NUVM NuVim Inc (PK)

NuVim, Inc. (OTCBB:NUVM), a leading provider of nutritional, refrigerated and shelf-stable, ready-to-drink beverages and powder mixes, announced today that distribution in Wal-Mart supercenters will be consolidated to the Florida markets in order to test additional marketing techniques to increase the per store sales volume. �After the new techniques are proven, I look forward to them being rolled out to additional centers,� says Richard Kundrat, NuVim CEO. Not being in a position to be able to fund the programs in all areas, it is best that we concentrate our marketing efforts in a smaller number of areas. Once we optimize these areas we can then use the model in the expansion markets. The Florida markets have performed well in the first quarter due to having built a base of loyal consumers over the years through marketing activities. We want to move the performance to the next level instead of spreading our dollars over a wide area. The first quarter company sales declined by 45% due to lower sales at Wal-Mart in NC, SC, AL and GA and the change in the distribution system in the Northeast in order to bring the northeast to profitable contribution for each case sold. In the meantime the military commissary business is off to a strong start. We expect this short term decrease in the sales to Wal-Mart will be made up by the commissary business and that the transition in the Northeast will be completed by the end of April. About NuVim: NuVim� is a one of a kind beverage that is sold in the refrigerated juice section in half gallon juice cartons in 1,700 supermarkets including Shoprite, A&P, Giant Eagle, Acme, and Giant and approximately now 130 Wal-Mart supercenters in Florida. NuVim is formulated with NutraFlora prebiotic fiber to help maintain a strong immune system, enhance vitamin and mineral absorption especially calcium, and aid in digestive consistency. NuVim� also contains whey protein to help promote muscle and joint health, and improved athletic performance. NuVim� has 45 calories per serving, no high fructose corn syrup, no lactose, no cholesterol, no fat, no artificial flavors and no caffeine. To learn more about NuVim� visit www.nuvim.com or call toll free 877-850-8777.