Taco Bell at Home Answers Craving Calls from College Students on Taco Bell-less Campuses
2023年12月5日 - 9:00PM
ビジネスワイヤ(英語)
Available ahead of finals season,
limited-edition SOS kits let Taco Bell-deprived students make their
favorite menu items from the comfort of their dorms
As finals season begins across college campuses nationwide,
thousands of students find themselves without a Taco Bell®
restaurant within walking distance – leaving them in distress when
study session cravings hit. Today, Taco Bell at Home comes to the
rescue with the new “Taco Bell SOS Kit,” designed to give students
on these campuses the mouthwatering Taco Bell goodness they are
craving, even without a restaurant nearby. The kit features the
newest Taco Bell at Home essentials from Kraft Heinz for students
to recreate fan-favorite menu items.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20231205858902/en/
Taco Bell SOS Kit contents including Taco
Bell at Home product and stain-resistant sheet (Photo: Business
Wire)
Each kit contains a wide variety of Taco Bell at Home products,
including new Mild and Hot Flavored Crunchy Taco Shells,
fan-favorite Mild, Hot, Fire and Diablo sauces, and Original and
Fajita seasoning packets. Kits will be delivered straight to
students’ doors, courtesy of Amazon, while supplies last. Just add
a protein and/or veggies and enjoy delicious Taco Bell from the
comfort of the dorm.
But it wouldn’t be dorm life if students weren’t eating in bed,
and with over two million views, Taco Bell in bed seems to be the
obvious choice. To give students the opportunity to enjoy their
craveable Taco Bell at Home creations from the comfort of their
beds while preventing spills, drips, and crumbs from staining their
bedding, the kit also features a never-before-seen, exclusive
spill- and stain-resistant TwinXL-sized bedsheet. Simply lay the
sheet over the bedding, get comfortable, and dig in.
“The Kraft Heinz Company and Taco Bell created the Taco Bell at
Home line to bring the beloved and signature sauces, shells,
seasonings and more from the most popular Taco Bell menu items
straight to your home,” said Megan Lang, Director of Brand
Communications for Taco Bell at Home. “Our goal is to give fans the
opportunity to satisfy their Taco Bell cravings anywhere, anytime,
even if there is not a restaurant location nearby – including the
students who suffer from the misfortune of a Taco Bell-less campus
as they prepare for final exams.”
Students across the country can purchase their own kit for $7.99
on TacoBellSOS.com and rest easy knowing their craving satisfaction
is on the way. Those unable to get their hands on a kit can still
enjoy delicious at-home creations by trying the full lineup of Taco
Bell at Home products, available at major retailers nationwide.
“We have such an amazing fan base – their love and devotion to
the brand is unmatched,” says Katie Taylor, Senior Director of U.S.
Brand Marketing at Taco Bell. “We are thrilled that the SOS Kits
and Taco Bell at Home will help bring some much-needed Taco Bell
goodness to the students asking for new locations near their
campuses.”
To learn more and flaunt your Taco Bell at Home finals season
survival kit on social media, follow and tag @tacobell and
@kraftheinzus on Instagram and @tacobell and @hereatkraftheinz on
TikTok.
TACO BELL® is a registered trademark owned and licensed by Taco
Bell Corp.
About the Kraft Heinz Company
We are driving transformation at The Kraft Heinz Company
(Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious.
Consumers are at the center of everything we do. With 2022 net
sales of approximately $26 billion, we are committed to growing our
iconic and emerging food and beverage brands on a global scale. We
leverage our scale and agility to unleash the full power of Kraft
Heinz across a portfolio of six consumer-driven product platforms.
As global citizens, we’re dedicated to making a sustainable,
ethical impact while helping feed the world in healthy, responsible
ways. Learn more about our journey by visiting
www.kraftheinzcompany.com or following us on LinkedIn.
About Taco Bell Corp.
For more information about Taco Bell, visit our website at
www.TacoBell.com, our Newsroom at www.TacoBell.com/news or
www.TacoBell.com/popular-links. You can also stay up to date on all
things Taco Bell by following us on LinkedIn, TikTok, Taco Bell's
Twitter, Taco Bell News' Twitter, Instagram, Facebook, and
subscribing to our YouTube channel.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231205858902/en/
Alexandra Lieberman The Kraft Heinz Company
alexandra.lieberman@kraftheinz.com
Alex Goodnow Zeno Group alex.goodnow@zenogroup.com
Kraft Heinz (NASDAQ:KHC)
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