LONDON, June 19,
2024 /PRNewswire/ -- Upp.ai – a London-based technology business that uses AI
(Artificial Intelligence) and ML (Machine Learning) to massively
improve how brands and retailers' market and sell their products
online – has appointed Tim Wakeham
as VP of Partnerships.
As demand for effective AI solutions continues to grow in the
Digital Marketing space, Upp.ai is accelerating their investment in
growth with the appointment of Tim
Wakeham as VP of Partnerships. Tim will lean on 20 years of
experience in the digital marketing, agency and Google Partnership
space to help expand the reach and impact Upp.ai has across
retailers, agencies and the media owners.
Tim was instrumental in the expansion of Jellyfish from a
20-person agency, via a class leading partnership with Google, to
helping grow the business into the largest global independent
agency building out a footprint across 40 offices worldwide. More
recently Tim supported Publicis Media in the development of their
own Google Marketing Platform consultancy, PM Dragonfly, as VP of
Growth and seeding the offering across the Group and the Global
Google Partnership programs.
Commenting on his appointment, Tim
Wakeham said, "Having been at the forefront of the digital
agency revolution at Jellyfish I can recognise the emerging
opportunity that AI represents in the digital advertising space and
welcome the chance to be part of this new wave of disruptive
technology.
"Brands looking for incremental performance (and agencies
looking to refine their performance offering) are turning to AI
solutions and migrating from the traditional agency operating
models to automation, machine learning and artificial intelligence.
We can help to take these advertisers to the next level – employing
AI to keep up, or stay ahead, of the competition."
Jonathan Gale, CEO of Upp.ai
commented, "As we scale rapidly, our ability to form strong
partnerships with media owners and progressive agencies is
critical. We are delighted that someone with Tim's experience and
knowledge has joined the Upp.ai team to make this happen. This
appointment demonstrates the progression of Upp.ai as a business
and the growing importance of AI solutions in the retail eCommerce
space."
About Upp.ai
Upp.ai is a London-based
startup that uses AI (Artificial Intelligence) and ML (Machine
Learning) to automate online product advertising, streamlining
multi-channel campaign deployment.
The platform empowers digital marketing professionals with a
scientific, data-driven approach to paid activation, enhancing the
effectiveness and efficiency of advertising. Resulting in
optimised ad spend, improved product discovery and increased
sales.
Upp.ai was founded in 2019 by Ben
White and Drew Smith and
works with brands such as Charles
Tyrwhitt, the Safety Supply Company and Roman Originals.
For more information visit www.upp.ai.
Photo:
https://mma.prnewswire.com/media/2442644/Tim_Wakeham.jpg
Logo:
https://mma.prnewswire.com/media/2389613/4771126/Upp_ai_Logo.jpg
Press and media contact:
Tim
Pickard
tim.pickard@upp.ai
+44 (0)7500 045165
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