Intuit Inc (INTU)

Accounting Software with Advanced Reporting UK (2026): QuickBooks Advanced Recognised for Supporting Growing Businesses by Better Business AdviceJune 4, 2026 6:30 AM
PR Newswire (US) NEW YORK, June 4, 2026 /PRNewswire/ -- Better Business Advice has recognised QuickBooks Advanced as a leading solution for UK businesses looking for accounting software with advanced reporting, citing its ability to support growing companies with deeper reporting, connected workflows, automation, role-based access, and clearer financial visibility.QuickBooks Advanced is Intuit's most comprehensive cloud accounting software tier for growing businesses. It offers advanced custom reporting, batch invoicing, employee expense management, workflow automation, spreadsheet sync, custom user permissions, and access to Intuit Intelligence in one online platform.The recognition comes as UK businesses face increasing pressure to grow while managing more complex operations. As companies scale, finance teams are often asked to deliver faster reporting, clearer cash flow insight, and stronger controls without adding unnecessary administrative work. For many businesses, the challenge is no longer just keeping accurate records. It is having the visibility and structure needed to make better decisions at the right time.A new report from Intuit entitled 'The Growth Gap' highlights how operational friction can limit business performance. Fragmented tools, delayed reporting, manual workarounds, and decision bottlenecks can prevent leaders from acting on opportunities already within reach. In that context, accounting software is becoming more central to how businesses manage growth, not only how they record it.QuickBooks Advanced addresses this need by bringing reporting, automation, compliance support, expense management, user permissions, and forecasting tools into one cloud-based system. The platform is also HMRC-recognised for Making Tax Digital for Income Tax, supporting UK businesses as digital tax compliance becomes a routine part of financial management.Advanced Reporting for Growing Business NeedsGrowing businesses often need more than standard accounting reports. Owners, finance managers, and accountants may need visibility across projects, departments, locations, customer groups, or product lines. They may also need regular management updates without spending hours rebuilding spreadsheets or chasing data from different systems.QuickBooks Advanced is designed for this stage of growth. Its reporting tools allow businesses to build custom reports using custom fields, making it easier to search, sort, and filter financial data in ways that reflect how the company actually operates. Reports can also be scheduled and shared with stakeholders, helping teams reduce manual reporting work and keep decision-makers informed.The platform also includes custom dashboards through the QuickBooks Performance Centre. These dashboards give businesses a real-time view of revenue, cash flow, and other key performance indicators across selected time periods. For growing UK businesses, this can support more disciplined conversations around profitability, working capital, sales performance, and planning.Automation and Control Without Enterprise ComplexityMany small-to-medium businesses reach a point where spreadsheets and entry-level software can no longer keep pace with daily operations. At the same time, enterprise systems can feel expensive, complex, or difficult to implement. QuickBooks Advanced is positioned between these two extremes.The plan includes batch actions that allow users to import and send large volumes of invoices and expenses in one go. It also supports workflow automation across key accounting tasks, including approval flows for invoices and transaction reminders based on business rules. These tools help finance teams reduce repetitive work without giving up oversight.Access control is also central to the Advanced plan. Businesses can define custom roles and permissions, restricting access to sensitive areas such as reports, expenses, inventory, deposits, and sales data. This is particularly useful for organisations where more people need access to financial workflows, but where financial visibility still needs to be managed carefully.Built for UK Compliance and Cash Flow VisibilityUK businesses need accounting software that supports local requirements, particularly as Making Tax Digital for Income Tax continues to shape how companies manage tax records and submissions. QuickBooks Advanced is HMRC-recognised for MTD and supports VAT workflows, helping businesses prepare, review, and submit returns with less friction.VAT compliance is only part of the wider finance picture. Cash flow remains one of the most important concerns for growing businesses, especially when sales, supplier costs, payroll, and project timelines are changing at the same time.QuickBooks Advanced helps businesses track finances through connected bank feeds, invoices, payments, expenses, and reporting tools. This gives finance teams and business owners a more current view of money moving in and out of the business.The platform also includes budgeting, forecasting, project profitability tracking, and spreadsheet sync. These features help businesses move beyond basic recordkeeping and towards more structured financial planning. Teams can compare actual performance against budgets, monitor project-level margins, and use connected data to support management reporting.Intuit Intelligence and Smarter Finance WorkflowsQuickBooks Advanced includes Intuit Intelligence Beta, a suite of AI-powered tools designed to support accounting, VAT, finance, and project management workflows. These tools are built to help businesses reduce manual effort, identify potential issues earlier, and surface useful insights from financial data.AI-powered bank feeds help organise transactions for review. VAT tools can flag differences between profit and loss figures and VAT reports, with suggested corrections. Anomaly detection can identify potential errors in balance sheets and profit and loss reports. Finance tools can analyse business data against financial plans and surface insights that support profitability.For finance teams, the benefit is time and focus. Rather than spending hours sorting transactions or checking for discrepancies, teams can concentrate on reviewing exceptions, understanding results, and advising the business. The software does not replace financial judgement. It gives teams a cleaner starting point and a more structured way to work through the numbers.This is particularly relevant for UK businesses running lean finance functions. Many growing companies cannot add headcount at the same pace as sales, customers, or operational complexity. Intelligent automation can help ease that pressure while keeping human oversight at the centre of financial management.Supporting the Shift to a More Connected Finance PlatformSwitching accounting systems is rarely simple. Data needs to be migrated carefully, users need training, and workflows need to be configured around how the business actually operates. QuickBooks Advanced includes support designed to make that transition more manageable, with onboarding assistance, guided migration, and access to human support teams. Customers also receive monthly check-ins with a dedicated Customer Success Manager after setup.That support matters because advanced software only delivers value when implemented properly. Reporting needs accurate data. Permissions need to reflect real roles. Automation rules need to match existing approval processes. Dashboards need to show metrics that matter to the business.QuickBooks Advanced also integrates with hundreds of third-party apps, connecting accounting with tools used across sales, operations, payments, and customer management. For growing businesses, this can help reduce the fragmentation that builds as teams add more software over time.The recognition from Better Business Advice reflects where QuickBooks Advanced sits in the market: beyond basic accounting, but without the complexity of large enterprise systems. Its combination of reporting, automation, compliance support, user permissions, and connected workflows makes it a strong fit for UK businesses preparing for the next stage of growth.Read the full review at Better Business Advice.About Better Business Advice: Better Business Advice covers the news and strategies driving modern business success. The information provided by Better Business Advice does not, and is not intended to, constitute legal advice; instead, all information, content, and materials are for general informational purposes only. As an affiliate, Better Business Advice may earn commissions from services mentioned in the links provided.DisclaimerWhere AI content is used: This information is intended to outline our general product direction, but represents no obligation and should not be relied on in making a purchasing decision. Additional terms, conditions and fees may apply with certain features and functionality. Eligibility criteria may apply. Product offers, features, functionality are subject to change without notice.General content disclaimer: This information is provided free of charge and is intended to be helpful to a wide range of businesses. Because of its general nature the information cannot be taken as comprehensive and they do not constitute and should never be used as a substitute for legal, accounting, tax or professional advice. Intuit cannot guarantee that the information applies to the individual circumstances of your business. Despite our best efforts it is possible that some information may be out of date.Any reliance you place on information found on this site or linked to on other websites will be at your own risk. You should consider seeking the advice of independent advisers, and should always check your decisions against your normal business methods and best practice in your field of business.Potential functionality may include accessing client files that are connected to your Intuit Accountant Suite solution. Availability and specific terms are detailed within the product terms and conditions available upon launch. View original content:https://www.prnewswire.com/news-releases/accounting-software-with-advanced-reporting-uk-2026-quickbooks-advanced-recognised-for-supporting-growing-businesses-by-better-business-advice-302791033.htmlSOURCE BetterBusinessAdvice.com Original: Accounting Software with Advanced Reporting UK (2026): QuickBooks Advanced Recognised for Supporting Growing Businesses by Better Business Advice

INTU Alert: BFA Law Reminds Intuit Investors that Suffered Losses of its Pending Securities Fraud Investigation into 20% Stock DropJune 4, 2026 6:07 AM
Business WireBFA Law is investigating whether Intuit committed securities fraud relating to its representations about TurboTax’s price positioning among DIY tax filers ahead of and during the 2026 tax season.Leading securities law firm Bleichmar Fonti & Auld LLP announces an investigation into Intuit Inc. (NASDAQ:INTU) for potential securities fraud after its significant stock drop.If you invested in Intuit, you are encouraged to obtain additional information by visiting: https://www.bfalaw.com/cases/intuit-class-action-lawsuit.Key Details of the Intuit ($INTU) Class Action Investigation:Investigation Overview: Securities fraud regarding the company’s price positioning among DIY tax filers ahead of and during the 2026 tax seasonStock Decline: May 20, 2026 – 20% Stock DropAction: Contact BFA Law to discuss your rightsWhy is Intuit Being Investigated for Securities Fraud?Intuit is a financial technology platform that serves consumers, small and mid-market businesses, and accountants through its offerings, which include TurboTax, Credit Karma, and QuickBooks.During the relevant period, Intuit told investors that it had been preparing for the 2026 tax season “a couple of years ago” and that the company understood what worked in 2025, which was “being at the lowest price compared to alternatives.” Intuit also stated that the 2026 tax season was “off to a strong start” as the company was poised to deliver the “best price for our customers.”In truth, it appears that the company was facing pressure among the most price-sensitive DIY tax filers and was not competitive on price in this segment.Why did Intuit’s Stock Drop?On May 20, 2026, Intuit released its fiscal Q3 2026 financial results, which included its 2026 tax season revenue. Intuit stated that it “did not have the overall tax season we expected” and that it “faced pressure among the most price-sensitive DIY filers.” Intuit stated that “[w]e [lost] on price,” and revealed that the company needed to evolve its business model by delivering the right lineup and price points to meet simple filers’ needs at the low end. Intuit also announced that TurboTax online paying units were expected to grow by only 2% as total IRS filers were expected to decline by approximately 30 basis points, representing the “most significant industry-wide contraction since the post-COVID tax season.”This news caused the price of Intuit stock to decline $76.86 per share, or 20%, from a closing price of $383.93 per share on May 20, 2026, to $307.07 per share on May 21, 2026.Click here for more information: https://www.bfalaw.com/cases/intuit-class-action-lawsuit.What Can You Do?If you invested in Intuit, you may have legal options and are encouraged to submit your information to the firm.All representation is on a contingency fee basis; there is no cost to you. Shareholders are not responsible for any court costs or expenses of litigation. The firm will seek court approval for any potential fees and expenses.Submit your information by visiting:https://www.bfalaw.com/cases/intuit-class-action-lawsuitOr contact:Adam McCall
adam@bfalaw.com
212.789.3619Why Bleichmar Fonti & Auld LLP?BFA is a leading international law firm representing plaintiffs in securities class actions and shareholder litigation. It has been named a top plaintiff law firm by Chambers USA, The Legal 500, and ISS SCAS, and its attorneys have been named “Elite Trial Lawyers” by the National Law Journal, “Litigation Stars” by Benchmark Litigation, among the top “500 Leading Plaintiff Financial Lawyers” by Lawdragon, “Titans of the Plaintiffs’ Bar” by Law360 and “SuperLawyers” by Thomson Reuters. Among its recent notable successes, BFA recovered over $900 million in value from Tesla, Inc.’s Board of Directors, as well as $420 million from Teva Pharmaceutical Ind. Ltd.For more information about BFA and its attorneys, please visit https://www.bfalaw.com.https://www.bfalaw.com/cases/intuit-class-action-lawsuitAttorney advertising. Past results do not guarantee future outcomes.View source version on businesswire.com: https://www.businesswire.com/news/home/20260604593827/en/Adam McCall
adam@bfalaw.com
212.789.3619 Original: INTU Alert: BFA Law Reminds Intuit Investors that Suffered Losses of its Pending Securities Fraud Investigation into 20% Stock Drop

Intuit Executive Mark Notarainni to Present at the Mizuho Technology ConferenceJune 3, 2026 4:01 PM
Business Wire Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, Mailchimp, and Intuit Enterprise Suite, announced today that Mark Notarainni, executive vice president and general manager of Intuit’s Consumer Group, will present at the Mizuho Technology Conference on Tuesday, June 9 in New York, NY. The fireside chat will begin at 10:50 a.m. Pacific Time (1:50 p.m. Eastern Time) and will be available live via audio webcast on Intuit’s investor relations website at https://investors.intuit.com/news-events. A replay of the webcast will be available approximately 24 hours after the presentation ends. About Intuit Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, Mailchimp and Intuit Enterprise Suite, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services. View source version on businesswire.com: https://www.businesswire.com/news/home/20260603966347/en/ Investors
Lisa Patterson
Intuit Inc.
650-944-2713
lisa_patterson @Nathan Carney-3123
sara_day@intuit.com Original: Intuit Executive Mark Notarainni to Present at the Mizuho Technology Conference

Intuit CFO Sandeep Aujla to Present at the Nasdaq Investor ConferenceJune 3, 2026 4:00 PM
Business Wire Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, Mailchimp, and Intuit Enterprise Suite, announced today that Sandeep Aujla, Intuit's chief financial officer, will present at the Nasdaq Investor Conference on Tuesday, June 9 in London. The fireside chat will begin at 6:00 a.m. Pacific Time (2:00 p.m. British Time) and will be available live via audio webcast on Intuit’s investor relations website at https://investors.intuit.com/news-events. A replay of the webcast will be available approximately 24 hours after the presentation ends. About Intuit Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, Mailchimp and Intuit Enterprise Suite, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services. View source version on businesswire.com: https://www.businesswire.com/news/home/20260603954026/en/ Investors
Lisa Patterson
Intuit Inc.
650-944-2713
lisa_patterson @Nathan Carney-3123
sara_day@intuit.com Original: Intuit CFO Sandeep Aujla to Present at the Nasdaq Investor Conference

Goldman Sachs Downgrades Intuit as AI Tax Rivals Intensify Competitive Pressure (INTU)June 2, 2026 6:46 AM
IH Market News Intuit (NASDAQ:INTU) came under pressure on Tuesday after Goldman Sachs downgraded the stock to Sell from Neutral and sharply reduced its 12-month price target to $276 from $519, citing mounting competitive risks in the tax software market that could weigh on the company’s long-term growth outlook. The brokerage said increasing competition from emerging AI-driven tax preparation platforms may limit Intuit’s ability to sustain current growth expectations and profitability levels. Shares Fall Following Analyst Downgrade Intuit shares dropped more than 4% in premarket trading by 06:32 ET following the downgrade. The stock has already experienced a difficult year, declining approximately 46% since the start of 2026, significantly underperforming the broader market. Over the same period, the S&P 500 has advanced around 11%. Goldman analysts, led by Gabriela Borges, said they expect the stock to remain largely rangebound in the coming quarters as investors adjust earnings expectations to reflect a more challenging competitive environment. TurboTax Faces Growing Threat from AI-Based Competitors At the center of Goldman’s concerns is TurboTax, Intuit’s flagship tax preparation platform, which generates roughly one-quarter of the company’s revenue and operating income. The bank believes a new generation of artificial intelligence-powered tax services is becoming increasingly competitive, both in terms of product capabilities and commercial execution. Among the emerging challengers identified by Goldman are Prime Meridian, Perplexity Tax and Chime Tax. According to the analysts, these companies have moved beyond their initial reliance on viral marketing and are now developing more mature products and distribution strategies. Lower Costs Could Reshape the Competitive Landscape Goldman estimates that AI systems can process a standard individual tax return for approximately $0.12, compared with TurboTax’s blended average revenue of about $162 per return. The analysts argue that this cost advantage could allow new entrants to offer substantially cheaper services without requiring significant external funding. “We see the potential for increased competition over the next 2 years,” analysts led by Gabriela Borges wrote. “This will likely show up in lower market share or in lower average revenue per user (ARPU), albeit with some offset from positive mix shift into Assisted.” The bank believes competitive pressures could emerge through either declining market share or lower pricing power, potentially affecting future revenue growth. Mailchimp Also Identified as a Potential Weak Spot Goldman also highlighted concerns surrounding Mailchimp, Intuit’s email marketing and automation platform, which accounts for approximately 7% of company revenue. Management had previously targeted double-digit growth rates exiting fiscal 2026, but Mailchimp recorded a slight year-over-year revenue decline in the latest quarter. Analysts now expect growth to slow further as Intuit adjusts costs to reflect a more modest expansion profile. “We think it may be challenging for Intuit to achieve its long-term financial targets, and Street estimates for the next 2 years that essentially reflect no deceleration in revenue growth rates,” the analysts continued. Goldman Forecasts Earnings Below Consensus Expectations Goldman’s fiscal 2028 GAAP earnings-per-share estimate stands at $28.55, approximately 13% below current Wall Street consensus forecasts. In its base-case scenario for TurboTax, the bank projects revenue could be roughly 18% lower than fiscal 2025 levels by 2030, assuming that 20% of U.S. tax filers transition to fully AI-based tax preparation solutions. The analysis reflects Goldman’s view that technological disruption could significantly reshape the tax software industry over the coming years. Intuit Retains Several Growth Opportunities Despite the downgrade, Goldman acknowledged several factors that could help cushion the impact of slower growth. The bank pointed to Intuit’s recently announced partnership with Anthropic, opportunities to gain share in the higher-value assisted tax preparation segment, and a workforce reduction of 17% announced in May as initiatives that could support earnings performance. “Intuit has a 20+ year history of adapting to technological change,” the analysts said. Valuation Reset Reflects Slower Growth Expectations Goldman revised its valuation framework for Intuit, applying a multiple of 15 times GAAP earnings, representing a modest discount to software companies with similar growth profiles. The adjustment reflects the bank’s belief that Intuit’s long-term growth trajectory has shifted materially. According to Goldman, the company’s historical revenue growth rate of approximately 14% annually may slow into a range of 5% to 10% as AI-powered competition gains traction across the tax preparation market. The downgrade underscores growing investor concern that advances in artificial intelligence could alter the competitive dynamics of one of Intuit’s most important businesses, forcing the company to adapt once again to a rapidly evolving technology landscape. Intuit stock price Original: Goldman Sachs Downgrades Intuit as AI Tax Rivals Intensify Competitive Pressure (INTU)

INTU Notification: Intuit Pricing Issues and Corresponding 20% Stock Drop Trigger Shareholder Investigation for Securities FraudMay 26, 2026 6:33 AM
PR Newswire (US) BFA Law is investigating whether Intuit committed securities fraud relating to its representations about TurboTax's price positioning among DIY tax filers ahead of and during the 2026 tax season.  NEW YORK, May 26, 2026 /PRNewswire/ -- Leading securities law firm Bleichmar Fonti & Auld LLP announces an investigation into Intuit Inc. (NASDAQ:INTU) for potential securities fraud after its significant stock drop.   If you invested in Intuit, you are encouraged to obtain additional information by visiting: https://www.bfalaw.com/cases/intuit-class-action-lawsuit.Key Details of the Intuit ($INTU) Class Action Investigation:Investigation Overview: Securities fraud regarding the company's price positioning among DIY tax filers ahead of and during the 2026 tax seasonStock Decline: May 20, 2026 – 20% Stock DropAction: Contact BFA Law to discuss your rightsWhy is Intuit Being Investigated for Securities Fraud? Intuit is a financial technology platform that serves consumers, small and mid-market businesses, and accountants through its offerings, which include TurboTax, Credit Karma, and QuickBooks.During the relevant period, Intuit told investors that it had been preparing for the 2026 tax season "a couple of years ago" and that the company understood what worked in 2025, which was "being at the lowest price compared to alternatives." Intuit also stated that the 2026 tax season was "off to a strong start" as the company was poised to deliver the "best price for our customers."In truth, it appears that the company was facing pressure among the most price-sensitive DIY tax filers and was not competitive on price in this segment.Why did Intuit's Stock Drop?On May 20, 2026, Intuit released its fiscal Q3 2026 financial results, which included its 2026 tax season revenue. Intuit stated that it "did not have the overall tax season we expected" and that it "faced pressure among the most price-sensitive DIY filers." Intuit stated that "[w]e [lost] on price," and revealed that the company needed to evolve its business model by delivering the right lineup and price points to meet simple filers' needs at the low end. Intuit also announced that TurboTax online paying units were expected to grow by only 2% as total IRS filers were expected to decline by approximately 30 basis points, representing the "most significant industry-wide contraction since the post-COVID tax season."This news caused the price of Intuit stock to decline $76.86 per share, or 20%, from a closing price of $383.93 per share on May 20, 2026, to $307.07 per share on May 21, 2026.Click here for more information: https://www.bfalaw.com/cases/intuit-class-action-lawsuit.What Can You Do?If you invested in Intuit, you may have legal options and are encouraged to submit your information to the firm.All representation is on a contingency fee basis; there is no cost to you. Shareholders are not responsible for any court costs or expenses of litigation. The firm will seek court approval for any potential fees and expenses.Submit your information by visiting:https://www.bfalaw.com/cases/intuit-class-action-lawsuitWhy Bleichmar Fonti & Auld LLP?BFA is a leading international law firm representing plaintiffs in securities class actions and shareholder litigation. It has been named a top plaintiff law firm by Chambers USA, The Legal 500, and ISS SCAS, and its attorneys have been named "Elite Trial Lawyers" by the National Law Journal, "Litigation Stars" by Benchmark Litigation, among the top "500 Leading Plaintiff Financial Lawyers" by Lawdragon, "Titans of the Plaintiffs' Bar" by Law360 and "SuperLawyers" by Thomson Reuters. Among its recent notable successes, BFA recovered over $900 million in value from Tesla, Inc.'s Board of Directors, as well as $420 million from Teva Pharmaceutical Ind. Ltd.For more information about BFA and its attorneys, please visit https://www.bfalaw.com.https://www.bfalaw.com/cases/intuit-class-action-lawsuitAttorney advertising. Past results do not guarantee future outcomes. View original content to download multimedia:https://www.prnewswire.com/news-releases/intu-notification-intuit-pricing-issues-and-corresponding-20-stock-drop-trigger-shareholder-investigation-for-securities-fraud-302780556.htmlSOURCE Bleichmar Fonti & Auld LLP Original: INTU Notification: Intuit Pricing Issues and Corresponding 20% Stock Drop Trigger Shareholder Investigation for Securities Fraud

INTU Investigation: BFA Announces Intuit Investigation on behalf of Investors after 20% Stock Drop – Contact the Firm if You Lost MoneyMay 22, 2026 3:06 PM
Business WireBFA Law is investigating whether Intuit committed securities fraud relating to its representations about TurboTax’s price positioning among DIY tax filers ahead of and during the 2026 tax season.Leading securities law firm Bleichmar Fonti & Auld LLP announces an investigation into Intuit Inc. (NASDAQ:INTU) for potential securities fraud after its significant stock drop.If you invested in Intuit, you are encouraged to obtain additional information by visiting: https://www.bfalaw.com/cases/intuit-class-action-lawsuit.Key Details of the Intuit ($INTU) Class Action Investigation:Investigation Overview: Securities fraud regarding the company’s price positioning among DIY tax filers ahead of and during the 2026 tax seasonStock Decline: May 20, 2026 – 20% Stock DropAction: Contact BFA Law to discuss your rightsWhy is Intuit Being Investigated for Securities Fraud?Intuit is a financial technology platform that serves consumers, small and mid-market businesses, and accountants through its offerings, which include TurboTax, Credit Karma, and QuickBooks.During the relevant period, Intuit told investors that it had been preparing for the 2026 tax season “a couple of years ago” and that the company understood what worked in 2025, which was “being at the lowest price compared to alternatives.” Intuit also stated that the 2026 tax season was “off to a strong start” as the company was poised to deliver the “best price for our customers.”In truth, it appears that the company was facing pressure among the most price-sensitive DIY tax filers and was not competitive on price in this segment.Why did Intuit’s Stock Drop?On May 20, 2026, Intuit released its fiscal Q3 2026 financial results, which included its 2026 tax season revenue. Intuit stated that it “did not have the overall tax season we expected” and that it “faced pressure among the most price-sensitive DIY filers.” Intuit stated that “[w]e [lost] on price,” and revealed that the company needed to evolve its business model by delivering the right lineup and price points to meet simple filers’ needs at the low end. Intuit also announced that TurboTax online paying units were expected to grow by only 2% as total IRS filers were expected to decline by approximately 30 basis points, representing the “most significant industry-wide contraction since the post-COVID tax season.”This news caused the price of Intuit stock to decline $76.86 per share, or 20%, from a closing price of $383.93 per share on May 20, 2026, to $307.07 per share on May 21, 2026.Click here for more information: https://www.bfalaw.com/cases/intuit-class-action-lawsuit.What Can You Do?If you invested in Intuit, you may have legal options and are encouraged to submit your information to the firm.All representation is on a contingency fee basis; there is no cost to you. Shareholders are not responsible for any court costs or expenses of litigation. The firm will seek court approval for any potential fees and expenses.Submit your information by visiting:https://www.bfalaw.com/cases/intuit-class-action-lawsuitOr contact:Adam McCall
adam@bfalaw.com
212.789.3619Why Bleichmar Fonti & Auld LLP?BFA is a leading international law firm representing plaintiffs in securities class actions and shareholder litigation. It has been named a top plaintiff law firm by Chambers USA, The Legal 500, and ISS SCAS, and its attorneys have been named “Elite Trial Lawyers” by the National Law Journal, “Litigation Stars” by Benchmark Litigation, among the top “500 Leading Plaintiff Financial Lawyers” by Lawdragon, “Titans of the Plaintiffs’ Bar” by Law360 and “SuperLawyers” by Thomson Reuters. Among its recent notable successes, BFA recovered over $900 million in value from Tesla, Inc.’s Board of Directors, as well as $420 million from Teva Pharmaceutical Ind. Ltd.For more information about BFA and its attorneys, please visit https://www.bfalaw.com.https://www.bfalaw.com/cases/intuit-class-action-lawsuitAttorney advertising. Past results do not guarantee future outcomes.View source version on businesswire.com: https://www.businesswire.com/news/home/20260522675146/en/Adam McCall
adam@bfalaw.com
212.789.3619 Original: INTU Investigation: BFA Announces Intuit Investigation on behalf of Investors after 20% Stock Drop – Contact the Firm if You Lost Money

Intuit shares tumble after weaker TurboTax outlook despite stronger earnings guidance (INTU)May 21, 2026 6:18 AM
IH Market News Intuit (NASDAQ:INTU) raised its full-year guidance and delivered third-quarter results ahead of expectations as the company continued to benefit from its AI-focused platform strategy.However, the financial software group also reduced its annual revenue outlook for TurboTax and announced plans to cut 17% of its workforce as part of a broader operational restructuring programme, sending the stock down more than 13% in premarket trading on Thursday. The company expects restructuring-related charges of between US$300 million and US$340 million, with most of the costs expected to be recorded during the fourth quarter.Shares in Intuit have fallen roughly 42% since the start of the year as concerns grow that AI-powered tools capable of automating increasingly complex tasks could pose a significant threat to traditional software providers.The company now forecasts full-year revenue of between US$21.34 billion and US$21.37 billion, representing growth of around 13% to 14%, compared with previous guidance of US$21 billion to US$21.2 billion, which implied growth of approximately 12% to 13%. The updated outlook is ahead of the analyst consensus estimate of US$21.25 billion.Adjusted earnings per share are now expected to reach US$23.80 to US$23.85, above the average analyst forecast of US$23.22 and implying annual growth of roughly 18%. Previous guidance had ranged from US$22.98 to US$23.18 per share.At the same time, Intuit lowered its fiscal 2026 revenue forecast for TurboTax, now expecting sales of between US$5.277 billion and US$5.282 billion compared with prior guidance of US$5.305 billion to US$5.330 billion.During a post-results conference call, chief executive Sasan Goodarzi said total IRS tax filings are expected to decline by nearly 30 basis points this season, around 2 million below broader economic forecasts and marking the steepest industry-wide contraction since the period following COVID-19.For the fourth quarter, Intuit forecast revenue growth of 11% to 12% alongside adjusted earnings per share of US$3.56 to US$3.62, comfortably above analyst expectations of US$3.13.Asked whether markets were correctly pricing in the risks posed by AI disruption, chief financial officer Sandeep Aujla rejected that view.“We can’t speak to market pricing, but we can speak to what we’re seeing in our business,” he told Investing.com.“Customers buy confidence, not code — which is why they spend at least 7 times more on accounting and tax experts than on software alone,” he said.Aujla also stated that Intuit views AI “as a clear net tailwind.”Intuit operates a portfolio of financial technology products including tax preparation platform TurboTax, accounting software QuickBooks, consumer finance platform Credit Karma and marketing service Mailchimp.“Our models are built on decades of actual filer and business data, not generalized data from the open internet, and we deliver personalized and actionable outcomes that probabilistic, generic agents cannot replicate,” Aujla continued.For the quarter ended April 30, the company reported revenue of US$8.56 billion, up 10% year-on-year and broadly matching analyst expectations of US$8.54 billion.Adjusted earnings per share came in at US$12.80, exceeding the consensus estimate of US$12.57, while adjusted operating income increased 8% to US$4.68 billion.“We delivered strong third-quarter results, driven by our AI-driven expert platform strategy,” Intuit chief executive Sasan Goodarzi said in the company’s earnings release.“The powerful combination of Intuit’s proprietary data, domain-specific AI platform capabilities, and AI-powered human expertise is setting the standard for trusted financial intelligence,” he added.The Consumer division, which includes TurboTax and Credit Karma, generated revenue of US$5.3 billion, an increase of 8% from a year earlier. TurboTax Live tax return volumes rose 38% year-on-year, while total Live revenue increased 36%, although aggressive promotional activity weighed on average revenue per customer, which slipped 1%. Growth also slowed from the 47% increase recorded during the prior year.“While Q3 results failed to provide the positive catalyst we had expected from a strong TurboTax Live performance, we see a solid catalyst path over the next few months with the stock at a very undemanding valuation versus the durable 15%+ earnings growth,” Morgan Stanley analyst Keith Weiss commented.Intuit repurchased US$1.6 billion worth of shares during the third quarter and also received board approval for a new US$8 billion share buyback programme.The board additionally approved a quarterly dividend of US$1.20 per share, representing a 15% increase from the previous year.Intuit stock price Original: Intuit shares tumble after weaker TurboTax outlook despite stronger earnings guidance (INTU)

Software stocks extend rebound as ServiceNow and Salesforce move higherMay 19, 2026 9:36 AM
IH Market News Investors return to software sector after prolonged weakness U.S. software stocks continued to recover in premarket trading on Tuesday, adding to recent gains as investors reassess the outlook for enterprise software companies following months of pressure on the sector.Concerns had grown in recent months that artificial intelligence could weaken the business models of traditional software providers by allowing AI-driven applications to replace legacy enterprise platforms. ServiceNow leads gains among major software names ServiceNow (NYSE:NOW) led the sector higher with a 3.8% gain in premarket trading after rallying more than 8% during Monday’s session.Workday (NASDAQ:WDAY) rose 1.6%, while Zscaler (NASDAQ:ZS) advanced 1.4%. Salesforce (NYSE:CRM) gained 1%, and Intuit (NASDAQ:INTU) climbed 1.4%.The broader software sector also moved higher, with the iShares Expanded Tech-Software Sector ETF, which tracks a wide range of software companies, rising 0.5%. Investors reconsider AI-related risks to software companies The latest gains suggest investors may be starting to stabilize sentiment toward software stocks after an extended period of underperformance driven by fears that large language models and AI-native platforms could increasingly displace traditional software systems.Although those concerns remain present, market participants appear to be reevaluating how much of the competitive risk has already been reflected in valuations following the sector’s sharp decline.The iShares software ETF remains down 12.8% so far this year, significantly lagging the Philadelphia Semiconductor Index, which has surged 55% during the same period as chipmakers benefited from the majority of AI-related investment flows. Markets still watching for signs of durable recovery Investors continue to debate whether the recent rebound represents the start of a more sustained recovery or merely a temporary bounce.Market participants are expected to focus closely on upcoming earnings and corporate commentary for signs that enterprise software demand remains resilient despite rising competition from artificial intelligence technologies.ServiceNow stock priceWorkday stock priceZscaler stock priceSalesforce stock priceIntuit stock price Original: Software stocks extend rebound as ServiceNow and Salesforce move higher

QuickBooks Workforce Launch Expands Intuit’s (INTU) Push Into AI-Powered Human Capital ManagementMay 6, 2026 10:51 AM
IH Market News Intuit introduced QuickBooks Workforce, a new AI-driven workforce management platform designed to consolidate payroll, HR, recruiting, benefits, and employee management tools for small and mid-sized businesses. Key Investor Takeaways Intuit Inc. (NASDAQ:INTU) launched QuickBooks Workforce to expand its presence in the human capital management (HCM) market. The platform integrates payroll, recruiting, onboarding, benefits, compliance, and performance management into a single AI-powered ecosystem. Intuit is positioning QuickBooks Workforce as a replacement for fragmented workforce management software stacks used by small and mid-market businesses. Agentic AI workflows and automation tools may strengthen customer retention and deepen ecosystem engagement within QuickBooks. The launch expands Intuit’s broader strategy of embedding AI-driven automation across its financial software platform. Why INTU Stock Is in Focus Intuit Inc. (NASDAQ:INTU) announced QuickBooks Workforce, a new end-to-end workforce management platform that combines payroll, HR, time tracking, recruiting, benefits administration, compliance, and employee management tools into a unified system.The solution is embedded directly into QuickBooks Online, QuickBooks Online Advanced, and Intuit Enterprise Suite.Intuit said the platform is powered by agentic AI and human expertise designed to automate repetitive workforce management tasks while reducing operational complexity for businesses.The company noted that many small and mid-sized businesses currently rely on between seven and 25 separate workforce management tools, creating fragmented data and higher administrative costs.QuickBooks Workforce introduces AI-powered automations including Payroll Agent, which can collect and validate time data, identify inconsistencies, and process payroll workflows on behalf of business owners.Additional AI-driven features support onboarding, offboarding, benefits administration, performance management, workflow automation, and document management.David Hahn, EVP and General Manager of Intuit’s Services Group, said the launch represents a major expansion of the company’s HCM strategy.“The launch of QuickBooks Workforce marks the most significant evolution of Intuit’s human capital management capabilities since QuickBooks Online debuted 25 years ago,” Hahn said.“For the first time, businesses will be able to consolidate dozens of fragmented workforce tasks into a single, end-to-end ecosystem equipped with a team of virtual AI agents and human experts.”The company also highlighted that QuickBooks Payroll currently supports payroll services for 18 million U.S. workers. AI and Platform Integration Drive Strategic Expansion QuickBooks Workforce reflects Intuit’s broader effort to deepen platform engagement by integrating AI-driven services directly into existing customer workflows.The company is positioning workforce management as an extension of its financial ecosystem, allowing customers to manage payroll, accounting, HR, lending, invoicing, and workforce operations from a centralized platform.The platform includes three subscription tiers — Workforce Payroll, Workforce Premium, and Workforce Elite — targeting businesses ranging from small teams to larger mid-market organizations.Intuit also integrated GoCo’s HCM technology into the platform and added retirement plan functionality through an integration with Vestwell.Emily Radaker, CFO of MEC Inc. and a beta customer for QuickBooks Workforce, said the system reduced operational friction for field-based workforce management.“QuickBooks Workforce has helped to completely reinvent how we manage the day-to-day, with simpler processes that automate the manual steps, so I don’t have to worry about importing data, jumping between systems, or spending time on manual workflows,” Radaker said. Why This Matters for Investors The QuickBooks Workforce launch may signal Intuit’s intention to compete more aggressively in the growing HCM and workforce management software market.By embedding AI-powered workforce tools directly into QuickBooks, the company could strengthen customer retention, increase subscription expansion opportunities, and drive higher ecosystem monetization.The strategy may also improve Intuit’s competitive positioning against standalone payroll and HR software providers by offering integrated financial and workforce management capabilities within a single platform.The use of agentic AI and workflow automation could become an important differentiator as businesses increasingly seek to reduce administrative overhead and improve operational efficiency.For investors, the launch highlights Intuit’s broader effort to expand beyond accounting software into AI-enabled business operations infrastructure. What To Watch Next Investors may monitor: Adoption rates for QuickBooks Workforce Expansion of AI-powered workflow automation features Customer migration from standalone payroll tools Growth in HCM-related subscription revenue Competitive positioning against payroll and HR software providers Cross-selling opportunities within the QuickBooks ecosystem Intuit stock price Original: QuickBooks Workforce Launch Expands Intuit’s (INTU) Push Into AI-Powered Human Capital Management

Intuit steps up share buybacks as leadership halts planned stock salesMarch 16, 2026 10:17 AM
IH Market News
Intuit Inc (NASDAQ:INTU) said Monday it plans to significantly accelerate its share repurchase program, while the company’s founder and executive leadership team have canceled previously scheduled stock sale plans.The financial software provider stated it intends to deploy up to $3.5 billion remaining under its current buyback authorization as of the end of the second quarter of fiscal 2026, which concluded on January 31. At current market conditions, using the remaining authorization would roughly double the pace of share repurchases seen in the first half of the fiscal year and nearly double total annual buybacks compared with the previous year.During the first half of fiscal 2026, Intuit repurchased $1.8 billion worth of its shares, representing a 40% increase from the same period last year. The company previously outlined the expanded repurchase strategy in its second-quarter Form 10-Q filing submitted on February 26.At the same time, Intuit’s founder and executive leadership team terminated all active pre-arranged stock sale plans established under Rule 10b5-1. Management indicated that the company believes its current share price does not accurately reflect the underlying value of the business.If the company completes the remaining buybacks along with its planned dividend payments, Intuit expects a notable increase in total capital returned to shareholders during fiscal 2026.“In our category, consumers and businesses make high-stakes financial decisions where accuracy, compliance, security, and trust are critical and the liability of getting it wrong is high. That’s why customers demand human expertise – customers buy confidence, not code, hence spend at least seven times more on accounting & tax human experts than software. Our AI-driven expert platform combines the power of technology and AI-powered human experts all in one place to deliver done-for-you experiences and complete confidence,” said Sasan Goodarzi, chairman and chief executive officer of Intuit.Goodarzi added, “With the combination of data, AI, and human intelligence, we are expanding our addressable market beyond the software category and becoming the AI-fueled human interface that customers demand to have complete confidence, all while scaling ARPC and expanding margin, resulting in accelerated growth.”Intuit stock price

Original: Intuit steps up share buybacks as leadership halts planned stock sales

Intuit beats earnings expectations, shares slip on weaker Q3 forecastFebruary 27, 2026 6:22 AM
IH Market News
Intuit (NASDAQ:INTU) delivered fiscal second-quarter results that exceeded analyst expectations, but its outlook for the current quarter fell short of market forecasts, weighing on investor sentiment.Shares of the company declined about 4% in premarket trading on Friday following softer-than-expected guidance for fiscal Q3, despite closing 3.5% higher ahead of the earnings release. The stock has dropped nearly 40% so far this year, largely reflecting a broader selloff across the software sector amid concerns about disruption from artificial intelligence.The company — known for products including TurboTax and QuickBooks, as well as the Credit Karma personal finance platform — reported adjusted earnings per share of $4.15, comfortably ahead of analyst estimates of $3.68.Quarterly revenue rose 17% year over year to $4.7 billion, surpassing the consensus forecast of $4.53 billion, while adjusted operating income increased 23% to $1.5 billion.“We delivered an outstanding second quarter, driven by disciplined execution,” said Sasan Goodarzi, chairman and CEO of Intuit.“We are defining a new category at the intersection of AI and human intelligence, one that delivers autonomous, done-for-you experiences, disrupts the traditional assisted tax segment, and provides mid-market enterprises with the AI-native ERP platform they need to win,” he added.In recent months, Intuit has expanded its artificial intelligence strategy through several partnerships, including a newly announced agreement with Anthropic aimed at introducing customizable AI agents for mid-market companies.“We continue to view Intuit as a mission-critical platform for small businesses and believe it is positioning itself well to win in the AI era with its own internally developed AI and partnerships with leading LLMs,” William Blair analyst Arjun Bhatia said ahead of the results.Looking ahead, Intuit issued guidance for the third quarter of fiscal 2026, which ends April 30. The company expects adjusted EPS between $12.45 and $12.51, below the analyst consensus of $12.97.For comparison, revenue in the same quarter last year totaled $3.96 billion. Intuit forecasts revenue growth of “approximately 10%” for the upcoming quarter, implying sales of roughly $4.36 billion — below expectations of $4.53 billion.Despite the negative share-price reaction, Wolfe Research analyst Alex Zukin said the results “reiterates our positive view on growth durability.”“We continue to see AI as additive both to the pricing umbrella across the entire product portfolio while also seeing opportunity for a cross-upsell flywheel on the back of a best-in-class financial profile with durable top and bottom line growth,” he wrote, maintaining an Outperform rating while cutting the price target to $550 from $685.For fiscal year 2026, Intuit reaffirmed its adjusted EPS outlook of $22.98 to $23.18, representing expected growth of about 14% to 15%.The company also maintained its full-year revenue forecast of $21 billion to $21.2 billion, implying growth of roughly 12% to 13%. Analyst consensus currently stands at $23.2 in adjusted EPS and $21.2 billion in revenue for FY26.Jefferies analyst Brent Thill said Intuit’s strong first-half performance “makes reiterated FY26 guide look conservative.”“INTU’s moat in AI remains misunderstood, creating an opportunity,” he said, reiterating a Buy rating on the stock.Intuit also announced a quarterly dividend of $1.20 per share, payable April 17, 2026, representing a 15% increase compared with the same period last year.Intuit stock price

Original: Intuit beats earnings expectations, shares slip on weaker Q3 forecast

Morgan Stanley sees mixed signals in AI disruption narrativeFebruary 20, 2026 10:56 AM
IH Market News
Analysts at Morgan Stanley say the rapid rollout of new artificial intelligence models poses “structural risks” to equity markets, but they also point to several “contradictory elements” within the broader AI-driven disruption story.Shares across the global software sector have come under pressure in recent weeks, as investors react to the launch of advanced AI tools capable of replicating or enhancing services traditionally offered by listed companies.The weakness has extended beyond software, affecting industries ranging from data analytics to logistics and real estate, amid concerns on Wall Street about the far-reaching implications of AI adoption.Since January 28, the tech-focused Nasdaq Composite has fallen more than 5%, while the so-called Magnificent Seven group of mega-cap technology stocks has dropped over 8%. Market heavyweights Microsoft (NASDAQ:MSFT) and Amazon (NASDAQ:AMZN) have declined 17% and 18%, respectively, amid questions about the returns on substantial hyperscaler investment in AI infrastructure.In a research note, analysts including Michael Wilson and Andrew Pauker highlighted what they described as “contradictory elements” in the prevailing AI narrative, particularly “in the sense that they all seem to be in focus at the same time.”“For instance, if AI is going to be highly disruptive and far-reaching in terms of its effectiveness, doesn’t that support the investment case for the infrastructure/compute enablers, especially since the market is broadly rewarding high capex/sales, cost of capital is contained, cost of compute is still elevated, and valuation has not expanded since ’23 for the mega cap enablers?” the analysts wrote.“Further, if AI adoption is likely to lead to more job loss, isn’t there a phase-in period where natural attrition isn’t replaced, efficiencies are realized and margins expand?”They added that near-term volatility may persist as the economic cycle enters what they termed a “weak seasonal window” and liquidity “remains tight.” However, they noted that a broadening of earnings growth is supporting capital rotation into cyclical stocks.Given this backdrop, the analysts expressed a preference for the S&P 600 Small Cap Index over the Russell 2000, arguing that it offers higher quality exposure and less sensitivity to speculative growth segments. They also favor large-cap healthcare stocks as a form of “defensive exposure” against potential market swings.On a stock-specific basis, the team sees “attractive entry points” in software names such as Palo Alto Networks (NASDAQ:PANW) and Intuit (NASDAQ:INTU), alongside business services and real estate-related firms including S&P Global, TransUnion, and CBRE Group.Microsoft stock priceAmazon stock price

Original: Morgan Stanley sees mixed signals in AI disruption narrative

Loaded big.

Un nouveau rapport d'Intuit Mailchimp révèle ce que les spécialistes du marketing négligent au moment de l’opt-in et pourquoi c'est importantFebruary 4, 2026 12:57 PM
Business Wire
L'art de l'opt-in montre que la confiance, le timing et la modération lors de la souscription influencent l'engagement, la qualité des données et la fidélisation par e-mail et SMS  



Le moment de l’opt-in définit les attentes pour l'ensemble de la relation entre la marque et le client, et de nombreux spécialistes du marketing surestiment la quantité de données que les consommateurs souhaitent partager. Mais, lier les demandes d’inscription à des comportements à forte intention, comme la navigation ou le paiement, pourrait combler cet écart.



La confiance se construit différemment selon les groupes d'âge. En effet, 39 % de la génération Z partent du principe que les marques respecteront les lois sur la confidentialité, contre seulement 19 % des baby-boomers.



Après l’inscription, les listes les plus performantes reposent sur la personnalisation, la pertinence, la cadence et l'exécution automatisée. Mais moins d'un tiers des spécialistes du marketing considèrent que leurs listes d'e-mails et de SMS sont « de très haute qualité » et seuls 8 % d'entre eux enregistrent des taux de conversion supérieurs à 20 %.



Intuit Inc. (Nasdaq : INTU), la plateforme technologique financière mondiale qui développe Intuit TurboTax, Credit Karma, QuickBooks, et Mailchimp, a publié aujourd'hui un nouveau rapport intitulé The Art of the Opt-In: Why List Building is Only the Beginning. Élaboré par Intuit Mailchimp et Ascend2, ce rapport présente les conclusions de milliers de spécialistes du marketing et de consommateurs aux États-Unis, au Canada, au Royaume-Uni et en Australie/Nouvelle-Zélande, et propose des conseils pratiques pour combler le fossé entre les attentes des consommateurs et la mise en œuvre des stratégies marketing lors de l’opt-in et au-delà.

Ce communiqué de presse contient des éléments multimédias. Voir le communiqué complet ici : https://www.businesswire.com/news/home/20260204076151/fr/Opt-in strategy can shape not just how subscribers engage, but whether brands have what they need to keep those relationships relevant and valuable.
« Alors que le suivi et le reciblage deviennent de plus en plus complexes, l'opt-in apparaît comme l'un des rares moments où une marque peut établir une relation directe, avec l'autorisation du consommateur », explique Matt Cimino, chef de produit chez Intuit Mailchimp. « L'inscription est le premier signe indiquant qu'une personne est prête à s'engager, et ce que fait la marque à ce moment-là définit les attentes pour tout ce qui va suivre. »


Les données montrent que les décisions d'adhésion précoces peuvent influencer non seulement la manière dont les abonnés s'engagent, mais aussi la capacité des marques à maintenir ces relations pertinentes et précieuses. Le consommateur moderne est sceptique quant à l'idée d'inviter une marque dans sa boîte de réception ; les spécialistes du marketing prouvent qu'ils ont leur place en demandant (et, par la suite, en exploitant) des données qui permettent d'établir une conversation personnalisée et axée sur les avantages avec le client.


Le fossé saisissant entre les stratégies marketing et les préférences des consommateurs


Le rapport « The Art of the Opt-In » a révélé que presque tous les spécialistes du marketing tiennent à jour des listes d'adresses e-mail et de numéros SMS, mais moins d'un tiers d'entre eux considèrent que leurs listes sont « de très haute qualité » et seuls 8 % enregistrent des taux de conversion supérieurs à 20 %. Le manque d'outils sophistiqués peut être un facteur déterminant : seule une marque sur cinq (21 %) a entièrement automatisé ses campagnes par e-mail et SMS, et seul un tiers se dit très confiant dans sa capacité à identifier les canaux qui génèrent des inscriptions.


Parallèlement, la plupart des consommateurs ont remarqué une augmentation des e-mails et SMS marketing, mais seuls 40 % d'entre eux déclarent y prêter davantage attention, et environ un quart admettent qu'ils ignorent davantage ces canaux qu'il y a un an. Ceux qui restent abonnés déclarent vouloir du contenu qui apporte une réelle valeur ajoutée (56 %) et des messages dont la fréquence ne donne pas l'impression d'être du spam (40 %). Mais de nombreuses stratégies d'adhésion sous-estiment dès le départ la confiance des clients : 65 % des marques demandent un numéro de téléphone dans leurs formulaires contextuels, par exemple, mais seuls 28 % des consommateurs sont prêts à le fournir, ce qui suggère que les marques dépassent les limites de la confiance des consommateurs en demandant trop tôt des données sensibles.


« La plupart des opt-ins échouent parce qu'ils sont créés en pensant uniquement aux besoins de l'entreprise, et non à ce que le client souhaite réellement », explique M. Cimino. Au lieu de s'appuyer sur des pop-ups génériques, les données suggèrent que les marques qui réussissent, se concentrent sur les moments « à forte intention » : les consommateurs sont beaucoup plus susceptibles d'accepter après avoir navigué (50 %) ou pendant le processus de paiement (39 %).


La confiance varie considérablement selon l'âge : 39 % de la génération Z partent du principe que les marques respecteront les lois sur la confidentialité, un chiffre qui chute à seulement 19 % chez les baby-boomers. Pour la génération Z, la confiance est visuelle et immédiate : 43 % déclarent qu'un design épuré et simple les incite davantage à remplir un formulaire d'inscription, contre 29 % chez les baby-boomers et plus.


Les automatisations fondées sur les informations et les plateformes multicanales font la différence


Le rapport souligne comment l'avenir de la croissance des listes permettra aux spécialistes du marketing d'envoyer des messages plus intelligents.



L'automatisation, l'ingrédient secret. Les marques qui considèrent que la qualité de leur liste de contacts est la meilleure de leur catégorie (« leaders en matière de qualité des listes ») sont trois fois plus susceptibles que les autres d'avoir entièrement automatisé leur marketing par e-mail et SMS. Elles sont également plus susceptibles d'utiliser des séries de messages de bienvenue (64 % contre 53 % pour toutes les autres) et des flux de ventes croisées ou incitatives (45 % contre 36 %).



L'essor de l'« orchestrateur omnicanal ». Lorsque les messages et le timing sont coordonnés entre les différents canaux, chacun d'entre eux devient un moteur de conversion plus puissant. Les marques dont les messages et le timing omnicanaux sont parfaitement alignés sont nettement plus susceptibles de déclarer une valeur élevée pour presque tous les canaux, y compris les réseaux sociaux organiques (62 % contre 43 %), les réseaux sociaux payants (56 % contre 40 %) et même les canaux émergents tels que les moteurs génératifs (10 % contre 5 %).



Basé sur les données, sans surcharge d'informations. . Les spécialistes du marketing ont moins de difficultés à accéder aux données qu'à les transformer en valeur ajoutée. Seuls 30 % d'entre eux utilisent les données relatives aux préférences ou à la fréquence, et seulement 29 % exploitent les comportements de navigation, alors que ces données comptent parmi les facteurs les plus déterminants en matière de pertinence. Les spécialistes du marketing ont besoin de plateformes qui unifient les données fragmentées et les aident à agir sur les signaux qui favorisent la confiance et l'engagement à long terme.



« Cette étude confirme ce que les spécialistes du marketing constatent chaque jour : la pertinence vient de la clarté, pas du volume », explique Diana Williams, vice-présidente Produit chez Intuit Mailchimp. « Lorsque les données sont fragmentées, même les meilleures intentions échouent. Notre objectif est de supprimer cette friction en regroupant les signaux comportementaux, les automatisations et les informations omnicanales afin que les spécialistes du marketing puissent transformer en toute confiance chaque interaction en une opportunité de renforcer la confiance et la croissance à long terme. »


Téléchargez The Art of the Opt-In: Why List Building is Only the Beginning pour en savoir plus.


À propos d'Intuit : Intuit est la plateforme technologique financière mondiale qui favorise la prospérité des personnes et des communautés que nous servons. Comptant près de 100 millions de clients dans le monde avec des produits tels que TurboTax, Credit Karma, QuickBooks, et Mailchimp, nous croyons que tous et toutes devraient avoir la chance de prospérer. Nous travaillons sans relâche afin de trouver des façons novatrices d’y parvenir. Visitez notre site Intuit.com et suivez-nous sur les réseaux sociaux pour recevoir les dernières actualités relatives à Intuit et pour en apprendre plus sur nos produits et services.


Méthodologie : The Art of the Opt-In: Why List Building is Only the Beginning a été réalisé en partenariat avec Ascend2. Le rapport présente des informations inédites recueillies auprès de plus de 6 000 consommateurs et plus de 2 000 spécialistes du marketing aux États-Unis, au Canada, au Royaume-Uni et en Australie. Ascend2 a mené deux enquêtes en ligne en octobre et novembre 2025. Les personnes interrogées provenaient de panels de recherche pré-recrutés et ignoraient qui était le commanditaire de l'étude.


Le texte du communiqué issu d’une traduction ne doit d’aucune manière être considéré comme officiel. La seule version du communiqué qui fasse foi est celle du communiqué dans sa langue d’origine. La traduction devra toujours être confrontée au texte source, qui fera jurisprudence.

Consultez la version source sur businesswire.com : https://www.businesswire.com/news/home/20260204076151/fr/
Pour plus d'informations, veuillez nous contacter à l'adresse suivante : mc-pr@intuit.com.


Original: Un nouveau rapport d'Intuit Mailchimp révèle ce que les spécialistes du marketing négligent au moment de l’opt-in et pourquoi c'est important

Intuit Partners with NFL and the 49ers Foundation During Super Bowl Week to Empower Today’s Generation With Financial LiteracyFebruary 3, 2026 1:53 PM
Business Wire
Intuit to host Financial Literacy Forum with San Francisco 49ers' Christian McCaffrey


The company also launches its annual Intuit Hour of Finance Challenge inviting schools nationwide to help make today's generation the most financially confident yet


Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, announced today its partnership with the NFL’s Inspire Change Initiative and the San Francisco 49ers Foundation to host a Financial Literacy Forum for hundreds of Bay Area high school students.


As part of Super Bowl LX week, Intuit will introduce students to the core concepts of personal and business finance through its annual Super Bowl Financial Literacy Forum and kick off its annual Hour of Finance Challenge nationwide. Guided by its mission to power prosperity around the world, Intuit is committed to leveraging its platform to transform traditional ways of learning about finances into an active, hands-on journey to teach students everything from managing credit to building lasting wealth.


Financial Literacy Forum


The Forum will host San Francisco Bay Area high school students who will dive into real-world financial and business activities, from running a business, building strong credit, and understanding how taxes work, to designing eye-catching marketing campaigns through hands-on, interactive experiences designed to make learning fun.


Greg Johnson, Intuit’s Chief Commercial Officer, will moderate an engaging conversation with San Francisco 49ers' running back, Christian McCaffrey about his own financial experience, reinforcing a powerful connection: the same habits that help teams perform at the highest level – planning, practice, and smart decision-making – are the same habits that build long-term financial confidence.


“Financial literacy is a foundational life skill, and it’s never been more important to reach students early with learning that’s practical and engaging,” said Dave Zasada, Vice President of Education and Corporate Responsibility at Intuit. “By teaming up with the NFL and the 49ers Foundation during Super Bowl week, we’re meeting students in a moment that already captures their attention, and helping them build financial literacy, capability and confidence that enables future financial success.”


“Access to financial education is fundamentally about access to opportunity,” said Anna Isaacson, NFL Senior Vice President of Social Responsibility. “Through Inspire Change, the NFL is focused on breaking down systemic barriers that limit economic mobility, and partnerships like this allow us to meet young people where they are with tools that can have a lasting impact. By aligning this work with Super Bowl week, we’re using the league’s largest platform to advance equity beyond the field.”


“For nearly 35 years, the 49ers Foundation has been committed to educating and empowering youth across the Bay Area, using the game of football as a catalyst for opportunity and growth,” said Justin Prettyman, 49ers VP of Philanthropy and Executive Director of the 49ers Foundation. “By partnering with Intuit and the NFL during Super Bowl week, we’re building upon that history by equipping the next generation with the financial knowledge and confidence they need to shape their futures."


Hour of Finance Challenge


Intuit is also kicking off its annual Hour of Finance Challenge, a nationwide movement inspiring educators to spend at least one hour teaching financial literacy in their classrooms this spring.


The Hour of Finance Challenge makes it easy for educators to teach core personal finance concepts using free, plug-and-play resources that can be completed in 60 minutes or less, with little to no prep time required. To register for the Intuit Hour of Finance Challenge, visit intuit.com/houroffinance.


As part of the 2026 Challenge, Intuit is partnering with Next Gen Personal Finance (NGPF) to expand activity options and deepen educator engagement. In addition to Intuit’s Credit Climber game that provides hands-on learning to students on how to build credit, educators can now choose to incorporate NGPF’s Money Magic budgeting game, which challenges students to make trade-offs, set savings goals, and practice smart spending decisions through real-world scenarios. Together, Intuit and NGPF are helping educators bring financial literacy to life in ways that feel even more approachable, modern, and impactful.


Educators can run Hour of Finance activities with students anytime between February 23 and April 15 to complete the challenge, with opportunities to earn recognition and awards like certificates, badges, and cash awards for school supplies based on school participation.


Together, these initiatives reinforce Intuit’s commitment to help 50 million students become financially literate, capable, and confident by 2030, leveraging the power of community partnership, cultural moments, and interactive learning to make financial education more engaging, and more accessible, for every student.


About Intuit for Education


The Financial Literacy Forum and Intuit Hour of Finance Challenge are powered by Intuit for Education, a free financial literacy program offering interactive personal and entrepreneurial finance curriculum for middle and high school students. The program is used by more than 8 million students nationwide and features more than 200 hours of customizable content, including simulations powered by TurboTax, Credit Karma, QuickBooks, and Mailchimp, and supports educators with free professional development resources such as webinars, conferences, and on-demand training.


To learn more about Intuit for Education, visit Intuit.com/education.


To register for the Intuit Hour of Finance Challenge, visit intuit.com/houroffinance.


About Intuit


Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.


About NFL Inspire Change


Inspire Change is the NFL’s social justice initiative dedicated to removing barriers to opportunity across four key focus areas: education, economic advancement, police-community relations, and criminal justice reform. The initiative reflects the collective commitment of players, owners, and the League to drive meaningful, measurable progress in communities nationwide and help ensure equal opportunity for all. Since its founding in 2017, Inspire Change and the NFL Family have contributed to more than $460 million to support over 700 local nonprofits, more than 2,300 player and Legend matching grants, and 50 national partner grants working to break down systemic barriers and expand opportunity. To learn more about Inspire Change, visit nfl.com/inspirechange.


About 49ers Foundation


“For nearly 35 years, the 49ers Foundation has been committed to educating and empowering youth across the Bay Area, using the game of football as a catalyst for opportunity and growth,” said Justin Prettyman, 49ers VP of Philanthropy and Executive Director of the 49ers Foundation. “By partnering with Intuit and the NFL during Super Bowl week, we’re building upon that history by equipping the next generation with the financial knowledge and confidence they need to shape their futures."

View source version on businesswire.com: https://www.businesswire.com/news/home/20260203766232/en/
Media Contact

Intuit Inc.

Keri Danielski

press-inquiries@intuit.com


Original: Intuit Partners with NFL and the 49ers Foundation During Super Bowl Week to Empower Today’s Generation With Financial Literacy

Firms are investing heavily in AI, but most haven’t figured out how to make real money from it yet. $INTU

INTU ,new 52 week high

https://x.com/joeydark2Light/status/1922490641856266286/video/1 $INTU

INTU, one year chart

INTU, 10Q due TUESDAY 2/25

Suckers want only online

Wow, what happened to INTU? Did they fail to say "AI" enough times in the outlook??

INTU new 52 week high

INTU new 52=week high

INTU new 52 week high

INTU new 52 week high

INTU new 52 week high

News: $INTU 2 Stocks With Double-Digit Dividend Growth

One of the most exciting things about many dividend stocks is that they not only pay regular dividends, but also increase those dividends on a regular basis. Better yet, some dividend stocks deliver rapid growth in their payouts. Here are two companies -- Stryker (NYSE: SYK) and Intuit (...

Got this from INTU - 2 Stocks With Double-Digit Dividend Growth

$INTU must see Intuit Inc Nasdaq Intu Short Squeeze

News: $INTU Intuit's Revenue Growth Accelerates

In its fiscal fourth quarter, financial software company Intuit (NASDAQ: INTU) impressed investors with better-than-expected top and bottom lines. The strong quarter benefited from double-digit growth in sales from both its consumer group and its small-business and self-employed group. "Our...

In case you are interested Intuit's Revenue Growth Accelerates

$INTU AS LONG AS THERE ARE TAXES, INTUIT WILL THRIVE

Poor and unfortunate timing brought about the selling in NASDAQ:INTU Thursday. Post results the market has drove the stock higher in the after hours Wednesday, as the company beat on earnings and revenue and then raised full year guidance. This rally was short lived as the market had a horrendous day of selling on high volume . If the market stabilises we will look at a possible long entry into the stock.

Consistent revenue increase, and even more growth expected in all segments. Two major concerns for the long term growth: Competitors are giving some basic products for free and the government might become one of the competitors and give free tax software. More facts are here: http://alamg.com/report-intuit-intu-factorsfacts-must-be-considered-before-investing-11.html

Anyone up on what Intuit is trying to do with not allowing credit processing by firearms related businesses?

Bizarre.





http://www.breitbart.com/big-government/2018/06/11/gun-businesses-in-lurch-after-intuit-halts-credit-payments/

Let majority digest earnings and within 10-15 min of market open you'll know the reaction holding puts but will sell early.

Everything is online now Pop.
Quickbook online been replacing accounting admins job all over USA. Told you since two years ago. $32.99/ mth versus hire accounting reps +/- $4k/mth.

OMG, was my fav stock !! Still a favorite

Hahahaha panda sold looooong time ago

Danica out there

This will more than double soon

INTU valuation models show stock's 20% overvalued prior to earnings:

Analysis

INTU announced Q3 earnings of $3.43 per share (vs. $3.03) at 5/24/2016 4:00:00 PM ET

Deutsche upgrades Intuit ahead of earnings, expects strong subscriber growth

Deutsche's Nandan Amladi has upgraded Intuit (INTU +0.6%) to Buy ahead of tomorrow's FQ4 report, and hiked his target by $20 to $120.Amladi: "While recent quarters have focused on the [QuickBooks Online] transition, we believe investor interest has now moved to how much upside INTU can generate over the next two years. We estimate INTU can overachieve the 2m subs target in Fiscal 2017 by over 10%, with up to $0.25 in EPS upside at the current growth momentum. A bit less competition from Xero recently and TAM expansion from INTU's early entry into the 'sharing economy' have boosted our confidence."In May, Intuit forecast it would end FY15 (ended in July) with 1M-1.025M QuickBooks Online subs, up from prior guidance of 975K-1M. Shares are within $3 of a high of $109.21, hit the day after Intuit posted an FQ3 beat.

INTU E/R tomorrow

INTU , blah blah blah out there ~ ..INTU ,, good company , :D

103 -> 109, bam !

Ride it again, yoo hoooo

Boom ! INTU

More than 60 percent of the new QB customers now opting for QBO , INTU steady up
I use QBO and really like it.

108.4

Was $106.40 printed