Betty Booze
and Betty Buzz Sparkling Drinks Offer High
Quality, Clean Ingredients, Reduced
Alcohol
FT.
LAUDERDALE, Fla., Oct. 23,
2024 /PRNewswire/ -- "Love Line Premium
Liquors," the exclusive collection of wine and spirits from
Princess Cruises, created and curated by creative, celebrity
partners is adding a little more sparkle to the line-up with
delicious drinks from Betty Booze
and Betty Buzz, founded by actor and entrepreneur Blake Lively.
Paired with the freshest fruits, spices, herbs and more, with
just the right amount of bubbles to create unmatched, unmistakably
delicious drinks, Lively created Betty Buzz (non-alcoholic) and
Betty Booze with the simple idea
that drinks should be held to the same standard as the food we eat.
The brand is committed to making beverages that are real,
uncomplicated and delicious, taking the time to create homemade
recipes from only the highest quality ingredients. Betty Buzz is an
assortment of premium gluten-free, non-alcoholic sparkling sodas
and mixers made from clean ingredients. Betty Booze is a line of premium low ABV ready
to drink canned cocktails.
Rolling out on all 16 ships in the Princess fleet over the next
several months and included in Princess Plus and Princess Premier
packages, guests can sip on a wide variety of great tasting, lower
calorie Betty Booze and Betty Buzz
beverages, including:
- Betty Booze Sparkling Bourbon with Peach Honey Mint
- Betty Booze Sparkling Tequila with Lime Shiso
- Betty Booze Sparkling Tequila with Smoky Pineapple
- Betty Buzz Sparkling Lemon Lime
- Betty Buzz Meyer Lemon
- Betty Buzz Sparkling Grapefruit
- Betty Buzz Ginger Beer
"Blake's commitment to delivering high quality drinks with the
cleanest ingredients matches our passion to delivering our guests
the highest quality experiences grounded in passion, creativity and
authenticity," said John Padgett,
president of Princess Cruises. "With the addition of Betty Booze and Betty Buzz to our exclusive
'Love Line Liquors Collection,' we are giving our guests something
exciting and new while also expanding drink options to better serve
modern, healthy and active lifestyle preferences."
Exciting Highlights for the Betty Buzz and Betty Booze Brands include:
Betty Buzz
- More than 3 billion media impressions YTD, including Vogue,
Variety, Food and Wine, Forbes, Women's Health
- Over 7 million social impressions YTD
- Top 10 following in the soft drinks category
- #3 on Amazon's best sellers in soft drinks during July 2024 Prime Day
- More than 60 industry awards since launch
- Nationally available in over 8,000 accounts
Betty Booze
- Over 7 billion media impressions YTD, including Rolling
Stone, InStyle, TODAY, CNN, People, US Weekly, Food
Network
- More than 70 million social impressions
- Top 10 RTD at Total Wine & more
- 12 Industry awards and counting
- Nationally available in over 6,000 accounts
Collaborations with world-renowned culinary tastemakers
including Chef Daniel Boulud, Cedric
Grolet and Paul Hollywood.
Lively's Betty Booze and Betty
Buzz join the impressive collection of renowned celebrities in the
"Love Line Premium Liquors" collection including Pantalones Organic
Tequila by Camila and Matthew
McConaughey; Sláinte Irish Whiskey by Liev Schreiber; Voli 305 Vodka by Pitbull;
Melarosa Sauvignon Blanc, Red Blend
and Cabernet Sauvignon by Jason
Aldean; and Love Prosecco by Artist Romero Britto.
More information about Princess Cruises is available through a
professional travel advisor, by calling 1-800-Princess
(1-800-774-6237) or by visiting www.princess.com.
About Princess Cruises
Princess Cruises is The Love Boat, the world's most iconic cruise
brand that delivers dream vacations to millions of guests every
year in the most sought-after destinations on the largest ships
that offer elite service personalization and simplicity customary
of small, yacht-class ships. Well-appointed staterooms, world class
dining, grand performances, award-winning casinos and
entertainment, luxurious spas, imaginative experiences and
boundless activities blend with exclusive Princess MedallionClass
service to create meaningful connections and unforgettable moments
in the most incredible settings in the world - the Caribbean, Alaska, Panama Canal, Mexican Riviera,
Europe, South America, Australia/New
Zealand, the South Pacific, Hawaii, Asia,
Canada/New
England, Antarctica, and World Cruises. The company is part of
Carnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK).
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SOURCE Princess Cruises