Rockstar Energy Drink and UEFA have set the stage for the UEFA Champions League final weekend with a headline performance by Rudimental, powered partly with kinetic energy generated from dancing concert-goers.

NEW YORK, June 1, 2024 /PRNewswire/ -- Last night, Rockstar Energy Drink® and UEFA, brought back the iconic Friday Night Show for the first time in over five years. The epic performance took place in the heart of London - charging up the global hotspot with an incredible and energetic atmosphere just one night before the 2024 UEFA Champions League final.

Over 6,300 people from around the world flocked to the UEFA Champions Festival, located in the iconic Trafalgar Square, to enjoy the much-missed Friday Night Show Performance last night. Attendees experienced firsthand how together Rockstar Energy Drink® and UEFA transformed the famous landmark location into the ultimate global celebration leading up to today's high-stakes final between Borussia Dortmund and Real Madrid. With everything from a historic football shirts display, to the electrifying performance from Rudimental at the Friday Night Show, both music and football fans alike were able kick-start the weekend by pressing play on what they love to do the most.

Guillaume Sabran, Head of Sponsorship and Licensing at UEFA, stated, "Rockstar Energy Drink has been a valued partner of the UEFA Champions League. As a brand that continuously makes significant strides in the music industry, providing exceptional performances for its fans, they are the ideal partner to help us revive the Friday Night Show after five years, infusing it with an undeniable and eclectic energy. This has undoubtedly been one of our best performances yet, and we look forward to continuing our partnership with Rockstar Energy Drink to deliver performances that allow our fans to press play on what they love for years to come."

Headline artist Rudimental's hour-long performance included chart-topping tracks such as, Feel The Love, Waiting All Night and These Days. The set got the crowd pumped and dancing, energetically to the DJs signature drum and bass sound. Rudimental added, "The atmosphere of the gig was absolutely euphoric, and we couldn't be happier to have united fans of music and football to kick off the UEFA Champions League final weekend right here in our hometown of London. Being part of an event that merges our passions for football and music was truly epic."

Capturing the audience's electric atmosphere was an energy-generating dancefloor composed of unique tiles. These tiles captured movement on the dancefloor, compressing electromagnetic generators and creating rotary motion to produce off-grid, clean energy, which helped partly fuel the gig. As part of the 2024 UEFA Champions Innovate Programme, aimed at addressing modern challenges identified by UEFA and the Greater London Authority for the UEFA Champions League final, Rockstar Energy Drink partnered with Pavegen, the mastermind behind this technology, to install this innovative dancefloor. Throughout the event, it produced 90,971 joules of energy, helping to power crucial elements of the show, including the microphone and DJ booth!

Bart LaCount, Vice President of International Beverages Marketing at PepsiCo, stated, "Our partnership with Pavegen not only aligns with our wider PepsiCo Positive sustainability efforts but also echoes Rockstar Energy Drink's ethos of promoting positive energy. Witnessing how we, as an Energy drinks brand, provided the energy and experience for our fans, which was then captured through Pavegen's technology to fuel music performance, felt like a full, and successful circle. We look forward to continuing our partnership with Pavegen in the future, together providing energy to music events throughout the summer.

To stay updated on the latest developments and learn more about how to access other Rockstar Energy Drink music experiences this summer, keep an eye out on our website https://www.rockstarenergy.co.uk. Please find high-res imagery HERE.

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pepsicomediarelations@pepsico.com

NOTES TO EDITOR

About Rockstar Energy:
Rockstar, founded in 2001, produces beverages that support those who want to give their all to the things they love. With over 20 Rockstar Energy products available at convenience and grocery outlets in more than 30 countries globally, Rockstar gives you a bold refreshing boost, full of benefits and loaded with flavours. PepsiCo purchased the energy beverage leader in March 2020. In addition to Rockstar, PepsiCo owns the Sting and Adrenaline Rush brands, as well as GameFuel and AMP.

About PepsiCo:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complimentary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

About UEFA:
UEFA is the governing body of European football and a not-for-profit organisation which supports and ensures the world's most popular sport continues to thrive at all levels across its 55 member associations. As part of its commitment, UEFA invests 97% of its revenue in football-related activities, projects and initiatives that ensure the continued development of the men's and women's professional game as well as youth, grassroots and futsal.

Pavegen
Pavegen is a pioneering technology company specialising in kinetic energy solutions that harness the power of footsteps to create renewable energy. With a mission to revolutionise the way people engage with their surroundings, Pavegen's innovative smart flooring technology has been deployed worldwide in various applications, from public spaces to major sporting events, driving positive engagement in sustainability and promoting interactive experiences. For more information, visit Pavegen's website.

About Rudimental
Rudimental are no strangers to global recognition and success. Having been hailed as one of dance music's most successful acts over the last decade they have recently returned refreshed and renewed with new material that evokes the original drum'n'bass sound they pioneered  and listeners first fell in love with.  As one of the UK's most successful dance acts Rudimental have set the bar high…with two  #1 albums, three #1 singles, multiple chart entries, 25 million singles, 3 million albums sold worldwide. With over 5 billion streams and multiple world tours, the group have headlined countless festivals and have achieved numerous accolades, including BRIT Awards and Mercury Prize nominees. All of this has cemented their position as trailblazers with a formidable reputation for producing hit records.

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