Kalmar introduces new brand following its public listing
2024年7月2日 - 3:00PM
Kalmar introduces new brand following its public listing
KALMAR CORPORATION, PRESS RELEASE, 2 JULY 2024 AT 9 AM
(EEST)
Kalmar introduced its refreshed brand identity following its
recent transition to a publicly listed company on the Nasdaq
Helsinki on 1 July. Kalmar’s vision is to be the forerunner in
sustainable material handling equipment and services.
“This vision drives our purpose and our brand promise: The
logistics industry is transforming to meet the challenges of our
world. At Kalmar, we are at the cutting edge of this
transformation. With our global reach, we are driving sustainable
material handling, and helping our customers to improve their
safety, sustainability and productivity. Together, we’re making
every move count,” says Sami Niiranen, President and CEO of
Kalmar.
Kalmar maintains its well-established name while introducing a
new brand identity, brand promise and brand principles designed to
resonate with its diverse stakeholders and signify its evolution as
a company. With a renewed brand that reflects its forward-thinking
vision, Kalmar is ready to start a new chapter as an independent,
listed company.
Kalmar’s brand promise, “making every move count," reflects our
commitment to driving real value for our customers, partners,
employees, shareholders and beyond.
Kalmar’s new visual identity consists of a new logo, colour
palette, typography and a new design element called “Bonds of
Progress”.
The new Kalmar logo consists of two elements: The ‘K’ symbol and
the Kalmar wordmark. Honouring Kalmar’s heritage of reliability,
innovation and quality, while driving inspiration from Kalmar’s
iconic ‘K’ mark, the K symbol has been refined to feel more modern
and fresh, yet still familiar. The new logo is strong, dynamic and
expressive, making Kalmar a distinctive and recognisable
brand.
The Bonds of Progress represent how Kalmar is a key part of the
global supply chain and the forerunner in sustainable material
handling equipment and services. Bonds of Progress are a versatile
design tool to communicate action, progress and collaboration.
“Our brand is a reflection of us as a company: It builds on our
long history, deep-rooted expertise and extensive portfolio of
equipment and services. Our new visual identity reinforces our
brand promise and story, and underpins all of our communications.
It captures the interconnected culture that leads the way forward
and keeps Kalmar one step ahead,” says Maija Eklöf, VP
Marketing and Communications, Dealer Management and Customer
Insight.Further information for the press:
Maija Eklöf, Vice President, Marketing and Communications,
Dealer Management and Customer Insight, Kalmar, tel. +358 20 777
4096, maija.eklof@kalmarglobal.comKalmar (Nasdaq Helsinki: KALMAR)
is moving goods in critical supply chains around the world, with
the vision to be a forerunner in sustainable material handling
equipment and services. The company offers a wide range of industry
shaping heavy material handling equipment and services to ports and
terminals, distribution centres, manufacturing and heavy logistics.
Headquartered in Helsinki, Finland, Kalmar operates globally in
over 120 countries and employs approximately 5,000 people. In 2023,
the company's sales on a carve-out basis totalled approximately EUR
2.0 billion. www.kalmarglobal.com
- Kalmar introduces new brand following its public listing