NOTES
TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)
March
31, 2022
Note
1. Nature of Business
Throughout
this report, the terms “our,” “we,” “us,” and the “Company” refer to LGBTQ Loyalty Holdings,
Inc. (formerly LifeApps Brands Inc.), including its subsidiaries.
On
January 25, 2019, we acquired LGBT Loyalty LLC, a New York limited liability company, with the goal of creating the first LGBTQ Loyalty
Preference Index ETF (the “Index ETF”) to provide the LGBTQ community with the power to influence the allocation of capital
within a financial Index ETF based upon LGBTQ consumer preferences. The Index ETF is intended to link the growing economic influence
of the LGBTQ community and their allies with many of the top Fortune 500 companies that support and implement diversity, inclusion and
equality policies within their organizations. The incorporation of diversity and inclusion in a company’s recruitment and human
resource policies has become a key concern to investors as part of their growing focus on ESG allocations. Our data and analytics unequivocally
reinforce that corporations that have embraced diversity and inclusion policies within their corporate culture perform at a higher level
financially than their peers. This includes advancing a more invigorated workforce that attracts and retains the best talent. Innovation
and agility have been identified as great benefits of diversity, and there is an increasing awareness of what has become known as ‘the
power of difference’.
On
October 30, 2019, through our wholly-owned subsidiary Loyalty Preference Index, Inc. (“LPI”) and our strategically aligned
partnerships with crowd-sourced data and analytic providers, we launched the LGBTQ100 ESG Index. This Index integrates LGBTQ community
survey data into the methodology for a benchmark listing of the nation’s highest financially performing large-cap publicly listed
corporations that our respondents believe are most committed to advancing equality. LPI is the index provider for the LGBTQ + ESG100
ETF; LGBTQ Loyalty was the Sponsor for the prospectus that was filed by the licensed Fund Adviser ProcureAM, and was approved by the
Securities and Exchange Commission (“SEC”) in early January 2020. The LGBTQ + ESG100 ETF (the “Fund”) seeks to
track the investment results (before fees and expenses) of the LGBTQ100 ESG Index. In late 2020, LPI was renamed to Advancing Equality
Preference, Inc.
On
March 25, 2022, ProcureAM, LLC (“Adviser”), the adviser to the Fund, after consultation with the Company, the sponsor of
the ETF, determined that the Fund should be closed. Based upon a recommendation by the Adviser, the Board of Trustees of Procure ETF
Trust I (the “Trust”) has approved a Plan of Liquidation for the Fund under which the Fund will be liquidated on or about
April 28, 2022 (the “Liquidation Date”). The Liquidation Date may be changed without notice at the discretion of the officers
of the Trust. Beginning when the Fund commences the liquidation of its portfolio, the Fund will not pursue its investment objectives
or, with certain exceptions, engage in normal business activities, and the Fund may hold cash and securities that may not be consistent
with the Fund’s investment objective and strategy, which may adversely affect Fund performance.
Note
2. Summary of Significant Accounting Policies
Going
Concern
The
accompanying unaudited condensed consolidated financial statements have been prepared in conformity with accounting principles generally
accepted in the United States (“US GAAP”), which contemplates our continuation as a going concern. We have incurred losses
to date of $20,624,459
and have negative working capital of $6,861,277
as of March 31, 2022. To date we have funded
our operations through advances from a related party, issuances of convertible debt, and the sale of common stock, preferred stock and
warrants. We intend to raise additional funding through third-party equity or debt financing. There is no certainty that funding will
be available as needed. These factors raise substantial doubt about our ability to continue operating as a going concern. Our ability
to continue our operations as a going concern, realize the carrying value of our assets, and discharge our liabilities in the normal
course of business is dependent upon our ability to raise capital sufficient to fund our commitments and ongoing losses, and ultimately
generate profitable operations. The accompanying financial statements do not include any adjustments that might be necessary if the Company
is unable to continue as a going concern.
Basis
of Presentation
We
have prepared the accompanying unaudited condensed consolidated financial statements pursuant to the rules and regulations of the Securities
and Exchange Commission (the “SEC”) for interim financial reporting. These condensed consolidated financial statements are
unaudited and, in our opinion, include all adjustments, consisting of normal recurring adjustments and accruals necessary for a fair
presentation of our balance sheets, operating results, and cash flows for the periods presented. Operating results for the periods presented
are not necessarily indicative of the results that may be expected for fiscal year 2022. Certain information and footnote disclosures
normally included in unaudited condensed consolidated financial statements prepared in accordance with US GAAP have been omitted in accordance
with the rules and regulations of the SEC. These unaudited condensed consolidated financial statements should be read in conjunction
with the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2021 filed with the SEC. The unaudited condensed
consolidated balance sheet as of December 31, 2021 included herein was derived from the audited consolidated financial statements as
of that date, but does not include all disclosures, including notes, required by GAAP.
Prior
Period Adjustments
In
the first quarter of 2022, we determined that the Series D preferred stock included a substantive conversion option, and therefore should
be equity classified. Previously, the amount was included as a current liability. We have reclassified the amount to Series D preferred
stock equity and additional paid-in capital on the consolidated balance sheet and consolidated statement of stockholders’ equity
as of December 31, 2021. We do not believe the change to be qualitatively material to the consolidated financial statements as of December
31, 2021.
Principles
of Consolidation
The
accompanying unaudited condensed consolidated financial statements include the accounts of the Company and our wholly owned subsidiaries,
LGBTQ Loyalty, LLC, and Advancing Equality Preference, Inc. All material inter-company transactions and balances have been eliminated
in consolidation.
Use
of Estimates
The
preparation of financial statements in accordance with US GAAP requires management to make estimates and assumptions that affect the
reported amounts of assets and liabilities in the balance sheets and revenues and expenses during the years reported. Actual results
may differ from these estimates.
Fair
Value Measurements
ASC
Topic 820, Fair Value Measurements and Disclosures (“ASC 820”), provides a comprehensive framework for measuring fair value
and expands disclosures which are required about fair value measurements. Specifically, ASC 820 sets forth a definition of fair value
and establishes a hierarchy prioritizing the inputs to valuation techniques, giving the highest priority to quoted prices in active markets
for identical assets and liabilities and the lowest priority to unobservable value inputs. ASC 820 defines the hierarchy as follows:
Level
1 – Quoted prices are available in active markets for identical assets or liabilities as of the reported date. The types of assets
and liabilities included in Level 1 are highly liquid and actively traded instruments with quoted prices, such as equities listed on
the New York Stock Exchange.
Level
2 – Pricing inputs are other than quoted prices in active markets, but are either directly or indirectly observable as of the reported
date. The types of assets and liabilities in Level 2 are typically either comparable to actively traded securities or contracts, or priced
with models using highly observable inputs.
Level
3 – Significant inputs to pricing that are unobservable as of the reporting date. The types of assets and liabilities included
in Level 3 are those with inputs requiring significant management judgment or estimation, such as complex and subjective models and forecasts
used to determine the fair value of financial transmission rights and derivative liabilities.
Our
financial instruments consist of cash, other current assets, accounts payables, accruals, and notes payable. The carrying values of these
instruments approximate fair value because of the short-term maturities. The fair value of the Company’s convertible debentures
and promissory notes approximates their carrying values as the underlying imputed interest rates approximates the estimated current market
rate for similar instruments. The derivative is measured as a Level 3 instrument due to the various inputs which requires significant
management judgment. Refer to Note 6 for detail.
The
following table is a summary of our financial instruments measured at fair value:
Schedule of Financial Instruments at Fair Value
| |
Fair Value Measurements | |
| |
as of March 31, 2022: | |
| |
Level 1 | | |
Level 2 | | |
Level 3 | | |
Total | |
Liabilities: | |
| | | |
| | | |
| | | |
| | |
Derivative liability on convertible notes payable | |
$ | - | | |
$ | - | | |
$ | 1,757,315 | | |
$ | 1,757,315 | |
| |
$ | - | | |
$ | - | | |
$ | 1,757,315 | | |
$ | 1,757,315 | |
| |
Fair Value Measurements | |
| |
as of December 31, 2021: | |
| |
Level 1 | | |
Level 2 | | |
Level 3 | | |
Total | |
Liabilities: | |
| | | |
| | | |
| | | |
| | |
Derivative liability on convertible notes payable | |
$ | - | | |
$ | - | | |
$ | 1,398,127 | | |
$ | 1,398,127 | |
| |
| | | |
| | | |
| | | |
| | |
| |
$ | - | | |
$ | - | | |
$ | 1,398,127 | | |
$ | 1,398,127 | |
Earnings
per Share
We
calculate earnings per share in accordance with ASC Topic 260 Earnings Per Share, which requires a dual presentation of basic
and diluted earnings per share. Basic earnings per share are computed using the weighted average number of shares outstanding during
the fiscal year. Diluted earnings per share represent basic earnings per share adjusted to include the potentially dilutive effect of
outstanding stock options and warrants. The diluted earnings per share were not calculated because we recorded net losses for the three
months ended March 31, 2022 and 2021, and the outstanding stock options and warrants are anti-dilutive. For the three months ended March
31, 2022 and 2021, the following number of potentially dilutive shares have been excluded from diluted net loss since such inclusion
would be anti-dilutive:
Schedule of Anti-dilutive Securities Excluded from Diluted Net Loss
| |
2022 | | |
2021 | |
| |
Three Months Ended | |
| |
March 31, | |
| |
2022 | | |
2021 | |
Stock options outstanding | |
| - | | |
| 1,800,000 | |
Warrants | |
| 130,709,782 | | |
| 235,833,333 | |
Shares to be issued upon conversion of notes and Series D preferred stock | |
| 3,919,792,222 | | |
| 372,689,648 | |
Anti-dilutive securities | |
| 4,050,502,004 | | |
| 610,322,981 | |
Recent
Pronouncements
In August 2020, the FASB issued Accounting Standards Update (“ASU”) 2020-06, which simplifies the guidance on the issuer’s
accounting for convertible debt instruments by removing the separation models for convertible debt with a cash conversion feature and
convertible instruments with a beneficial conversion feature. As a result, entities will not separately present in equity an embedded
conversion feature in such debt and will account for a convertible debt instrument wholly as debt, unless certain other conditions are
met. The elimination of these models will reduce reported interest expense and increase reported net income for entities that have issued
a convertible instrument that is within the scope of ASU 2020-06. ASU 2020-06 is applicable for fiscal years beginning after December
15, 2021, with early adoption permitted no earlier than fiscal years beginning after December 15, 2020. The Company has elected to early
adopt this ASU in the first quarter of 2022 and the adoption of this ASU did not have a material impact on the Company’s consolidated
financial statements and related disclosures.
Other
accounting standards that have been issued or proposed by the FASB or other standards-setting bodies that do not require adoption until
a future date are not expected to have a material impact on the Company’s consolidated financial statements upon adoption.
Note
3. Intangible Assets
The
Company capitalizes costs pertaining to the development of the LGBTQ100 ESG Index website. The Company began amortizing these costs upon
the launch of the index, and will amortize the costs over a three-year useful life.
At
March 31, 2022 and December 31, 2021, net intangible assets were $46,795
and $53,243,
respectively. Amortization expense was $6,448
for both the three months ended March 31, 2022 and 2021, respectively.
Note
4. Notes Payable
As
of March 31, 2022 and December 31, 2021, the Company has a note payable outstanding in the amount of $1,986. The note is past due at
March 31, 2022 and is, therefore, in default. The note accrues interest at a rate of 2% per annum.
In
December 2019, the Company issued a promissory note to Pride Partners LLC (“Pride”) for $75,000. The note is secured, accrues
interest at a rate of 10% per annum, and matured on June 20, 2020. As of March 31, 2022, the full principal amount was outstanding and
in default.
In
2019, the Company issued a promissory note for $50,000. The note includes $2,500 in original issue discount. The noted is unsecured and
matured in December 2019. As of March 31, 2022, the full principal amount was outstanding an in default.
Note
5. Convertible Notes Payable
During
the three months ended March 31, 2022 and 2021, the Company recorded amortization of debt discount and original issue discount of $7,778
and $217,754, respectively, for all convertible debentures. This amount is included in interest expense in our consolidated statements
of operations.
The
following is a summary of the activity of the convertible notes payable and convertible debenture for the three months ended March 31,
2022:
Schedule
of Convertible Notes Payable and Convertible Debentures Activity
| |
Convertible | |
| |
Debenture | |
Balance as of December 31, 2021 | |
$ | 2,195,145 | |
Amortization of debt discount and original issue discount | |
| 7,778 | |
Balance as of March 31, 2022 | |
$ | 2,202,923 | |
The
following comprises the balance of the convertible debenture outstanding at March 31, 2022 and December 31, 2021:
Schedule
of Convertible Debenture Outstanding
| |
March 31, | | |
December 31, | |
| |
2022 | | |
2021 | |
Principal amount outstanding | |
$ | 2,221,027 | | |
$ | 2,221,027 | |
Less: Unamortized original issue discount | |
| (18,104 | ) | |
| (25,882 | ) |
Total | |
$ | 2,202,923 | | |
$ | 2,195,145 | |
As
of March 31, 2022 and December 31, 2021, the EMA Note was in default and the parity value of the EMA Note was determined to be $434,687.
In 2021, the Company issued 60,714,000 shares of common stock pursuant to conversions of outstanding principal.
Note
6. Derivative Liability
We
evaluated the terms of the conversion features of the debentures and related debenture warrants as noted above and below, in accordance with ASC Topic No. 815 - 40, Derivatives and Hedging
- Contracts in Entity’s Own Stock, and determined they are indexed to the Company’s common stock and that the
conversion features meet the definition of a liability. Therefore, we bifurcated the conversion feature and accounted for it as a
separate derivative liability.
To
determine the fair value of our embedded derivatives, management evaluates assumptions regarding the probability of certain future events.
Other factors used to determine fair value include our period end stock price, historical stock volatility, risk free interest rate and
derivative term. The fair value recorded for the derivative liability varies from period to period. This variability may result in the
actual derivative liability for a period either above or below the estimates recorded on our consolidated financial statements, resulting
in significant fluctuations in other income (expense) because of the corresponding non-cash gain or loss recorded.
We
value the conversion feature at origination of the notes using the Black-Scholes valuation model with the below assumptions. We
value the derivative liability at the end of each accounting period, and upon conversion of the underlying note or warrant, with the
difference in value recognized as gain or loss included in other income (expense) in our consolidated statements of operations.
Schedule
of Conversion Feature of Derivative Liability
| |
Three Months Ended | |
| |
March 31, | |
| |
2022 | | |
2021 | |
Risk-free interest rate | |
| n/a | | |
| 0.09 | % |
Expected term (in years) | |
| n/a | | |
| 1.00 | |
Expected volatility | |
| n/a | | |
| 233.1 | % |
Expected dividend yield | |
| n/a | | |
| 0 | % |
Exercise price of underlying common shares | |
| n/a | | |
$ | 0.004 | |
During
the three months ended March 31, 2022, the entire value of the principal of the debentures was assigned
to the derivative liability and recognized as a debt discount. The debt discount is recorded as
reduction (contra-liability) to the debentures and is being amortized over the initial term. Any excess
balance was recognized as origination interest on the derivative liability and expensed on origination. In accordance with the
Company’s sequencing policy, shares issuable pursuant to the convertible debentures would be settled subsequent to the Company’s
Series B preferred stock.
The
following is a summary of the activity of the derivative liability for the three months ended March 31, 2022:
Schedule
of Derivative Liability Activity
| |
| | |
| |
Debenture | |
Balance as of December 31, 2021 | |
$ | 1,398,127 | |
Change in fair value of derivative liability | |
| 359,188 | |
Balance as of March 31, 2022 | |
$ | 1,757,315 | |
Note
7. Preferred Stock
Series
D Convertible Preferred Stock
On
April 8, 2021, the Company issued 400 shares of Series D Convertible Preferred Stock (the Series D Preferred Stock”) to GHS
Investments, LLC (“GHS”) pursuant to a Securities Purchase Agreement (“GHS April
Agreement”) for net proceeds of $427,600. In conjunction with the GHS Agreement, the Company issued warrants to purchase 40,000,000
shares of common stock at an exercise price of $0.001.
On
May 12, 2021, the Company issued 150 shares of Series D Preferred Stock to GHS Investments, LLC pursuant to a Securities Purchase Agreement
(“GHS May Agreement”) for net proceeds of $146,500. In conjunction with the GHS Agreement, the Company issued warrants to
purchase 1,500,000 shares of common stock at an exercise price of $0.001.
On
July 14, 2021, the Company issued 250 shares of Series D Preferred Stock to GHS pursuant to a Securities Purchase Agreement (“GHS
July Agreement”) for net proceeds of $237,500. On August 20, 2021, the Company issued 250 shares of Series D Preferred Stock to
GHS pursuant to a Securities Purchase Agreement (“GHS August Agreement”) for net proceeds of $250,000.
On
the one-year anniversary of the date of issuance of the Preferred Stock, the Company must redeem the Preferred Stock then outstanding
at a price equal to the outstanding Stated Value together with any accrued but unpaid dividends.
In
January 2022, GHS converted 45
shares of Series D preferred stock with a stated
value of $54,000
for 36,000,000
shares of common stock at a conversion price
of $0.0015
per share. As a result of the conversion, the
Company recorded a deemed dividend of $237,924, which is calculated as the number of shares of common stock issued multiplied by the
difference between the conversion price ($0.0015) and original fixed conversion price of $0.008109.
As
of March 31, 2022, there were 1,005
shares of Series D preferred stock outstanding,
and $75,664
in accrued Series D dividends. As of December
31, 2021, there were 1,050 shares of Series D preferred stock outstanding, and $52,944 in accrued Series D dividends.
Note
8. Stockholders’ Equity (Deficit)
Common
Stock
In
January 2022, GHS converted 45 shares of Series D preferred stock with a stated value of $54,000 for 36,000,000 shares of common stock
at a conversion price of $0.0015 per share.
In
February 2022, Auctus exercised warrants for 43,349,000 shares of common stock.
In
March 2021, an aggregate of 140,000,000
shares of common stock were issued to the board members for accrued dividends as well as current compensation for the year ended
December 31, 2021. Of these shares issuances, $961,666
is included in personnel costs in the consolidated statements of operations.
In
March 2021, an aggregate of 31,834,386 shares of common stock were issued to employees and consultants for accrued and current consulting
services for a total fair value of $236,448.
During
the three months ended March 31, 2021, the Company issued 37,538,998 shares of common stock pursuant to conversion of debentures in the
principal amount of $140,500.
Note
9. Options and Warrants
Options
As
of March 31, 2022 and December 31, 2021, we had 0 options remaining outstanding pursuant to the 2012 Equity Incentive Plan.
Warrants
As
of March 31, 2022 and December 31, 2021, we had 130,709,782 and 174,058,782 warrants outstanding, respectively, with a weighted average
exercise price of $0.01 and $0.02 per share. In February 2022, Auctus exercised 43,349,000 warrants into shares of common stock.
Note
10. Related Party Transactions
Parties,
which can be a corporation or an individual, are considered to be related if we have the ability, directly or indirectly, to control
the other party or exercise significant influence over the other party in making financial and operating decisions. Companies are also
considered to be related if they are subject to common control or common significant influence.
Notes
Payable to Related Party
Notes
payable to related parties at March 31, 2022 and December 31, 2021 included a note of $1,800
with a 2%
annual interest rate. Currently the Company has defaulted on this obligation. Forbearance has been granted by the related party.
In
February 2022, the Company issued a promissory note to a related party for $70,000. The note is unsecured and matures in April 2022.
The note does not bear interest. The note includes a promise to issue shares of the Company’s preferred stock, which was undetermined
as of March 31, 2022.
Accrued
Salaries and Compensation
As
of March 31, 2022 and December 31, 2021, accrued salaries to our company officers and executive director totaled $522,804 and $472,804,
respectively, and is included in accrued salaries and consulting fees in our consolidated balance sheets.
In
March 2021, we issued 200,000,000 shares of common stock to the Chief Operating Officer for a total fair value of $160,000.
Board
of Directors
In
March 2021, we issued 20,000,000 shares of common stock to each of the seven board members, including the Chief Executive Officer, for
an aggregate of 140,000,000 shares. Of these share issuances, $961,666 is included in personnel costs in the consolidated statements
of operations and the remaining $138,334 was converted from accrued salaries and consulting fees.
A
former board member is the co-founder and president of ProcureAM, LLC, the fund advisor for the Fund. During 2021, we initially received
$100,000 from ProcureAM and provided an additional $305,000 to the custodian. As of December 31, 2021, we have recorded $305,000 in fund
expenses and do not expect to receive any amounts back from ProcureAM. In the three months ended March 31, 2022, we recorded an additional
$100,000 in fund expenses which we do not expect to receive any amounts back from ProcureAM. As such, other receivable was $0 on the
consolidated balance sheets.
Accounts
Payable
As
of March 31, 2022 and December 31, 2021, the Company had $168,308 and $102,808, respectively,
included in accounts payable to related parties including officers and board members.
Note
11. Subsequent Events
Management
has evaluated all activity up to May 25, 2022 and concluded that no subsequent events have occurred that would require recognition
in these financial statements or disclosure in the notes to these financial statements other than the following:
In
April 2022, Advancing Equality Preference entered into a loan payable for $130,000 for proceeds of $100,000.
On April 28, 2022, the Company effectuated the termination and liquidation of the Fund pursuant to the terms of a Plan of Liquidation.
As of this date, the Fund has ceased operations.
On
April 15, 2022, Deborah Fuhr submitted her resignation as a member of the Board, effective immediately. Ms. Fuhr submitted her resignation
to pursue other interests. The Company’s Board accepted Ms. Fuhr’s resignation and expressed its appreciation for the services
she provided to the Company.