Possenia, a trailblazing newcomer in the cycling industry,
proudly announces a groundbreaking achievement: it is Switzerland's first cycling brand to introduce
the gold-standard for sustainability - the bluesign® PRODUCT label
- in cycling wear, marking an important milestone in sustainable
cycling apparel in Europe. These
environmentally conscious, premium cycling essentials are now
available on Digitec Galaxus as well as directly through Possenia's
own website.
GENEVA and VAUD, Switzerland, May 9, 2024
/PRNewswire-PRWeb/ -- Possenia, a trailblazing newcomer in the
cycling industry, proudly announces a groundbreaking achievement:
it is Switzerland's first cycling
brand to introduce the bluesign® PRODUCT label, marking an
important milestone in sustainable cycling apparel in Europe. These environmentally conscious,
premium cycling essentials are now available on Switzerland's Digitec Galaxus as well as
directly through Possenia's own website for international
markets.
Possenia CEO and Co-Founder, Melissa Vostriakova say, "being the first Swiss
cycling brand to offer bluesign® PRODUCTs is a testament to our
commitment to creating a happier, more sustainable future for
all."
As a brand committed to premium quality, innovation and
sustainability, Possenia has risen above traditional industry
barriers to obtain bluesign® PRODUCT certification for a large
proportion of its product range, aiming to bring the remaining
portion into its bluesign® PRODUCT ranges by 2025. This milestone
underscores Possenia's unwavering dedication to revolutionizing the
cycling industry with environmentally responsible practices and
options.
"At Possenia, we are driven by a passion for sustainability and
a desire to push the boundaries of what's possible," says, Possenia
CEO and Co-Founder, Melissa
Vostriakova. "Being the first Swiss cycling brand to offer
bluesign® PRODUCTs is a testament to our commitment to creating a
happier, more sustainable future for all."
The bluesign® PRODUCT label represents the gold standard in
responsible production, ensuring that every aspect of manufacturing
meets strict chemical, environmental and worker safety criteria. By
partnering with bluesign® technologies, Possenia ensures that its
products are made with the utmost care for both the planet and its
inhabitants. Possenia stands out not just for its innovative ethos
and ethical manufacturing, but also for the exceptional quality and
accessibility of its products. Their bluesign® PRODUCT range of
cycling essentials, epitomizes this commitment, offering
conscientious cyclists a compelling choice. Crafted from fabrics
trusted to be put on the shoulders of grand tour winners, these
garments combine premium performance with ethical integrity,
catering to individuals who demand excellence in both their gear
and their principles.
"Our vision is to create responsible cycling wear that is
accessible to all to drive a shift towards a more sustainable
cycling industry. Sustainability must absolutely not only be
prohibitively priced if we as a society truly want to pave the way
for a better future. Sustainability must become both the default
option and be affordable rather than just another luxury option on
the market for those who can afford it," says Michael Kenyon, Executive Member of Possenia's
Board of Directors.
Possenia's cycling range incorporates almost exclusively
bluesign® APPROVED recycled and commercially bio-degradable fabrics
as well as bluesign® APPROVED trims and finishes. A critical
component of Possenia's approach, in collaboration with bluesign®
Technologies is strict chemical management, a cornerstone of impact
reduction.
CEO of bluesign® Technologies, Daniel
Rufenacht says "many sport enthusiasts, like cyclists, spend
a great deal of their lives outdoors and have a deep connection to
their environment. Possenia understands this and has aligned its
key values with what's really important for us as a society: the
long-term health of our planet. When it comes to chemical
management, we know that chemicals represent more than 20% of
industrial water pollution and around 25% of chemicals used
globally are attributed to the textile industry. It's one of the
most critical levers in sustainability."
The availability of Possenia's bluesign® PRODUCT styles on
Possenia.com as well as Switzerland's Galaxus signifies a significant
step forward in making sustainable, premium cycling apparel
accessible to wider reaches of the Swiss market and beyond. From
on-the-bike wear such as jerseys and cycling shorts to off-the-bike
wear such as hoodies and t-shirts, each item in the Possenia lineup
reflects the brand's unwavering commitment to sustainability and
innovation.
Possenia wants to inspire cyclists and sport enthusiasts
worldwide to perform at their best, train with confidence, and all
the while minimize their environmental footprint.
Press pack of visual media:
https://drive.google.com/drive/folders/1pl4GZWu9lUGIYkCH6e62cxQlYflYHjZQ
For more information about Possenia and its range of bluesign®
PRODUCT cycling apparel, please visit www.possenia.com.
About Possenia
Possenia is the first Swiss cycling brand to release bluesign®
PRODUCTs, pioneering sustainability in the cycling industry.
Committed to innovation and environmental responsibility, Possenia
offers a range of premium cycling apparel crafted with the planet
in mind. By obtaining bluesign® certification, Possenia ensures
that every product meets the highest standards of sustainability
and quality craftsmanship, empowering cyclists to ride confidently
while minimizing their environmental footprint. For more
information, visit www.possenia.com.
About Bluesign Technologies
Bluesign® Technologies is a global leader in sustainable textile
manufacturing. Through its innovative solutions, bluesign®
Technologies enables brands, manufacturers, and suppliers to
systematically reduce the environmental impact of their products
and processes. The bluesign® SYSTEM ensures that materials and
products are produced with the highest level of safety for the
environment, workers, and consumers. For more information, visit
www.bluesign.com.
Media Contact
Melissa Vostriakova, Possenia SA, 41 0787246393,
info@possenia.com, www.possenia.com
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SOURCE Possenia SA