Clever.AI will help brands achieve 66% higher
conversion rates and 35% boost in operational efficiency
SAN
FRANCISCO and MUMBAI,
India, May 3, 2024 /CNW/ -- CleverTap, one
of the leading all-in-one customer engagement and retention
platforms, today announced the launch of Clever.AI, its AI engine.
With Clever.AI, CleverTap seeks to enable brands with the next
generation of AI capabilities required to build human-like
understanding of customers and deliver personalized experiences
efficiently that resonate with them, ultimately maximizing customer
lifetime value.
Clever.AI is built on the foundation of three core AI pillars -
Predictive, Generative, and Prescriptive. Clever.AI propels these
three pillars to transform the way brands engage with customers and
make customer interactions more intelligent, and efficient.
Clever.AI enables brands to become:
- Insightful: With Predictive AI capabilities, it
forecasts precise business outcomes, helping brands to anticipate
customer needs. Clever.AI's insights are powered by CleverTap's
proprietary TesseractDB™ which ensures data
granularity with an extended lookback period, making predictions
more accurate, and enabling brands to make informed decisions,
resulting in improved marketing ROI
- Empathetic: Taking GenAI forward, Clever.AI merges
creativity with emotional intelligence, crafting content that
resonates on a human level. This empathetic approach helps brands
drive higher conversions and engages customers with
hyper-personalized experiences
- Actionable: Leveraging Prescriptive AI capabilities, it
provides actionable recommendations to maximize conversions
throughout the customer journey by helping brands identify the
optimal engagement strategies in real-time
Peter Takacs, Digital Product
Manager, Burger King said, "I would rate it 10 for its ease of
use and numerous possible use cases. We uplifted our marketing
campaigns by easily experimenting with multiple possibilities and
quickly converging on the optimum one. It opens up a new era of
continuous experimentation for us."
Anand Jain, Co-founder and
Chief Product Officer, CleverTap said, "We're thrilled
to unveil Clever.AI, a testament of our pursuit over the last
several years in leading the way in adopting the latest tech to
transform customer engagement. We will continue to innovate
CleverTap's All-in-One engagement platform with Clever.AI enhancing
its precision in predictions, its ability to prescribe intelligent
customer experiences strengthened by advanced product analytics and
deeper persona profiling to ensure brands can build highly
personalized experiences, and campaigns more effectively, ensuring
every customer interaction is personalized and outcome driven."
With Clever.AI, brands have already experienced a boost in
conversion with significantly higher operational efficiency. They
witnessed a 66 percent increase in conversion rates, 35% boost in
operational efficiency and a 3x improvement in click-through rates
(CTRs), with an increase across metrics such as purchases, and
average order values (AOVs). Moreover, Clever.AI enhanced
operational efficiency by simplifying campaign roll-outs, content
creation, and experimentation at scale. Clever.AI has helped
leading brands like TouchnGo, Swiggy, Burger King add efficiency to
their campaigns.
CleverTap will unveil its new AI capabilities through its Spring
Release '24 event slated from 6th May to 9th May, through a series
of thought-provoking sessions on how AI can make campaigns more
intelligent, efficient, and engaging for brands.
About CleverTap
CleverTap is the all-in-one engagement platform that helps
brands unlock limitless customer lifetime value by helping them
create personalized experiences to retain their most valuable
customers. The platform empowers businesses to orchestrate
experiences for individuals across their lifecycles and design
personalized journeys that span a lifetime. It offers analytics
that encompasses every aspect of the lifecycle, enabling businesses
to measure and optimize each experience in real-time. Its unique AI
capability is insightful, empathetic, and prescriptive,
facilitating smarter and faster decisions. The all-in-one platform
unifies experiences from every touchpoint, paving the way for a new
era of customer engagement.
The platform is powered by TesseractDB™ – the world's first
purpose-built database for customer engagement, offering both speed
and economies of scale.
CleverTap is trusted by 2000 customers, including Electronic
Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED,
English Premier League, TD Bank, Carousell, AirAsia, Papa John's,
and Tesco.
Backed by leading investors such as Peak XV Partners, Tiger
Global, Accel, CDPQ, and 360 One, the company is headquartered in
San Francisco, California, with
presence in New York, São Paulo,
Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi
Minh.
For more information, visit clevertap.com or follow us on:
LinkedIn: https://www.linkedin.com/company/clevertap/
X: https://twitter.com/CleverTap
Forward-Looking Statements
Some of the statements in this press release may represent
CleverTap's belief in connection with future events and may be
forward-looking statements, or statements of future expectations
based on currently available information. CleverTap cautions that
such statements are naturally subject to risks and uncertainties
that could result in the actual outcome being absolutely different
from the results anticipated by the statements mentioned in the
press release.
Factors such as the development of general economic conditions
affecting our business, future market conditions, our ability to
maintain cost advantages, uncertainty with respect to earnings,
corporate actions, client concentration, reduced demand, liability
or damages in our service contracts, unusual catastrophic loss
events, war, political instability, changes in government policies
or laws, legal restrictions impacting our business, impact of
pandemic, epidemic, any natural calamity and other factors that are
naturally beyond our control, changes in the capital markets and
other circumstances may cause the actual events or results to be
materially different, from those anticipated by such statements.
CleverTap does not make any representation or warranty,
express or implied, as to the accuracy, completeness, or updated or
revised status of such statements. Therefore, in no case whatsoever
will CleverTap and its affiliate companies be liable to anyone for
any decision made or action taken in conjunction.
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SOURCE CleverTap