NEW YORK, March 4, 2015 /PRNewswire/
-- Experian Marketing Services, a recognized leader in
data-driven marketing, was named for the second year in a row as
one of the top email service providers (ESPs) in the market as
profiled by The Relevancy Group's 2015 report The Relevancy Ring
— ESP Buyers Guide 2015. The Relevancy Group, led and founded
by former Jupiter and Forrester analyst David Daniels, ranks ESP vendors according to
the satisfaction of current clients and the vendor's ability to
meet marketers' challenges and goals through product functionality
and innovation. Experian Marketing Services came out on top, as an
industry "Ring Leader" excelling in areas such as integration,
omnichannel marketing and production services.
Download your own copy of The Relevancy Ring – ESP Buyer's
Guide 2015 here: http://bit.ly/1w08TN4
In the report, The Relevancy Group cites Experian Marketing
Services as one of the first ESPs to evolve from a traditional ESP
to an "Everychannel Service Provider." According to the report, the
"Everychannel Service Provider" differs from the traditional ESP in
its ability to support real-time optimization and machine learning
using a combination of data, services and analysis.
"Experian goes out of their way to understand a client's unique
challenges. They can simplify complex systems and create solutions
that help clients to make their marketing programs more
sophisticated," said David Daniels,
CEO and Founder of The Relevancy Group.
The report praises the Experian Marketing Suite for its
infrastructure stability, deliverability tools and services,
creative services and technical services. The report states,
"Clients interviewed tended to praise the timeliness, quality and
the ability to scale Experian's technical implications. They also
are seen as great partners and extensions of their clients'
teams."
"Marketers today are facing not only an explosion of devices and
data, but also a proliferation of marketing vendors that claim to
help them solve for it. The fact that Experian Marketing Suite
stands out from the crowd of services and technology in the eyes of
our clients is a testament to our client-first approach that
dictates how we innovate and where we invest," said Matt Seeley, president of Experian Marketing
Services.
Experian Marketing Suite allows brands to identify and profile
customers better while providing added intelligence to gain a
complete and current view of the customer. Equipped with a flexible
campaign management and execution platform, Marketing Suite enables
marketers to create personalized interactions in real time and
increase the sophistication of their marketing efforts.
Additionally, Experian's consumer insights and intelligence also
can be linked to a brand's own data, making it available via every
communication channel in a privacy-compliant and secure manner.
For more information on Experian Marketing Suite, please visit
http://www.experian.com/marketing-services/marketing-suite.html.
About Experian Marketing Services
Experian Marketing
Services is a leader in data-driven marketing and is the only
company in the world to offer a comprehensive Marketing Suite that
unites customer insights, analytics, data quality and cross-channel
marketing technology into a single platform. Backed by the
industry's highest-rated client services team, we own and maintain
the world's largest consumer database and provide marketing
services and cloud-based technology to more than 10,000 brands in
more than 30 countries. With significant presence in the world's
largest economies and a portfolio including many of today's most
well-known and respected global brands, we provide enterprises with
unique competitive advantages through marketing services and
technology. Our extended legacy in data security, management and
consumer privacy has earned the trust of organizations and
consumers from around the world for more than three decades. For
more information, please visit
http://www.experian.com/marketingservices.
About Experian
We are the leading global information
services company, providing data and analytical tools to our
clients around the world. We help businesses to manage credit risk,
prevent fraud, target marketing offers and automate decision
making. We also help people to check their credit report and credit
score, and protect against identity theft. In 2014, we were
named by Forbes magazine as one of the "World's Most
Innovative Companies."
We employ approximately 16,000 people in 39 countries and our
corporate headquarters are in Dublin,
Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.
Experian plc is listed on the London Stock Exchange (EXPN) and
is a constituent of the FTSE 100 index. Total revenue for the year
ended March 31, 2014, was
US$4.8 billion.
To find out more about our company, please visit
http://www.experianplc.com or watch our documentary, "Inside
Experian."
Experian and the Experian marks used herein are trademarks or
registered trademarks of Experian Information Solutions, Inc. Other
product and company names mentioned herein are the property of
their respective owners.
Contact:
Suzanne Blackburn
Experian Marketing Services
1 212 863 4648
suzanne.blackburn@experian.com
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SOURCE Experian Marketing Services
