Digimarc and Wipak Partner to Enhance Sustainability and Profitability for Retailers and Global Brands
2024年6月25日 - 9:00PM
ビジネスワイヤ(英語)
Innovative Packaging Solutions and
Revolutionary Digital Watermarking Technology Come Together to
Power Sustainability Initiatives for the Food and Pharmaceutical
Industries
Digimarc Corporation (NASDAQ: DMRC), the pioneer
and global leader in digital watermarking technologies, and Wipak,
a leading provider of flexible packaging solutions for global
markets, today announced a strategic partnership to help retailers
and global brands embrace an eco-friendly strategy to product
packaging. By combining Digimarc digital watermarks and Wipak’s
printed film technology, the companies help food, medical device,
and pharmaceutical companies achieve sustainability and
profitability goals through innovative packaging designed to
advance the fight against plastic pollution and speed the path to
net zero.
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the full release here:
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Digimarc and Wipak have partnered to help
retailers and global brands embrace an eco-friendly strategy to
product packaging. By combining Digimarc digital watermarks and
Wipak’s printed film technology, the companies help food, medical
device, and pharmaceutical companies achieve sustainability and
profitability goals through innovative packaging designed to
advance the fight against plastic pollution and speed the path to
net zero. (Graphic: Business Wire)
“Eco-friendly packaging goes beyond being environmentally
conscious. It is packaging that remains functional to minimize the
environmental impact,” said Karri Koskela, Wipak's Chief Executive
Officer. “Through our partnership with Digimarc, our customers not
only receive packaging made from responsibly sourced materials, but
they also receive packaging designed for recycling and reuse,
contributing to our goal of a circular economy. Digimarc Recycle
represents a revolution in the sortation and recycling of plastic
waste, allowing companies to progress against ever-increasing
stakeholder demands for action on sustainability while addressing
regulatory requirements such as the Packaging and Packaging Waste
Regulation (PPWR) in Europe.”
Digimarc Recycle works by linking covert digital watermarks
(used to deterministically identify plastic packaging to any
desired level of granularity) applied to plastic packaging with an
extensible cloud-based repository of product attributes, including
packaging composition, food or non-food grade plastic, product
variant, brand, SKU, and more. By integrating Digimarc digital
watermarks into Wipak printed films, this revolutionary technology
overcomes the limitations of current optical sorting technologies,
significantly improving the quality and quantity of recycled
materials while revealing invaluable and never-before-seen
post-purchase product journey data.
“Fighting plastic pollution requires global collaboration. We
are excited to link arms with industry leaders like Wipak to bring
powerful solutions to market,” said Digimarc President and Chief
Executive Officer Riley McCormack. “Digital watermarking is a
proven and high-ROI solution to the plastic pollution crisis, and
it is available today. If we want producers to buy recyclate
instead of continuing to use virgin plastic, we must improve the
quality and quantity of plastic output at recycling facilities and
offer a real opportunity for closed-loop recycling. Together with
Wipak, we address this need – helping global brands and
manufacturers get into action with the sustainable packaging and
innovative technology required to effect environmental change,
increase profitability, and unlock an immensely valuable source of
new data.”
Sustainability and Profitability
Just as the Universal Product Code (UPC) or European Article
Number (EAN) revolutionized retail operations while generating
invaluable novel purchase data, Digimarc Recycle will revolutionize
plastic recycling while generating invaluable novel consumption
data and sustainability metrics. Beyond automating the
identification of packaging collection and sortation at material
recovery facilities (MRFs) and plastic recycling facilities (PRFs),
Digimarc digital watermarks also add value throughout the product
lifecycle to enhance profitability and inform smarter outcomes.
Once applied, digital watermarks support product authentication,
manufacturing and supply chain inspection, dual-factor customer
loyalty programs, next-generation retail checkout, and other
enterprise applications, providing accretive value.
“Digimarc uniquely identifies and authenticates physical goods
and digital assets, often where other means of authentication and
identification don’t work well or don’t work at all. This
previously unavailable interactivity not only immediately increases
profitability, but it also unlocks new sources of enterprise data,”
said McCormack. “And in the era of artificial intelligence driven
insights, the company with the most data wins.”
As a founding member of Digimarc’s Center of Expertise (CoE)
program, Wipak receives unparalleled access to expertise and tools
to incorporate Digimarc's groundbreaking technology into digital
identification and authentication solutions across industries. As a
premier-level member, the company can also offer customers the
option to deploy digital watermarks now and activate them later.
Unlike other data carriers, which can’t be turned off once
deployed, Digimarc digital watermarks allow companies to anticipate
future needs while taking advantage of packaging refreshes,
regional rollouts, marketing campaigns, and other initiatives.
To learn more about the Digimarc + Wipak solution, contact us at
sales@digimarc.com.
About Wipak
Wipak is a leading provider of flexible packaging solutions for
global markets, with a compelling reputation for innovation,
quality, and sustainability in flexible packaging solutions for
Food products and Medical Instruments and Devices. Wipak’s strength
is in linking expertise in research and development with the
group’s production and sales capabilities around the globe. Wipak
operates eleven facilities and a network of sales offices in
Europe, the Middle East, and Asia, and it is part of the
family-owned Wihuri business conglomerate.
www.wipak.com/about-us/
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is the pioneer and global
leader in digital watermarking technologies. For nearly 30 years,
Digimarc innovations and intellectual property in digital
watermarking have been deployed at a massive scale for the
identification and the authentication of physical and digital
items. A notable example is our partnership with a consortium of
the world’s central banks to deter counterfeiting of global
currency. Digimarc is also instrumental in supporting global
industry standards efforts spanning both the physical and digital
worlds. In 2023, Digimarc was named to the Fortune 2023
Change the World list and honored as a 2023 Fast
Company World Changing Ideas finalist. Learn more at
Digimarc.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240625030100/en/
Susan Baldwin Digimarc Corporation 509-939-1137
PR@digimarc.com
Anneka Kumli Grove Partners 720-422-5258
anneka@thegrovepartners.com
Josefina P�nkkä Wipak +358 401472972
josefina.ponkka@wipak.com
Digimarc (NASDAQ:DMRC)
過去 株価チャート
から 5 2024 まで 6 2024
Digimarc (NASDAQ:DMRC)
過去 株価チャート
から 6 2023 まで 6 2024