Frontdoor Survey: Smart Home Technology Revolutionizes Home Management for Today’s Homeowners
2023年9月19日 - 10:00PM
ビジネスワイヤ(英語)
The American dream of home ownership is evolving with the
integration of smart home technology, as revealed by recent
consumer survey data from Frontdoor, Inc.
The survey, which focused on home repair and technology trends,
showed 94 percent of homeowners consider themselves early adopters
of new technology, making it evident that smart home products are a
prominent feature in American households.
Yet, for all the ways homeowners need and want to adapt to home
technology, the survey showed they also need, want and appreciate
access to skilled tradesmen for what needs to get done around the
house – especially since 84% of homeowners tend to avoid household
repairs.
“The survey showed how homeowners are turning to tech to source
and find their ‘roster’ of essential help around the house,” said
Kathy Collins, Frontdoor’s chief brand officer. “We’ve seen that
firsthand with the tremendous response to the Frontdoor app, giving
homeowners real time video access to our Experts for help with home
repair or maintenance issues.”
Key Survey Findings on Smart Home Adoption:
- Across all demographics, homeowners agree (63%) that technology
can facilitate better connections with contractors, streamlining
the process of household repairs and maintenance.
- Approximately two-thirds (61%) of homeowners currently own a
smart home device, with Gen Z and Baby Boomers leading the charge.
Notably, 87% of Gen Zers and 77% of Baby Boomers currently own
smart home tech, compared to 61% overall.
- Both Gen Z and Baby Boomers, the two generations most likely to
own smart home products, overwhelmingly agree that this technology
has made their home life better across all responses. Three-fifths
of Gen Z show particular enthusiasm in appreciating the helpfulness
(71%) and time-savings (70%) of smart home tech.
- Smart home products have proven most beneficial in aiding home
management tasks for Gen Z homeowners. Seventy-one percent (71%)
find them helpful in keeping track of scheduled repairs and
maintenance (compared to 33% overall), and 67% use them to manage
their homes while they are away (compared to 32% overall).
- For Baby Boomers, the most helpful smart home elements include
being alerted to potentially unseen problems in their home (49%
compared to 32% overall) and the ability to set preferences
throughout the house (49% compared to 33% overall).
Empowering Homeowners Through Smart Home Technology
The survey shows the most significant benefit of smart home
technology lies in the ability to fully manage households digitally
by overseeing chores and setting preferences throughout the home.
This technological revolution is transforming how homeowners
approach domestic tasks, making everyday life more convenient and
efficient.
Seeking Trustworthy Experts and New Opportunities
While many homeowners feel they have experts to rely on for
household needs, a significant percentage is still on the lookout
for a reliable repair person. Sixty-six percent (66%) of homeowners
claim they are seeking a go-to home expert, with 80% of homeowners
in the Northeast actively looking for a new repair person.
When considering new services, online reviews are an important
and a trusted resource for many homeowners, with 84% at least
somewhat relying on them. Additionally, less than half (46%) of
homeowners agree they possess all the necessary tools to address
most home repair needs. Furthermore, nearly half (48%) of
homeowners admit feeling overwhelmed by the maintenance their home
requires of them.
Overcoming Procrastination and Prioritizing Home
Maintenance
Procrastination poses a common challenge for homeowners. Gen Z
and Northeasterners are particularly prone to procrastination, with
59% and 58% strongly agreeing to procrastinating on tasks. Across
all demographics, the primary motivation for procrastination (60%)
is the desire to spend free time on more enjoyable hobbies and
interests.
Gen Z homeowners further cited a lack of time as a contributing
factor to their procrastination (81% compared to 49% overall). This
highlights the need for solutions that can streamline household
management and maintenance tasks.
“As smart home technology continues to advance, it empowers
homeowners with the convenience, efficiency, and peace of mind they
seek in managing their households,” Collins said. “Embracing this
technological revolution allows homeowners to optimize their living
spaces, connect with trusted experts, and overcome common
challenges, making homeownership an even more fulfilling
experience.”
The Frontdoor app is available for download on iPhone and
Android. For more information, visit www.frontdoor.com.
OnePoll, on behalf of Frontdoor, Inc. conducted a survey of
approximately 2,000 recent U.S. homeowners aged 18+ who became
homeowners in the past five years. The survey was conducted from
July 16 – 22, 2023 with a margin of error of +/-3%.
About Frontdoor
Frontdoor is reimagining how homeowners maintain and repair
their most valuable asset - their home. As the parent company of
two leading brands, we bring over 50 years of experience in
providing our members with comprehensive options to protect their
homes from costly and unexpected breakdowns through our extensive
network of pre-qualified professional contractors. American Home
Shield, the category leader in home service plans with
approximately two million members, gives homeowners budget
protection and convenience, covering up to 23 essential home
systems and appliances. Frontdoor is a cutting edge, one-stop-app
for home repair and maintenance. Enabled by our Streem technology,
the app empowers homeowners by connecting them in real time through
video chat with pre-qualified experts to diagnose and solve their
problems. The Frontdoor app also offers homeowners a range of other
benefits including DIY tips, discounts and more. For more
information about American Home Shield and Frontdoor, please visit
www.frontdoorhome.com.
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Tom Collins mediacenter@frontdoor.com
Frontdoor (NASDAQ:FTDR)
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