Kids' Choice Awards
2024, Live from Bikini Bottom Bows Saturday, July 13, at 8
p.m. (ET/PT), Marking the First Time
Animated Characters will Host a Full-Length Awards Show
SpongeBob's Multiplatform Silver
Anniversary Celebration Includes Universe of Original Content on
Paramount+ and Nickelodeon, Exclusive On-the-Ground Activations and
Partnerships, Limited Edition Consumer Products and More
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@SpongeBob #SpongeBob25 @KidsChoiceAwards #KCA
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HOLLYWOOD, Calif., May 22, 2024
/PRNewswire/ -- Nickelodeon is celebrating SpongeBob
SquarePants' 25th anniversary all year and beyond,
kicking off with SpongeBob SquarePants (voiced by Tom Kenny) and Patrick
Star (voiced by Bill
Fagerbakke) set to host the Nickelodeon Kids' Choice
Awards 2024, live from their undersea home of Bikini
Bottom on Saturday, July 13, at
8:00 p.m. (ET/PT). The Slime-filled,
immersive broadcast marks the first time animated characters will
host a full-length awards show and commences an array of
multiplatform initiatives for one of the most popular characters
and beloved animated series of all time.
Kids' Choice Awards 2024 premieres just ahead
of the SpongeBob series anniversary, which launched
July 17, 1999, and will take place in
an animated setting through enhanced graphics and advanced
augmented reality, simulcasting across Nickelodeon, TeenNick,
Nicktoons and Nick Jr. Honoring kids' and fans' favorites across
movies, television, music, sports and more, Kids' Choice
Awards 2024 will be held at Pauley Pavilion on the
campus of UCLA in Los Angeles. Nominees, presenters, and
celebrity appearances will be announced soon.
"SpongeBob SquarePants' combines creator Stephen Hillenburg's love of the ocean with his
passion for animation and love of quirky character comedy," said
Tom Kenny (voice of SpongeBob
SquarePants). "From its first splash, SpongeBob has resonated with
people of all ages, and I'm truly grateful to celebrate 25 years of
positivity, optimism, and nautical nonsense. Our entire cast
and crew look forward to celebrating SpongeBob's Silver Jubilee
with our friends and fans across the globe!"
Said Bill Fagerbakke (voice of
Patrick Star): "When I first saw the
pilot episode 'Help Wanted' in 1998, I was thrilled. I felt flushed
with a childlike joy. This celebration of creativity, uniquely
layered humor and playful delight have characterized SpongeBob
SquarePants for the past 25 years. To portray Patrick, who
still makes me laugh, amidst my stellar castmates and brilliant
creative team is a gift beyond measure."
Following Kids' Choice Awards 2024, Nickelodeon will roll
out a wide-ranging slate of 25th anniversary programs
for SpongeBob SquarePants that invites audiences around the
globe to LIVE, EAT, GAME, PLAY and WATCH LIKE A
SPONGE. This includes all-new original content
across the Paramount ecosystem; one-of-a-kind location-based
experiences; exclusive consumer products and games, first-to-market
partnerships and so much more. Highlights of the campaign are as
follows:
Content
- SpongeBob SquarePants Anniversary
Specials: A series of specially produced all-new episodes, with
Easter eggs and nods to fan-favorite moments, will debut in July on
Nickelodeon around the world and continue to roll out through the
year. Viewers will catch up with former jellyfishing champion Kevin
C. Cucumber, journey through different eras of Bikini Bottom,
travel 2000 years into the future with Plankton and more.
- Paramount+: Paramount+ is the streaming home for
SpongeBob fans with more content than any other streaming service,
including a number of titles joining the service this July:
SpongeBob SquarePants seasons 1-13; original spinoff series
Kamp Koral: SpongeBob's Under
Years, and season one of The Patrick Star Show;
theatrical films, such as The SpongeBob SquarePants Movie;
and anniversary-themed specials throughout the year.
- Saving Bikini Bottom: The Sandy Cheeks
Movie: Bikini Bottom's resident scientist and
squirrel Sandy Cheeks journeys to
Texas to save Bikini
Bottom from a villainous plot, in the first movie starring a
supporting character from the franchise debuting on Netflix
Aug. 2.
- Play Like a Sponge UK
Shorts: Nickelodeon UK and ParalympicsGB have partnered to
produce Play like a Sponge, a shortform series that inspires
kids to find their inner SpongeBob as he cheers them on in their
quest to learn about and sample new sports with paralympic athletes
ahead of the upcoming games in Paris this August.
Location-Based Experiences
- The Krabby Patty Kollab: For the first time ever,
the iconic Krabby Patty will surface to the real world and onto
menus across North America and in
London through "The Krabby Patty
Kollab." This fall, chefs and celebrities will use their culinary
talents to bring hundreds of unique interpretations of the secret
formula to life, giving hungry fans the opportunity to sample a
variety of meals inspired by the most coveted recipe in all of
Bikini Bottom. More information will be revealed soon.
- San Diego Comic-Con: Nickelodeon and Paramount+
will celebrate SpongeBob SquarePants through one-of-a-kind
immersive fan-first experiences, exclusive digital content,
consumer products and giveaways, to be announced in the coming
months.
- The SpongeBob Musical Contest:
Concord Theatricals and Nickelodeon have launched The
SpongeBob Musical Contest, which will award ten
schools or youth groups in the U.S. and Canada (excluding Quebec) with a complimentary license package
to perform The SpongeBob Musical between September 2024 and December 2025. The contest is open to all schools
and youth groups, particularly Title 1 or other schools or
programs in under-resourced communities. Click HERE for
details.
- Science of SpongeBob 3.0: Nickelodeon Our
World and the Natural History Museum of Los Angeles County (NHM) are celebrating 25
years of everyone's favorite porous pal with Science of SpongeBob
3.0, an online and in-person educational module
that introduces kids and families to the science that inspired
the undersea world in the series.
- SpongeBob's Crazy Carnival Ride: Created by Sally Dark Rides in partnership with Paramount,
the first-ever SpongeBob SquarePants interactive dark ride
is now open at Circus Circus Las Vegas, taking guests on a
hijinks-filled ride through Bikini Bottom--brought to life through
vibrant sets, special effects, animatronics and vivid integrated
projections.
- Aquarium Experience: In select aquariums
across the U.S. and globe this summer, visitors will be treated to
an immersive SpongeBob experience with exhibit signage, branded
scavenger hunts, episode screenings, and more.
- Italy's Mirabilandia
Amusement Park: Nickelodeon Italy is partnering with Mirabilandia
amusement park in Emilia Romagna,
Italy this July for an unforgettable day for park goers
filled with SpongeBob-themed activities, character meet
and greets and other surprises.
- Colombia's Parque
Arauco Malls: Nickelodeon Latin
America is partnering with Parque Arauco malls in
Colombia for a SpongeBob
SquarePants mall experience in July and August where kids can
learn about ocean conservation and explore Bikini Bottom with
games, virtual reality and photo ops for the whole family.
Consumer Products
- Funko Pop! Figures and Pop Plush: Funko will launch
seven new SpongeBob SquarePants 25th anniversary Funko Pop!
Figures this summer, pulled from iconic moments throughout the
series, such as DoodleBob, Caveman SpongeBob and SpongeBob with
Glove Light. Also available, are five new collectable Funko
Plushies of SpongeBob, Patrick, Squidward, Mr. Krabs and Gary.
- Crocs SpongeBob SquarePants Collection: Iconic
global footwear brand Crocs dives into Bikini Bottom for
SpongeBob SquarePants' 25th anniversary with a
limited-edition collection inspired by the relentlessly optimistic
SpongeBob, his best friend Patrick and their undersea world.
Shop at Crocs.com while supplies last.
- Overtime x SpongeBob SquarePants Collab: A
limited edition collection of hoodies, shirts, shorts and
accessories from Overtime, a
leading sports brand and community for next
generation fans, and Nickelodeon drop later this month. The
exclusive collection is available on the Overtime Shop.
- Loungefly 25th Anniversary Collection: Fans
can now shop this exclusive collection of accessories,
including a SpongeBob Mini Backpack, Zip Around Wallet, Convertible
Backpack and Tote Bag, and a Krusty Krab-inspired Crossbody
Bag.
- Noreen Seabrook Handmade Krabby Patty Custom Rug:
Crafted with the meticulous attention to detail by Noreen Seabrook master weavers, this luxury rug
is handmade to order in the style of Tibetan weaving, and is
perfect in any SpongeBob superfan's space.
- FYE SpongeBob Collection: FYE will launch a collection
of unique snacks and drinks inspired by SpongeBob
SquarePants in June, including a chocolate bar, refreshing
pineapple seltzer, dill pickle aioli and pineapple habanero sauce.
Exclusive artist series apparel and accessories will be available
here.
- German Retail Sustainability Campaign: SpongeBob
SquarePants is the face of local retailer Müller's
sustainability campaign in Germany, Switzerland and Austria to celebrate World Ocean Day. Now to
June 30, Müller and MBRC will collect
a plastic bottle for every toy purchased at a Müller retail store,
and Müller locations.
Digital
- Creator Consultant, SpongeBob TikTok: Nickelodeon
is diving deep into the heart of Bikini Bottom to recruit a bubbly,
creative, and meme-savvy social media creator to work on the
SpongeBob SquarePants' TikTok account. Those interested in
making a splash can apply to the opportunity here.
- SpongeBob Simulator on Roblox: Nickelodeon
and Gamefam team up to kick start an epic
multiweek (June 21 –
July 18) SpongeBob 25th
Anniversary event on Roblox where players will experience
an unforgettable unlock in SpongeBob Simulator after
completing the multigame challenge, as well as exclusive UGC
rewards and Bikini Bottom buddies.
- YouTube: All new short-form originals emerge this summer
on the SpongeBob YouTube channel, including new episodes of
"SpongeBob: Reimagined," "SpongeBob: IRL," and a DoodleBob YouTube
Shorts series where he uses his pencil to redraw classic SpongeBob
scenes starring himself as the main character.
Nickelodeon Kids' Choice Awards 2024 is produced by
Nickelodeon Productions and overseen by: Ashley Kaplan, Executive Vice President,
Nickelodeon & Awesomeness Unscripted & Digital Franchise
Studio; Paul J Medford, Vice President, Unscripted Current Series;
Luke Wahl, Vice President,
Unscripted Creative; Jennifer
Bryson, Vice President, Production, Tentpoles, Events &
Music & Specials; and Ellen
Rydzewski, Senior Vice President, Celebrity, Events &
Talent Relations. Guy Carrington
& Kevin Hermanson of Done and
Dusted serve as executive producers, with Rob Paine serving as co-executive producer. The
show is directed by James
Merryman.
Since its launch July 17, 1999,
SpongeBob SquarePants has reigned as the most-watched
animated series for 22 consecutive years, while generating a
universe of beloved characters, pop culture catchphrases and memes,
theatrical releases, consumer products, a Tony award-winning
Broadway musical and a global fan base. SpongeBob
SquarePants is one of the most widely distributed properties in
Paramount history, seen in more than 180 markets, translated in 30+
languages, and averaging more than 90 million total viewers every
quarter. SpongeBob SquarePants was created by
Stephen Hillenburg and produced by
Nickelodeon in Burbank, Calif.
The character-driven cartoon chronicles the nautical and
sometimes nonsensical adventures of SpongeBob, an incurable
optimist and earnest sea sponge, and his undersea friends.
Nickelodeon, now in its 45th year, is the
number-one entertainment brand for kids. It has built a diverse,
global business by putting kids first in everything it does. The
brand includes television programming and production in
the United States and around the
world, plus consumer products, digital, location-based experiences,
publishing and feature films. For more information or artwork,
visit http://www.nickpress.com. Nickelodeon is a part of
Paramount's (Nasdaq: PARA, PARAA) global portfolio of multimedia
entertainment brands.
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SOURCE Nickelodeon