Professional quarterback, Trevor Lawrence, teams up with the brand to
upgrade fans' game day experiences with delicious recipes and watch
party must-haves
EAST
HANOVER, N.J., Jan. 22,
2024 /PRNewswire/ -- RITZ, America's favorite
butter cracker, is rushing into football and blitzing the
postseason with the help of brand partner and professional
quarterback, Trevor Lawrence. A
blitz can ruin a play, but when the RITZ brand blitzes a party, it
makes everything better. Today through the Big Game in February,
the RITZ brand will be upgrading fans' game day experiences with
delicious recipes and Trevor
Lawrence-approved surprises.
The RITZ Blitzes campaign includes a 15-second television
commercial starring Trevor Lawrence.
During the spot, the quarterback rushes in to blitz a lackluster
game day tailgate, turning it into an unforgettable and welcoming
celebration, thanks to RITZ crackers.
The RITZ brand will continue the momentum, upgrading at-home
watch parties and tailgate menus with delicious recipe inspirations
shared on social platforms throughout the playoffs. On Feb. 11, the RITZ brand will even be blitzing the
Big Game by offering fans at home the chance to win* an Ultimate
Sports Cave Makeover that has professional quarterback and brand
fan, Trevor Lawrence's stamp of
approval. Football fanatics and fair-weather fans alike will have
the opportunity to win an exciting array of RITZ brand-themed
prizes throughout the game!
"As a brand, we are on a mission to inspire people to invite
others in, and create welcoming spaces for all of life's moments
—from small gatherings to the big watch parties that bring us all
together," said Garrett Clayman,
RITZ Brand Manager. "Trevor
Lawrence, a life-long fan of RITZ crackers, was the perfect
partner for this campaign. He is an indisputable authority on
watch-party must-haves and it was an honor to have his input into
our grand prize. We're thrilled to blitz the postseason and give
one lucky fan an Ultimate Sports Cave Makeover!"
The RITZ brand worked with Trevor
Lawrence to curate the Ultimate Sports Cave Makeover grand
prize, selecting his own must-have elements that would offer fans a
welcoming atmosphere for their at-home watching needs
including:
- A large television to catch every single play.
- Comfortable seating to welcome family and friends.
- Activities to keep guests entertained between games, such as a
portable table tennis game and a dart board.
"There is no better way to watch a game than with family and
friends," said Trevor Lawrence. "And
when the watch party set-up includes games, like darts or ping
pong, and snacks, like RITZ crackers with dip or cheese, you can't
go wrong. I've been a fan of RITZ my whole life, and partnering
with a brand whose products I can enjoy with my family, has been an
incredible experience."
Prizes will be unlocked at various times on X (formerly known as
Twitter) starting at 6:30 p.m. ET on
Feb. 11 following the first blitz of
the game. All you have to do is follow @RITZcrackers on X (formerly
known as Twitter) and comment on RITZ brand Sweepstakes posts with
the campaign hashtag #RITZBlitzesSweepstakes for your chance to win
the Ultimate Sports Cave Makeover, or other fun RITZ brand
prizes.
Fans and followers of RITZ crackers can keep an eye on the RITZ
brand social pages (@ritzcrackers) for delicious game day recipes
and more information on the RITZ Blitzes sweepstakes.
*No Purchase Necessary. Open to 50 U.S. (D.C.) & PR, 18+.
Enter on 2/11/14 starting at approx.
6:30 pm ET and ending at 11:59 pm ET. See link in Bio for Rules incl. how
to enter, prizes and odds. Void where prohibited. Sponsor: Mondelēz
Global LLC.
About Mondelēz International
Mondelēz International,
Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150
countries around the world. With 2022 net revenues of approximately
$31 billion, MDLZ is leading the
future of snacking with iconic global and local brands such as
Oreo, Ritz, LU, Clif Bar and
Tate's Bake Shop biscuits and baked snacks, as well
as Cadbury Dairy Milk, Milka and Toblerone chocolate.
Mondelēz International is a proud member of the Standard and Poor's
500, Nasdaq 100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow the company on Twitter at
www.twitter.com/MDLZ.
Contact
wswnycritz@webershandwick.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/ritz-brand-rushes-into-the-football-postseason-with-ritz-blitzes-campaign-302039854.html
SOURCE Mondelez International