SMEV Simulated Environment Concepts Inc (PK)

Simulated Environment Concepts (PINKSHEETS: SMEV), makers of the high pressurized dry water massage and relaxation station SpaCapsule, today announced, as part of its commitment to providing financial disclosure to shareholders and the public markets, the company has recently completed all of the filings and other required paperwork and has been upgraded to "Current Information" status on Pink Sheets (www.otcmarkets.com).

"We are very excited to have updated our Pink Sheets filings to achieve the 'Current Information' status," said Dr. Ella Frenkel, Chairman and CEO of Simulated Environment Concepts, Inc. (SE Concepts). "This has been a long awaited goal of SE Concepts. Though the process requires an expenditure of both capital and employee resources, we believe that with this status, the company is better positioned to present a transparent and more attractive story to investors."

The company has not had the otcMarkets "Current Information" status for several years. The recent filing is a clear indication of not only SE Concepts' commitment to provide accurate and updated information to shareholders, but also speaks to the company's continuous progress financially.

Many non-reporting Pink Sheet companies reflect "Limited" or even "Caveat Emptor" status due to the expense of getting a Pink Sheet filing completed and maintaining a current status. While not as expensive as a full audit, bringing a company current from a reporting hiatus can cost tens of thousands of dollars in man hours, fees and penalties. This recent filing would suggest that SE Concepts is quickly becoming fiscally healthy.

According to Pink OTC Markets, securities of Pink Sheet companies that provided current disclosure to the public markets, either through a regulator or directly to Pink OTC Markets, represented 80.2% of all the dollar volume traded in 2009. The average dollar volume per security in 2009 had averaged $81,259,055 for securities that obtained Current Information Status with Pink OTC Markets, compared to $745,812, which is the average dollar amount per security with No Information.

Frenkel concluded, "SE Concepts does intend to remain current with Pink Sheets going forward. Moreover, we do intend to bring into practice, making our filings along the same time lines required by the SEC as we do anticipate becoming a fully reporting company in early 2011."

About Simulated Environment Concepts, Inc.

Simulated Environment Concepts, Inc. is the developer of a variety of relaxation products. For more information on Simulated Environment Concepts and its flagship product, SpaCapsule®, you can visit the company's product website at www.spacapsule.com, the corporate website at www.seccorporation.com, or request more information via email at ir@spacapsule.com, or call toll free at (888) 757-0797.

Safe Harbor

Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

SpaCapsule is a registered trademark of Simulated Environment Concepts, Inc.

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For further information, contact: At The Company: Simulated Environment Concepts Investor Relations Department (888) 757-0797 Email Contact