NEW YORK, June 12 /PRNewswire/ -- The American Stock Exchange(R) (Amex(R)) today announced that it has launched trading in two new exchange traded funds: Short Financials ProShares (AMEX:SEF) and Short Oil & Gas ProShares (AMEX:DDG) by ProShare Advisors LLC (ProShares). ProShares now offers investors a choice of 64 ETFs, all of which are listed on the Amex. "The Amex is proud to support ProShares as they continue to grow their diverse family of ETFs," said Scott Ebner, Senior Vice President of the Amex ETF Marketplace. "SEF and DDG provide short exposure to the financial and energy sectors, respectively." SEF is designed to seek daily investment results that, before fees and expenses, correspond to the inverse (opposite) of the daily performance of the Dow Jones U.S. Financials(SM) Index which measures the performance of the financial services industry of the U.S. equity market. DDG is designed to seek daily investment results that, before fees and expenses, correspond to the inverse (opposite) of the daily performance of the Dow Jones U.S. Oil & Gas(SM) Index which measures the performance of the oil and gas industry of the U.S. equity market. Kellogg Capital Group, LLC is the specialist for SEF and DDG. About the American Stock Exchange The American Stock Exchange(R) (Amex(R)) offers trading across a full range of equities, options and exchange traded funds (ETFs), including structured products and HOLDRS(SM). In addition to its role as a national equities market, the Amex is the pioneer of the ETF, responsible for bringing the first domestic product to market in 1993. Leading the industry in ETF listings, the Amex lists 406 ETFs to date. The Amex is also one of the largest options exchanges in the U.S., trading options on broad-based and sector indexes as well as domestic and foreign stocks. For more information, please visit http://www.amex.com/. DATASOURCE: American Stock Exchange CONTACT: Bari Trontz, American Stock Exchange, +1-212-306-8964 Web site: http://www.amex.com/

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ProShares Short Financials (AMEX:SEF)
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