Back by Popular Demand: HEINZ to Drop Limited-Edition Black Garlic Ranch and Harissa Aioli Sauces in Stores Nationwide
2024年6月4日 - 8:01PM
ビジネスワイヤ(英語)
Fan-favorite flavors launch on the heels of
successful in-restaurant test; marks brand’s first
restaurant-to-retail launch
Today, the HEINZ brand drops two limited-edition,
new-to-category sauces: Black Garlic Ranch and Harissa Aioli, now
rolling out exclusively to Walmart and Target stores nationwide.
After testing six sauces in select restaurants last year, HEINZ is
bringing two fan-favorite flavors to store shelves – giving people
across the country a chance to try them for the first time. The
launch of Black Garlic Ranch and Harissa Aioli marks the first
innovations HEINZ has tested in-restaurant before bringing them to
store shelves nationwide.
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the full release here:
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After testing six globally-inspired
sauces in select restaurants last year, HEINZ brings two
fan-favorite flavors to Walmart and Target stores nationwide for a
limited time. (Photo: Business Wire)
Many consumers – particularly Gen Z – are hungry for more
internationally-inspired flavors and cuisines.1,2 With these
evolving preferences top of mind, HEINZ developed Black Garlic
Ranch and Harissa Aioli to elevate fans’ everyday eating
experiences and offer the unmistakable taste and quality that HEINZ
lovers expect.
- HEINZ Black Garlic Ranch (Walmart exclusive): a
unique and smooth experience, combining the mellow, deep flavor of
black garlic with the creaminess of ranch.
- HEINZ Harissa Aioli (Target exclusive): a smoky
roasted red pepper blend with flavorful heat and a globally
inspired flair.
“Last summer, social media was buzzing when we tested our
limited-edition ‘sauce drops’ in a few key restaurant chains around
the country,” says Katie Peterson, Director of HEINZ Innovation at
The Kraft Heinz Company. “Our feed was filled with comments from
fans who loved the sauces, as well as those who were clamoring to
get their hands on them. Seeing the irrational love the drops
generated – particularly Black Garlic Ranch and Harissa Aioli – we
knew we had to bring these products to store shelves nationwide so
the rest of the country to enjoy them.”
This next step in the ‘Sauce Drops’ program underscores HEINZ’s
strategic approach to consumer-first innovation: leveraging Kraft
Heinz’s Away from Home arm to test new offerings directly with fans
before bringing them to retail. The Heinz ‘Sauce Drops’ program
utilizes consumer reactions as a real-time insights-generator for
the brand as it doubles down on more nuanced flavor profiles and
elevated dipping experiences.
Starting today, HEINZ Black Garlic Ranch and Harissa Aioli
sauces roll out to Walmart and Target stores nationwide. To learn
more about HEINZ Black Garlic Ranch and Harissa Aioli sauces and
the ever-evolving HEINZ portfolio, follow @Heinz on Instagram and
@Heinz_us on TikTok.
1FONA Global Remix 2023 Trend Report 2Datassentials Gen Z Flavor
Preferences, 2021
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2023 net
sales of approximately $27 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of eight consumer-driven product
platforms. As global citizens, we’re dedicated to making a
sustainable, ethical impact while helping feed the world in
healthy, responsible ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240604998334/en/
Bethany Roth Zeno Group for HEINZ Bethany.Roth@zenogroup.com
Alexandra Lieberman The Kraft Heinz Company
Alexandra.Lieberman@KraftHeinz.com
Kraft Heinz (NASDAQ:KHC)
過去 株価チャート
から 5 2024 まで 6 2024
Kraft Heinz (NASDAQ:KHC)
過去 株価チャート
から 6 2023 まで 6 2024