BFHJ Beneficial Holdings Inc (CE)

Beneficial Holdings, Inc. (PINKSHEETS: BFHJ) announced that its new gaming center in Masaya, Nicaragua, will hold its grand opening on Friday, December 3, 2010.

The gaming center will be known as bet.cr Masaya. It will feature 25 gaming machines including electronic poker, slots, and multigame machines. The building was purchased on November 10, 2010, and is owned free and clear by Beneficial Holdings subsidiary, Recreaciones Beneficial, S.A., without any loan or mortgage.

"Masaya, Nicaragua, is a growing tourist area that will attract players from around the world," said Carolina Navarro, President of Beneficial Holdings, Inc. "The City of Masaya, along with the central Nicaraguan government, are doing a great job of developing Masaya into a community that is attractive for tourism and development. Recreaciones Beneficial is proud to be part of the city's future," Ms. Navarro explained.

The bet.cr Masaya gaming center will be competitive because of its modern machines and high payouts. "Word spreads quickly in Masaya about new businesses, and we'll capture an audience because we make sure our machines have a fair payout along with good service and comps for players," Ms. Navarro stated.

The Company will continue to brand its land-based gaming centers with the www.bet.cr name and will distribute software disks to all players who enter the gaming parlor.

Beneficial Holdings, Inc., through its subsidiaries, continues to review additional opportunities in Nicaragua and elsewhere.

ABOUT BENEFICIAL HOLDINGS, INC.

Beneficial Holdings, Inc. is a casino investment holdings company, specializing in acquiring undervalued gaming assets. The Company owns a hotel in Managua, a restaurant, bar, and casino also in Managua, and it operates two gaming centers in Masaya. The Company operates the www.bet.cr by Beneficial online casino.

This communication does not constitute an offer of securities for sale. It contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause results to differ. Statements are based on information available as of today and the company undertakes no obligation to update statements to reflect future occurrences.

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Media Relations Beneficial Marketing, Inc. www.beneficialholdings.info www.bet.cr www.hotelbeneficial.com +505-8367-3333 Telephone