Speakers from Essence Ventures, Sleep No More, Netflix Is a
Joke, Snap, AREA15, Bjarke Ingels Group, Brooklyn Nets, Amazon
Music, and more
NEW
YORK, May 9, 2024 /PRNewswire-PRWeb/ -- The XP
Fronts, the first-ever Experiential Upfronts, will be presented by
XP Land — the platform and community for the experiential industry
— on May 21-23 in partnership with C2
Montréal. This agenda-setting event for experiential leaders will
bring to life the dynamic ecosystem of the experiential industry
with forward-looking talks and conversations, excursions, and
opportunities for high-level connections.
We created the XP Fronts to help shape the
future of this booming, $2.2 trillion
experiential industry.
Attendees will hear from experience makers and creators
(Michael Barclay II of Essence
Ventures and Abbey Londer of Netflix
is a Joke), artists and technologists (Félix Lajeunesse of Felix
& Paul Studios and Leah
Rubin-Cadrain of Snap, Inc.), venues and spaces
(Ariel Foxman of the Boston Seaport,
Dan Pelson of AREA15 and
Ron Goldenberg of Barclays Center /
Brooklyn Nets), worldbuilders (famed architect Bjarke Ingels) and
more.
"XP Land defines experiential as live storytelling of all forms,
on all platforms. We created the XP Fronts to help shape the future
of this booming, $2.2 trillion
experiential industry," said XP Land CEO Erica Boeke. "We're bringing together the
visionary leaders and creative minds who dream up, build and host
the world's most awe-inspiring and meaningful experiences and
events, including concerts and festivals, sports and cultural
moments, summits and conferences, brand activations and retail
events, attractions and immersive experiences, and so much
more."
The XP Fronts program will be integrated into the first day of
C2 Montréal, the award-winning creative business conference, in its
13th edition this year and held at the Grand Quay of the Port of
Montréal. Stage programming for this themed "Experiential and
Immersive" day on Tuesday, May 21
will feature thought-provoking content co-produced by XP Land and
C2 Montréal.
"Our partnership with XP Land is a master class in collaboration
between two organizations committed to delivering truly creative,
inspiring and leading-edge programming, as well as building a guest
experience that provides opportunities for exploration and
discovery within our global community," says Anick Beaulieu, CEO of C2. "Hosting the XP
Fronts at C2 Montréal is a highlight of our 2024 event, and a
showcase for the dynamic, experientially minded city we call
home."
XP Fronts pass-holders will also have access to exclusive
offsites to some of Montréal's leading creative and VFX studios and
to special events throughout the week.
The XP Fronts would not be possible without our partners:
wonderMakr, AREA15, Investissement Québec International, Lasso
Studio, Moment Factory, PHI, Rodeo FX and Studio Dease.
A full list of participating leaders includes:
- Emilie Baltz, Artist
- Michael Barclay II, Essence
Ventures
- Vivian Belzaguy Hunter,
Ascendance Sustainable Events
- Erica Boeke, XP Land
- Corvas Brinkerhoff, Meow Wolf
and Submersive
- Ariel Foxman, Boston Seaport, WS
Development
- Dr. Lee Francis IV, A Tribe
Called Geek (ATCG) Media
- Mikhael Tara Garver, Culture
House
- Ron Goldenberg, Barclays Center
/ Brooklyn Nets
- Wendy Heimann-Nunes,
Nolan Heimann
- Bjarke Ingels, BIG
- Joe Killian, Killian +
Company
- Félix Lajeunesse, Felix & Paul Studios
- Abbey Londer, Netflix is a
Joke
- Gabriela Neves, Factory360
- Jameka Pankey, Amazon Music
- Dan Pelson, AREA15
- Jay Rinksy, Little Cinema
- Leah Rubin-Cadrain, Snap
Inc.
- Lesly Simmons, Amazon
- Louisa St. Pierre, MA+ Group
- Dylan Thuras, Atlas Obscura
- Randy Weiner, Sleep No More and
Queen of the Night
- Debi Wong, Re:naissance Opera
Buy your pass today at https://www.xp.land/xp-fronts/.
Complimentary press passes are also available.
About XP Land:
XP Land is the platform built for event makers, creatives, live
storytellers, bold brands, and world-building places and spaces
that drive growth for the $2T+ experiential industry. Launched by
industry insiders, XP Land delivers curated tools, gatherings and
community, as well as best-in-class consulting that enables
culture-shaping leaders and newcomers to innovate, collaborate and
thrive in the YOLO economy. XP Land launched the XLIST, the 100
most creative visionaries in experiential, in 2023, and will
present the XP Fronts, the first-ever experiential upfronts, during
C2 Montréal, May 21-23, 2024.
https://www.xp.land
About C2 Montréal:
Founded in 2012 by creative agency Sid
Lee in collaboration with its founding partner Cirque du
Soleil, C2 Montréal is Canada's
premier creative business event. A true playground for the
imagination, C2 Montréal is an immersive three-day experience
taking place in a highly creative setting that attracts more than
5,000 participants from more than 60 countries and more than 30
industries. https://c2montreal.com/
Media Contact
Lisa Jaycox, XP Land, 1
646-244-6992, lisa@xp.land, https://www.xp.land/
Caitie Murphy, XP Land, 1
917-584-9819, caitie@xp.land, https://www.xp.land/
LinkedIn
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SOURCE XP Land