The industry-acclaimed annual rankings
recognise the top-performing hotels for MICE business, as well as
the world’s most coveted meeting destinations
Cvent, an industry-leading meetings, events, and hospitality
technology provider, today released its lists of the Top Meeting
Destinations and Top Meeting Hotels for Europe. These lists – which
also include regional rankings for North America, Asia-Pacific, and
the Middle East & Africa – were compiled based on sourcing
activity through the Cvent Supplier Network, one of the world’s
largest venue-sourcing platforms. More than $16B of MICE business
was sourced through Cvent’s online platforms in 2023.
Cvent will host a live, in-person press conference at IMEX
Frankfurt on Tuesday, 14 May, at 10.00am CET, to share more
in-depth insights into this year’s Cvent Top Lists results.
Cvent Top Meeting Destinations |
Europe
While the Top 10 cities remained consistent year-over-year with
London retaining its #1 ranking from 2023, Madrid (#3) moved up
after a strong year in which the city hosted 20 conferences with
over 1,000 participants, driving an economic impact of 88 million
euros. Berlin (#4) moved up two spots, reflecting the city’s
continued prioritisation of the MICE industry such as hosting ITB
Berlin, and curating events and programs that support event
organisers’ needs such as BESTIVAL and Sustainable Meetings
Berlin.
Top 10 Meeting Destinations
1. London, UK
2. Barcelona, Spain
3. Madrid, Spain
4. Berlin, Germany
5. Lisbon, Portugal
6. Amsterdam, Netherlands
7. Paris, France
8. Rome, Italy
9. Frankfurt, Germany
10. Munich, Germany
"We're delighted to once again lead the Cvent Top Meeting
Destinations in Europe list. London saw significant growth last
year with 30 new hotels. This year, we're on track to nearly double
that number. We're particularly excited about the upcoming
transformation of ExCeL London, with a £200 million investment
breathing new life into the venue. Cvent has been instrumental in
showcasing what London has to offer and bringing us great new
clients. We truly value the partnership," said Fiona Plumpton, Head
of London Convention Bureau Services.
"We're delighted to have retained our position on Cvent's Top
Meeting Destinations, reaffirming Barcelona's status as a premier
choice for corporate and incentive gatherings in Europe," says
Christoph Tessmar, Director of the Barcelona Convention Bureau. "A
big highlight is the collaborative spirit of the Barcelona and
Catalan community that naturally extends to our MICE industry,
fostering innovation and teamwork in event planning. Moreover,
Barcelona's commitment to sustainability is evident in its
eco-friendly venue options and carbon-neutral initiatives, ensuring
that events are both memorable and environmentally
responsible."
Cvent Top Meeting Hotels |
Europe
Meliá Castilla moved up three places to take the number one spot
this year. The hotel made significant improvements to its meetings
and events offerings including state-of-the-art LED screens and
Wi-Fi speed and continues to prioritise a zero-carbon footprint.
These enhancements reflect planners’ focus on technology and
environmental sustainability when sourcing hotels for their events.
Newcomers to the Top 10 include NH Collection Madrid Eurobuilding
(#3), Lisbon Marriott Hotel (#5), Hilton Barcelona (#6), Meliá
Avenida América (#8) and AC Hotel Barcelona Forum (#10).
Top 10 Meeting Hotels
1. Meliá Castilla
2. Hilton Prague
3. NH Collection Madrid Eurobuilding
4. Madrid Marriott Auditorium Hotel &
Conference Center
5. Lisbon Marriott Hotel
6. Hilton Barcelona
7. InterContinental Athenaeum Athens
8. Meliá Avenida América
9. Corinthia Lisbon
10. AC Hotel Barcelona Forum
“Being recognised as the #1 Cvent Top Meeting Hotel in Europe is
an incredible honour. We have a strong meeting and event-focused
culture at Meliá Castilla and this recognition is a testament to
our deep commitment to building lasting relationships with our
planners to deliver great events,” said Marcos Mellado, Director of
Sales at the Meliá Castilla. “Cvent is to Meliá Castilla, what
technology is to Meliá Hotels International. We cannot imagine our
present, much less our future, without technology. Cvent gives us
the chance to reach clients all over the world, helps us deliver
exceptional experiences by enabling better communication, and gives
our teams access to data that helps us anticipate our tactical
sales movements and build on the right strategies to achieve our
goals.”
“We are honoured and delighted to be recognised as the #3 Top
Meeting Hotel in Europe by Cvent,” said Angel Villegas, General
Manager, NH Collection Madrid Eurobuilding. “The recent renovations
in our meeting rooms, each bathed in natural light, have helped our
property stand out to planners who are looking for state-of-the-art
audio-visual technology for more efficient, high-impact meetings.
We’re deeply committed to providing best-in-class service to our
guests and our recently refreshed restaurant and bar offers a
sophisticated, dynamic space to host exceptional events. Cvent
continues to be a key and preferred partner of the NH Collection
Madrid Eurobuilding as we look to welcome even more groups and
events to our incredible property located in the heart of
Madrid.”
To view all Cvent Top Meeting Destinations and Cvent Top Meeting
Hotels worldwide, click here.
Methodology
For Cvent Top Meeting Destinations, Cvent evaluated 12,500+
cities worldwide listed on the Cvent Supplier Network (CSN).
Activity was tracked between January 2023 and December 2023.
Rankings were determined by a set of qualifying criteria,
including: the number of total room nights booked; the number of
unique electronic request-for-proposals (RFPs) sent through the
marketplace to venues within the city; the total value of the RFPs
submitted; and the actual awarded value for meetings booked.
For Cvent Top Meeting Hotels, Cvent evaluated hotel properties
that generated business through the CSN between January 2023 and
December 2023. The properties were ranked according to various
criteria, including total requests for proposals (RFPs), awarded
RFPs, total room nights, awarded room nights, major metropolitan
area market share, conversion rate, and response rate. The criteria
are designed to provide the most accurate reflection of the top
meeting hotels in North America, Europe, the Middle East and
Africa, and Asia-Pacific regions.
About the Cvent Supplier
Network
The Cvent Supplier Network features more than 300,000 hotels,
resorts and special event venues, serving as one of the world’s
largest and most accurate databases of detailed venue information.
More than $16 billion in MICE business was sourced through Cvent’s
sourcing networks in 2023. The CSN contains listings of hotels and
other venues in 18 languages that can be searched and filtered
based on over 200 characteristics and criteria. The CSN is part of
the comprehensive Cvent platform, which delivers solutions that
hotels and venues leverage to conduct their MICE and corporate
travel business and engage a global network of 125,000+ planners
who rely on Cvent to source hotels & destinations and manage
their events.
About Cvent
Cvent is a leading meetings, events, and hospitality technology
provider with 4,800+ employees and 22,000 customers worldwide as of
December 31, 2023. Founded in 1999, the company delivers a
comprehensive event marketing and management platform and offers a
global marketplace where event professionals collaborate with
venues to create engaging, impactful experiences. The comprehensive
Cvent event marketing and management platform offers software
solutions to event organisers and marketers for online event
registration, venue selection, event marketing and management,
virtual and onsite solutions, and attendee engagement. Hotels and
venues use Cvent’s supplier and venue solutions to win more MICE
and corporate travel business through Cvent’s sourcing platforms.
For more information, please visit Cvent.com/uk.
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