As a Preferred Salty Snack of the Kentucky
Derby, the popped, never fried snack offers at-home Derby viewers
the chance to win $20,000 plus a
Derby-style garland of PopCorners®
PLANO,
Texas, May 1, 2024 /PRNewswire/ -- And
they're off! … PopCorners®, that is. As a brand known
for breaking convention, PopCorners is adding a new flavor to its
stable – PopCorners Jalapeño Popper, a limited-edition flavor that
offers a mix of jalapeño heat with the taste of smooth and savory
cheese. The new take on a classic with a kick joins other fan
favorite flavors, White Cheddar, Kettle Corn, and Sea Salt.
Kentucky Derby Week attendees will get the first chance to try
the newest flavor at the PopCorners Snackbook on the Churchill
Downs grounds on May 3 and 4. Guests
will be transported back to a 1920s-style venue but instead of
selecting a prized thoroughbred, they'll have a chance to "Get
Caught with Something Good™" by placing free bets on their favorite
PopCorners flavors for the chance to win delicious prizes,
including the new Jalapeño Popper flavor.
"We're excited to give fans an opportunity to try our newest
PopCorners flavor in an unexpected and fun setting," says
Rhasheda Boyd, vice president of
marketing, PepsiCo. "In developing the new Jalapeño Popper flavor,
we saw an unmet desire for spicier options in the snack aisle. So,
we decided to embrace our 'popped, never fried' motto with a unique
take on a familiar food."
The PopCorners Snackbook arrives on the heels (or hooves) of the
brand's new "Get Caught with Something Good" commercial. Released
last month, the commercial inserts PopCorners into an
unconventional situation – a Prohibition-era speakeasy – where
guests are served the popped snack instead of the typical
bootlegged beverage.
Fans who can't attend the brand's limited-time pop-up at
Churchill Downs can still participate in a nationwide sweepstakes.
From May 4 to May 6, Derby viewers
everywhere can simply share a selfie from their race day
celebrations for a chance to win a $20,000 cash prize and an iconic Derby-style
garland – made out of PopCorners instead of roses. To enter, follow
@PopCorners on X, like the brand's Derby Day tweet on May 4, and reply with your photo along with
#PopCornersDerbySweepstakes.
The latest in the brand's portfolio of flavors, PopCorners
Jalapeño Popper is available starting in May for a limited time in
6.5 oz bags for $4.79 or 3 oz bags
for $2.99. See here for more
information and official rules around the PopCorners Derby
sweepstakes.
About PopCorners
PopCorners were introduced to the
snack category in 2010 and have since expanded to seven delicious
flavors. As a tasty, crunchy and popped-corn snack, PopCorners
breaks convention and unlocks snacking possibilities through its
great taste. PopCorners' portfolio of snacks is packed with flavor
and filled with fun, inviting people everywhere to snack
differently. PopCorners are available in stores nationwide as well
as online. For more information, please visit ww.PopCorners.com, or
follow us on TikTok, Facebook, Instagram, X, and YouTube.
About Frito-Lay North
America
Frito-Lay North America is the
$25 billion net sales convenient
foods division of PepsiCo, Inc. (NASDAQ: PEP). For decades,
Frito-Lay's portfolio of beloved products has brought smiles to
millions of families across the world, including Fritos®
corn chips, Lay's® and Ruffles® potato chips,
Doritos® and Tostitos® tortilla
chips and branded dips, Cheetos® snacks,
Stacy's® pita chips, PopCorners® air
popped snacks and SunChips® multigrain snacks. The
company operates more than 40 manufacturing facilities across the
U.S. and Canada, along with a vast
distribution network that services over 315,000 retail customers
weekly through its direct-store-delivery model. Through pep+
(PepsiCo Positive), Frito-Lay is committed to creating positive
change for the planet and people. Learn more about Frito-Lay at
FritoLay.com, on X (@FritoLay), on Instagram (@FritoLay) and on
Facebook (FritoLay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $91
billion in net revenue in 2023, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X (Twitter),
Instagram, Facebook, and LinkedIn @PepsiCo.
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SOURCE Frito-Lay North
America