The RITZ Roster of NCAA® athletes will
share their exclusive first taste of the new sweet heat flavored
chips and announce a chance to win a trip to the 2025 NCAA®
Men's or Women's Final Four
EAST
HANOVER, N.J., March 6,
2024 /PRNewswire/ -- The RITZ brand, an official
sponsor of the 2024 NCAA Men's and Women's Basketball Tournaments,
is heating up its RITZ Toasted Chips lineup during March Madness
with two new flavors – Sweet Habanero and Honey BBQ. With the
classic RITZ cracker taste fans love, but with an oven-baked
crunch, RITZ Toasted Chips are the perfect snack for sports fans
and snack enthusiasts alike.
"We are putting all our chips on the NCAA® March Madness®
tournament this year, and we're thrilled to be back for our second
year to share two, delicious new Toasted Chips flavors," said
Jennifer Sobolewski, RITZ Toasted Chips Senior Brand
Manager.
"These flavors will spice up your game-watching experience
whether you're viewing the game at home or a friend's, casually
snacking while checking your tournament brackets online, or even
celebrating with us at Fan Fest in Phoenix, Arizona," added Alex Neufeld, RITZ Senior Associate Brand
Manager.
RITZ Toasted Chips will bring the heat to your watching
experience with two-time All-Star, Isaiah
Thomas, a RITZ Roster of NCAA athlete ambassadors, the 'Are
You Snack Bracket Ready?' Sweepstakes, and Fan Fest
activations.
- Your Chance to Win Tickets to March Madness 2025 -
Looking for a different kind of March Madness bracket? On
February 12, Mondelez International
brands OREO®, RITZ®, Chips Ahoy®, Triscuit®, and Wheat Thins® are
unlocking the ultimate 'Are You Snack Bracket Ready?' Sweepstakes
where fans can vote on recipes, they'd like to see compete during
March Madness for a chance to win a trip for four to the 2025 NCAA
Men's or Women's Final Four. See below for additional details
including link to full rules.
- NCAA NIL Athlete Partners Form the RITZ Roster – The
brand is teaming up with a group of 16 NCAA athlete ambassadors
during March Madness who will build buzz among their social media
followings by sharing a first taste of the new RITZ Toasted Chips
flavors and other snacking content throughout the tournament.
The RITZ Roster includes:
- NCAA Men's Basketball Players:
- Armando Bacot,
University of North Carolina
- Brandon Dwyer,
Florida Gulf Coast University
- Caleb Love, University of Arizona
- Donovan Clingan,
University of Connecticut
- Hunter Dickinson,
University of Kansas
- Meechie Johnson,
University of South Carolina
- Trace Young, Louisiana State University
- Zakai Zeigler,
University of Tennessee
- NCAA Women's Basketball Players:
- Alyssa Ustby,
University of North Carolina
- Cameron Brink,
Stanford University
- Jada Williams,
University of Arizona
- Juju Watkins, University of
Southern California
- Mia Mastrov, University of California, Berkeley
- MiLaysia Fulwiley, University of
South Carolina
- Shaylee Gonzales,
University of Texas
- Sydney Parrish,
Indiana University
- March Madness Fan Fest Experience with RITZ Toasted
Chips and Isaiah Thomas: RITZ
Toasted Chips will be on-site at the Phoenix Fan Fest, April 5-8, 2024, hosting an interactive
basketball shooting game where attendees can also try RITZ Toasted
Chips. The brand has also teamed up with Isaiah Thomas, a celebrated two-time All-Star
and two-time Pac-10 tournament MVP. Isaiah's illustrious college
career, marked by the retirement of his jersey, solidifies his
reputation as a clutch performer both in collegiate and
professional basketball. Isaiah will join RITZ Toasted Chips at Fan
Fest to shine a spotlight on the new snacking flavors that are
bringing the heat at-home and with courtside viewing.
RITZ Toasted Chips are flavorful, snackable toasted chips that
offer a delicious satisfying crunch. The new flavors are now
available at retailers nationwide for a Suggested Retail Price of
$3.99, so you too can try the latest
sweet heat or a twist on classic BBQ flavors. Follow us
@ritzcrackers on Instagram and X and let us know what you think of
the new flavors!
NO PURCHASE NECESSARY TO ENTER. Promotion starts
12:00 am ET on 2/12/24 and ends 11:59 pm
ET on 4/8/24. Open to residents of the 50 United
States, D.C., & Puerto Rico 18 and older. Sponsor,
Administrator, Promotion Parties, related entities, their families,
and those living in the same household are ineligible. For Official
Rules, free alternate method of entry, prize descriptions and odds
disclosure, visit www.nabiscosnackbracket.com. Void where
prohibited. Sponsor: Mondelēz Global LLC, East Hanover, NJ 07936.
About Mondelēz International
Mondelēz International,
Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150
countries around the world. With 2023 net revenues of approximately
$36 billion, MDLZ is leading the
future of snacking with iconic global and local brands such as
Oreo, Ritz, LU, Clif Bar and Tate's
Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk,
Milka and Toblerone chocolate. Mondelēz International is a proud
member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones
Sustainability Index. Visit www.mondelezinternational.com or follow
the company on Twitter at www.twitter.com/MDLZ.
Contact
wswnycritz@webershandwick.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/ritz-toasted-chips-is-heating-up-march-madness-with-two-new-flavors-302081461.html
SOURCE Mondelez International