Trading Statement

RNS Number:7928S
Real Affinity PLC
13 March 2007


                               Real Affinity plc

                                 Trading Update

Real Affinity plc, ("Real Affinity" or "the Group"), the AIM-listed marketing
services group, announces a trading update for the financial year ending 31
March 2007.

Turnover is expected to be below market expectations due to recent reductions in
client spend. As a result, the Group will not return to profit by the year end.

Whereas the predominant part of the Group's business is profitable (RP&F Ltd,
Venues Unlimited, Quadrant and CHS Ltd are all operating profitably), other
marketing services companies within the Group have experienced net deferrals of
budgeted client spend, particularly over the past three months, after a long run
of profitable trading. The Board is however optimistic that, in the next
financial year, client spend will recover to the levels previously anticipated.

The Board does not anticipate that the recent downturn in trading conditions
experienced by the specialist sports sponsorship and events businesses
(Navigator and Evolve) will reverse in the immediate future.

The Board has decided, in the light of these issues, to accelerate its plans to
simplify the group structure and to implement strong remedial action to address
the specific issues, and will provide a further update in due course.

                                                                 13th March 2007

ENQUIRIES

Real Affinity                                                 Tel: 01274 421 601
Gerard Corcoran, Group Chief Executive

HB Corporate                                                  Tel: 020 7510 8600
Edward Hutton

Bankside Consultants                                          Tel: 020 7367 8888
Michael Padley/Sam Allen


                      This information is provided by RNS
            The company news service from the London Stock Exchange

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