Comet Fest 2024 TV Fan Festival Sees a 40% Audience Increase Year-Over-Year
2024年8月13日 - 12:31AM
ビジネスワイヤ(英語)
Driven by Viewership Growth from Key Younger
Demographics; Persons 18-49 Ratings increased by
102%
Free Over the Air Multicast Network
Announces Comet Fest 2025 – A Salute to the Jurassic Park Franchise
-Set for Next August
After a successful Comet Fest 2024, COMET, the top broadcast
destination for fans of sci-fi and fantasy entertainment
franchises, today announced the on-air and digital fan festival
will return for a third year in Summer 2025 with a salute to the
Jurassic Park franchise.
This year, Comet Fest 2024 aired from July 31-August 3, with a
focus on artificial intelligence, anchored by many of the top AI,
android and humanoid-themed franchises in history including
The Terminator, Terminator 2: Judgment Day,
Westworld, Futureworld and AI: Artificial
Intelligence.
For the event, Comet introduced Hailee, an AI host and digital
chatbot created in partnership with D-ID, HeyGen and Midjourney.
Hailee provided interactive content, engaged with viewers, and
offered insights and trivia about the films being aired.
In addition, Comet hosted their first-ever live Comet Fest event
at the historic Fine Arts Theater in Beverly Hills. Hundreds of
fans attended and were treated to an immersive Comet branded
experience including a panel discussion, hosted by KSNV’s Everett
Cardwell, on the impact of AI in film and the real-world
implications, and a special screening of Terminator 2: Judgment
Day, with popcorn, prize giveaways, custom photo-ops and games.
Over 3.5 million viewers watched the multi day Comet Fest 2024,
a +40% YOY growth over Comet Fest 2023. Comet Fest 2024 saw an
increase in younger viewers with double and triple digit increases
across P18-49 and P25-54. P18-49 was +102% vs 2023 and +84% vs the
time period, and P25-54 was +14% vs last year and +49% vs the time
period.
"The success of Comet Fest marks another milestone in our
commitment to bringing engaging and innovative content to our
viewers, and celebrating the best in sci-fi and fantasy
entertainment," said Adam Ware, SVP Sinclair Growth Networks. "This
year’s theme focused on AI and cutting-edge technology, which
resonated with Comet’s passionate viewers as we saw double digit
increases in the time periods. We’re excited to continue the
momentum with Comet Fest 2025 next summer."
About Sinclair:
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and
a leading provider of local news and sports. The Company owns,
operates and/or provides services to 185 television stations in 86
markets affiliated with all the major broadcast networks; and owns
Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The
Nest. Sinclair’s content is delivered via multiple platforms,
including over-the-air, multi-channel video program distributors,
and the nation’s largest streaming aggregator of local news
content, NewsON. The Company regularly uses its website as a key
source of Company information which can be accessed at
www.sbgi.net.
Category: General
Source: Nielsen L+SD Reach & Imp, Comet Fest 2024 (7/31:
7pm-12am, 8/1: 8pm-2am, 8/2: 2pm-3am, 8/3: 1pm-12am), 2023 (6/16:
7pm-2:30am, 6/17: 1pm-11:30pm, 6/18: 1:30pm-9:30pm), & Jan-Jul
2024 Comet time period data
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240812597017/en/
Jessica Bellucci – jbellucci-c@sbgtv.com
Sinclair (NASDAQ:SBGI)
過去 株価チャート
から 8 2024 まで 9 2024
Sinclair (NASDAQ:SBGI)
過去 株価チャート
から 9 2023 まで 9 2024