Tiger Group division collaborates with athleisure brand's
management team to focus on company's core strengths prior to
successful transaction
NEW
YORK, July 10, 2024 /PRNewswire/ -- Tiger
Group's Advisory Services division has facilitated the sale of
athleisure lifestyle brand Outdoor Voices to consumer-focused
investment manager Consortium Brand Partners.
After encountering financial distress, Outdoor Ventures engaged
Tiger for a two-step process. The first was to provide strategic
advice on how to best monetize excess inventory and restructure the
company; Tiger would then act as the exclusive agent in a
post-restructuring sale process.
"We saw immediately that Outdoor Voices had a very strong core
business and culture—not only product development, but also the
brand and the team," said Tiger Group Executive Managing Director
Ryan Davis, leader of Tiger's
Advisory Services division.
Tiger's thorough marketing campaign resulted in numerous offers,
from both strategic and financial investors. "We're very pleased
with this result," Davis said. "The strategic realignment and sale
to leader and innovator Consortium has positioned Outdoor Voices
for strong growth moving forward."
The transaction is Consortium Brand Partners' second
acquisition, following its announcement of a majority stake in
Reese Witherspoon's fashion &
lifestyle brand, Draper James in September
2023.
"With a growth strategy and global expansion plan in place, CBP
will focus on preserving and amplifying the three core pillars upon
which Outdoor Voices founder Tyler
Haney built the company: People, Planet and Product," said
Cory M. Baker, Founder and Managing
Partner of Consortium Brand Partners. "This commitment aligns with
our core values and further adds to its culture of building strong
relationships across our partners and global distributors."
Media Contacts: At Jaffe Communications,
Elisa Krantz, (908) 789-0700,
380076@email4pr.com
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SOURCE Tiger Group