Combination Creates Global Leader in B2B Content Intelligence
& Personalization
TORONTO,
ON, July 15, 2024 /PRNewswire-PRWeb/ --
PathFactory, the leading Content Intelligence company, today
announced its strategic acquisition of Uberflip, a leading content
experience platform, creating a global leader in B2B Content
Intelligence & Personalization.
"Today we bring together industry leaders
that share a common vision for how B2B marketers can use generative
AI to deliver better buying experiences that increase engagement
and drive revenue" said Dev Ganesan, CEO and President of
PathFactory.
This acquisition, completed by way of a stock-for-stock
transaction, combines two of the industry's most-trusted advisors
known for helping B2B marketers deliver personalized buying
journeys. Through industry-leading content engagement analytics and
complementary expertise in content experiences, the combined entity
is poised to tackle the challenges of reaching today's B2B
buyers.
"Today we bring together industry leaders that share a common
vision for how B2B marketers can use generative AI to deliver
better buying experiences that increase engagement and drive
revenue," said Dev Ganesan, CEO and President of PathFactory. "Our
aligned cultures, rooted in innovation and led by strong,
experienced management, will guide our team's success, accelerate
product innovation, and scale growth."
Added Jeremy Schultz, CEO of
Uberflip, "Together we are creating a powerful combination that
will allow us to deliver better customer experiences and widen our
reach. Our shared values of customer centricity, marketing
technology expertise, and passion for helping the new generation of
B2B marketers succeed in the new digital economy is accretive to
both our companies and our customers."
Coming together enhances PathFactory's ability to address, at
scale, the growing demand for better buyer journeys. With Gartner
sharing that 77% of B2B buyers stated that their last purchase was
very complex or difficult, it's more important than ever for B2B
marketers to reduce friction in their buyers' journey and deliver
the right content, to the right buyer, at the right time.
"We believe marketers must proactively identify and engage
potential buyers long before they make a purchasing decision,"
added Ganesan. "Research shows buyers do not engage with sales
until they are 70% through their buying process, so marketers are
risking losing opportunities if they do not engage their buyers
earlier with the right content."
Dev Ganesan will continue to serve as CEO of the combined
company, which will operate under the PathFactory name.
Ira Cohen, Operating Partner and
Co-Founder of Updata Partners, and Jeremy
Schultz will join the PathFactory Board of Directors, while
other executives from Uberflip will assume key roles within
PathFactory.
Learn more about the acquisition here.
**About PathFactory**
Providing the right content to the right individuals at the right
time has become essential to enabling B2B teams to hit revenue
targets. PathFactory is a content intelligence and personalization
platform that enables B2B marketers to create personalized content
experiences for both accounts and individual buyers. With
PathFactory, go-to-market teams access the industry's deepest and
most detailed content engagement analytics to track buyer and
content engagement throughout the entire buyer journey.
Recognized as the 2023 Top-Rated Content Marketing Software by
TrustRadius, a 2023 Content Experience Leader by G2, and a Cool
Vendor in Technology Marketing by Gartner, PathFactory is trusted
by B2B marketers, large and small, to deliver the highly
personalized content experiences modern B2B buyers expect.
**About Uberflip**
Uberflip is a market leader in content experience platforms, known
for its expertise in resource centers and dynamic landing pages.
Uberflip is a content marketing platform. By creating an Uberflip
Content Hub, users can include blog articles, social media, videos,
eBooks into a responsive interface with calls to action. Uberflip's
innovative solutions drive customer engagement and success, making
it a trusted partner for organizations worldwide.
Media Contact
Pete Lorenco, PathFactory,
416-304-9400, marketing@pathfactory.com, pathfactory.com
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SOURCE PathFactory