Premier Travel Media Brand LOST iN Acquires BuzzFeed’s Travel Vertical Bring Me! to Accelerate Growth and Reach a Wider Audience of Travel Enthusiasts
2024年7月23日 - 10:30PM
ビジネスワイヤ(英語)
The Bring Me! property boasts more than six
million followers across social media, a content library with
thousands of travel videos, and a history of advertising
partnerships with major brands
LOST iN, the premier media brand built to inspire the next
generation of travel enthusiasts, today announced the acquisition
of BuzzFeed's Bring Me!, among the first and largest travel and
experience publishers on the internet. This strategic acquisition
will significantly bolster LOST iN's content library and expand its
reach to millions of travelers worldwide.
LOST iN launched last month with a mission to build a vibrant
community of like-minded travelers. Founded by Jonathan Skogmo,
Mike Skogmo, and Anton Reut, the visionary leaders behind Jukin
Media, LOST iN aims to inspire travelers to embark on more
fulfilling and enriching journeys. The acquisition of Bring Me!
aligns seamlessly with this mission, enriching LOST iN with a
wealth of high-quality, aspirational and educational travel content
and a vast global audience. The acquisition is part of LOST iN’s
dynamic approach to provide unmatched value and engagement to its
audiences, while fostering new and enduring connections for brands
within the industry.
"This acquisition helps accelerate our growth and puts us in a
position to instantly reach millions of travel enthusiasts,” says
Jonathan Skogmo, CEO and co-founder of Lost iN. "BuzzFeed has a
tremendous track record of building digital properties that connect
with millennial and Gen Z audiences, and Bring Me! is no exception.
We see a unique opportunity to elevate this content across
platforms and take the unique editorial lens that the LOST iN
guidebooks have cultivated since 2014 to digital audiences through
engaging social-first video content.”
Bring Me! has made an indelible mark in the travel media space,
amassing over 3 billion video views and an average of 4 million
views per video. With a growing reach in 189 countries, Bring Me!
has become synonymous with captivating travel experiences and
inspiring travel enthusiasts worldwide. Bring Me! has made
significant inroads with the advertiser community (both for endemic
travel brands and non-endemic brands), having created and
distributed sponsored content for brands like Alaska Airlines,
Hilton, Hyundai, and Visit Florida.
The acquisition comes on the heels of LOST iN’s $4M
oversubscribed seed round led by MaC Venture Capital with
investment from BDMI, Pitbull Ventures, Pocket.Watch founder Chris
Williams, Fullscreen founder George Strompolos and others. LOST iN
also previously acquired the esteemed global travel guidebook
publisher of the same name, which was founded in 2014 and has
launched 25 volumes that are sold in more than 50 countries around
the world. By leveraging the strengths of Bring Me! and the
guidebook publisher, LOST iN is poised to become the go-to
destination for travel inspiration and extraordinary
storytelling.
The acquisition includes the regional Bring Me! Australia, Bring
Me! en Español, and Bring Me! em Portugues brands that will help
LOST iN further establish its global footprint.
“We’re looking to acquire travel assets to integrate under the
LOST iN banner, and this deal with BuzzFeed for Bring Me!
represents the next step in our plan to assemble a multi-faceted
media company that inspires travelers throughout the world,” added
Jonathan Skogmo.
Sklar Kirsh (Los Angeles) served as legal advisor to LOST iN,
and Rob Levy of Digital Media Capital Advisors served as financial
advisor to LOST iN, in connection with the transaction. Nick Wang,
SVP, Business Development, Partnerships & International
brokered the transaction on behalf of BuzzFeed.
About LOST iN
We believe that the transformational power of travel is unlocked
when you immerse yourself in a new place, or in other words, when
you get lost in it. But in today's media environment, where
travelers are exposed to influencer content in their feeds, user
reviews and star ratings in their search results, and legacy
magazine brands on their coffee table, it's hard to know where to
start. At LOST iN, we're here to help. LOST iN is a new media
company dedicated to providing inspiration to travelers through
extraordinary storytelling. Online and in the real world, through
video, audio, editorial, and curated experiences, we’re building a
vibrant community of like-minded travelers who seek better, more
fulfilling travel experiences. Learn more at
http://www.lostin.com.
About BuzzFeed, Inc.
BuzzFeed, Inc. is home to the best of the internet. Across food,
news, pop culture and commerce, our brands drive conversation and
inspire what audiences watch, read, buy, and obsess over next. Born
on the internet in 2006, BuzzFeed, Inc. is committed to making it
better: providing trusted, quality, brand-safe news and
entertainment to hundreds of millions of people; making content on
the internet more inclusive, empathetic, and creative; and
inspiring our audience to live better lives.
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version on businesswire.com: https://www.businesswire.com/news/home/20240723978272/en/
Liz Villafan Liz@buzzerpr.com