NEW
YORK and LOS
ANGELES, April 3, 2024 /PRNewswire/ -- FOX
Corporation ("FOX" or the "Company") (Nasdaq: FOXA, FOX) today
announced the launch of its expanded audience network and ad tech
platform, AdRise.
Acquired as part of the Tubi deal in 2020, AdRise is an
advanced, integrated technology platform for CTV and linear
inventory that has evolved into an enterprise-wide platform for
FOX. AdRise will now power OneFOX, FOX's cross portfolio inventory
product which includes FOX Sports, FOX Entertainment, FOX News
Media and Tubi.
"AdRise has a reputation as a first mover in CTV advertising and
has pioneered and underpinned the growth of our Tubi streaming
business from the very beginning. We're now extending the team and
technology platform to power our audience network and video
inventory across all of FOX, unlocking unique value for our agency
and advertising partners," said Paul
Cheesbrough, CEO of Tubi Media Group.
Advertising clients can now leverage the AdRise platform to
unify inventory and audiences across linear, streaming and digital
through a seamless, efficient, highly targeted media buying
experience. It also provides inventory access and unified planning
against streaming and linear video content across TV OS, web,
gaming and mobile device platforms. The platform includes
partnerships unlocking data integrations through AWS Clean Rooms
and Snowflake, direct Demand Side Platform (DSP) integrations,
Server to Server (S2S) ad serving and an ad experimentation
framework.
"Our approach with AdRise breaks down the walls between media
ecosystems, merging the scale of linear and the targeting of
streaming into one centralized system," said Jeff Collins, President of Advertising Sales,
Marketing and Brand Partnerships for Fox Corporation. "We've
increased our focus and investment in ad tech to develop the tools
brands need for today's evolving environment. In doing so, we're
ensuring that transacting with the FOX Portfolio – no matter the
mix of platforms – is easy, frictionless and, most importantly,
effective."
About Fox Corporation
Fox Corporation produces and distributes compelling news,
sports, and entertainment content through its primary iconic
domestic brands, including FOX News Media, FOX Sports, FOX
Entertainment, FOX Television Stations and Tubi Media Group. These
brands hold cultural significance with consumers and commercial
importance for distributors and advertisers. The breadth and depth
of our footprint allows us to deliver content that engages and
informs audiences, develop deeper consumer relationships, and
create more compelling product offerings. FOX maintains an
impressive track record of news, sports, and entertainment industry
success that shapes our strategy to capitalize on existing
strengths and invest in new initiatives. For more information about
Fox Corporation, please visit www.FoxCorporation.com.
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SOURCE Fox Corporation