OSLO,
Norway, Dec. 5, 2024 /PRNewswire/ -- Opera Ads,
the advertising platform from the global browser innovator Opera
(NASDAQ: OPRA), is proud to announce its achievement of TAG
Platinum status from TAG (The Trustworthy Accountability Group), a
leading global initiative combating criminal activity and fostering
trust in digital advertising. This prestigious designation – held
by only 34 organizations worldwide – recognizes Opera Ads'
compliance with TAG's highest standards across fraud
prevention, malware protection, and brand safety.
To earn platinum status, companies must meet strict standards
across three or more TAG certification areas and undergo extensive
third-party audits. For Opera Ads, this achievement was made
possible by the addition of the Certified Against Malware seal to
its existing Brand Safety Certified and Certified Against
Fraud credentials. These three certifications cover
Opera Ads' core offerings: Opera DSP, Premium Placements, and Opera
Audience Solutions.
The Certified Against Malware seal demonstrates Opera Ads'
proactive approach to safeguarding users' devices and data. By
implementing TAG's best practices for scanning creatives for
malware, Opera Ads ensures robust filtration tools and thorough
incident review processes, fostering a safer digital advertising
ecosystem.
"Ensuring brand safety, preventing ad fraud, and
combating malware remain our top priorities as digital advertising
evolves," said Marcio de Barros, VP
of Adtech at Opera. "Achieving TAG Platinum status reflects our
commitment to protecting our partners and their investments as well
as our users, positioning Opera Ads as one of the most secure
supply-side platforms in the industry."
Mike Zaneis, CEO at TAG, added:
"TAG Platinum status is a hallmark of excellence in the fight
against criminal activity and a commitment to increasing trust in
digital advertising. We commend Opera Ads for its dedication to
upholding the highest industry standards and protecting all
participants in the advertising ecosystem."
Opera Ads is dedicated to continuing its collaboration with
industry leaders like TAG to uphold the highest standards of trust,
safety, and transparency for clients and partners within the Opera
Ads marketplace.
Visit Opera Ads or the TAG Certification Programs page to learn
more.
About TAG
TAG (Trustworthy Accountability Group) is the global
certification program to strengthen safety and transparency in
digital advertising. For nearly a decade, TAG's seal programs have
demonstrated their effectiveness in minimizing fraudulent traffic,
sharing threat intelligence, protecting brand safety, and
increasing transparency. TAG's 700+ member companies include the
world's largest and most influential brands, agencies, publishers,
and ad tech providers. TAG is the first and only Information
Sharing and Analysis Organization (ISAO) for the digital
advertising industry. For more information on TAG, please visit
tagtoday.net.
About Opera Ads
Opera Ads, the advertising platform by global web innovator
Opera, powers advertising with extensive reach, user-centric
engagement, and dedicated global support. It fuels monetization and
user engagement through a comprehensive suite of products that
includes a demand-side platform (DSP), supply-side platform (SSP),
and Premium Ad Solutions. The platform allows advertisers to
leverage a vast audience across various channels, all within a
brand-safe environment. By prioritizing trust, Opera Ads ensures
impactful and transparent advertising experiences. Learn more at
http://opera.com/ads.
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SOURCE Opera Limited