Form 8-K - Current report

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C., 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): December 12, 2024

SAFETY SHOT, INC.

(Exact name of registrant as specified in charter)

Delaware

001-39569

83-2455880

(State or other jurisdiction

of incorporation)

(Commission

File Number)

(IRS Employer

Identification No.)

1061 E. Indiantown Rd., Ste. 110, Jupiter, FL 33477

(Address of principal executive offices) (Zip Code)

(561) 244-7100

(Registrant’s telephone number, including area code)

Not Applicable

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

☐	Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐	Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐	Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐	Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class	Trading Symbol(s)	Name of each exchange on which registered
Common Stock	SHOT	The Nasdaq Stock Market LLC (The Nasdaq Capital Market)

Warrants, each exercisable for one share of Common Stock at $8.50 per share	SHOTW	The Nasdaq Stock Market LLC (The Nasdaq Capital Market)

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).

Emerging growth company ☒

If an emerging growth company, indicate by check mart if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 7.01 Regulation FD Disclosure

On December 12, 2024, Safety Shot, Inc. (the “Company”) issued a press release. A copy of the press release is furnished hereto as Exhibit 99.1 and incorporated herein by reference.

Exhibits 9.01 Financial Statements and Exhibits

Exhibit No.		Description
99.1		Press Release dated December 12, 2024
104		Cover Page Interactive Data File (embedded with the Inline XBRL document)

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date: December 12, 2024

SAFETY SHOT, INC.

By:	/s/ Jarrett Boon
	Jarrett Boon
	Chief Executive Officer

Exhibit 99.1

FOR IMMEDIATE RELEASE

Safety Shot Expects Approximately 50% Revenue Growth in Q4

JUPITER, Fla., December 12, 2024 /Globe Newswire/ — Safety Shot, Inc. (Nasdaq: SHOT) (“Safety Shot” or “the Company”) today announced an expected surge in revenue growth projected to exceed approximately 50% in Q4 2024 over Q3 of 2024. This projected performance is believed to be fueled by a combination of factors, including the rebranding of its flagship product, Sure Shot, which the Company believes has captured significant market share; strategic alliances with retailers, expanding the Company’s reach across the country; and the strategic sale of securities, providing crucial capital to fuel further growth. The Company believes these anticipated results are a testament to the Company’s strategic vision and execution.

The Company expects an increase in revenue compared to the previous quarter, with projections indicating this upward trajectory will continue through December. The Company believes this expected growth underscores the effectiveness of Safety Shot’s strategic vision, including the rebranding of its flagship product to Sure Shot, the establishment of key distribution partnerships with industry giants, and the successful execution of capital-raising initiatives. This projected success is particularly notable given that it encompasses the holiday season, a period of peak consumer spending, suggesting a strong foundation for continued growth in the new year.

“Safety Shot is firing on all cylinders,” said Jarrett Boon, CEO of Safety Shot, Inc. “We believe our strategic initiatives are paying off in a big way. The rebranding of Sure Shot coupled with our partnerships with major retailers have significantly expanded our reach. We’ve also been successful in securing the necessary capital to fuel our growth.”

“We believe our pipeline of new business is rapidly expanding,” says Boon. “We’re aggressively pursuing sales and distribution opportunities across the US to ensure Sure Shot is available everywhere consumers are seeking a responsible drinking option. We look forward to announcing further initiatives in Q1.”

The Company believes that the third quarter of 2024 was a strategic turning point for Safety Shot, as the Company focused on rebranding its flagship product and optimizing its inventory to prepare for the highly anticipated Sure Shot launch. This involved a strategic markdown of existing inventory to clear the path for the new product line.

The fourth quarter has witnessed Sure Shot capture a significant market share. We believe this success is attributed to a combination of strategic advantages:

	●	Strong Distribution Network: Safety Shot has secured distribution agreements with a variety of leading retailers, making Sure Shot widely available across the country. These partnerships include major grocery chains across the Southwest and Midwest, another prominent grocery chain with over 300 stores, convenience stores like 7-Eleven, and online retail giants such as Amazon and a leading e-commerce platform owned and operated by one of the largest big-box stores in the US. In the Chicago metropolitan area alone, Sure Shot is now available in over 450 retail locations, including over 300 7-Eleven stores, thanks to a strategic partnership with Huckster, Inc., a leading distributor in the region. Furthermore, the Company has a pipeline of potential new retail partnerships that are expected to further expand distribution in the coming months.

	●	Successful Rebranding: We believe the rebranding of Sure Shot has resonated powerfully with consumers, solidifying the product’s unique position as the world’s first alcohol-reducing beverage that enhances mental clarity and boosts energy. Early customer feedback has been overwhelmingly positive, with many praising the product’s effectiveness and refreshing taste.

	●	Growing Market Demand: We believe Safety Shot is strategically positioned to capitalize on the surging demand for innovative and responsible drinking options, establishing itself as a frontrunner in this rapidly expanding market.

Safety Shot is not only focused on financial success but also committed to making a positive impact. The Company’s dedication to social responsibility is exemplified by its recent college campus program, which partnered with universities to promote responsible drinking habits among students. This initiative underscores Safety Shot’s commitment to ethical business practices and community well-being.

As Safety Shot charges into the new year, the Company believes it is primed for continued growth and market leadership. The Company believes its projected fourth-quarter performance, driven by the Sure Shot rebranding and strategic partnerships, showcases the Company’s agility, its ability to capitalize on emerging opportunities, and its commitment to executing a multi-faceted growth strategy.

Safety Shot is committed to revolutionizing the beverage industry with innovative and responsible drinking solutions.

About Safety Shot, Inc.

Safety Shot, Inc., a wellness and dietary supplement company, has developed Safety Shot, the first patented wellness product on Earth that lowers blood alcohol content by supporting its metabolism, while boosting clarity, energy, and overall mood. Safety Shot is available for purchase online at www.sureshot.com, www.walmart.com and Amazon. The Company is introducing business-to-business sales of Safety Shot to distributors, retailers, restaurants, and bars throughout 2024.

Forward-Looking Statements

This press release includes certain disclosures that contain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this press release, including statements regarding Safety Shot’s ability to develop and commercialize a product that lowers blood alcohol content, the timing, progress and results of non-clinical studies and clinical trials, including our product development plans and strategies, Safety Shot’s future results of operations or financial condition, business strategy and plans, and objectives of management for future operations, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “should,” “target,” “will,” or “would” or the negative of these words or other similar terms or expressions. Forward-looking statements are based on Safety Shot’s current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Factors that could cause actual results to differ include, but are not limited to, our ability to comply with applicable U.S. and foreign laws, rules, and regulations, product liability claims, our ability to develop and market Safety Shot and the risks and uncertainties that are described more fully in the section titled “Risk Factors” in Safety Shot’s Form 10-Q for the fiscal quarter ended September 30, 2024, filed with the Securities and Exchange Commission on November 14, 2024, and its other filings with the Securities and Exchange Commission. Forward-looking statements contained in this press release are made as of this date, and Safety Shot undertakes no duty to update such information except as required under applicable law. This press release contains forward looking numbers regarding Q4 of 2024 and such numbers could be adjusted up or down depending on final audited results for the quarter.

Media and Investor Contact:

Autumn Communications

Jess Weinberger

Phone: 201-213-3239

Email: shot@autumncommunications.com

Investor Relations

Medon Michaelides

Phone: 561-244-7100

Email: investors@drinksafetyshot.com

Cover	Dec. 12, 2024
Document Type	8-K
Amendment Flag	false
Document Period End Date	Dec. 12, 2024
Entity File Number	001-39569
Entity Registrant Name	SAFETY SHOT, INC.
Entity Central Index Key	0001760903
Entity Tax Identification Number	83-2455880
Entity Incorporation, State or Country Code	DE
Entity Address, Address Line One	1061 E. Indiantown Rd.
Entity Address, Address Line Two	Ste. 110
Entity Address, City or Town	Jupiter
Entity Address, State or Province	FL
Entity Address, Postal Zip Code	33477
City Area Code	(561)
Local Phone Number	244-7100
Written Communications	false
Soliciting Material	false
Pre-commencement Tender Offer	false
Pre-commencement Issuer Tender Offer	false
Entity Emerging Growth Company	true
Elected Not To Use the Extended Transition Period	false
Common Stock [Member]
Title of 12(b) Security	Common Stock
Trading Symbol	SHOT
Security Exchange Name	NASDAQ
Warrants, each exercisable for one share of Common Stock at $8.50 per share
Title of 12(b) Security	Warrants, each exercisable for one share of Common Stock at $8.50 per share
Trading Symbol	SHOTW
Security Exchange Name	NASDAQ