Tasty Baking Company Supports the Fight Against Childhood Cancer Through Partnership with Alex's Lemonade Stand Foundation
2009年6月12日 - 11:00PM
PRニュース・ワイアー (英語)
Tastykake re-issues Alex's Lemon Krimpets for summer months; 10% of
all sales to be donated to ALSF PHILADELPHIA, June 12
/PRNewswire-FirstCall/ -- Tasty Baking Company (NASDAQ:TSTY),
makers of the Tastykake snack line, today affirmed its ongoing
support of Alex's Lemonade Stand Foundation (ALSF), by announcing
the return of Alex's Lemon Krimpets(R) for summer 2009. As one of
the nation's leading organizations in the fight against childhood
cancer, ALSF was named for Alexandra "Alex" Scott, who raised more
than $1 million for cancer research through her front-yard lemonade
stand before her death at the age of 8 in 2004. Alex's Lemon
Krimpet is the only Tastykake product ever to be named for an
individual. Alex's Lemon Krimpets, a lemon jelly-filled variation
of the legendary sponge cake, has become a much anticipated,
limited-edition product. Available everywhere Tastykakes are sold
(while supplies last) for $4.19 per family pack or $1.49 for single
serve, Tasty Baking Company will donate 10 percent of all proceeds
from sales of this product to Alex's Lemonade Stand Foundation. The
product is also available nationally via http://www.tastykake.com/.
"Tastykake is excited to continue its strong affiliation with
Alex's Lemonade Stand Foundation," said Jonathan L. Silvon, Tasty
Baking Company Director of Marketing. "The public affinity for this
special product and the ever-impressive work of Liz and Jay Scott
and the Foundation inspire Tasty Baking Company's ongoing corporate
philanthropy in the fight against pediatric cancer. In 2009, we
anticipate exceptional consumer response to the return of Alex's
Lemon Krimpets(R), and we again look forward to being able to
significantly contribute to the mission of ALSF." In support of
Tastykake's summer re-issue of Alex's Lemon Krimpets, several
appearances will be made by Kirbee Krimpet, Tastykake's mascot, at
Alex's Lemonade Stand Foundation events, notably Alex's "Original"
Lemonade Stand in Wynnewood, PA on Saturday, June 13th. Further,
Tastykake, in conjunction with Bredenbeck's Bakery, will unveil a
specialty Tastykake show cake honoring Alex's Lemon Krimpets at the
"Great Chefs Event" at Osteria Restaurant in Philadelphia on June
17th. Liz Scott, Alex Scott's mother and Vice President of
Development for Alex's Lemonade Stand Foundation, expressed her
excitement to maintain and enhance this partnership, saying, "The
support of Tastykake and those who buy Alex's Lemon Krimpets has
truly made a difference in our ability to fund ground-breaking
research in the fight against pediatric cancer at our nation's best
hospitals. With every box of Alex's Lemon Krimpets sold, we help to
ensure that children facing cancer will benefit from the best that
medicine has to offer and ultimately, benefit from a cure." To
learn more about Tastykake, visit http://www.tastykake.com/. For
more information about Alex's Lemonade Stand Foundation and how to
host a lemonade stand, visit http://www.alexslemonade.org/. ABOUT
TASTY BAKING COMPANY Tasty Baking Company (NASDAQ:TSTY), founded in
1914 and headquartered in Philadelphia, Pennsylvania, is one of the
country's leading bakers of snack cakes, pies, cookies, and donuts
with manufacturing facilities in Philadelphia and Oxford,
Pennsylvania. For more information on Tasty Baking Company, visit
http://www.tastykake.com/. Consumers can send Tastykake products
throughout the United States from the Company's website or by
calling 1-800-33-TASTY. ABOUT ALEX'S LEMONADE STAND FOUNDATION
Alex's Lemonade Stand Foundation (http://www.alexslemonade.org/)
emerged from the front yard lemonade stand of cancer patient
Alexandra "Alex" Scott (1996-2004). At the age of 4, Alex announced
that she wanted to hold a lemonade stand to raise money to help
find a cure for all children with cancer. Since Alex held that
first stand, the Foundation bearing her name has evolved into a
national fundraising movement, complete with thousands of
volunteers across the country carrying on her legacy of hope. To
date, Alex's Lemonade Stand Foundation, a registered 501(c)3
charity, has raised more than $25 million towards fulfilling Alex's
dream of finding a cure, funding more than 100 research projects
nationally. DATASOURCE: Tasty Baking Company CONTACT: Jon Silvon of
Tasty Baking Company, +1-215-221-8728, ; or Meg Kane of Vault
Communications, Inc., +1-610-455-2746, Web Site:
http://www.tastykake.com/
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