Midol® Addresses Period Education and Normalization of Menstrual Discomfort with PeriodTalk Initiative in Partnership with Nonprofit PERIOD.
2024年5月9日 - 9:01PM
ビジネスワイヤ(英語)
New campaign champions candid period
conversation to help end the normalization of discomfort and
further menstrual equity with Midol® partners Victoria Garrick
Browne and Dr. Charis Chambers, The Period Doctor.
Fifty percent of people with periods reported they did not know
what was happening to their body when they first experienced period
symptoms and only around 40% of respondents could name the four
phases of the menstrual cycle.1 On average, people with periods
spend more than half of their lifetime experiencing periods yet
many of them do not fully understand what is happening to their
bodies. Today, Midol® and nonprofit partner PERIOD. launched
the PeriodTalk with Midol campaign to help bring further awareness
to the gaps in period education and dialogue to ultimately mend the
discrepancies.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240509301202/en/
As part of the PeriodTalk campaign, Midol and PERIOD. conducted
a survey sampling people with periods ages 18 and up to uncover
their knowledge, attitudes and preferences. The results revealed
over 70% of respondents either somewhat agree or agree that they
need to ‘push through’ their period symptoms rather than take the
time to seek relief each month.1 By creating an open dialogue and
providing resources to healthfully manage periods, Midol aims to
further menstrual equity to help people with periods improve
individual comfort and the ability to fully take part in life’s
activities.
“Societal pressures to just ‘push through discomfort’ have led
to a lack of conversation and significant relief gaps – a perfect
storm that has contributed to the normalization of discomfort
during your menstrual cycle,” says Kana Schmidt, NA Marketing
Director, Pain and Cardio, Bayer. “Midol believes that Comfort is
Power and is dedicated to helping people with periods seek comfort
by sparking real conversation and normalizing talk about periods
with the launch of the PeriodTalk with Midol campaign.”
While period education has positively evolved and cultural
shifts have made people with periods more attentive and aware of
what is happening with their bodies, there is room for improvement.
Midol’s latest survey revealed over 85% of respondents reported
their period symptoms have impacted their daily lives within the
past 3 months. Additionally, over 40% of respondents said they
could not fully engage in school or work, and over 40% reported
they could not fully engage in household/home life.1 These toxic,
socially constructed norms have led to a lack of education and
significant relief gaps, contributing to the normalization of
discomfort and lack of awareness of support during the menstrual
cycle.
“There continues to be a significant knowledge gap around the
spectrum of symptoms and the physiological effects of the menstrual
cycle phases," said OB/GYN and Midol partner, Dr. Charis Chambers,
The Period Doctor. "Understanding the diverse range of symptoms
people may experience during their periods is crucial. I pledge to
champion open discussions about period discomfort and provide
effective solutions for support with my patients and I encourage
all of my colleagues to do the same."
As proponents for embracing dialogue around awkward wellness
topics, Dr. Charis Chambers and advocate, creator and Midol
partner, Victoria Garrick Browne, joined forces with Midol and
PERIOD. as hosts of PeriodTalk: a candid roundtable conversation
focused on normalizing “uncomfortable” period discussions and
enabling others to help end the normalization of discomfort.
As a menstrual health brand, Midol is supporting people with
periods by driving knowledge and awareness of periods and providing
support options to help throughout the menstrual cycle. Furthering
this mission comes the launch of the brand’s first ever supplement:
new Midol® Supplements Peace Out PMS – a drug-free product
formulated with a scientifically proven level of chasteberry
extract to help ease bloating, breast tenderness and mild mood
changes when taken daily.*
Periods are more than just bleeding, yet there’s a disconnect
between how people experience periods and what they understand
about the period experience – many feel they must learn about it
themselves, “by themselves”. With the launch of PeriodTalk, Midol
continues to champion period education and equity, spotlighting the
knowledge gaps amongst people with periods when it comes to how
periods work, products available to help, and how symptoms make us
feel, mentally and physically.
For more information on Midol, its products and to follow the
PeriodTalk conversation, please visit www.midol.com, on Instagram:
@midol and TikTok @midol.
*This statement has not been evaluated by the Food and Drug
Administration. This product is not intended to diagnose, treat,
cure, or prevent any disease.
About Bayer:
Bayer is a global enterprise with core competencies in the life
science fields of health care and nutrition. Its products and
services are designed to benefit people by supporting efforts to
overcome the major challenges presented by a growing and aging
global population. At the same time, the Group aims to increase its
earning power and create value through innovation and growth. Bayer
is committed to the principles of sustainable development, and the
Bayer brand stands for trust, reliability and quality throughout
the world. For more information, go to www.bayer.com.
About PERIOD.:
PERIOD. is a global youth powered non-profit with hundreds of
primarily youth led chapters working to eradicate period poverty
and stigma through advocacy, education, and service. PERIOD.
annually distributes millions of menstrual products and authors
stigma-busting research and curriculum to tackle period stigma.
PERIOD. also equips young leaders to advocate for menstrual equity
policies such as the repeal of the tax on menstrual products, and
laws mandating period products in public places.
1 The Midol Survey in partnership with PERIOD. was conducted
among 271 nationally representative US menstruators ages 18+ in
April 2024 using an email invitation and an online survey.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240509301202/en/
Media:
Christin Miller Director, Strategic Communications, Consumer
Health Email: christin.miller@bayer.com
Emma McCormick Account Director, twelvenote Email:
emccormick@twelvenote.com