XLPI Xcelplus International Inc (CE)

XcelPlus International Inc (PINK SHEETS: XLPI), XcelPlus International (http://XcelPlus.com) is pleased to announce a new "Direct To" consumers program which will allow individuals to market our products to other individuals and retailers, such as independent auto parts stores, quick lube shops, and even their local Wal Marts. This process will allow XcelPlus to penetrate the consumer and retail markets on a per location basis, thus expanding XcelPlus' presence into other markets that may benefit from our products. Our first major distributor, 1st American Marketing Inc is located in Virginia and headed up by it's President Jason Saunders.Jason has already begun implementing our new program designed to attract companies as well as individuals to get our products into the marketplace and start establishing a brand for our XcelPlus line of products. 1st America is already successful in their attempts to place products in other dealer's hands and has already established several new dealers in Virginia. This type of Dealer/ Distributor program has already moved vast amounts of our products out the door and into the consumer's hands, replacing the single unit sales we previously obtained using the internet. XcelPlus will continue to build relationships with several major retailers to increase product awareness and to further expand our market nationwide. XcelPlus' primary product is a permanent Engine Protection product and has been proven to increase mileage by 6-17.5% by the US Department of Energy and the University of Utah Mechanical Engineering Department. The primary formulas has also been tested and proven by several other labs, universities, and governmental agencies and has also been accepted for aircraft engines up to 1000 HP. Dealer information is available by calling 1-800-472-7409 or emailing XcelPlus at dealers@xcelplus.com This press release may contain certain forward-looking statements within the meaning of Section 27A of the Securities and Exchange Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainties. Although XcelPlus International believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any assumption could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion should not be regarded as a representation by XcelPlus International Inc or any other person that the objective and plans of XcelPlus International Inc will be achieved.