Calling all 17s1! SweetWater Brewing Company (“SweetWater Brewing”
or “SweetWater”), one of the largest craft brewers in the Southeast
and a subsidiary of Tilray Brands, Inc. (“Tilray” or the
“Company”) (NASDAQ: TLRY and TSX: TLRY), is teaming up with Atlanta
United to release Rowdy Peach IPA, a lively and vibrant new brew
that celebrates the 5-Stripes and its passionate legion of
supporters.
With its fresh juicy peach aromas and 6.8% ABV,
this medium body IPA will get fans in the game from tailgate
parties to the final whistle. Rowdy Peach IPA pays homage to
Atlanta United and the unrivaled energy of its fans, with its red
and black cans and name inspired by the “We Are the A” supporter
chant that echoes through the stadium during every home game.
"With its easy-drinking peach flavor, Rowdy
Peach IPA is truly a beer ‘from way down south’ and a toast to the
rowdiest fans in MLS, the team’s fearless players, and our
community’s vibrant soccer culture,” said Prinz Pinakatt, Chief
Marketing Officer, Tilray Beverages. “We’re excited to continue our
partnership with Atlanta United and connect even deeper with our
shared community here in Atlanta and across the country.”
“Atlanta United is thrilled to bring our fans
Rowdy Peach IPA as part of our partnership with SweetWater
Brewing," said Garth Lagerwey, President and CEO of Atlanta United.
“We share SweetWater’s commitment to innovation, and this
collaboration is a tribute to the passion and energy of our
supporters. We're excited for them to enjoy it while cheering on
the team as we enter an important stretch of the season.”
Rowdy Peach IPA is available
for all Atlanta United home matches, at SweetWater’s taproom, in
six-packs of twelve-ounce cans, and on draft. To find the beer in a
store or on-premise location near you, please visit SweetWater's
Beer Finder.
As Atlanta United’s official craft beer partner,
SweetWater has elevated the gameday experience this season with
tailgate activations and watch parties at its taproom, which will
host the official watch party for Atlanta United’s away game
against New York Red Bulls on Sept. 21, 2024. SweetWater’s taproom
will also have television viewing areas for all Atlanta United
matches and giveaways of limited-edition merchandise for fans of
the 5-Stripes.
About SweetWater Brewing
SweetWater Brewing Company, one of the largest
craft brewer in the southeast, is an award-winning brewery known
for its stash of heady brews including the original 420 Extra Pale
Ale. SweetWater’s craft beers are available coast to coast.
Inspired by the outdoors, SweetWater is a passionate advocate for
healthy waterways and conservation initiatives. Through its annual
Save Our Water
campaign, SweetWater continues to raise
funds to support nonprofit organizations fighting for clean water
and habitat conservation, including the Waterkeeper Alliance,
Bonefish & Tarpon Trust, and Trout Unlimited.
SweetWater Brewery is a subsidiary of Tilray
Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global
cannabis-lifestyle and consumer packaged goods company inspiring
and empowering the worldwide community to live their very best
life.
For further information about SweetWater Brewing
Company, please visit www.sweetwaterbrew.com and
follow @SweetWaterBrew.
ABOUT Atlanta United
Atlanta United joined Major League Soccer in
2017 and won the 2018 MLS Cup in just its second season, the
earliest an expansion team has won the title since 1998. The club
has set multiple league records including season tickets sales
(36,000-plus), single-season average (53,002) and total home
attendance (901,033). Owned by Arthur M. Blank, Atlanta United
plays its home matches at Mercedes-Benz Stadium. For more
information about Atlanta United, including how to purchase season
tickets, visit: www.atlutd.com, and follow @ATLUTD.
About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY),
is a leading global lifestyle and consumer packaged goods company
with operations in Canada, the United States, Europe, Australia,
and Latin America that is changing people's lives for the better –
one person at a time – by inspiring and empowering a worldwide
community to live their very best life, enhanced by moments of
connection and wellbeing. Tilray’s mission is to be the most
responsible, trusted, and market-leading cannabis and consumer
products company in the world with a portfolio of innovative,
high-quality, and beloved brands that address the needs of the
consumers, customers, and patients we serve. A pioneer in cannabis
research, cultivation, and distribution, Tilray’s unprecedented
production platform supports over 20 brands in over 20 countries,
including comprehensive cannabis offerings, hemp-based foods, and
craft beverages.
For more information on how we open a world of
well-being, visit www.Tilray.com and follow @tilray on
all social platforms.
Forward-Looking Statements
Certain statements in this communication that
are not historical facts constitute forward-looking information or
forward-looking statements (together, “forward-looking statements”)
under Canadian and U.S. securities laws and within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, that are
intended to be subject to the “safe harbor” created by those
sections and other applicable laws. Forward-looking statements can
be identified by words such as “forecast,” “future,” “should,”
“could,” “enable,” “potential,” “contemplate,” “believe,”
“anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,”
“project,” “will,” “would” and the negative of these terms or
similar expressions, although not all forward-looking statements
contain these identifying words. Certain material factors,
estimates, goals, projections, or assumptions were used in drawing
the conclusions contained in the forward-looking statements
throughout this communication. Forward-looking statements include
statements regarding our intentions, beliefs, projections, outlook,
analyses, or current expectations. Many factors could cause
actual results, performance, or achievement to be materially
different from any forward-looking statements, and other risks and
uncertainties not presently known to the Company or that the
Company deems immaterial could also cause actual results or events
to differ materially from those expressed in the forward-looking
statements contained herein. For a more detailed discussion of
these risks and other factors, see the most recently filed annual
information form of Tilray and the Annual Report on Form 10-K (and
other periodic reports filed with the SEC) of Tilray made with the
SEC and available on EDGAR. The forward-looking statements included
in this communication are made as of the date of this communication
and the Company does not undertake any obligation to publicly
update such forward-looking statements to reflect new information,
subsequent events, or otherwise unless required by applicable
securities laws.
For further information:
SweetWater Brewing Company Media:
Chris Hong, christopher.hong@rygr.us, (970) 924
- 0704 ext. 2103,
Tilray Brands Media: Berrin Noorata,
news@tilray.com
Tilray Brands Investors: Raphael Gross, (203)
682-8253, Raphael.Gross@icrinc.com
1 Atlanta United is a club built on grassroots
and community. So much so that they retired jersey number 17 to
honor the city, the supporters, and the trailblazers who drive the
club and Atlanta forward. In short, “17s” refers to Atlanta
United fans.
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