BEIJING, Feb. 14, 2022 /PRNewswire/ -- iQIYI, an
innovative market-leading online entertainment service in
China, celebrates Valentine's Day
this year with new content releases. iQIYI will be releasing a
slate of new content for its members to enjoy together with their
significant others on Valentine's Day. New content to be released
around the day include a new romance period drama Oh
My Lord to be exclusively debut
on iQIYI's global platforms, and the online premiere of the movie
Embrace Again on iQIYI.
Leading up to Valentine's Day, iQIYI also released the findings
from its romance-focused streaming preference survey, revealing
behavioral trends of individuals using streaming services across
four markets in China and Southeast Asia including Singapore, Malaysia, Taiwan, and Thailand.
Viewing behaviors change significantly in today's age with
diversified channels and contents, and people view streaming
decisions as key and influential factors in their relationships.
71% of respondents in the survey agree that watching shows together
on streaming platforms is a significant part of dating, and 65%
indicated their dating life or relationship has been impacted by
COVID. iQIYI also found that Chinese language content has become
increasingly popular outside of China, with a whopping 81% of respondents
across the four markets saying they enjoy spending quality time
with their partners by streaming shows together with the top choice
being Chinese-language films and shows.
For Valentine's Day, iQIYI will by providing its members in the
Chinese mainland with special romance-themed benefits, including
romance-themed prize lotteries, customized memberships cards, and
special red packets.
The Four Stages of Romance and Streaming
Through the survey, iQIYI was able to identify an interesting
four stages of streaming behaviors mirroring people's relationship
status.
- Stream and Match: 63% respondents would opt in for
streaming a show/film together on their first date. 60% went for
romance as a safe bet while 28% leaned towards a riskier choice and
chose thriller shows with the potential match.
- Is Your Suitor Suitable: Moving onto the honeymoon
phase, 84% of those surveyed believed that watching a show on a
date helps forge a deeper connection. 85% said that they would try
watching new genres if their date wants to, with 40% finding
themselves watching romance genres just because their partners
recommended it. Echoing this, 4 in 5 respondents indicated that
they would be willing to compromise their own show preferences and
schedules for the ones they love. What is sweeter is that nearly
50% of the respondents will also bookmark movies or shows they
think their partner would like to binge on next.
- The Next Episode: As a sign of devotion to the other
half, what is sweeter than sharing an account? Based on the survey,
79% of those surveyed believe that sharing one streaming account
with their date is a step towards commitment. Meanwhile, 73% would
like to receive a streaming account or VIP membership as a gift
from their loved ones.
- Unsubscribe Your Relationship: As the relationship
blossoms and deeper connections are forged, annoying habits start
to surface and this can either make or break a relationship. About
49% respondents hate it when their other half drops spoilers on
them while 39% of respondents find it annoying when their other
half fast forwards the episodes while watching together.
Romance tops all the choices by genre
65% of respondents choose Romance as one of their go-to genre,
followed by Comedy (54%) and Action/Adventure (53%), while viewing
with their significant others. 60% tend to watch Romance shows when
looking for romantic inspirations and 75% would draw real life love
advice from the shows.
Comedy, on the other hand, is the top choice to watch after a
breakup. When streaming alone, however, Mystery/Suspense/Thriller
becomes equally popular, and 30% say they would watch alone without
letting their partners know.
About the Survey
Approximately 100 streaming users in each market between the
ages of 18 and 55 were polled for their streaming preferences while
consuming media from OTT (over-the-top) platforms with their
significant others.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI