Deal coincides with new team ownership,
refreshed corporate branding from T. Rowe
Price
BALTIMORE, June 10,
2024 /PRNewswire/ -- The Baltimore Orioles and T.
Rowe Price are thrilled to announce
a marquee partnership that makes T. Rowe
Price the exclusive investment and wealth management sponsor
of the baseball club. The centerpiece of the deal is a T.
Rowe Price-branded uniform patch
that will adorn the sleeve of Orioles players' jerseys for all
regular season and Postseason games, beginning tomorrow,
June 11, when the Orioles will host
the Atlanta Braves for an evening game at Oriole Park at Camden
Yards.
The exclusive sponsorship coincides with new ownership of the
Baltimore Orioles, led by Baltimore native and lifelong Orioles fan
DAVID M. RUBENSTEIN and his
partners at Charm City Sports Partners, LLC, and a new global
initiative by T. Rowe Price to raise
brand awareness highlighting its standing as one of the world's
premier active asset managers.
"T. Rowe Price has called
Baltimore home since our founding.
We are deeply committed to the City — as is the Orioles
organization," said ROB
SHARPS, Chief Executive Officer and President of T.
Rowe Price. "We are very excited to
invest in our hometown team and our community, and we believe this
partnership will help us attract more clients in the years to
come."
"We are ecstatic to enter into this partnership with T.
Rowe Price and welcome them as the
first organization to associate their name and brand on our
uniforms," said T.J. BRIGHTMAN, Orioles Senior
Vice President and Chief Revenue Officer. "This partnership
acknowledges the strong Baltimore Orioles brand, and we are elated
to bring together two Baltimore
institutions to positively impact our Birdland community."
In addition to the jersey patch, the sponsorship agreement
includes several elements aimed at elevating T. Rowe Price's brand locally, nationally, and
globally, including ballpark signage, media, and hospitality
assets, as well as in-game activations, community programs, and a
brand presence at the Orioles' spring training facility in
Sarasota, Fla. The multiyear,
community-driven partnership between the Baltimore Orioles and T.
Rowe Price was supported by Elevate
and Allied Sports.
"This marquee sponsorship with the Orioles is an important part
of a comprehensive global brand strategy for T. Rowe Price and our active management
capabilities," said THERESA McLAUGHLIN, Head of Global
Marketing for T. Rowe Price. "It
gives us a terrific platform through Major League Baseball to reach
millions of fans nationally and internationally. Through our market
research, we know our clients and prospects are highly engaged and
watching. We're so excited to deepen our ties with the Orioles and
bring this partnership to life. We can't wait to get started."
In late January, Rubenstein led a diverse investor group, which
included MICHAEL AROUGHETI,
MITCHELL GOLDSTEIN and
MICHAEL SMITH, together,
joint owners of Charm City Sports Partners, LLC; and other business
executives, Maryland leaders,
philanthropists, and sports legends, to acquire a control stake in
the Orioles from the Angelos family. Major League Baseball and its
owners approved the sale in late March.
"The future of the Baltimore Orioles and the City of Baltimore is bright," said Rubenstein.
"We are delighted to welcome T. Rowe
Price to Birdland at such an eventful time on and off the
field. Our organizations share a dedication to hard work,
innovation, professionalism, and integrity, and we have committed
our long-term futures to this city. We look forward to a long,
successful partnership as we work to bring the World Series trophy
back to Baltimore."
"On behalf of the ownership group, I'd like to welcome the T.
Rowe Price team to the Orioles
family," added Arougheti. "We are confident that together we can
achieve great things both on the field and in the greater
Baltimore community."
The Orioles entered their 70th year in Baltimore in 2024 riding a wave of momentum.
In 2023, the team won its 10th American League East
Division Championship and its first since 2014. The Orioles won at
least 100 games in 2023 for the sixth time in the team's history,
and the first time since 1980. Off the field, Oriole Park at Camden
Yards was recently voted as the best stadium in Major League
Baseball according to USA
Today's Readers' Choice Awards.
T. Rowe Price's Baltimore roots trace to 1937, when the firm
was founded by Thomas Rowe Price,
Jr. Respected as a global investment management
organization, T. Rowe Price
recognizes and shares with the Orioles a deep connection to the
City of Baltimore and the
well-being of the community. As one of the largest corporate
philanthropies in Baltimore and
Maryland, the T. Rowe Price
Foundation has made community investments in Baltimore of more than $170 million. As part of its long-term commitment
to Baltimore, T. Rowe Price will open new corporate headquarters
at Harbor Point in late 2024.
Downloadable photos of the uniform patch are available via
PhotoShelter, courtesy of the Baltimore Orioles (password:
Media2024).
About the Baltimore Orioles
Since moving to Baltimore in 1954,
the Orioles have become an institution in the city they call home.
Over the past 70 years, the Baltimore Orioles have become one of
the most storied franchises in all of Major League Baseball,
winning three World Series Championships, 10 division titles—with
the most recent coming in 2023—and calling The Ballpark That
Forever Changed Baseball™ home. The Orioles are proud to give
back to the community, focusing their year-round philanthropic
efforts on two distinct pillars—Strengthening Our Community and
Empowering Our Youth—while generating more than $10 billion in economic impact since 1992 and
acting as a catalyst for tourism in the City of Baltimore and State of Maryland.
About T. Rowe Price
Founded in 1937, T. Rowe Price
(NASDAQ – GS: TROW) helps people around the world achieve their
long-term investment goals. As a large global asset management
company known for investment excellence, retirement leadership, and
independent proprietary research, the firm is built on a culture of
integrity that puts client interests first. Investors rely on the
award-winning firm for its retirement expertise and active
management of equity, fixed income, alternatives, and multi-asset
investments. T. Rowe Price manages
$1.48 trillion in client assets as of
April 30, 2024, and it serves
millions of clients globally. News and other updates can be found
on Facebook, Instagram, LinkedIn, X, YouTube, and
troweprice.com/newsroom.
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SOURCE T. Rowe Price Group