business involves risks in addition to those set forth above, including risks associated with foreign currency exchange rates, potentially unfamiliar economic, political and regulatory environments, and integration difficulties due to language, cultural and geographic differences. Any of these risks could harm our business, financial condition, results of operations, and cash flows.

FTD has a substantial amount of indebtedness which could adversely affect our ability to raise additional capital to fund operations, our flexibility in operating our business and our ability to react to changes in the economy or our industry.

FTD has a substantial amount of indebtedness which could have significant consequences for our business and financial condition. For example:

•: If we fail to meet payment obligations or otherwise default under our debt, the lenders will have the right to accelerate the indebtedness and exercise other rights and remedies against us.
•: We will be required to dedicate a portion of FTD's cash flows from operations to make interest payments on the debt, thereby reducing funds available for working capital, capital expenditures, dividends, acquisitions, and other purposes.
•: Our ability to obtain additional financing to fund future working capital needs, capital expenditures, additional acquisitions, and other general corporate requirements could be limited. In addition, our ability to borrow additional amounts under our revolving credit facility, which is a significant source of liquidity, is subject to the absence of defaults and our ability to make representations contained in our revolving credit facility. Failure to meet our borrowing conditions under our revolving credit facility could materially and adversely impact our liquidity.
•: Our debt imposes operating and financial covenants and restrictions on FTD, including limitations on our ability to use FTD cash flows for the benefit of our subsidiaries other than FTD, and compliance with such covenants and restrictions may adversely affect our ability to adequately finance our operations or capital needs in the future, to pursue attractive business

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opportunities that may arise in the future, to redeem or repurchase capital stock, to pay dividends, to sell assets, and to make capital expenditures.

•: Our failure to comply with the covenants in our debt, including failure as a result of events beyond our control, could result in an event of default on our debt. Upon an event of default, the lenders of that debt could elect to cause all amounts outstanding with respect to that debt to become immediately due and payable and we would be unable to access our revolving credit facility. An event of default could materially and adversely affect our operating results, financial condition and liquidity.
•: We will experience increased vulnerability to, and limited flexibility in planning for, changes to our businesses and adverse economic and industry conditions.
•: We may be at a competitive disadvantage relative to other companies with less indebtedness.
•: The interest rates under our debt will fluctuate and, accordingly, interest expense may increase.

Under the terms of the Credit Agreement, we are permitted to incur additional indebtedness subject to certain conditions, and the risks described above may be increased if we incur additional indebtedness.

The Credit Agreement includes guarantees on a joint and several basis by certain of FTD Companies, Inc.'s existing and future, direct and indirect, material wholly-owned domestic subsidiaries and is secured by first priority security interests in, and mortgages on, substantially all of the tangible and intangible assets of FTD Companies, Inc., and certain of FTD Companies, Inc.'s direct and indirect domestic, wholly-owned subsidiaries and first priority pledges of all the equity interests owned by FTD Companies, Inc. in certain of its existing and future direct and indirect subsidiaries (except with respect to foreign subsidiaries and certain domestic subsidiaries whose assets consist primarily of foreign subsidiary equity interests, in which case such pledges are limited to 66% of the outstanding capital stock). The occurrence of an event of default under the Credit Agreement could permit the lenders to cause all amounts outstanding under the Credit Agreement to become immediately due and payable, terminate the commitments of such lenders to make further extensions of credit under the Credit Agreement, to call and enforce the guarantees, and to foreclose on the collateral securing such debt.

We will have a new president and chief executive officer as of November 5, 2013 and any failure or delay in successfully transitioning duties and responsibilities could have a negative impact on our business.

On April 30, 2013, Mark R. Goldston, our chairman, president and chief executive officer, announced that, subject to completion of the FTD Spin-Off Transaction, he would resign as a director and officer of United Online, Inc. immediately thereafter. On October 3, 2013, we announced that Francis Lobo will be the new president and chief executive officer of United Online, Inc. and a member of its Board of Directors as of November 5, 2013. Any failure or delays in the transition of duties and responsibilities to Mr. Lobo could have a negative impact on our business.

Our ability to operate our business could be seriously harmed if we lose members of our senior management team or other key employees or we are not able to attract qualified new personnel.

Our business is largely dependent on the efforts and abilities of our senior management and other key personnel. Any of our officers or employees can terminate his or her employment relationship at any time, including prior to or in connection with the completion of the FTD Spin-Off Transaction. The loss of any of our key officers or other employees or our inability to attract or retain qualified employees could seriously harm our business and prospects. We do not carry key-person life insurance on any of our employees.

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We may reduce or stop paying quarterly cash dividends on our common stock.

The payment of future dividends is discretionary and is subject to determination by our Board of Directors each quarter following its review of our financial condition, results of operations and cash flows and such other factors as are deemed relevant by our Board of Directors. Our cash flows have been declining, and we expect our cash flows to continue to decline. Declines in our cash flows, the effects of the FTD Spin-Off Transaction, any other strategic transactions or other transactions on our businesses, changes in our business needs, including working capital and funding for business initiatives or acquisitions, changes in tax laws relating to dividends, or changes in corporate strategy, among other factors, could cause our Board of Directors to decide to reduce or cease the payment of dividends in the future. We cannot assure you that we will not decrease or discontinue quarterly cash dividends, and if we do, our stock price could be negatively impacted.

We may not realize the benefits associated with our assets and may be required to record a significant charge to earnings if we are required to expense certain costs or impair our assets.

We have capitalized goodwill and identifiable intangible assets in connection with our acquisitions and certain business initiatives such as the content archives on the Classmates website. We perform an impairment test of our goodwill and indefinite-lived intangible assets annually during the fourth quarter of our fiscal year or when events occur or circumstances change that would more likely than not indicate that goodwill or any such assets might be permanently impaired. If our acquisitions or business initiatives are not commercially successful or, if due to economic or other conditions, our assumptions regarding the performance of our businesses or business initiatives are not achieved, we would likely be required to record impairment charges which would negatively impact our financial condition and results of operations. We have experienced impairment charges in the past, including a $50.2 million goodwill impairment charge in the quarter ended September 30, 2013 with respect to our Classmates reporting unit. Given the current economic environment and the uncertainties regarding the impact on our businesses, there can be no assurance that our estimates and assumptions regarding the duration of the challenging economic conditions, or the period or strength of recovery, made for purposes of our goodwill and identifiable intangible assets impairment testing will prove to be accurate predictions of the future. If our assumptions regarding forecasted revenues or growth rates of certain reporting units or other factors are not achieved or are revised downward, we may be required to record additional impairment charges in future periods. In addition, from time to time, we record tangible or intangible assets on our balance sheet that, due to changes in value or in our strategy, may have to be expensed in future periods. Write-downs or impairments of assets, whether tangible or intangible, could adversely and materially impact our financial condition and results of operations.

Foreign, state and local governments may attempt to impose additional income taxes, sales and use taxes, value added taxes or other taxes on our business activities and Internet-based transactions, including our past sales, which could decrease our ability to compete, reduce our sales, or have a material adverse effect on our business, financial condition, results of operations, and cash flows.

We are subject to income and various other taxes in the U.S. and numerous foreign jurisdictions. Significant judgment is required in evaluating our consolidated provision for income taxes. During the ordinary course of business, there are many transactions for which the ultimate tax determination is uncertain. In addition, our effective income tax rates could be adversely affected by earnings being less than anticipated in countries where we have lower statutory rates and more (or determined to be more by a particular taxing jurisdiction) than anticipated in countries where we have higher statutory rates, by changes in the valuation of our deferred tax assets and liabilities or by, among other factors, changes in the relevant tax, accounting and other laws, regulations, principles, and interpretations. We are subject to audit in various jurisdictions, and such jurisdictions may assess additional income and other taxes against us. Although we believe our tax estimates are reasonable, the final determination of tax

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audits and any related litigation could be materially different from our historical income tax provisions, and our historical recognition of other tax matters. The results of an audit or litigation could have a material adverse effect on our business, financial condition, results of operations, and cash flows.

In connection with our Internet-based transactions, a number of states have been considering or adopting legislation or instituting policy initiatives, including those that would facilitate a finding of nexus to exist between Internet companies with the states, aimed at expanding the reach of sales and use taxes or imposing state income or other taxes on various innovative theories, including agency attribution from independent third-party service providers. Such legislation or initiatives could result in the imposition of additional sales and use taxes, or the payment of state income or other taxes, on certain transactions conducted over the Internet. In addition, advertisers and other third parties may choose to not do business with us in order to avoid nexus with certain states. If such legislation is enacted, or such initiatives are instituted, and unless overturned by the courts, the legislation or initiatives could subject us to substantially increased tax liabilities for past and future sales or state income or other taxes, require us to collect additional sales and use taxes, cause our future sales to decrease, or otherwise negatively impact our businesses, and thus have a material adverse effect on us.

We face risks relating to operating and doing business internationally that could adversely affect our businesses and results of operations.

Our businesses operate in a number of countries outside the U.S. Conducting international operations involves risks and uncertainties, including:

•: adverse fluctuations in foreign currency exchange rates;
•: potentially adverse tax consequences, including the complexities of foreign value added taxes and restrictions on the repatriation of earnings;
•: increased financial accounting, tax and reporting burdens and complexities;
•: lack of familiarity with, and unexpected changes in, foreign regulatory requirements;
•: difficulties in managing and staffing international operations;
•: the burdens of complying with a wide variety of foreign laws, regulations and legal and regulatory standards;
•: political, social and economic instability abroad, terrorist attacks and security concerns in general; and
•: reduced or varied protection for intellectual property and proprietary rights.

The occurrence of any one of these risks could negatively affect our international operations, our key business metrics, and our financial results.

Our businesses could be shut down or severely impacted by a catastrophic event.

Our businesses could be materially and adversely affected by a catastrophic event. A disaster such as a fire, earthquake, flood, power loss, terrorism, or other similar event, affecting any of our facilities, data centers or computer systems, or those of our third-party vendors, or a system interruption or delay that slows down the Internet or makes the Internet or our websites temporarily unavailable, could result in a significant and extended disruption of our operations and services. Any prolonged disruption of our services due to these or other events would severely impact our businesses. We do not carry flood insurance for certain of our facilities, and the property, business interruption and other insurance we do carry may not be sufficient to cover, if at all, losses that may occur as a result of any events which cause interruptions in our services.

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We cannot predict our future capital needs and we may not be able to secure additional financing, which could adversely impact us.

We may need to raise additional funds in the future to fund our operations, for acquisitions of businesses, services or technologies or for other purposes. Additional financing may not be available in a timely manner, on terms favorable to us, or at all. The terms of FTD's indebtedness, in addition to the degree to which we are leveraged, could adversely affect our ability to obtain additional financing. In addition, the current volatility of, and disruption in, the securities and credit markets may restrict our ability to raise any such additional funds. If adequate funds are not available or not available when required and in sufficient amounts or on acceptable terms, our businesses and future prospects may suffer.

Our certificate of incorporation, our bylaws and Delaware law contain provisions that could delay or discourage takeover attempts that stockholders may consider favorable or beneficial.

Certain provisions of our certificate of incorporation, our bylaws and Delaware law limit the ability of our stockholders to elect directors and take other corporate actions. These provisions could have the effect of delaying or discouraging takeover attempts that our stockholders may consider favorable or beneficial because of the premium price that would be offered by a potential acquirer. In addition, although our previous stockholder rights plan expired in 2011, there are no assurances that our Board of Directors will not implement a new stockholder rights plan in the future.

Our stock price has been highly volatile and may continue to be volatile.

The market price of our common stock has fluctuated significantly and it may continue to be volatile with extreme trading volume fluctuations. Since the announcement of the FTD Spin-Off Transaction, the market price of our common stock has increased significantly. After we complete the FTD Spin-Off Transaction, we will be a substantially smaller company than we were prior to the FTD Spin-Off Transaction, and we cannot predict the prices at which our common stock may trade after the FTD Spin-Off Transaction. In addition, we will effect a reverse stock split of our common stock immediately prior to the completion of the FTD Spin-Off Transaction, and we cannot predict the prices at which our common stock may trade as a result of a reverse stock split. The Nasdaq Global Select Market also has experienced substantial price and trading volume fluctuations. The broad market and industry factors that influence or affect such fluctuations may harm the market price of our common stock, regardless of our actual operating performance. As a result of these or other reasons, we have experienced and may continue to experience significant volatility in the market price of our common stock.

ADDITIONAL RISKS RELATING TO OUR FTD SEGMENT

Competition could have a material adverse effect on our business, financial condition, results of operations, and cash flows.

The consumer market for flowers and gifts is highly competitive and fragmented as consumers can purchase the products we offer from numerous sources, including traditional local retail florists, supermarkets, mass merchants, gift retailers, and floral and gift mass marketers. The floral network services market is highly competitive as well, and retail florists and supermarkets may choose from a variety of providers that offer similar products and services. In the U.S., our key competitors in the consumer market include online, catalog and floral and gift retailers and mass market retailers with floral departments, including such companies as 1-800-FLOWERS.COM, Inc., Proflowers.com and Teleflora. Our key competitors in the U.S. floral network services market include providers of online or e-commerce services, retailers and wholesalers of floral-related products and other floral network services, such as Teleflora and BloomNet Wire Service, a subsidiary of 1-800-FLOWERS.COM, Inc. International key competitors in the consumer market include mass market retailers, such as Asda, Marks & Spencer, Next, and Waitrose/John Lewis, as well as online, catalog and specialty gift retailers, such as eFlorist, Serenata Flowers and Arena.

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We face intense competition in the consumer market. We expect that the sales volumes at supermarkets and mass merchants will continue to increase, and that other online floral mass marketers will continue to increase their competition with us. In particular, the nature of the Internet as a marketplace facilitates competitive entry and comparative shopping, and we have experienced increased competition. Some of our competitors may have significant competitive advantages over us, may engage in more significant discounting, may devote significantly greater resources to marketing campaigns or other aspects of their business or may respond more quickly and effectively than we can to new or changing opportunities or customer requirements.

We face intense competition in the market for floral network services. In addition, the number of retail florists has been declining over a number of years. As the number of retail florists decreases, competition for the business of the remaining retail florists will intensify.

Increased competition in the consumer market or the floral network services market may result in lower revenues, reduced gross margins, loss of market share, and increased marketing expenditures. We cannot provide assurance that we will be able to compete successfully or that competitive pressures will not have a material adverse effect on our business, financial condition, results of operations, and cash flows.

FTD is dependent on its strategic relationships to help promote its consumer websites; failure to establish, maintain or enhance these relationships could have a material adverse effect on FTD's business, financial condition, results of operations, and cash flows.

We believe that our strategic relationships with leading online retailers and direct marketers are critical to attract customers, facilitate broad market acceptance of our products and brands and enhance our sales and marketing capabilities. A failure to maintain existing strategic relationships or to establish additional relationships that generate a significant amount of traffic from other websites could limit the growth of our business. Establishing and maintaining relationships with leading online retailers and direct marketers is competitive and expensive. We may not successfully enter into additional strategic relationships. In addition, we may not be able to renew existing strategic relationships beyond their current terms or may be required to pay significant fees to maintain and expand these strategic relationships. Further, many online retailers and direct marketers that we may approach to establish an advertising presence or with whom we already have an existing relationship may also provide advertising services for our competitors. As a result, these companies may be reluctant to enter into, maintain or expand a strategic relationship with us. Our business, financial condition, results of operations, and cash flows may suffer if we fail to enter into new strategic relationships, or maintain or expand existing strategic relationships, or if these strategic relationships do not result in traffic on our websites sufficient to justify their costs.

In addition, we are subject to many risks beyond our control that influence the success or failure of our strategic relationships. For example, if any of the online retailers or direct marketers with which we have strategic relationships experience financial or operational difficulties that materially and adversely affect their ability to satisfy their obligations under their agreements with us, our business, financial condition, results of operations, and cash flows could be materially and adversely affected.

We are dependent on third parties who fulfill orders and deliver goods and services to our customers and their failure to provide our customers with high-quality products within the required timeframe and a high level of customer service may harm our brands and could have a material adverse effect on our business, financial condition, results of operations, and cash flows.

We believe that our success in promoting and enhancing our brands depends on our ability to provide our customers high-quality products within the required timeframe and a high level of customer service. Our business depends, in part, on the ability of our independent floral network members and

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third-party suppliers who fulfill our orders to do so at high-quality levels. We work with our floral network members and third-party suppliers to develop best practices for quality assurance; however, we generally do not directly control or continuously monitor any floral network member or third-party supplier. The failure of our floral network members or third-party suppliers to fulfill orders to our customers' satisfaction, at an acceptable level of quality and within the required timeframe, could adversely impact our brands and cause us to lose customers, which could have a material adverse effect on our business, financial condition, results of operations, and cash flows.

Additionally, because we depend upon third parties for the delivery of our products to customers, strikes or other service interruptions affecting these shippers could have an adverse effect on our ability to deliver our products on a timely basis. If any of our shippers are unable or unwilling to deliver our products, we would have to engage alternative shippers, which could increase our costs. A disruption in any of our shippers' delivery of our products could cause us to lose customers or could increase our costs, which could have a material adverse effect on our business, financial condition, results of operations, and cash flows.

The success of our business is dependent on our floral network members and on the financial performance of the retail floral industry.

A significant portion of our profitability is dependent on our floral network members. We have lost, and may continue to lose, floral network members as a result of both declines in the number of local retail florists as a result of economic factors and competition, as well as our members choosing not to do business with us. If we lose a significant number of floral network members, or if we are not able to maintain or increase revenues from our floral network members, our business, financial condition, results of operations, and cash flows could be materially and adversely affected.

In addition, the operating and financial success of our business has been, and is expected to continue to be, dependent on the financial performance of the retail floral industry. There can be no assurance that the retail floral industry will not decline, that consumer preferences for, and purchases of, floral products will not decline, or that retail florist revenues or inter-city floral delivery transactions will not decline in absolute terms. A sustained decline in the sales volume of the retail floral industry could have a material adverse effect on our business, financial condition, results of operations, and cash flows.

FTD's revenues and operating results fluctuate on a seasonal basis and may suffer if revenues during peak seasons do not meet our expectations.

FTD's business is seasonal, and our quarterly revenues and operating results typically exhibit seasonality. For example, revenues and operating results tend to be lower for the quarter ending September 30 because none of the most popular floral and gift holidays, which include Valentine's Day, Easter, Mother's Day, Thanksgiving, and Christmas, fall within that quarter. In addition, depending on the year, Easter and the U.K. Mother's Day sometimes fall within the quarter ending March 31 and sometimes fall within the quarter ending June 30.

Our operating results may suffer if revenues during our peak seasons do not meet expectations, as we may not generate sufficient revenues to offset increased costs incurred in preparation for peak seasons. Our working capital, cash and short-term borrowings also fluctuate during the year as a result of the factors set forth above. Moreover, the operational risks described elsewhere in these risk factors may be significantly exacerbated if those risks were to occur during a peak season.

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Shifts in the mix of products versus services sold, and types of products and services sold, may adversely affect our financial results.

The cost of revenues associated with our products revenues is generally higher than that associated with our services revenues. In addition, the cost of revenues associated with certain products and services may be higher than that associated with other products and services. As a result, changes in the proportion of FTD segment revenues that is represented by products revenues versus services revenues, and certain types of products and services versus others, may adversely affect our revenues, cost of revenues, cost of revenues as a percentage of revenues, and segment income from operations.

Shifts in the mix of products and services sold at standard pricing as compared to discounted pricing or the failure to maintain our standard pricing for products and services could have adverse effects on our financial results.

Due to economic conditions and for competitive and other reasons, we have been offering broader and greater discounts to the consumer, both on a promotional basis to consumers generally, as well as through strategic arrangements with third parties that have a fixed, and in certain cases greater, discount or other associated costs. We also offer discounts on our floral network service fees from time to time on a promotional basis. Shifts in the mix of products and services sold that have resulted in increases in the proportion of products and services sold at a discount, and at times at greater discounts, including through such strategic arrangements, have resulted, and may in the future result, in reduced revenues, an increase in cost of revenues as a percentage of revenues, and a decrease in segment income from operations. We currently intend to continue selling a portion of our products and services at a discount, including through such strategic arrangements, and there are no assurances that the portion of products and services sold at a discount will not continue to increase. The continued use of discounts, including through such strategic arrangements, for our products and services may result in our becoming more reliant upon offering discounts in order to sell our products and services, which could result in our having to reduce our standard pricing, and may adversely impact our financial results.

If the supply of flowers becomes limited, the price of these products could rise or these products may become unavailable, which could result in our not being able to meet consumer demand and could have a material effect on our business, financial condition, results of operations, and cash flows.

Many factors, such as weather conditions, agricultural limitations, restrictions relating to the management of pests and disease, and fair trade and other social or environmental issues, affect the supply of flowers and the price of our floral products. If the supply of flowers available for sale is limited, the wholesale prices of flowers could rise, which would cause us to increase our prices or reduce our profits. An increase in our prices could result in a decline in customer demand for our floral products, which would decrease our revenues.

Alternatively, we may not be able to obtain high-quality flowers in an amount sufficient to meet customer demand. Even if available, flowers from alternative sources may be of lesser quality or more expensive than those currently offered by us. A large portion of our supply of flowers is sourced from Colombia, Ecuador and Holland.

The availability and price of our products could be affected by a number of other factors affecting suppliers, including:

•: severe weather;
•: disease, infestation and other biological problems;
•: import duties and quotas;

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•: time-consuming import regulations or controls at airports;
•: changes in trading status;
•: economic uncertainties and currency fluctuations, including as a result of the recent volatility and disruptions in the credit markets and general economy;
•: foreign government laws and regulations;
•: political, social and economic instability, terrorist attacks and security concerns in general;
•: nationalization;
•: fair trade and other social or environmental certifications, requirements or practices;
•: governmental bans or quarantines;
•: disruption in transportation and delivery;
•: trade restrictions, including U.S. retaliation against foreign trade practices; and
•: transportation availability and costs.

Foreign, state and local governments may attempt to impose additional sales and use taxes, value added taxes or other taxes on our business activities, including our past sales, which could decrease our ability to compete, reduce our sales, and have a material adverse effect on our business, financial condition, results of operations, and cash flows.

In accordance with current industry practice by domestic floral and gift order gatherers and our interpretation of applicable law, our FTD consumer business collects and remits sales and use taxes on orders that are delivered in a limited number of states where it has a physical presence or other form of jurisdictional nexus. If states successfully challenge this practice and impose sales and use taxes on orders delivered in states where we do not have physical presence or another form of jurisdictional nexus, we could incur substantial tax liabilities for past sales and lose future sales as a result of the increased tax cost that would be borne by the customer. Also, states may seek to reclassify the status of Internet order gatherers, such as our FTD consumer business, as persons that are deemed to fulfill the underlying order, in which case, a state may seek to impose taxes on the receipts generated by our FTD consumer business for orders fulfilled and delivered by florists outside such state. In addition, future changes in the operation of our online and telephonic sales channels could result in the imposition of additional sales and use tax or other tax obligations.

Additionally, in accordance with current industry practice by international floral and gift direct marketers and our interpretation of applicable law, we collect and remit value added taxes on certain consumer orders placed through Interflora. Future changes in the operation of our business could result in the imposition of additional tax obligations. Moreover, if a foreign taxing authority successfully challenges our current practice or implements new legislative initiatives, we could incur substantial tax liabilities for past sales and lose future sales as a result of the increased tax costs that would be borne by the customer. The imposition of additional tax liabilities for past or future sales could decrease our ability to compete with traditional retailers and reduce our sales, which could have a material adverse effect on our business, financial condition, results of operations, and cash flows.

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We utilize outsourced staff and temporary employees, who may not be as well trained or committed to our customers as our permanent employees, and their failure to provide our customers with high-quality customer service may cause our customers not to return, which could have a material adverse effect on our business, financial condition, results of operations, and cash flows.

We utilize and rely on a significant number of outsourced staff and temporary employees in addition to our permanent employees, to take orders and respond to customer inquiries. These outsourced staff and temporary employees may not have the same level of commitment to our customers or be as well trained as our permanent employees. In addition, we may not hire enough outsourced staff or temporary employees to adequately handle the increased volume of telephone calls we receive during peak periods. If our customers are dissatisfied with the quality of the customer service they receive, they may not place orders with us again, which could have a material adverse effect on our business, financial condition, results of operations, and cash flows.

ADDITIONAL RISKS RELATING TO OUR CONTENT & MEDIA SEGMENT

We face intense competition that could result in the failure of our online nostalgia services to be commercially successful.

As consumers continue to spend more time and money online, the competition for their time and engagement has continued to intensify. Consumers have a great number of options for online content and entertainment, including, by way of example, games, websites offering news and current events, movies, television shows, videos, information about any and virtually every topic, and the opportunity to communicate, socialize and interact with acquaintances and others. Certain aspects of the value proposition of our online nostalgia services compete with major social networking websites such as Facebook and Google+, as well as Internet search engines such as Google. Many of our competitors offer their content and services free of charge.

The market for online loyalty marketing services is highly competitive, and we expect competition to significantly increase in the future as loyalty marketing programs continue to grow in popularity. Our MyPoints online loyalty marketing service faces competition for members from other online loyalty marketing programs, such as Ebates, as well as offline loyalty marketing programs that have a significant online presence, such as those operated by credit card, airline and hotel companies. In addition, we also face competition for members from online providers of discounted offerings and coupons, such as Groupon and LivingSocial.

Some of our competitors have longer operating histories, greater name and brand recognition, larger user bases, significantly greater financial, technical, sales, and marketing resources, and engage in more extensive research and development than we do. Some of our competitors also have lower customer acquisition costs than we do, offer a wider variety of services, have more compelling websites with more extensive user-generated or third-party content or offer their services or content free to their users. Some of our competitors have been more successful than we have been in attracting and retaining visitors and members, and our ability to attract visitors to our websites and maintain a large and growing member base has been adversely affected by such competition. In particular, Facebook's membership base currently far exceeds that of any of its competitors, and Google+ has been growing its membership base at a rapid pace. If our competitors provide services similar to our online nostalgia services for free, we may not be able to charge for our online nostalgia services. We rely on some of our competitors to promote our services and for new member acquisitions, such as Facebook in connection with our Facebook high school fan pages. Any changes to Facebook's rules or policies or any other changes implemented by Facebook could adversely affect our business or our strategies. For example, in May 2013, Facebook discontinued the schoolFeed app's access to the Facebook service. Competition has adversely affected our subscription revenues from online nostalgia services, as well as our advertising revenues from our online nostalgia services and online loyalty marketing service. More

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intense competition could also require us to increase our marketing or other expenditures. As a result of competition, our key business metrics, revenues, cash flows, and profitability have been adversely affected.

Continued declines in the number of pay accounts for our online nostalgia services could cause our business and financial results, including cash flows, to suffer.

Pay accounts are critical to our business model. Only a small percentage of users visiting our websites or initially registering for our online nostalgia services sign up for a paid subscription at the time of registration. As a result, our ability to generate subscription revenues is highly dependent on our ability to attract visitors to our websites, register them as free members, encourage them to return to our websites, and convince them to become pay accounts in order to access the pay features of our websites. In addition, changes to our registration or renewal processes, such as the changes required for our international online nostalgia services to implement the Single Euro Payments Area (or SEPA) initiative, could adversely affect our churn rate.

A number of our pay account subscriptions each month are not renewed or are canceled, which, for the Content & Media segment, we refer to as "churn." The level of churn we experience fluctuates from quarter to quarter due to a variety of factors, including our mix of subscription terms, which affects the timing of subscription expirations, as well as the degree of credit card failures. To maintain or reduce the level of churn, we must continually add new pay accounts both to replace pay accounts who churn and to grow our business beyond our current pay account base. We expect that our churn rate will continue to fluctuate from period to period. A significant majority of our pay accounts are on plans that automatically renew at the end of their subscription period and we have received complaints with respect to our renewal policies and practices. As discussed in the risk factors related to changes in laws and regulations and to legal actions and investigations, the laws being considered and those that have been enacted by certain states regarding automatic-renewal practices will, and enforcement action or changes in enforcement policies and procedures could, impact certain of our business practices. We also experience an increase in the percentage of credit card failures from time to time. Any change in our renewal policies or practices, or in the degree of credit card failures, could have a material impact on our churn rate. If we experience a higher than expected level of churn, it will make it more difficult for us to increase or maintain the number of pay accounts, which could reduce our revenues and adversely affect our financial results.

Pay accounts and free active accounts have been decreasing, and we believe such trend may continue. If we are not able to attract visitors to our websites and convert a significant portion to pay accounts, the number of pay accounts for our online nostalgia services and related advertising revenues will continue to decline and the financial results of the Content & Media segment will be adversely affected.

Failure to increase or maintain the number of visitors to our websites and members for our online nostalgia and online loyalty marketing services or the activity level of these visitors and members could cause our business and financial results to suffer.

The success of our online nostalgia and online loyalty marketing services depends upon our ability to increase or maintain the number of visitors to our websites, our base of free members and the level of activity of those visitors and members. A decline in the number of visitors, registered or active free online nostalgia members, or a decline in the activity of those members, could result in decreased pay accounts, decreased content on our websites and decreased advertising revenues. A decline in the number of registered or active online loyalty marketing service members could also result in decreased advertising revenues. We have experienced a decline in the number of active members, from time to time. The schoolFeed app was a source of new free members and significant user-generated content for our Classmates business. However, in May 2013, Facebook discontinued the schoolFeed app's access to

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the Facebook service, which resulted in the termination of future new installations of the schoolFeed app through Facebook, as well as the discontinuance of the sharing of Facebook content through the schoolFeed app. These changes have resulted in a decline in the number of active accounts for our online nostalgia services. The failure to increase or maintain the number of visitors to our websites, our base of free members, or the failure to convince our free members to actively participate in our websites or services, could have a material adverse effect on our business and our financial results.

Failure to maintain our standard pricing could have adverse effects on our financial results.

For competitive and other reasons, we have been offering a large percentage of discounted pricing plans on a promotional basis. In general, these discounted pricing plans offer a subscription term at a significant discount compared to the standard pricing for such subscription term. Any increases in the percentage of pay accounts under a discounted pricing plan and any increases in the level of the discounts will likely result in a decrease in subscription revenues and ARPU, in particular, if such increases continue. Although these discounted pricing plans, by their terms, renew at the then-current standard pricing for such subscription term upon the expiration of the initial term, there are no assurances as to the number of pay accounts that will renew at the then current-standard pricing or at all. We intend to continue offering discounted pricing plans in the future, and there are no assurances that the volume or level of the discounts offered during a period will not be higher than anticipated. Our continued use of discounted pricing plans has resulted in our becoming dependent on offering such plans in order to obtain new pay accounts and retain existing pay accounts and may result in our having to reduce our standard pricing, which would adversely impact our financial results.

ADDITIONAL RISKS RELATING TO OUR COMMUNICATIONS SEGMENT

Our business will suffer if we are unable to compete successfully.

We compete with numerous providers of broadband, mobile broadband and DSL services, as well as other dial-up Internet access providers. Our principal competitors for our mobile broadband and DSL services include, among others, local exchange carriers such as AT&T and Verizon, wireless and satellite service providers, and cable service providers. Our principal dial-up Internet access competitors include established online service and content providers, such as AOL and MSN, and independent national Internet service providers, such as EarthLink and its PeoplePC subsidiary. Dial-up Internet access services do not compete favorably with broadband services with respect to connection speed and do not have a significant, if any, price advantage over certain broadband services. Many broadband providers, including cable companies and local exchange carriers, bundle their offerings with telephone, entertainment or other services, which may result in lower prices than standalone services. In addition, there are a number of mobile virtual network operators, some of which focus on pricing as their main selling point. Certain portions of the U.S., primarily rural areas, currently have limited or no access to broadband services. However, the U.S. government has indicated its intention to facilitate the provision of broadband services to such rural areas. Such expansion of the availability of broadband services will increase the competition for Internet access subscribers in such areas and will likely adversely affect our business. In addition to competition from broadband, mobile broadband and DSL providers, competition among dial-up Internet access service providers is intense and neither our pricing nor our features provides us with a significant competitive advantage, if any, over certain of our dial-up Internet access competitors. We expect that competition, particularly with respect to price, for broadband, mobile broadband and DSL services, as well as dial-up Internet access services, will continue. We also expect that our dial-up Internet access subscriber base will continue to decrease, potentially at an increasing rate, and that our DSL services will not experience significant growth.

In order to compete effectively against other dial-up Internet access providers, we may have to make significant revisions to our pricing and marketing strategies. For example, we may have to lower our introductory rates, offer additional free periods of service, or reduce the standard pricing of our

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services. Measures such as these would decrease ARPU for dial-up Internet access pay accounts and may decrease our revenues. All of the foregoing risks would adversely affect the profitability of our dial-up Internet access services which could materially and adversely impact our business, financial condition, results of operations, and cash flows.

Revenues and profitability of our Communications segment may decrease.

Most of our Communications segment revenues and profits come from our dial-up Internet access services. Our dial-up Internet access pay accounts and revenues have been declining and are expected to continue to decline due to the continued maturation of the market for dial-up Internet access. Consumers continue to migrate to broadband access, primarily due to the faster connection and download speeds provided by broadband access. Advanced applications such as online gaming, music downloads and videos require greater bandwidth for optimal performance, which adds to the demand for broadband access. The pricing for basic broadband services has been declining as well, making it a more viable option for consumers. In addition, the popularity of accessing the Internet through tablets and mobile devices has been growing and may accelerate the migration of consumers away from dial-up Internet access. The number of dial-up Internet access pay accounts has been adversely impacted by both a decrease in the number of new pay accounts signing up for our services, as well as the impact of subscribers canceling their accounts, which we refer to as "churn." Churn has increased from time to time and may increase in the future.

We expect our dial-up Internet access pay accounts to continue to decline. Any growth in the number of mobile broadband pay accounts may not be sufficient to offset such decline, at least in the near term. As a result, Communications services revenues and the profitability of this segment may continue to decline. The rate of decline in Communications services revenues has accelerated in some periods and may continue to accelerate.

Although we have been reducing our expenses in order to manage the profitability of our Communications segment, we will not be able to continue making the same level of expense reductions in the future. In addition, we increased our marketing expenses in 2012 in connection with the launch of the mobile broadband service, which is subject to a number of risks. Continued declines in Communications revenues, particularly if such declines accelerate, will materially and adversely impact the profitability of this segment.

Our NetZero Mobile Broadband service may not be commercially successful.

We started offering a mobile broadband service under the NetZero brand in 2012. However, this service may not be accepted by consumers or commercially successful, especially given its dependence on Clearwire's limited coverage areas. We have been testing various marketing initiatives, including offering discounts on our devices, but there are no assurances that such initiatives will increase the number of accounts. The free version of the service is limited to a one-year term and these accounts are automatically terminated upon the expiration of the one-year service term if they do not upgrade to one of the paid subscription plans. There are no assurances that we will be successful in upgrading these accounts before they terminate. Some of our prospective competitors have longer operating histories, greater name and brand recognition, larger user bases, wider coverage areas, and significantly greater financial, technical, sales, and marketing resources than we do. In July 2013, we entered into an agreement with a third-party provider of nationwide wholesale mobile broadband service to expand the coverage area of our NetZero Mobile Broadband service, which we expect to launch in the first quarter of 2014. However, the integration and implementation of this service involves a number of uncertainties, including unanticipated delays and expenses and technological problems. We cannot assure you that we will launch on this new network in the expected timeframe and as anticipated, that we will be successful in growing the number of accounts in our mobile broadband service as planned, or that the service will be commercially successful. The failure to launch on this new network in the

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expected timeframe and as anticipated, to grow the number of accounts as planned, or the service's failure to be commercially successful, could materially and adversely impact our business, financial condition, results of operations, and cash flows.

Our Internet access business is dependent on the availability of telecommunications services and compatibility with third-party systems and products.

Our Internet access business substantially depends on the availability, capacity, affordability, reliability, and security of our telecommunications networks. Only a limited number of telecommunications providers offer the network and data services we currently require, and we purchase most of our telecommunications services from a few providers. In addition, currently, our mobile broadband service is entirely dependent upon services acquired from Clearwire, is subject to its limited coverage areas and the related devices can be used on the Clearwire service only. Some of our telecommunications services are provided pursuant to short-term agreements that the providers can terminate or elect not to renew. In addition, some telecommunications providers may cease to offer network services for certain less populated areas, which would reduce the number of providers from which we may purchase services and may entirely eliminate our ability to purchase services for certain areas. If we are unable to maintain, renew or obtain new agreements with telecommunications providers, our business, financial condition, results of operations, and cash flows could be materially and adversely affected.

Our dial-up Internet access services also rely on their compatibility with other third-party systems, products and features, including operating systems. Incompatibility with third-party systems and products could adversely affect our ability to deliver our services or a user's ability to access our services and could also adversely impact the distribution channels for our services. Our services are dependent on dial-up modems and an increasing number of computer manufacturers, including certain manufacturers with whom we have distribution relationships, do not pre-load their new computers with dial-up modems, requiring the user to separately acquire a modem to access our services. There can be no assurance that, as the dial-up Internet access market declines and new technologies emerge, we will be able to continue to effectively distribute and deliver our services.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

(a) - (b) Not applicable

(c) Repurchases

United Online, Inc.'s Board of Directors authorized a common stock repurchase program (the "Program") that allowed us to repurchase shares of our common stock through open market or privately negotiated transactions based on prevailing market conditions and other factors through December 31, 2009. From time to time, the Board of Directors has increased the amount authorized for repurchase under this Program and has extended the Program. In April 2004, the Board of Directors authorized us to purchase up to an additional $100 million of our common stock under the Program, bringing the total amount authorized under the Program to $200 million. In December 2009, the Board of Directors again further extended the Program through December 31, 2010. From August 2001 through December 31, 2010, we had repurchased $150.2 million of our common stock under the Program, leaving $49.8 million of authorization remaining under the Program. In February 2011, the Board of Directors extended the Program through December 31, 2011 and authorized an increase in the $49.8 million authorization remaining to $80.0 million. In December 2011, the Board of Directors extended the Program through December 31, 2012. In January 2013, the Board of Directors approved and ratified the extension of the Program through December 31, 2013, and in September 2013, the Board of Directors further extended the Program through December 31, 2014. There were no repurchases under the Program during the year ended December 31, 2012 or the nine months ended

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September 30, 2013 and, at September 30, 2013, the authorization remaining under the Program was $80.0 million.

Common stock repurchases during the quarter ended September 30, 2013 were as follows (in thousands, except per share amounts):

Period		Average Price Paid per Share			Maximum Approximate Dollar Value that May Yet be Purchased Under the Program

July 1 - July 31, 2013	—	$	—	—	$	80,000
August 1 - August 31, 2013	2	$	7.93	—	$	80,000
September 1 - September 30, 2013	—	$	—	—	$	80,000

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

Not applicable.

ITEM 4. MINE SAFETY DISCLOSURES

Not applicable.

ITEM 5. OTHER INFORMATION

Not applicable.

ITEM 6. EXHIBITS

See the Exhibit Index following the signature page to this Quarterly Report on Form 10-Q for a list of exhibits filed or furnished with this report, which Exhibit Index is incorporated herein by reference.

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.


Date: October 31, 2013	UNITED ONLINE, INC. (Registrant)
	By:	/s/ NEIL P. EDWARDS Neil P. Edwards Executive Vice President and Chief Financial Officer (Principal Financial Officer and Principal Accounting Officer)

Table of Contents

EXHIBIT INDEX

				Incorporated by Reference to

			Filed with this Form 10-Q	Incorporated by Reference to
No.		Exhibit Description	Filed with this Form 10-Q	Form	File No.	Date Filed
	3.1	Amended and Restated Certificate of Incorporation		10-K	000-33367	3/1/2007
	3.2	Amended and Restated Bylaws		10-K	000-33367	3/1/2007
	31.1	Certification of the Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002	X		000-33367	10/31/2013
	31.2	Certification of the Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002	X		000-33367	10/31/2013
	32.1	Certification of the Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002	X		000-33367	10/31/2013
	32.2	Certification of the Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002	X		000-33367	10/31/2013
	101.INS	XBRL Instance Document	X		000-33367	10/31/2013
	101.SCH	XBRL Taxonomy Extension Schema Document	X		000-33367	10/31/2013
	101.CAL	XBRL Taxonomy Calculation Linkbase Document	X		000-33367	10/31/2013
	101.LAB	XBRL Taxonomy Label Linkbase Document	X		000-33367	10/31/2013
	101.PRE	XBRL Taxonomy Presentation Linkbase Document	X		000-33367	10/31/2013
	101.DEF	XBRL Taxonomy Extension Definition Document	X		000-33367	10/31/2013