Trading Statement
2007年6月19日 - 12:56AM
RNSを含む英国規制内ニュース (英語)
Neville Porter plc (the "Company")
Trading Update - Internet and Telephone Betting Services
The board of Neville Porter plc is today providing an update on the performance
of its telephone and internet sports betting services which became fully
operational on 9 April 2007.
In line with the strategy announced at the time of its flotation on AIM in
February, the Company has broadened its areas of operations from on-course
betting to telephone and internet sports betting. Both operations are being run
from its head office in Birtley, County Durham, where new customer demand has
been so high that the Company is in negotiations to expand into an adjoining
unit. Since launching the website (www.npbet.co.uk), the Company has been
successful in attracting new customers and currently has a total of 672
registered accounts. This equates to approximately 67 new registrations per
week.
The Company has been able to attract new customers through offering competitive
odds rather than free bets or significant spending on advertising. As a result
of this strategy, the total transaction volume has exceeded market expectations,
with approximately �2 million worth of bets being taken through its off-course
(telephone and internet) operations during May.
This strategy has effectively been `a loss leader' in order to quickly attract a
sufficient size of customer base from which a sustainable level of income will
result in the long term. As a result the Company is currently trading at a
modest loss and is unlikely to make the anticipated level of profits for the
seven month period ending 30 June 2007. Since the beginning of June, the
Company has taken a number of actions in order to improve gross win margins and
hence profitability which are starting to bear fruit.
Although it is still early to judge the full effect of management actions and
the nature of the industry is where punters have good and bad weeks, the board
believes that this strategy will ultimately be proven successful and the long
term prospects of the Company will prove stronger and more profitable.
18 June 2007.
Contact details:
Neville Porter plc
Neville Porter
Managing Director 08000 223388
SVS Securities plc
Richard Morrison
Ian Callaway
Peter Manfield 020 7638 5600
ARM Corporate Finance Ltd
Nick Harriss 020 7512 0191
Neville Porter (LSE:NEV)
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