Eco-Conscious Design Salutes Athlete's Championing of Green Initiatives FOOTHILL RANCH, Calif., July 7 /PRNewswire/ -- Oakley, Inc. today announced the release of Bob Burnquist Gascan(R) eyewear. A special rendition in the coveted Oakley Gascan line, the new eco-conscious design honors the namesake athlete's support of Green initiatives in environmental awareness. A portion of the proceeds from sales will go to the Action Sports Environmental Coalition (ASEC), an organization co-founded by Burnquist in 2001. (Photo: http://www.newscom.com/cgi-bin/prnh/20090707/LA42627) (Logo: http://www.newscom.com/cgi-bin/prnh/20080828/LATH022LOGO) "This new release salutes not only the talent and style of a great athlete but the ongoing efforts in his drive to raise consciousness about environmental issues," said Colin Baden, president of the company. "Bob has been part of the Oakley family for many years, and we have always been inspired by his achievements in skate and his championing of Green initiatives. With its eco-conscious materials, the Bob Burnquist Gascan is a milestone in eyewear design that helps support a noble cause while bridging the gap between technical innovation and the Green way of thinking," Baden concluded. To produce the frame, Oakley is utilizing excess materials from the manufacture of other eyewear. A sustainable natural fiber that is fully biodegradable, 100% certified organic bamboo is used to make the included storage bag. Icons that accent the frame are also made of bamboo, and Oakley is using recycled materials and eco-friendly inks for packaging. With its clean, uncomplicated styling, Gascan is part of the Oakley Lifestyle Collection inspired by athletes. In addition to bamboo icon accents, this special edition features Warm Grey lenses, Black frame coloration and screen printing on the inside of the right temple. Brazil native Bob Burnquist began his skate career at age eleven and turned pro by age fourteen. He is a pioneer and continuing innovator of mega ramp skateboarding, and his switch-stance ability and creative lines have been honored with numerous gold, silver and bronze medals. Voted Best Vert Skateboarder by his peers, Burnquist's list of contest wins includes the X Games, Gravity Games, OP King of Skate, Vans Triple Crown, Slam City Jam, countless Brazilian competitions, and many others. In his spare time, he enjoys piloting airplanes, skydiving and overseeing his own organic farm. Rendered with unrivaled styling, Oakley Gascan eyewear comes with premium technical features. The lenses are cut from a single lens shield then mounted in the frame to maintain the original, continuous contour. Gascan offers the clarity of High Definition Optics(R), a collection of technologies that maintain razor-sharp vision at every angle of view. The optical performance exceeds ANSI Z87.1 standards while the impact resistance meets every test of ANSI Z87.1, thanks to pure Plutonite(R) lens material that also serves to block all UVA, UVB and UVC. Sculpturally integrated hinges work with dual-cam action, and Oakley's Three-Point Fit ensures all-day comfort. This eyewear is available with Oakley Authentic Prescription Lenses in select colors (+2.00 to -4.00 combined power). Visit Oakley.com for more information on the company's lifestyle and sport performance innovations. About Oakley, Inc. Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of over 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that are depended upon by world-class athletes around the globe in order to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics(R) (HDO(R)) which is incorporated into all Oakley sun and prescription eyewear, and goggles. Oakley has extended its leadership position as the world's leading sports eyewear brand into their apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both Men's and Women's product lines which target the Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group (NYSE: LUX; MTA: LUX). Additional information is available at Oakley.com. http://www.newscom.com/cgi-bin/prnh/20090707/LA42627 http://www.newscom.com/cgi-bin/prnh/20080828/LATH022LOGO http://photoarchive.ap.org/ DATASOURCE: Oakley, Inc. CONTACT: Brianne DeWeese, Public Relations of Oakley, Inc., +1-949-829-6358, Web Site: http://oakley.com/

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