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UNPACK ’26 SUMMER TRAVEL TRENDS: DOMESTIC DEMAND RISES AND HOTEL PRICES DROP IN POPULAR INTERNATIONAL DESTINATIONSMay 21, 2026 3:00 AM
Business Wire Hotel hopping boom: travellers double up stays to chase live events and make the most of bleisure escapes this summer Kick Off or Take Off? Football fever sends fans to host cities as savvy travellers head elsewhere for deals Lights, camera… getaway: film and TV hits spark a summer surge in screen-inspired travel Today, Expedia Group has released its Unpack ’26 Summer: The Trends in Travel, the latest edition of its industry-leading report, revealing how travel behaviour is shaping summer travel decisions. Demand for domestic travel is dominating summer holiday planning. Social conversation about domestic holidays has increased by 77% year-over-year globally, while 45% of Britons are more interested in UK breaks than they were last summer.* From major sporting events and concerts to screen-inspired travel, Unpack ’26 Summer builds on insights from the flagship Unpack ’26: The Trends in Travel™ report to highlight where travellers are headed this summer. Each trend is backed by first-party data from Expedia® and Hotels.com®, as well as insights from travellers and social listening. “This summer, travel isn’t slowing down - it’s being reshaped,” said Melanie Fish, Travel Expert and Spokesperson at Expedia Group. “As major global events and rising costs influence decisions, travellers are either staying closer to home or seeking out destinations where they can get more for their money.” Expedia - Destinations of the Summer Domestic travel is shaping up to be the season’s unexpected but understandable travel trend. Rather than far-flung destinations, more travellers are gravitating towards nearby escapes, from beach towns to walking trails just a short drive or quick flight away. ?Searches for coastal towns like Scarborough and Tenby are up 40% this summer, and interest in rural destinations or hotspots with easy access to national parks have spiked too.? 2026 Destinations of the Summer – The Stay-Here Summer Destination % Search
Increase Key Draw(s) Bishop’s Stortford, Hertfordshire 90% Historic market town, access to rural walking routes Sudbury, Suffolk 60% Scenic countryside, arts and antiques, gateway to Constable Country Reading, Berkshire 60% Riverside walks, dining and easy London access Nottinghamshire 40% Castles, stately homes and Sherwood Forest Scarborough, North Yorkshire 40% Classic British seaside resort Harrogate, North Yorkshire 40% Elegant spa town and Yorkshire Dales gateway Tenby, Pembrokeshire 35% Tenby Harbour, Caldey Island (accessible by boat) and Pembrokeshire Coast Path Glasgow 30% Live music, nightlife and museums Paisley, Renfrewshire 30% Paisley Abbey and cultural / textile heritage Canterbury, Kent 30% UNESCO-listed cathedral city with historic charm Explore the Destinations of the Summer. Hotels.com - Hotel Hop Summer Hotel Hopping - booking multiple hotels on a single trip - is gaining momentum as travellers look to experience more of the destination and make the most of their stays, with demand increasing during the summer season. This summer, key motivations for hotel hopping include: Event Hopping — Hotel hoppers are planning their summer hotel stays around events to see their favourite musical artist or cheer on their favourite sports teams. Pairing a hotel near the concert venue or stadium with a second stay in a different part of the city means travellers can experience more of the destination in one trip. Sing along to Harry Styles in London (12 June – 4 July): Stay at Abbey Point Hotel for the show, then hop to Leonardo Royal London St Paul’s to be right where the London action is. Indulge in strawberries and cream at Wimbledon (29 June – 12 July): Stay at the Pelican London Hotel & Residence for the matches, then hop to the boutique St Paul’s Hotel in Hammersmith for its lively mix of entertainment and cultural venues. Feel the thrill at the British Grand Prix (2-5 July): Stay at The Greyhound Coaching Inn in the charming town of Lutterworth for the race weekend, then hop to Stanbrook Abbey near Worcester for a quintessentially romantic countryside retreat.
Bleisure Hopping — There’s no better time to add a leisure stay onto a business trip than summer. Bleisure travel is trending online with over 165k mentions, and the hottest destinations dominating social conversations for bleisure hotel hopping include*: Helsinki (+71%): Stay at the Solo Sokos Hotel near Stockmann, then hop to Espoo to stay at Noli Otaniemi and explore Nuuksio National Park. London (+47%): Stay at The Ned near Borough Market, then hop to Brighton to stay at the Sea Spray to enjoy the coast. Oslo (+46%): Stay at the Karl Johan Hotel just steps from Norwegian Parliament, and then hop to the Sundvolden Hotel near King’s View to enjoy golf and the on-site spa. Paris (+24%): Stay at Le Cinq Codet near Rue Cler, then hop to the French countryside and stay at Château de Courcelles near Reims. Other trending summer bleisure destinations: Cape Cod (+97%), Lake Michigan (+88%), Seoul (+36%), Chicago (+35%), Sao Paulo (+28%), and Boston (+23%). Check out Hotel Hop Summer combinations. Kick Off or Take Off? With the world gearing up for the major football moment in North America this summer, traveller behaviour is diverging. Sports fans are booking last-minute trips to host cities to be part of the excitement, while others are heading elsewhere to take advantage of lighter crowds and lower prices in popular destinations across Europe, Asia, and South America. As football anticipation builds, interest is surging across North American host cities in June and July. Kansas City, US; Philadelphia, US; and Monterrey, Mexico, are topping the list of destinations for fans eager to watch a match in person. 2026’s Kick-Off Destinations* Destination % Search
Increase Destination % Search
Increase Kansas City, U.S. +700% Boston, U.S. +80% Philadelphia, U.S. +210% Los Angeles, U.S. +60% Monterrey, Mexico +210% Seattle, U.S. +55% Atlanta, U.S. +200% Miami, U.S. +45% Houston, U.S. +120% Vancouver, Canada +40% Dallas, U.S. +115% Toronto, Canada +25% Guadalajara, Mexico +95% San Francisco, U.S. +25% Mexico City, Mexico +85% New Jersey, U.S. +20% While match-day crowds are concentrating in North America, deal-seekers are travelling elsewhere. Average daily rates for hotels in some popular European, Asian, and South American holiday spots are down nearly 25% this summer even as interest has climbed over 35% year-over-year on average, making these destinations a compelling alternative for travellers looking to escape the games and find better value. 2026’s Take-Off Destinations* Destination % Decrease in
Average Daily
Rate Destination % Decrease in
Average Daily
Rate Fukuoka, Japan -35% Courchevel, France -20% Buenos Aires, Argentina -35% Krabi, Thailand -20% Nara, Japan -30% Manchester, U.K. -15% Thasos, Greece -30% São Sebastião, Brazil -15% Shenzhen, China -25% Kyoto, Japan -15% Read more about Kicking Off or Taking Off this summer. The 2026 Set-Jetting Summer Forecast From streaming hits to blockbuster films, Set-Jetting - travel inspired by TV shows and movies - continues to shape summer demand. Expedia first spotted the Set-Jetting trend in 2022 and predicted a surge in interest in 2026 for destinations like Yorkshire, inspired by Wuthering Heights; Samoa (Polynesia) and Hawaii inspired by the soon-to-be-released Moana (Live Action); and Peloponnese, Greece, inspired by the upcoming The Odyssey as part of the Unpack ’26 forecast. Several destinations, both expected contenders and surprise breakouts, have since emerged as Set-Jetting standouts this year: Yorkshire — Search interest spiked by 60% in the first six weeks after the release of the Emily Brontë adaptation, and searches for this summer are up 35% year-over-year. Muskoka, Canada — Interest climbed by 110% after the debut of Heated Rivalry, alongside strong interest in other featured cities including Boston (+85%), Montreal (+65%), and Toronto (+55%). Rome — As Emily in Paris expanded its storyline in season 5, so did interest from fans of the show, with searches for the city increasing by 35% in the two months after the season dropped. With an influx of films and shows planned for summer releases, the 2026 Summer Set-Jetting Forecast highlights a fresh slate of screen-inspired destinations poised to transform on-screen scenes into warm-weather travel plans, from the vibrant, cultural streets of Glasgow, to the dramatic peaks of Italy’s Dolomites. The 2026 Summer Set-Jetting Forecast Destination Film/Series Inspiration Rhode Island, U.S. The Real Housewives of Rhode Island Devon Sense and Sensibility The Dolomites, Italy Cliffhanger Glasgow Mint and Half Man Australia Bradley & Barney Walsh: Breaking Dad Read more about Set-Jetting. ### Notes to Editor Find imagery here. *Methodology Online mentions of domestic destinations based on global social media mentions about summer domestic holidays between 1 February – 29 April, 2026 vs. 1 February – 29 April, 2025. Third-party research was conducted by market research partner OnePoll in accordance with the Market Research Society’s Code of Conduct. The Study was conducted online among 11,000 adult respondents who travel and have stayed in a hotel, across nine countries. Expedia — Destinations of the Summer
Destinations of the Summer list based on increases in accommodation searches on Expedia for travel between May 23-August 31, 2025 vs. May 22-August 31, 2026. Hotels.com — Hotel Hop Summer
Hotel Hop Summer data supported by increase in attach (hotel + hotel) demand on Hotels.com globally in 2024 and 2025 for summer vs. other seasons. Online mentions based on news, broadcast, and social media mentions of classic road trips and bleisure travel from March 16, 2025 to March 8, 2026, vs. March 17, 2024 to March 7, 2025. Kick Off or Take Off:
Kick-Off Destinations based on increases in accommodation searches on Expedia and Hotels.com for travel between June 10-July 20, 2026 vs. June 10-July 20, 2025. Take-Off Destinations data based on Average Daily Rates and accommodation searches on Expedia and Hotels.com from August 4, 2025 to February 1, 2026, for stays between May 22-September 30, 2026. ?2026 Summer Set-Jetting Forecast
Set-Jetting data based on increases in accommodation searches on Expedia and Hotels.com for travel between May 22-August 31, 2026 vs May 23-August 31, 2025, during specific periods following the release of a film or TV series. Heated Rivalry data based on accommodation searches made on Expedia.co.uk from 12 January to 1 February, 2026, for travel between January 12 December – 31 December, 2026 vs. the same period in 2025. About Unpack ’26 Summer Q: What is Unpack ’26 Summer?
A: Unpack ‘26 Summer highlights summer travel trends and is a seasonal update on the Unpack ’26: The Trends in Travel™ report released in October 2025. The Unpack ‘26 Summer report draws on first-party data from Expedia, Hotels.com, and Vrbo and social listening, and builds on first-party and traveller insight data from Unpack ’26 to forecast traveller behaviour this summer. Q: What makes Unpack ’26 Summer a credible source for travel trends?
A: The report combines real-time platform data from millions of users and builds on third-party research conducted by OnePoll, following the Market Research Society’s Code of Conduct, first shared in the Unpack ’26 report. Findings are backed by behavioural insights, booking patterns, and cultural signals, making it a trusted resource for media, industry leaders, and travellers alike. Q: What are the key travel trends identified in Unpack ’26 Summer?
A: The report spotlights several major trends shaping summer travel in 2026: Destinations of the Summer: Trending summer hotspots Hotel Hop: Multi-hotel itineraries motivated by road trips, bleisure travel, and event travel Kick Off or Take Off: Diverging travel behaviour during this summer’s international soccer tournament in North America Set-Jetting: Screen-inspired travel Q: Where can I access the full Unpack ’26 Summer report and assets?
A: Visit www.expedia.co.uk/newsroom for the full Unpack ’26 Summer report, downloadable assets, and brand-specific insights from Expedia, Hotels.com, and Vrbo. About Expedia Group Expedia Group, Inc. (NASDAQ: EXPE) is the global travel marketplace with one purpose: to help travellers explore the world, one journey at a time. Expedia Group™ connects travellers, partners, and advertisers through its trusted brands, leading technology, and rich first-party data, delivering predictive, personalized experiences that shape the future of travel. Expedia Group’s ecosystem includes three flagship consumer brands — Expedia®, Hotels.com®, and Vrbo® — the largest B2B travel businesses, and a premier advertising network. Guided by an experienced and passionate global team, Expedia Group helps millions of travellers in more than 70 countries explore the world with confidence and ease. © 2026 Expedia, Inc., an Expedia Group company. All rights reserved. Expedia Group and the Expedia Group logo are trademarks of Expedia, Inc. CST: 2029030-50. For more information, visit www.expediagroup.com. View source version on businesswire.com: https://www.businesswire.com/news/home/20260521935200/en/ Media contact: press-uk@expedia.com Original: UNPACK ’26 SUMMER TRAVEL TRENDS: DOMESTIC DEMAND RISES AND HOTEL PRICES DROP IN POPULAR INTERNATIONAL DESTINATIONS

Expedia Group Unveils New AI Experiences, Expands Travel Ecosystem and Launches Philanthropy Program at Explore 2026May 19, 2026 6:55 PM
Business Wire Expedia Announces partnership with CLEAR, adding to recent Uber announcement, making Expedia a one-stop-shop for seamless travel beyond booking Company advances its AI-powered travel marketplace with new in-feed planning on Meta, natural language trip planning, and smarter booking tools that help travelers decide, book, and manage trips with greater confidence and ease New philanthropic fund, Expedia Trails Fund, launches to restore trails and protect iconic landscapes for the next generation of travelers Thirty years after bringing travel online — and into reach for millions of people — Expedia Group is taking its next visionary steps for the future of travel: unveiling new AI-powered traveler experiences, marketplace capabilities and a long-term philanthropic commitment to protect the places people love to visit. At Explore 26, its annual partner conference, the company’s founding and defining leaders — Rich Barton, Dara Khosrowshahi, Barry Diller, and current CEO Ariane Gorin — joined nearly 2,000 partners in Las Vegas to show how three decades of first-party data, world-class supply, and deep servicing expertise are being re-engineered for the AI era. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260519925747/en/The company’s founding and defining leaders — Barry Diller, current CEO Ariane Gorin, Dara Khosrowshahi, and Rich Barton — joined nearly 2,000 partners in Las Vegas to show how three decades of first-party data, world-class supply, and deep servicing expertise are being re-engineered for the AI era. From its creation by Barton as a small start-up inside Microsoft at the dawn of the internet, through the mobile shift under Khosrowshahi, and to Gorin’s leadership in the AI era, Expedia Group has reinvented itself across three major technology waves. Today, the company operates the world’s most trusted and intelligent travel marketplace, connecting millions of travelers with partners across lodging, air, car, activities and more. “At Expedia Group, our purpose is simple: to help travelers explore the world, one journey at a time,” said Ariane Gorin, CEO, Expedia Group. “As we celebrate 30 years, we’re focused on advancing our intelligent, trusted global marketplace that takes on the complexity of travel, so travelers and partners can focus on what really matters: unforgettable experiences.” Powering Seamless Travel from inspiration to arrival through strategic partnerships Through new integrations and partnerships, Expedia Group continues to move beyond travel booking to power more of the moments before, during and after a trip. CLEAR: Expedia + CLEAR Partnership
Expedia is partnering with CLEAR to provide Expedia travelers and One Key members a smoother, more seamless airport experience — from faster security with CLEAR+ to personalized Concierge support — making the entire journey easier and less stressful.
One Key™ members receive tier-based pricing and direct access to the CLEAR platform when signing up through Expedia. International Workplace Group (IWG): This summer, Hotels.com is partnering with IWG, the global leader in flexible workspaces, to provide U.S.-based IWG members complimentary Hotels.com Gold loyalty status for a limited time, unlocking richer rewards, better pricing, and VIP perks designed for today’s hybrid and on-the-go professionals. Uber: Expedia Group is deepening its partnership with Uber, not only powering its hotel marketplace across 250,000 destinations worldwide but also bringing Uber rides into the Expedia app — giving travelers new ways to move once they arrive. Creator-led Discovery: Expedia is also expanding how travel demand is shaped, working with creators like iShowSpeed to connect inspiration directly to bookable trips for a new generation of travelers. iShowSpeed recently broke the record in his livestream by going to five countries in one day and this campaign has already reached nearly 400 million people. "Expedia helps you book with confidence and CLEAR helps you win the day of travel. Together, we’re connecting the journey so travelers can go from booking to boarding with less friction and more control,” said Caryn Seidman Becker, CEO of CLEAR. Building the most intelligent and trusted marketplace for the AI era Expedia Group is embedding AI across every stage of the travel journey, to become an always-on travel companion that helps travelers decide, book and navigate trips with confidence. At Explore 26, Expedia Group unveiled new innovations that bring that vision to life for travelers. In-feed planning with Meta: Expedia and Meta are taking the next step in their collaboration: testing AI conversations on ads that lets travelers start planning a trip or ask questions with a single tap. The experience reflects the two companies' shared commitment to advancing customer-facing agentic experiences. This follows last year’s launch of Trip Matching—an innovative feature that lets travelers create itineraries inspired by Instagram Reels. AI Property Compare and Property Expert from Hotels.com help travelers book with greater speed and confidence. AI Property Compare makes it easier for travelers to compare properties based on the factors that matter most to them, such as vibe, location, amenities, and trade-offs, so they can narrow their options more quickly. Property Expert helps travelers validate their choice by answering detailed property and neighborhood questions using trusted property information and guest reviews. Both are coming later this year. Package Price Insights on Expedia, coming later this year, helps travelers book with greater confidence by signaling when Stay + Flight package prices are typical or lower than usual, making it easier for travelers to spot standout deals and book with confidence. Natural language AI trip planning tools: Later this year, Expedia is introducing Activity Planner, a new AI capability that uses natural language to help travelers describe the trip they want and instantly turn open-ended ideas into a personalized, bookable itinerary. On Vrbo, a new natural language search will let travelers describe their ideal stay in their own words, going beyond limited filters. Travelers can search by vibe and group dynamics, such as “a pet-friendly lake house with a dock near Austin for a laid-back friends getaway.” Expedia Group will be expanding the capability to its other brands. Smarter booking tools for families: Expedia is continuing to enhance how families plan and book travel with expanded Buy Now, Pay Later options that make checkout simpler, more flexible, and more familiar. The brand has also improved discovery and value through Family Highlights which surfaces family-friendly properties, and Bundle & Save, which brings together select stays, flights, and car rentals with clearer savings whether you book together as a package or build your trip over time. Personalized, seamless business travel: Coming this July, Hotels.com will allow travelers to set work-trip preferences with Business Profiles, making it easier to match them with the right stays and rates, while helping business-ready hotels surface more relevant guest reviews, property highlights, and amenities. For frequent travelers, a new Quick Rebook option will also streamline repeat stays by turning a past great experience into the default option when the next business trip is booked. Announcing Expedia Trails Fund: Protecting the Places that Make Travel Worth It As Expedia Group looks to the next 30 years, and travelers head outside in record numbers, the company is launching Expedia Trails Fund — a multi-year commitment to restore, protect, and future-proof the trails, parks, and coastlines that inspire millions of trips. The Expedia Trails Fund will initially launch with projects at The Conservation Fund, The Nature Conservancy, and Trust for Public Land, supporting trail and park improvements that help restore the natural places travelers love. Through its first 11 projects and $4.3 million in grants, Expedia is improving safety and access at iconic U.S. destinations—from Okefenokee and Yellowstone’s Paradise Valley to Hawai?i’s Kealakekua Bay and natural areas near Seattle and Chicago—benefiting more than 1 million visits annually. In addition, Expedia is partnering with AllTrails to match support for the 2026 AllTrails Stewards Fund, expanding community-led trail development and restoration around the world. Expedia and AllTrails will also partner to give AllTrails premium members access to discounts on Expedia.com lodging bookings. The company expects to add more partners and projects over time. The Expedia Trails Fund responds to a growing shift among travelers — particularly Gen Z and Millennials — who increasingly want travel choices that align with their values. Expedia Group-commissioned research found that demand for outdoor travel is strong, with 86% of Gen Z and Millennial travelers surveyed saying they took at least one national park or nature trip in the last 12 months, and nearly half (46%) saying they take one to two such trips each year. “As we help more people explore the world, we also have a responsibility to protect it. The Expedia Trails Fund will support rebuilding trails and improving access across protected landscapes—keeping these destinations accessible so travelers continue to visit and local communities can thrive for years to come,” said Gorin. Writing the next chapter of travel, together Explore 26 marks an important milestone in Expedia Group’s next chapter — one defined by AI innovation, deeper connectivity and a broader commitment to the future of travel. “We’ve led through three decades of technology shifts by testing early, learning fast and staying relentlessly focused on travelers,” Gorin said. “As we enter this next era, we’re excited to build the future of this marketplace together — with travelers and partners around the world.” Download the digital assets here. Examples shown are for illustrative purposes only. About Expedia Group Expedia Group, Inc. (NASDAQ: EXPE) is the global travel marketplace with one purpose: to help travelers explore the world, one journey at a time. Expedia Group™ connects travelers, partners, and advertisers through its trusted brands, leading technology, and rich first-party data, delivering predictive, personalized experiences that shape the future of travel. Expedia Group’s ecosystem includes three flagship consumer brands – Expedia®, Hotels.com®, and Vrbo® – the largest B2B travel business, and a premier advertising network. Guided by an experienced and passionate global team, Expedia Group helps millions of travelers in more than 70 countries explore the world with confidence and ease. © 2026 Expedia, Inc., an Expedia Group company. All rights reserved. Expedia Group and the Expedia Group logo are trademarks of Expedia, Inc. CST: 2029030-50. For more information, visit www.expediagroup.com.
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Follow Hotels.com on Instagram, TikTok, Facebook and X. View source version on businesswire.com: https://www.businesswire.com/news/home/20260519925747/en/ Media contact: press@expedia.com Original: Expedia Group Unveils New AI Experiences, Expands Travel Ecosystem and Launches Philanthropy Program at Explore 2026