Belltower Signs Agreement for Joint Venture
2010年7月8日 - 1:35AM
ビジネスワイヤ(英語)
Belltower Entertainment (OTCBB:BTOW) announced today that it has
concluded negotiations with Women's Health House (WHH) and has
signed a formal agreement for a joint venture partnership whereby
Belltower will receive revenue profit participation from products
that WHH has and will acquire revenue interests in through direct
response television marketing campaigns targeted primarily at
health and beauty products for the female consumer. The first of
several infomercials has been completed and will air on national
television in approximately 215 markets beginning next week. When
the commercial airs, the consumer will be able to call in to a toll
free telephone number to order the product to be shipped directly
to the retail customer. The product will sell for $29.95 and
Belltower will receive approximately 10% net revenue from each unit
sold through this medium. The company will release details on the
actual product itself previously featured on NBC, ABC, CBS, FOX,
Racheal Ray, Extra and Star Beauty Secret.
Belltower is in final stages of negotiations with Three-Thirteen
Productions to build a production facility in the Greater Orlando
area which will serve as the venue for the production of these
infomercials as well as a pre and post production facility for the
company's own Independent feature film productions. In addition to
the profit participation from the revenues associated with the
sales of products through the direct response television marketing
campaigns, Belltower will also receive revenue from fees associated
with the production of the infomercials themselves for WHH and
other clients.
The facility will be rented on a per diem basis usually by the
marketer who provides the script, copy, actors and related
personnel for the production of the infomercial at a rate of
$15,000 to $50,000 per day dependent on the equipment needed.
The facility will also serve as a Pre-production facility for
the current films current under development or production including
"Little Treasure" starring Forest Whitaker and "Smokescreen".
The company plans to use the revenue derived from this new
division to build and fund an "in house" production/development
fund to eliminate the need for outside capital sources for at least
one modestly budgeted independent film per year thereby retaining
the majority of equity ownership in the film project to maximize
profit potential and creative control.
Belltower Entertainment Corp. is a fully integrated film
entertainment company based in Los Angeles with a satellite office
in Shanghai, China complemented by strategic production and finance
partners throughout the world. Our goal and focus is in securing
ownership of film projects to be developed and packaged in-house,
which attract premier talent from both behind the camera and in
front of it, while keeping costs down through tax friendly
production territories and other soft money avenues. Belltower
creates favorable studio participation for distribution and P&A
funding with critically acclaimed screenwriters and top talent
attachments.
With a focus on Asia and Latin America, Belltower is
strategically positioned to produce high quality content at
cost-effective budgets while maximizing profit margins and upside
potential for both the company and its shareholders by retaining
control and ownership of its feature film projects.
This release may contain statements that are forward-looking.
Such statements are made based upon current expectations that are
subject to risk and uncertainty. Belltower Entertainment Corp. does
not undertake to update forward-looking statements in this news
release to reflect actual results of and changes in assumptions or
changes in other factors affecting such forward-looking
information. The actual future plans and results of the company
could differ significantly from such forward-looking statement.
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