Northeast Grocery, Inc. Selects Birdzi to Enhance Shopper Communications and Personalization for Tops Friendly Markets
2024年5月2日 - 10:00PM
ビジネスワイヤ(英語)
With Birdzi’s Customer Intelligence Platform,
shoppers at all 148 Tops Friendly Markets locations will benefit
from individualized communications and greater savings
Birdzi, the supermarket industry’s most comprehensive customer
intelligence and engagement ecosystem, today announced that
Northeast Grocery Inc. (NGI), the parent company of Tops Friendly
Markets, selected Birdzi’s personalization and analytics platform
to enhance customer connections at all 148 Tops locations in New
York, Pennsylvania and Vermont. Once fully implemented, shoppers
will benefit from individualized emails and unique promotional
offers, made possible by Birdzi’s bold approach to AI-driven
personalization.
NGI’s shared services group, Northeast Shared Services (NSS),
selected Birdzi due to its unique breadth of capabilities and
modern approach to customer intelligence and engagement.
NSS will implement Birdzi’s customer intelligence and engagement
platform, including Birdzi’s VISPER solution, within the Tops
banner. With it, Tops will be able to leverage its entire store
catalog and customer insights to generate unique offers and
discounts that will be delivered through personalized
communications to the regional grocer’s loyal shoppers.
“While searching for the right partner, Birdzi presented Tops
with the best combination to both replace existing functionality
and deepen customer personalization efforts,” said Diane Colgan,
senior vice president, marketing at NSS. “We’re excited to work
with the Birdzi team to provide our loyal shoppers with an even
better experience, complete with increased relevancy and savings on
their most important products.”
Grocers that have partnered with Birdzi have witnessed a 30%
increase in shopper basket sizes, a doubling of customer store
visits and a 2.5 times increase in customer retention rates through
VISPER’s hyper-personalized offers. With the full implementation
set to go live by the end of the third quarter of 2024, Tops
management expects to soon realize similar benefits.
“Birdzi’s modern platform and reporting suite places advanced
customer analytics at our fingertips,” said Sean Weiss, VP of
business analytics & loyalty marketing at NSS. “It allows us to
truly connect with Tops BonusPlus members through personalization
at scale. We look forward to our burgeoning partnership with the
Birdzi team and the opportunities for future enhancements.”
“Birdzi believes customers are at the heart of the grocery
business, and we have tremendous respect for the way Tops has
immersed itself into the local community and established a loyal
following,” said Shekar Raman, CEO and co-founder, Birdzi. “As more
grocers move towards data-centric personalization, we’re proud to
help regional grocers like Tops and others harness the benefits of
smart, personalized engagement.”
To learn more about Birdzi and its customer engagement platform,
please visit: www.birdzi.com.
About Birdzi
Birdzi was founded with a vision to make the shopping experience
“Smart, Personal and Seamless” for the shopper, while empowering
retailers and brands to easily and intelligently connect with the
shopper at the right time and place with the right message. For
more information, visit: www.birdzi.com.
About Tops Friendly Markets
Based in Williamsville, NY, Tops Markets currently operates 148
grocery stores in New York, Pennsylvania, and Vermont, including
five that are run by franchisees. As the largest private,
for-profit employer in Western New York, with over 14,000
associates, the company is dedicated to providing sustainably
sourced, high-quality products, while helping its communities
flourish via support for programs that eradicate hunger and
disease, educate youth and reduce environmental waste and energy
consumption. For more information, visit www.topsmarkets.com.
About Northeast Grocery
Headquartered in Schenectady, NY, Northeast Grocery, Inc. (NGI)
is the parent company of Price Chopper/Market 32 and Tops Friendly
Markets, which collectively operate nearly 300 supermarkets across
New York, Massachusetts, Vermont, Connecticut, Pennsylvania, and
New Hampshire and employ more than 30,000 associates/teammates.
With more than 150 years of industry leadership combined, both
Tops and Price Chopper/Market 32 share longstanding traditions of
innovative food merchandising and exceptional customer service and
are driven to provide sustainably sourced, high-quality products to
nourish the communities in which they operate while reducing
environmental waste and energy consumption. For additional
information, please visit www.pricechopper.com and
www.topsmarkets.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240502138255/en/
Abby Nelson Ketner Group Communications (for Birdzi)
Abby.Nelson@ketnergroup.com