- New BrazeAI™ agent, codenamed Project Catalyst, will deliver
1:1 customer engagement by rapidly creating, testing, and
optimizing thousands of experience variations
- Additional Canvas template and BrazeAI™ assistant features help
marketers more easily get started and deliver sophisticated
customer experiences
- Enhancements to the Braze Data Platform further make it easier
to unify and activate customer data, including new Cloud Data
Ingestion integrations with AWS S3 and Microsoft Azure, zero-copy
data, automated identity resolution, and enhanced analytics
- Expanded channels to include LINE and RCS Business, and new
WhatsApp features such as dynamic images, click tracking, and
commerce support
Forge 2024—Braze (Nasdaq: BRZE), the leading
customer engagement platform that empowers brands to Be Absolutely
Engaging™, today unveiled new product innovations designed to help
marketers craft and optimize one-to-one personalized experiences at
its annual customer conference, Forge 2024.
With 10+ years of continued innovation in AI, Braze offers a
range of BrazeAI™ features to help marketers experiment and create
customer experiences more quickly and effectively. The company’s
newest innovation, codenamed Project Catalyst (Beta planned for
H1FY26), is an agent that brings together investments across the
BrazeAI™ spectrum to help marketers craft and uncover the best
experience for each individual consumer.
How Project Catalyst works: marketers provide high-level
guidelines for journeys, content, items and incentives, and specify
a target audience and goal. The agent then generates hundreds of
variants for each component of that experience—the subject line,
the tone of the message, the various offers available, the channel
mix, the best timing, and more. It combines the best of each
component to create an individual, unique experience for each and
every consumer.
Marketers using Project Catalyst benefit from Braze’s tightly
integrated tech stack, combining its rich data integrations,
real-time stream processor, and cross-channel architecture to
create relevant experiences across a range of digital touchpoints.
In addition, marketers can combine capabilities across Project
Catalyst and Braze Canvas, a no-code journey orchestration
solution, to bring together handcrafted experiences with
machine-crafted scale.
“Consumers have more brand choices than ever before. They demand
highly memorable and relevant experiences that are personalized to
them, and the brands that meet that challenge by being absolutely
engaging will win consumer attention, advocacy, and dollars,” said
Jon Hyman, Cofounder and CTO of Braze. “Our latest innovations
further improve marketers’ abilities to use first-party data and an
ever-evolving set of channels to create more valuable customer
experiences. As a result of building up years of maturity in our
data science and AI models, Braze powers experimentation at a true
one-to-one scale, which drives measurable value for both the
consumer and the brand.”
Additional innovations in orchestration and BrazeAI™ offer
inspiration, ease of use, and tools to deliver sophisticated use
cases efficiently
Braze also announced two new assistant features, BrazeAI™ Liquid
Assistant (generally available) and Message Template Assistant
(early access planned for Q3FY25), extending the power of
generative AI beyond copy and image creation. These features help
marketers create advanced logic for personalization as well as
sophisticated message templates, all with a simple plain text
prompt.
In addition, marketers can now more easily explore new ways to
test and implement solutions in Braze Canvas, its no-code journey
orchestration solution. Canvas Templates (generally available)
provide customers with a new library of pre-built use cases—like
onboarding, abandoned cart or intent, feature adoption, lapsing
users, and more—that help customers get inspired and quickly get
started.
"Braze Canvas Templates have truly transformed the way we work
at Overstock," said Nicole Ruffner, Campaign Automation Manager at
Beyond, Inc. "Their straightforward setup and editing capabilities
have simplified and significantly streamlined our processes. By
eliminating the need to start each email from scratch, our team can
now dedicate more time to other projects. These templates have been
a game-changer, boosting our team's efficiency and accuracy."
Great experiences start with deep understanding: Enhancements
to the Braze Data Platform further make it easier to unify and
activate customer data
The Braze Data Platform provides brands with the tools they need
to unify, activate, and distribute their data, so marketers can
deliver meaningful customer engagement without relying heavily on
technical teams. Braze announced new Cloud Data Ingestion (CDI)
integrations, which unify various data sources within Braze, for
AWS S3 (generally available) and Microsoft Azure (early access
planned for Q4FY25). Additionally, with CDI Segments, available now
for all Braze Alloys data warehouse partners, marketers can build
audiences with zero-copy data by creating new segments with their
warehouse data. Finally, new automated Identity Resolution
capabilities (early access planned for Q4FY25) help marketers
maintain accurate customer profiles as consumers engage brands
across a variety of digital touchpoints to deliver relevant
experiences to each customer.
Braze also announced innovations to help marketers easily access
insights that inform customer engagement strategies, both natively
in Braze reporting and analytics’ dashboards as well as in
third-party business intelligence tools. Available in early access
later this year, Braze will have new custom dashboard and reporting
options that make insights flexible, easier, and more actionable
for customer engagement strategies, including both new
out-of-the-box and customizable dashboards, and real-time
insights.
New global channels, including LINE and RCS Business, and
expanded features in WhatsApp help brands connect at relevant
touchpoints
As the surface area of customer engagement expands, Braze
remains at the forefront of cross-channel innovation, expanding to
new global offerings, and a richer feature set to key messaging
experiences.
Braze announced a variety of channel updates, including support
for new digital touchpoints such as LINE (planned to be generally
available Q3FY25), the most popular messaging app in Japan that’s
also widely used in Thailand, Taiwan, and Indonesia. Braze also
previewed enhancements to WhatsApp, including dynamic images, click
tracking, and commerce support (scheduled to roll out later this
year and into FY26). Mobile messaging with support for RCS Business
Messaging (Beta planned for later this year) will help brands stay
at the forefront of mobile innovation, with additional content
types scheduled in FY26.
Learn more:
- New Canvas and BrazeAITM Features here
- Braze Data Platform enhancements and more here
- New channels and other new features here
- More information on Forge or to register for Forge Digital
here
- Check out the 2024 Torchie winners here
Forward-Looking Statements
This press release contains “forward-looking statements” within
the meaning of the “safe harbor” provisions of the Private
Securities Litigation Reform Act of 1995, including but not limited
to, statements regarding the performance of, expected benefits from
and anticipated release dates of Braze’s products and features,
including, without limitation, Project Catalyst and other BrazeAI
features, enhancements to the Braze Data Platform and expanded
channel offerings. These forward-looking statements are based on
the current assumptions, expectations and beliefs of Braze, and are
subject to substantial risks, uncertainties and changes in
circumstances that may cause actual results, performance or
achievements to be materially different from any future results,
performance or achievements expressed or implied by the
forward-looking statements. Further information on potential
factors that could affect Braze results are included in Braze’s
Quarterly Report on Form 10-Q for the fiscal quarter ended July 31,
2024, filed with the U.S. Securities and Exchange Commission on
September 6, 2024, and the other public filings of Braze with the
U.S. Securities and Exchange Commission. The forward-looking
statements included in this press release represent the views of
Braze only as of the date of this press release, and Braze assumes
no obligation, and does not intend to update these forward-looking
statements, except as required by law.
About Braze
Braze is the leading customer engagement platform that empowers
brands to Be Absolutely Engaging.™ Braze allows any marketer to
collect and take action on any amount of data from any source, so
they can creatively engage with customers in real time, across
channels from one platform. From cross-channel messaging and
journey orchestration to Al-powered experimentation and
optimization, Braze enables companies to build and maintain
absolutely engaging relationships with their customers that foster
growth and loyalty. The company has been recognized as a 2024 U.S.
News Best Technology Companies to Work For, is a 2023 UK Best
Workplace for Women by Great Place to Work, and was named a Leader
by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing
Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1
2023. Braze is headquartered in New York with 10+ offices across
North America, Europe, and APAC. Learn more at braze.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240924372516/en/
Patrick Grier Communications Manager press@braze.com
Braze (NASDAQ:BRZE)
過去 株価チャート
から 10 2024 まで 11 2024
Braze (NASDAQ:BRZE)
過去 株価チャート
から 11 2023 まで 11 2024
