DS Smith North America Launches New PackRight Workshops for Highly Collaborative Sustainable Packaging Design
2024年7月26日 - 1:18AM
ビジネスワイヤ(英語)
DS Smith, a leading fiber-based packaging manufacturer, has
launched PackRight 2.0, a hybrid collaboration experience. The new
offering features interactive workshops to help businesses in the
fast moving consumer goods (FMCG), e-commerce and other industries
innovate and enhance the sustainability of their packaging using DS
Smith’s proprietary Circular Design Metrics.
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DS Smith, a leading fiber-based packaging
manufacturer, has launched PackRight 2.0, a hybrid collaboration
experience offering interactive workshops to help businesses in the
fast moving consumer goods (FMCG), e-commerce and other industries
innovate and enhance the sustainability of their packaging using DS
Smith’s proprietary Circular Design Metrics. (Photo: Business
Wire)
The workshops, which are hosted at the company’s PackRight
Centers in Reading, Pa., and Lebanon, Ind., bring DS Smith’s
designers and engineers together with customers to develop design
solutions that boost packaging efficiency, effectiveness, appeal
and sustainability. The new workshops are the first in the U.S.
packaging and design space to employ advanced visual content
platform solutions from leading French collaboration tech start-up
Klaxoon.
By combining creativity, strategic insights, and cutting-edge
technology to streamline the design process, these collaborative
sessions reduce the time, effort and expense required to create new
packaging that addresses brands’ growing circularity needs.
“Our PackRight Centers integrate circularity with design,
improving the process needed to bring inspiration from the drawing
board to the factory floor,” said Steven Rose, Managing Director,
Packaging, DS Smith North America. “No longer just for in person
collaboration, our new PackRight design workshops enable all
customers interested in reducing their environmental impact to take
advantage of DS Smith’s design and engineering expertise and our
proven Circular Design Metrics process.”
How it works: Developing insights for circular
solutions
Initial Audit: DS Smith’s new PackRight offering begins
with an initial site visit and an audit of a customer’s present
packaging supply chain. This supply chain audit provides essential
insights for the path of innovation required for a redesign that
can boost the value, efficiency and sustainability of a customer’s
packaging.
Collaboration and Brainstorming: Following the audit, DS
Smith PackRight Center specialists conduct a workshop using digital
collaboration tools to enhance brainstorming and teamwork between
DS Smith and client teams. The platform combines whiteboard and
videoconferencing features, allowing session leaders to drive
interactive sessions with live questions, voting, word clouds, and
additional tools to capture and report participant feedback.
Rating and Comparing Circularity: During the Circular
Design Metrics analysis in PackRight workshops, DS Smith’s
designers and engineers help brands rate and compare the
circularity of packaging designs across eight indicators: carbon
footprint, design for reuse, supply chain optimization,
recyclability, planet safety, material utilization, renewable
source and recycled content.
Rapid Prototyping and Review: Workshop leaders create
rapid prototypes on demand using the PackRight Centers’ digital
printing and cutting equipment, and then evaluate the performance
of those prototypes on in-house testing equipment. High-end cameras
quickly and accurately capture print samples for collaborative
review and analysis. A proprietary DS Smith Value Tool analysis
helps to quantify the benefits customers gain by calculating the
total cost of ownership for packaging designs.
With this process, DS Smith’s PackRight Centers help brands
develop innovative and sustainable packaging designs. The result is
more effective, circular packaging solutions that improve supply
cycle effectiveness, increase sales, and manage risk.
Recently, the new workshops helped a virtual team from a South
American food brand establish new sustainability targets. DS Smith
has also used the new PackRight workshops while collaborating with
a leading equipment manufacturer on enhancements to fiber-based
beverage packaging solutions. For more information about
sustainable packaging design and analysis with DS Smith PackRight,
visit www.dssmith.com/packright.
About DS Smith:
DS Smith is a leading provider of sustainable fiber-based
packaging worldwide, which is supported by recycling and
papermaking operations. It plays a central role in the value chain
across sectors including e-commerce, fast-moving consumer goods and
industrials.
Through its purpose of ‘Redefining Packaging for a Changing
World’ and its Now& Next sustainability strategy, DS Smith is
committed to leading the transition to the circular economy, while
delivering more circular solutions for its customers and wider
society – replacing problem plastics, taking carbon out of supply
chains and providing innovative recycling solutions. Its bespoke
box-to-box in 14 days model, design capabilities and innovation
strategy sit at the heart of this response.
Headquartered in London and a member of the FTSE 100, DS Smith
operates in 34 countries employing around 30,000 people and is a
Strategic Partner of the Ellen MacArthur Foundation. Its history
can be traced back to the box-making businesses started in the
1940s by the Smith family. www.dssmith.com
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David Lindsay 404 931 7760 david.lindsay@dssmith.com