ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS
Discussion and Analysis
The following discussion and analysis should be read in conjunction with the financial statements of the Company and the accompanying notes appearing subsequently under the caption "Financial Statements."
This report on Form 10-K contains forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those discussed in the forward-looking statements and from historical results of operations. Among the risks and uncertainties which could cause such a difference are those relating to our dependence upon certain key personnel, our ability to manage our growth, our success in implementing the business strategy, our success in arranging financing where required, and the risk of economic and market factors affecting us or our customers. Many of such risk factors are beyond the control of the Company and its management.
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Business Plan and Strategy
Lupama is creating an artificial intelligence driven engine for price comparison for the Company, known as Plyzer. The focus is on the development of the backend and front end for customer use. While the Company has so far produced a fairly stable beta site, it needs more testing work. In addition to the testing, we also need to finish the composition of some back and front-end details and the configuration of some events. After this soft launch, we will review and update any issues that may arise at this stage and build new features to integrate during the public launch expected to be early next year. We are currently using development environments and testing production environments.
The details of the development work done on PLYZER to date are:
Content development included:
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Database Design
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Search engine design for users
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Development and implementation of the search engine with ElasticSearch
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Improved user interface for product list management
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Automation of the crawling process and product matching
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UX Design
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Improving usability for mobile devices
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CMS development of products, pharmacies, users, brands and categories
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Introduction of crawling control in the CMS
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Control of errors in the introduction of price sources.
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Control in the processing of external data
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Selection, standardization and reading of pharmacy data
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Creating the deployment mechanism continued using version control tools
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Installation of development, production servers (BBDD, Web server, Elastic Search, file CDN) in scalable cloud environments
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Business development at international level:
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Pharmacy and cosmetic products in Australia.
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Pharmaceutical and cosmetic products in Switzerland.
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Luxury products in Switzerland.
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Insurance in Switzerland.
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Cosmetic products in Dubai.
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Branded products in Dubai.
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Cosmetic products in Russia.
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Cannabis products in Canada and the United States.
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Improved frontend UX
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Home redesign
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Best Saving Brands
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Best Saving products
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Product Profile redesign
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Categories and Brands lists redesign
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Invitations:
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CRUD Invitation Operations
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Import list of emails
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Create automatic invitations
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new users related to invitations
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Wishlist features
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Share list in social media
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Share with friends
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Public/Private Lists
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Add public lists to my lists
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Featured lists from professionals
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Added AJAX features to improve UX
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Calculation of the best purchase for a list
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Search Improvements
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Prefixes and suggested values.
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Fuzzy searches
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Comments
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New functionality to allow comments on products
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History control of users
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Likes
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New functionality to allow create a list of favourite products
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Translated platform to localize it to the needs of any market (language, currency, number and date formats etc.)
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Australian market
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Selection, standardization and reading of 12 best pharmacy data
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More than 9000 products
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Product matching process enhanced (Name and image recognition)
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15% average saving and improving
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Actions management (comment, likes, share)
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Full functionality for mobiles
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Bootstrap 100%
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Adding control process for outliers (quarantine status for big savings prices, sometimes introducing errors)
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Market research:
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Pharmacy and cosmetic products in Australia.
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Cosmetic products in Russia.
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Automatic deployment
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Scalable environments (development, stage and production)
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Test environments
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Servers enhancement
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Plyzer features list management
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CSS and JSS version management
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webpack installation and implementation in servers
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Crawling platform
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229 Spanish pharmacies reached
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More than 408K prices managed (108,171 assigned to products)
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Average saving 34%
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Refactor Crawling Process
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Applying mathematics tests for finding correct prices
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Improving Process for a better performance
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Price Validation processes, Process automation
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QA processes implemented
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Unitary Tests, Translations Tests, PHP CS Fixer
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Pre commit Hook , Code maintenance processes enhancement
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Translation to English navigation and UX
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SCRUM implementation
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SEO
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Better descriptions, Facebook Graph, Twiiter cards
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Lists bugs fixed
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Track outbound links
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Shipping cost added to price list of a product
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Price Glocalization
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Pharmacy address parametrized
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Pharmacies glocalization with late and long values
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Map with globalized prices in product profile
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Geolocation of users to offer the closest prices
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Improved search by expanding the scope of a product's fields in the search
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Proven and self-repairing tree consistency of categories
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Notable visual improvements in the mobile version
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Added UX enhancements to brand listings
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Extended product descriptions
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Created product dashboard: accessible from the administrator
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Added best price, lowest price and average price in the product dashboard
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Added price evolution graphs
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Added heat map of product location in Spain by provinces
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Number of pharmacies that offer the product
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List of pharmacies that do not offer the product
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Quality control of product profiles
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Improvement and homogenization of the UX of the product listings
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CDN (Content Delivery Network) creation
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Improved SEO
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Improved web load
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Greater connection capacity
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Response time reduction of delivery of information to the user
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Costs reduction associated with the delivery of content
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Reduction of packet loss and delay thanks to working with nodes close to the user
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Network load reduction
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100% availability of information, even when one of the servers goes down
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Technical testing created for recruitment
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Price service test
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Improved texts and translations
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New production environment activated
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Self-scalable environment
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Load balancer
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Two frontend
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Improved security in the use of resources
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RDS
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Elastic search servers
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Internal use statistics dashboard
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Business dashboard
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Number of active prices, expired, potentially activable, prices not assigned etc.
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Decoupling of the web protocol to the prices of sources
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Maintenance and recalculation processes for updated prices
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Selective Deployment in development environment
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Outliers service created
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It allows detecting prices not applicable to a product: error detection and / or product packages
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SEO improvements: products, category and brand
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Performance improvement of product listings x10
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Unified product queries in product repository
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Improvement in the visualization of votes
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Bugs of lists of products by brand and category solved
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Improvements in user registration
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Translated all static files to file server
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Created new Elastic Search servers for new environments
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Resolution of small errors in the search box
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Crawling of major pharmacy sites in Canada and Australia
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Self-allocation of prices to new products created
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Improved access to product data from CMS
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Dashboard development
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Geolocated Prices
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Improved search suggestions for elastic search
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Test for the price update logic and automatic price activation and deactivation
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New branding changes applied to the home page
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Added User analytics data to Dashboard
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Cache optimization CDN & Server
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Build Scripts centralized for Jenkins
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Improved Top Lists page visualization
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Manual Not Valid prices feature
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Currency Formatter
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Shipping cost Toggle
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Crawling Process Refactor
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Bulk and process decoupled
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Improved SEO ( friendly URLs)
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Localized URLs for Canada and Australia
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Crawling Report Refactor
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Crawling Bulk Refactor
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Split files simplified
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Duped Prices detector developed
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Import products with sub name
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Import Brands and categories
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Top Lists restyling
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Python Server Installation
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Refactor Brand and Category Controllers
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Machine Learning product matching predictions
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Manual Price Assign Methods
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Crawling LIVE update
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Development, and Crawling Data Trainings
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Fast Matching Tool
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Breadcrumb refactors
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Import.io's JSON preview
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Improved reports with quality counters
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Crawling bulk strong updater
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Percent formatter
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Added Hierarchy to Brands
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Improved SEO (structured data, sitemaps)
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Image Recognition Team
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Machine Learning model improvement distributed
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New Look & Feel applied to the full site Spain
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268 Pharmacies reached in Spain
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22 Stores reached in Canada
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Social Media
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Definition of brand identity
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Realization of Social Media Plan and Online Marketing Strategy Plan. (RRSS, SEO, Ads)
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Competition analysis: Benchmarking of competitors; (indexed pages, traffic, Social Media, web traffic, Alexa ranking, Ads etc.)
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Activity organization Social Networks:
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Complete and link profiles
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Define language, purpose, use, target, content and frequencies for each one.
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Reactivation with the new image and design
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Content planning, create campaigns, create copies, images, ads, etc.
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Definition of promotions
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Follow-up of changes and novelties in SM and strategy adaptation (eg, algorithm changes)
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Analysis of results and impact on traffic
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Preparing content for blog: interviews, writing, multichannel search
FOR THE YEAR ENDED MARCH 31, 2018 AND 2017
Results of operations
Revenues
There were no revenue for the twelve months ended March 31, 2018, and 2017 respectively.
Development costs
Development costs related to fees paid to Lupama and other consultants in connection with the development of the PLYZER portal. Significant work was completed on the portal. Details of various tasks completed are provided under Business plan and strategy section above.
During the fiscal year 2017, the Company launched a new project - creating an artificial intelligence driven engine for price comparison, known as Plyzer.
Professional Fees
Professional fees for the fiscal year 2018 comprise audit and review fees of $7,400 charged by the independent accountant and legal fees of $105,420. Legal fees related mainly to processing and due diligence costs incurred in connection with debt financing of approximately $770,000 raised through convertible notes.
Professional fees for fiscal 2017 primarily comprised auditors fees of $6,300 for quarterly reviews and annual audit. There were no legal fees during the year.
Consulting Fees
Consulting fees for the fiscal year 2018 included fees of $36,000 charged by the CEO and $24,000 charged by the former CFO for providing accounting services. The balance of the fees of $5,510 were paid to other independent consultants.
Consulting fees for the fiscal year 2017 included fees of $25,000 charged by the CEO, $7,000 fees charged by a shareholder holding approximately 4.8% of the issued and outstanding shares of the Company for consulting services, which was settled by issuance of restricted shares of the Company and $5,000 fees paid to the former CFO for providing accounting services. Fees of $36,000 charged previously by another shareholder was cancelled, thus reducing the overall fees to $1,000. Amounts charged by Lupama for development work has been reflected as development costs.
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General and administrative Expenses
General and administrative costs for the fiscal year 2018 included rent and utilities of the Toronto office of approximately $25,000 and transfer agent fee and regulatory fees of $7,745 and $3,765 respectively. The increased fees were mainly due to the Toronto office, CUSIP change following a name change and processing fees related to convertible loans charged by the transfer agent.
General and administrative costs for the fiscal year 2017 included regulatory filing fees of $2,300 and $1,300 and other corporate costs comprising mainly Nevada State licence fees of $3,400.
Travel, meals and promotion
Travel, meals and promotion costs for the fiscal year 2018 were incurred mainly by the CEO in travels between Europe and North America in connection with fund raising and promotional activities.
There were no travel, meals or promotion costs during the fiscal year 2017.
Interest Expense
Interest costs related to 18 convertible loans raised during the fiscal year 2018 and included debt discount of $334,915 on conversion of some loans, interest of $12,229 settled by issuance of shares and Interest of $13,413 accrued and payable as at March 31, 2018.
Total interest for the year ended March 31, 2017 was $1,447. However, due to reversal of excess interest accrual of $1,178 relating to the prior year, net interest charge for the fiscal year 2017 was $268.
Financial Condition, Liquidity and Capital Resources
For the fiscal year 2018, the Company generated a negative cash flow from operations of $913,924 (2017: negative cash flow of $84,079), which was met primarily from proceeds of shares issues and convertible loans.
In absence of any potential revenue in the near future, the Company will continue to be dependent upon debt and equity financing and borrowings from director and shareholder.
Our present material commitments are continuing development costs of Plyzer and professional and administrative fees and expenses associated with the preparation of our filings with the U.S. Securities and Exchange Commission (SEC) and other regulatory requirements.
The Company is seeking to raise capital to implement the Company's business strategy. In the event additional capital is not raised or alternatively debt financing is not available from our shareholders, the Company may seek a merger or outright sale.
Investing activities
During the fiscal year 2018, the Company spent $7,843 on furniture and equipment for the Toronto office of Plyzer Technologies (Canada) Inc. there was no such expenditure during the fiscal year 2017.
Financing activities
The Company raised total of $1.2 million through equity financing, shareholder advances and debt financing during the fiscal year 2018. Details of the financing are provided in Notes 5 and 7 of the audited consolidated financials for the year ended March 31, 2018.
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Going Concern
The accompanying financial statements have been prepared assuming that we will continue as a going concern. We have an accumulated deficit of approximately $5.1 million as at March 31, 2018 ($3.3 million as at March 31, 2017). The Company realized a net loss of approximately $1.8 million and $70,000, respectively, for the years ended March 31, 2018and 2017. These conditions raise substantial doubt about our ability to continue as a going concern. The Company continued to secure additional funds through equity and convertible loans and raised approximately $1 million since April 1, 2017 and is currently negotiating with others to raise further funding needed. However, there is no guarantee that such negotiations will succeed or result in the availability of the required funding. Particularly, if the Company is unable to negotiate a viable business, it may fail to attract further funding. The financial statements do not include any adjustments that might be necessary if we are unable to continue as a going concern.
Critical Accounting Policies
Use of estimates
The financial statements have been prepared in conformity with generally accepted accounting principles (GAAP). In preparing the financial statements, management is required to make estimates and assumptions that affect the reported amounts of assets and liabilities as of the date of the statement of financial position and revenues and expenses for the year then ended. Actual results may differ significantly from those estimates.
Foreign Currency Translation
The Companys functional and reporting currency is the United States Dollar. Assets and liabilities recorded in currencies other than US dollars are translated into USD at the prevailing exchange rates in effect at the end of the reporting period, the historical rate for stockholders equity (deficiency) and revenues, expenses, gains and losses shall be translated at the exchange rate on the dates on which these elements are recognized, or if found to be impractical, the average exchange rate for the period may be used to translate these elements. Adjustments that arise from translation into the reporting currency are recorded as an exchange gain or loss and are recognized as a component of other comprehensive income.
Commitments
Under the terms of the consulting agreement with Lupama, Lupama shall be entitled to receive an additional 25 million restricted common shares as follows:
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On Plyzer becoming a fully functional commercial site for consumers
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10 million
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On Plyzer becoming a fully functional commercial site for companies
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5 million
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On enrolment of first 100,000 users/month
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5 Million
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On achievement of first $50,000 in revenue
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5 Million
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Exact dates on which the above milestones would be achieved, and potential cost of this commitment was not known as at March 31, 2018. However, we are currently negotiating new terms with Lupama which will result in replacement of all the proposed shares with warrants, terms of which are not yet finalised. See Note 12 to the consolidated financials statements.
Off-balance sheet arrangements
The Company has no off-balance sheet arrangements that have or are reasonably likely to have a current or future effect or change on the Companys financial condition, revenues or expenses, result of operations, liquidity, capital expenditures or capital resources that are material to investors.
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