Breckenridge Distillery, the world’s highest craft distillery and
one of the most awarded bourbon brands, announces the launch of
National Après Day, a new holiday in the U.S., celebrated on March
31st to honor the joy of après ski culture.
Inspired by international après ski culture and
celebrated among ski enthusiasts as enjoying time with friends
after a day on the slopes, Breckenridge Distillery opens the
conversation to share après moments with its new
#AprèsAnywhere campaign on National Après Day. The
inaugural holiday and campaign invites people around the world to
raise a glass to anything they accomplish – whether skiing or not,
and with any spirit of their choice, starting with inspiration from
the distillery’s portfolio of award-winning products made with
Rocky Mountain water from its hometown, and highlighting its
beloved Breckenridge Bourbon.
“Bourbon brings people together, and that’s why
we love what we do at Breckenridge Distillery,” said Jessie Unruh,
director of marketing at Breckenridge Distillery. “This campaign is
the epitome of what we’re all about. We love celebrating the rad
things our fans do, from the backcountry to the big city, and we
hope this spreads the après ski spirit across the country for more
memorable moments with Breckenridge bourbon.”
As part of the campaign launch, consumers can
enter to win the ultimate #AprèsAnywhere swag bag from Breckenridge
Distillery by sharing how and where they après, by posting a photo
to Instagram using the #AprèsAnywhere hashtag in the caption.
Breckenridge Distillery will pick one lucky winner each month,
between March 31, 2023 and August 31, 2023. Winners will be
contacted via Instagram direct message from @breckdistillery.
For more information about National Après Day
and how you can participate, visit the Breckenridge website at
www.breckenridgedistillery.com/apresanywhere.
About Breckenridge Distillery
Founded in Colorado in 2008, Breckenridge Distillery is the
“World’s Highest Distillery,” and best known for its award-winning
blended bourbon whiskey, a high-rye mash American-style
whiskey.
One of the most highly awarded distilleries in
the U.S., the Breckenridge Distillery is proudly a 3x Icons of
Whisky and 9xwinner of Best American Blended winner at the World
Whiskies Awards by Whisky Magazine (2016, 2017, 2018, 2019, 2021,
2022 and 3x in 2023) and a 4x winner of Colorado Distillery of the
Year by the New York International Spirits Competition. Most
recently, their Breckenridge Gin was named 2021 World’s Best
Compound Gin at the World Gin Awards by Gin Magazine.
The Breckenridge Distillery is more than
award-winning spirits, offering an immersive guest experience.
Named as one of the country’s Top Visitor Attractions by Whisky
Magazine, guests can dine at their award-winning restaurant, enjoy
show-stopping cocktails, learn about their highly awarded spirits
with an in-depth tasting and get an inside look at their active
production facility. New to the distillery, guests have the
opportunity to blend their own whiskey as they learn the inner
workings of whiskey production.
Breckenridge Distillery is a subsidiary of
Tilray Brands, Inc. (NASDAQ | TSX: TLRY), a leading global
cannabis-lifestyle and consumer packaged goods company inspiring
and empowering the worldwide community to live their very best
life. For more information about Breckenridge Distillery, visit
www.breckenridgedistillery.com. Follow Breckenridge on Instagram
@breckdistillery and become a fan at
facebook.com/BreckDistillery.
For more information about Tilray Brands, visit
www.tilray.com and follow @tilray on Instagram, Twitter, Facebook,
and LinkedIn.
Forward-Looking
StatementsCertain statements in this communication that
are not historical facts constitute forward-looking information or
forward-looking statements (together, “forward-looking statements”)
under Canadian and U.S. securities laws and within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, that are
intended to be subject to the “safe harbor” created by those
sections and other applicable laws. Forward-looking statements can
be identified by words such as “forecast,” “future,” “should,”
“could,” “enable,” “potential,” “contemplate,” “believe,”
“anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,”
“project,” “will,” “would” and the negative of these terms or
similar expressions, although not all forward-looking statements
contain these identifying words. Certain material factors,
estimates, goals, projections, or assumptions were used in drawing
the conclusions contained in the forward-looking statements
throughout this communication. Forward-looking statements include
statements regarding our intentions, beliefs, projections, outlook,
analyses, or current expectations. Many factors could cause actual
results, performance, or achievement to be materially different
from any forward-looking statements, and other risks and
uncertainties not presently known to the Company or that the
Company deems immaterial could also cause actual results or events
to differ materially from those expressed in the forward-looking
statements contained herein. For a more detailed discussion of
these risks and other factors, see the most recently filed annual
information form of Tilray and the Annual Report on Form 10-K (and
other periodic reports filed with the SEC) of Tilray made with the
SEC and available on EDGAR. The forward-looking statements included
in this communication are made as of the date of this communication
and the Company does not undertake any obligation to publicly
update such forward-looking statements to reflect new information,
subsequent events, or otherwise unless required by applicable
securities laws.
Media Contact: Kelsey Bardach
kelsey.bardach@rygr.us970-924-0704 ext. 2105
A photo accompanying this announcement is
available
at:https://www.globenewswire.com/NewsRoom/AttachmentNg/c5617b41-16d2-4b2b-aeb0-cebedb0b4e3f
Tilray Brands (NASDAQ:TLRY)
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Tilray Brands (NASDAQ:TLRY)
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から 7 2023 まで 7 2024